Acteurs Publics

What Acteurs Publics does

Acteurs Publics, operating through Les Éditions Acteurs Publics SAS within the Groupe Acteurs publics, is a French specialist B2B media company focused on public-sector decision-makers. Founded in 1993 and headquartered in Neuilly-sur-Seine, it produces an ACPM-certified news website ranked among the Top 10 BtoB outlets in France, a daily newsletter reaching approximately 230,000 subscribers, a bimonthly print magazine with around 15,000 copies, and the APTV audiovisual channel launched in 2018. The company has been structured as an "entreprise à mission" (mission-driven company) and reports a workforce of roughly 20-25 employees with a share capital of €202,000, indicating a privately held, organically funded operator rather than a venture-backed scale-up.

The core product surface has expanded beyond news into adjacent professional services: the Club des acteurs de la performance publique (co-founded in 2025 with the Institut de la Performance Publique), the Institut Acteurs Publics for training and research, the Film d'utilité publique (FUP) documentary label (2026), and the generative-AI documentary database Acteurs publics 360 IA (2026). The AI product applies conversational querying over three decades of public-policy archives, suggesting a retrieval-augmented architecture built on top of existing editorial content rather than original foundation-model research.

Revenue mechanics are diversified across five streams: subscription access, advertising, professional services, paid events, and the newer training and AI offerings. Go-to-market relies on a concentrated set of large private-sector partners — Accenture, Capgemini, Deloitte, EY, Microsoft, and Salesforce — for sponsorships, events, and advertising, against a long tail of public-sector reader subscriptions. The combination of editorial specialization, audience concentration in the French public sector, and a multi-channel media-plus-services stack defines the company's market position.

Name

Acteurs Publics

Legal name

Les Éditions Acteurs Publics SAS

Website

https://acteurspublics.fr

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Acteurs Publics is a French B2B media company, founded in 1993, serving public-sector decision-makers via an ACPM Top-10 news website, a 230,000-subscriber daily newsletter, a bimonthly magazine, APTV video, and adjacent training, events, and AI-driven policy archive services.

Ownership category

akta.pro rank

Product category

Public Sector Professional Media and Information Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Public Affairs & Government Relations (MPAAADAE)

akta.pro secondary industry

Public Affairs, Government Relations & Lobbying (BPAFADAB)

Keywords

• Public sector media
• Policy intelligence
• Government journalism
• Public administration news
• Professional events

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription (Magazine, Newsletters): Digital and print magazine subscriptions (bimonthnial, 15,000 copies), daily newsletters sent to 230,000 public decision-makers, and premium content access subscriptions
2. Single Article and Publication Sales: Individual digital articles and periodical issues available for single purchase
3. Advertising Revenue: Free content and services funded by advertising revenue from spaces on the website
4. Professional Services and Studies: Acteurs Publics Solutions provides sector-specific studies, barometers, surveys, and advisory services leveraging specialized databases and expert networks
5. Events: Revenue from organizing events including Les Victoires des acteurs publics, Les Rencontres des acteurs publics, Les Journées Acteurs publics Solutions, and other professional gatherings
6. Acteurs publics 360 IA Premium Access: Access to the AI-powered documentary database service for public policy analysis

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Acteurs Publics is a B2B professional media and information-services company serving French public-sector decision-makers. It produces daily news, dossiers, a bimonthly print and digital magazine, two daily newsletters, web-TV content, an AI-powered documentary database ("Acteurs publics 360 IA"), sector studies and barometers under "Acteurs Publics Solutions," a paid professional community (Le Club des acteurs de la performance publique), and a portfolio of in-person and digital events.

Differentiator

Problem solved

Functional benefit

Products and services

• Acteurs Publics Magazine (bimonthly print and digital magazine) Bimonthly print and digital magazine (15,000 copies) covering French public administration, government policy, public-sector transformation, HR, finance, and digital topics, sold by individual and collective annual subscriptions to public-sector readers.
• La Quotidienne (daily newsletters) Two daily email newsletters ("La Quotidienne") reaching 230,000 French public decision-makers with breaking news, analysis, and curated coverage of public administration and policy.

Quantifiable outcome

• 230,000 daily newsletter subscribers among public decision-makers
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature1 record

Partnerships

27 partnerships are on record, tiered core and minor.

