What Bluestep Solutions does

Bluestep Solutions Ltd is an integrated design, digital and merchandise agency headquartered in a Tithe Barn at Blisworth Hill Farm in Northamptonshire, UK, with a co-located warehouse and fulfilment facility in Grendon. Founded in 2010, the company operates across three core service areas: Design (branding, print design, video and animation), Digital (website and app development, social media, Facebook fundraising tools and digital design), and Merchandise (branded products, bespoke items, and storage and fulfilment). Its primary client base is UK charities (500+ served, including Macmillan Cancer Support, RSPCA, Blue Cross, British Red Cross and Mind), with additional exposure to healthcare (NHS trusts, CCGs, Evelina London Children's Hospital, Ramsay Healthcare), outdoor education (PGL), and corporate clients (The FA, Octopus, BSI Group, Whittlebury Park, Higgins Building Supplies).

The technology footprint spans web and mobile engineering using Laravel, React Native, iOS, Android and AWS infrastructure, supported by two proprietary client-specific tools: a bespoke online stock management system built for The FA to monitor, reorder and manage high-volume merchandise campaigns, and CHAT (Care Home Auditing Tool), a branded web-based app for Bassetlaw CCG providing secure colour-coded reporting across care homes. Production volumes are material — 1.5 million units delivered for Macmillan's World's Biggest Coffee Morning, 1 million+ fan merchandise items for FA Cup Finals and England matchdays, 121,000 flags produced for the 2017 FA Cup Final, and 3 million+ products supplied annually to PGL across outdoor education centres.

Bluestep operates a sales-led go-to-market model with dedicated account management teams by sector (charity, healthcare, corporate, outdoor education), running through direct phone/email engagement rather than self-serve procurement. Revenue is generated on a bespoke quotation basis across four streams: design services, digital services, branded merchandise sales, and storage/fulfilment managed services, with multi-year contracts and free client storage as retention mechanisms. The business is privately held under founder/management ownership (Managing Director Ben Skinner leads with Client Services Director Darren Spragg, Operations Director Tony Goatley and Fulfilment Account Director James Pritchard), with no disclosed external investment.

Name

Bluestep Solutions

Legal name

Bluestep Solutions Ltd

Website

https://bluestepsolutions.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bluestep Solutions is a UK integrated design, digital and merchandise agency serving 500+ charities alongside healthcare, corporate and outdoor education clients with branding, app/web development, branded merchandise sourcing, and an in-house warehouse and fulfilment operation in Northamptonshire.

Ownership category

akta.pro rank

Headquarters

HQ city

Blisworth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Design Services: Creative design services including branding, design for print, video and animation, and digital design. Charged on a project/quote basis with pricing varying by scope and complexity.
2. Digital Services: Website and app development, Facebook fundraising tools, social media services. Project-based pricing with estimates forming the basis of quotes.
3. Branded Merchandise Sales: Branded products, bespoke items, and promotional merchandise sold to clients. Includes both standard and bespoke/made-to-order merchandise. Pricing per quotation.
4. Storage & Fulfilment: Storage and fulfilment services for clients including on-site warehousing, order picking, packing, and distribution. Courier integration with UPS, FedEx, DHL, Palletways and others. Handles large-scale campaigns with high unit volumes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bluestep Solutions is an integrated design and merchandise agency delivering creative design (branding, print design, video and animation), digital services (website and app development, social media management, Facebook fundraising tools) and branded merchandise supply, underpinned by its own warehouse and fulfilment operations. The agency serves UK charities, healthcare organisations, corporate clients and outdoor education providers with end-to-end campaign support from concept through to physical product delivery. All services are quoted on a bespoke, project-by-project basis.

Product overview

Bluestep is an integrated design and merchandise agency offering three core service areas: Design (branding, print design, video and animation), Digital (website/app development, social media, digital design), and Merchandise (branded products, bespoke items, storage and fulfilment). These services are offered both independently and as a combined integrated offering, with storage and fulfilment capabilities supported by the company's own warehouse facilities in Northamptonshire.

Differentiator

Problem solved

Functional benefit

Brands

• ECO by Bluestep: ECO-friendly merchandise and sustainable fundraising options offered as part of the company's environmental initiative.

Products and services

• Design Services Creative design services covering branding, design for print, and video and animation, delivered by Bluestep's in-house creative team for charity, healthcare, corporate and outdoor education clients.
• Digital Services Website and app development, Facebook fundraising tools, social media management and digital design delivered on a project basis for UK charities, healthcare and corporate clients.
• Branded Merchandise Sourcing and supply of branded products and bespoke merchandise items for clients, ranging from small-run promotional products to large-scale bespoke campaigns such as 120,000-unit orders for Octopus.
• Storage and Fulfilment On-site warehousing, order picking, packing and distribution from Bluestep's Grendon facility, with courier integration to UPS, FedEx, DHL, Palletways and others to support large-scale campaign rollouts.
• ECO by Bluestep ECO-friendly merchandise and sustainable fundraising options offered as part of Bluestep's environmental initiative for charity and corporate clients seeking ethical sourcing.

Quantifiable outcome

• Over 500 charities served with specialist fundraising merchandise
• +6 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Air Ambulance UKminorStrategic or Co-development Partner · 1 January 2023Bluestep entered into a partnership with Air Ambulance UK in 2023. Details of the partnership scope were not specified in the source material beyond the announcement of the partnership on the company blog.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Livity: UK integrated marketing and creative agency focused on purpose-led and youth brands, with a similar charity/social-cause client mix and blend of creative, content, and digital services comparable to Bluestep's design and digital offering.
• Manifest London: London-based integrated marketing and creative agency working across brand, digital and campaign work, with comparable service breadth to Bluestep's Design and Digital lines and a similar UK mid-market client base.
• Greenwood Solutions: UK provider of event merchandise, branded goods and event fulfilment for charities and mass-participation events, closely comparable to Bluestep's work on London Landmarks Half Marathon and similar charity event campaigns.
• Tangible UK: UK-based promotional products and branded merchandise agency serving corporate and third-sector clients with sourcing, branding and distribution services that overlap with Bluestep's merchandise and fulfilment offering.
• Atomhawk: UK-based creative studio providing design, art, animation and visual development services for digital and entertainment clients — comparable to Bluestep's Design (branding, video, animation) and Digital lines on the creative-services axis.
• Fluid Ideas: Mid-sized UK integrated creative agency offering design, digital, marketing and brand services to a similarly broad mix of B2B, charity and public-sector clients, with a comparable full-service agency model to Bluestep.
• EverythingBranded: UK promotional merchandise supplier providing branded products and corporate gift solutions to charities and corporates, competing directly with Bluestep's merchandise line including bespoke sourcing and kitting.
• Insight Creative: UK creative and design agency offering branding, print, digital and marketing services to a comparable mix of public-sector, healthcare and commercial clients, mirroring Bluestep's full-service design agency model.

Emerging players

• Born Social: UK social-media-first creative agency, operating at the intersection of social, content and brand work that overlaps with part of Bluestep's Digital services (social media management and digital design) for similar charity and consumer clients.

Broad incumbents

• Midwich: Though a broader AV/IT distributor rather than a design agency, Midwich is representative of larger UK-based distribution and fulfilment operators that compete for warehousing and distribution share in the same merchandise/fulfilment space Bluestep operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bluestepsolutions
• LinkedInlinkedin.com/company/blue-step-solutions-limited
• Instagraminstagram.com/bluestep_solutions
• TikToktiktok.com/@bluestepsolutions
• Xx.com/Blue_Step_S

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluestep Solutions