• AccenturecoreGTM or Marketing PartnerMember of the Club des acteurs de la performance publique, associating public decision-makers and private experts to reflect on transformation in public action
• AdemecoreGTM or Marketing PartnerPartner in the Club des acteurs de la performance publique focused on ecological transition and environmental action in public sector
• AdobeminorGTM or Marketing PartnerMember of the Club des acteurs de la performance publique
• CapgeminicoreGTM or Marketing PartnerMember of the Club des acteurs de la performance publique, co-publishing studies and content on digital transformation and AI in public sector
• CGIminorGTM or Marketing PartnerMember of the Club des acteurs de la performance publique
• CiscominorGTM or Marketing PartnerMember of the Club des acteurs de la performance publique
• ConcentrixminorGTM or Marketing PartnerPartner in AI and digital transformation content for public sector through Acteurs Publics Solutions
• DeloittecoreGTM or Marketing PartnerMember of the Club des acteurs de la performance publique
• DocaposteminorGTM or Marketing PartnerMember of the Club des acteurs de la performance publique
• EYcoreGTM or Marketing PartnerPartner in the Observatoire des politiques publiques Acteurs publics / EY, conducting sector studies and barometers
• MicrosoftcoreGTM or Marketing PartnerMember of the Club des acteurs de la performance publique
• OracleminorGTM or Marketing PartnerMember of the Club des acteurs de la performance publique
• OrangeminorGTM or Marketing PartnerMember of the Club des acteurs de la performance publique
• SalesforcecoreGTM or Marketing PartnerMember of the Club des acteurs de la performance publique; Salesforce Marketing Cloud used for CRM and marketing automation
• SAPminorGTM or Marketing PartnerMember of the Club des acteurs de la performance publique
• SASminorGTM or Marketing PartnerPartner in AI and analytics content for public sector
• ServicenowminorGTM or Marketing PartnerMember of the Club des acteurs de la performance publique
• TessiminorGTM or Marketing PartnerPartner in document and payment services for public sector
• 3DS OutscaleminorGTM or Marketing PartnerMember of the Club des acteurs de la performance publique
• OVH CloudminorGTM or Marketing PartnerMember of the Club des acteurs de la performance publique; OVH provides web hosting services
• PegasystemsminorGTM or Marketing PartnerPartner in AI and digital transformation content for public sector
• VeeamminorGTM or Marketing PartnerMember of the Club des acteurs de la performance publique
• Groupe IntérialeminorGTM or Marketing PartnerPartner in mutual insurance and social protection for public sector
• CasdenminorGTM or Marketing PartnerPartner bank for public sector employees
• CFC FormationsminorGTM or Marketing PartnerTraining partner for public sector professional development
• Institut Acteurs PublicscoreStrategic or Co-development PartnerResearch and training institute created by the Group to support and train public and private decision-makers committed to public service; leverages Acteurs publics resources and expertise in public management
• WAN-IFRAminorStrategic or Co-development PartnerMember of the World Association of News Publishers, international network for press industry standards and development

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Les Echos: France's leading financial and business daily with public affairs, events, and B2B services. Significantly larger and broader than Acteurs Publics, but competes for the same public-sector executive readership and advertising budgets.
• Statista: Global B2B data and insights platform with sector studies, statistics, and reports. Comparable on the professional studies/barometers and data-driven content monetization angle, though strictly horizontal.
• Politico Europe: European public affairs and policy journalism outlet with digital media, events, and professional subscriptions. Comparable subscription- and event-driven B2B public affairs model, though broader in geographic scope.

Direct peers

• Localtis: Public sector information service focused on local authorities and territorial development, operated by Banque des Territoires. Direct overlap on the local government and public transformation beat.
• Contexte: French subscription-based news outlet specializing in public policy and regulatory affairs for professionals. Closest direct competitor to Acteurs Publics, serving the same public-sector decision-makers with similar subscription and event-driven business model.
• Décision Achats: French B2B media outlet covering public and private procurement, with a similar professional subscription, events, and studies business model targeting public-sector decision-makers.
• AEF Info: French professional news service covering public policy, HR, education, and social affairs for institutional decision-makers. Competitor in the same niche with paywalled newsletters, dossiers, and events.
• La Gazette des Communes: Leading French media brand dedicated to local public administration and territorial authorities. Overlaps directly with Acteurs Publics' coverage of local government and public procurement, with a similar print+digital+events model.
• Weka (Public Sector): French publisher of regulatory and public sector information products, including HR, public procurement, and local authority dossiers. Direct competitor in paid public-sector information services.

Regional players

• Gazette Santé Social: French media title for healthcare and social sector public managers. Approaches the same public-decision-maker audience through a vertical specialization that intersects with Acteurs Publics' healthcare coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/acteurspublics
• Facebookfacebook.com/acteurspublics/?locale=fr_FR
• LinkedInfr.linkedin.com/company/acteurspublics

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acteurs Publics