Fluid Ideas Limited
Fluid Ideas Limited is a UK Midlands full-service creative and digital marketing agency with ~50 employees, serving enterprise clients across multiple verticals with integrated brand strategy, CGI, web development, AR, and performance media services from its Derby headquarters.
- Company typePrivate
- Founded2003
- HeadquartersDerby, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Fluid Ideas Limited does
Fluid Ideas Limited (legal entity Fluid Group (UK) Limited) is a UK-based full-service creative and digital marketing agency headquartered in Derby, founded in 2003 by Phil Harvey. The agency is organized around six in-house teams spanning Strategy & Creative, Production & Visualisation, Creative Campaigns & Content, Digital Campaigns & Content, Performance & Innovation, and Websites & Systems, with a team of approximately 50 employees. Its technology capabilities include Drupal CMS, React/Headless front-end architecture, CGI/3D rendering, animation, photography, video production, and Spark AR augmented-reality experiences; it also operates a wholly-owned sister photography studio called Flux Studio.
The firm serves enterprise clients across seven verticals (E-commerce, Education, Healthcare, Leisure, Professional Services, Property, Retirement Living), with long-standing relationships including Inspired Villages/Legal & General (since 2004), Azelis (since 2017), RESCUE Remedy, The Cambridge Building Society, East Midlands Railway, GardX, and the University of Nottingham. It reports a 97% effectiveness rating on The Drum Recommends client-review platform. Its business model is professional services: project-based fees, retainers, and ongoing service contracts, delivered through consultative direct sales and referral-driven acquisition across the UK Midlands region.
Fluid Ideas Limited firmographics
Firmographics- Name
- Fluid Ideas Limited
- Legal name
- Fluid Group (UK) Limited
- Website
- https://fluid-ideas.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fluid Ideas Limited is a UK Midlands full-service creative and digital marketing agency with ~50 employees, serving enterprise clients across multiple verticals with integrated brand strategy, CGI, web development, AR, and performance media services from its Derby headquarters.
- Ownership category
- akta.pro rank
Fluid Ideas Limited industry classification
Industry- Product category
- Creative & Digital Marketing Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative & Brand Campaign Development (BPAFAAAB), Creative Concepting & Campaign Development (BPAFAEAD), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Fluid Ideas Limited is headquartered
LocationHeadquarters
- HQ city
- Derby
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fluid Ideas Limited business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative & Digital Services: Full-service agency offering including brand strategy, creative campaigns, digital marketing, web development, photography, video production, CGI/animation, and social media management. Revenue generated through project-based fees, retainers, and ongoing service contracts with clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Fluid Ideas Limited product offering
Product offeringCore offering
Fluid Ideas Limited is a full-service creative and digital marketing agency based in Derby, UK, that delivers integrated marketing services to enterprise clients across multiple sectors. The agency operates six in-house teams covering Strategy & Creative, Production & Visualisation, Creative Campaigns & Content, Digital Campaigns & Content, Performance & Innovation, and Websites & Systems, employing approximately 50 staff.
Product overview
Fluid Ideas Limited is a full-service creative and digital marketing agency, not a software product company. The company delivers services across six core disciplines: Strategy & Creative, Production & Visualisation, Creative Campaigns & Content, Digital Campaigns & Content, Performance & Innovation, and Websites & Systems. These are service offerings rather than standalone software products, modules, or platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy & Creative Brand strategy and creative development service offering for clients requiring strategic positioning and creative ideation as part of an integrated marketing engagement.
- Production & Visualisation Creative production service incorporating CGI and 3D visualisation capabilities for producing visual assets, imagery, and content for client marketing campaigns.
- Creative Campaigns & Content Creative campaign development and content production service delivering campaigns and content assets for client brand and marketing programmes.
- Digital Campaigns & Content Digital campaign planning, execution, and content delivery service for clients seeking digital-first marketing campaigns and digital content production.
- Performance & Innovation Performance marketing and innovation service focused on optimising marketing outcomes and introducing innovative approaches for client campaigns.
- Websites & Systems Website design, build, and systems development service with specialisation in Drupal-based content management systems for client digital platforms.
Quantifiable outcome
- 97% effectiveness rating based on client ratings through The Drum Recommends platform
- +4 more outcomes
Companies that use Fluid Ideas Limited
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles1 record
Fluid Ideas Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fluid Ideas Limited partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- AzeliscoreLong-standing strategic partnership since 2017. Fluid serves as trusted extension of Azelis's in-house marketing team, supporting brand development, exhibition design, social media training, literature design, video, photography, animation and more. Supported successful IPO and 20th anniversary initiatives.
- The Margaret Adcock FoundationminorCharitable partnership for The Fluency Sessions event series. Foundation representatives participate in events to discuss their work supporting education, while students work on live briefs related to the charity.
- Flux StudiocoreSister photography studio operated by Fluid Group. Hosts The Fluency Sessions events and provides professional photography and video production services. First high-profile campaign shoot for Fusion Allergy conducted at Flux.
- Gymshark and HuelminorReferenced as benchmark examples of influencer strategies that EMR should emulate. Not formal partnerships but aspirational references for travel influencer marketing approach.
- Derby County Community Trust (Rams in Kenya)minorCharitable partnership supporting humanitarian trips to Kenya. Fluid team members participate in Rams in Kenya initiative to support schools in Nakuru slums. Donation bags for Cherish School children provided by Fluid Ideas.
- Cherish the ChildrenminorCharitable partnership supporting Cherish School in Nakuru, Kenya. Fluid provides ongoing support including classroom renovations, educational resources, library books, and donation supplies.
- University of NottinghamcoreLong-standing partnership spanning several years. Notable project includes 2022 graduation campaign for 26,000 students from pandemic-affected years. Agency works as extension of university's brand and marketing teams.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Fluid Ideas Limited competitors and assessment
Company assessmentDirect peers
- Bray Leino: UK-based full-service creative and digital agency of comparable size, offering integrated brand, digital, and communications services to enterprise clients across multiple verticals.
- Hallam Internet: Midlands-based full-service digital marketing agency serving UK enterprise clients with integrated campaigns, web development, and performance marketing comparable to Fluid's offering.
- Think Jam: UK independent creative agency providing brand strategy, creative campaigns, and integrated marketing to entertainment and consumer brands, comparable in size and integrated service model.
- Jaywing plc: UK-based creative and data-driven marketing agency offering brand, digital, and analytics services to enterprise clients, comparable in integrated full-service positioning.
- Big Cat Agency: UK independent creative agency providing branding, design, and digital services to mid-market and enterprise clients, comparable in size and integrated creative offering.
- Embrace Marketing: UK-based independent digital marketing agency offering integrated creative, web, and performance services to enterprise clients across multiple sectors, comparable in integrated positioning.
Broad incumbents
- McCann Birmingham: Regional UK hub of the McCann Worldgroup network operating in the Midlands, offering full-service creative and digital capabilities to enterprise clients across multiple sectors.
- Wunderman Thompson UK: Global creative, technology, and media network with UK operations offering integrated campaigns across brand, digital, and experience design to enterprise clients.
- Jellyfish UK: Global digital marketing agency with UK presence offering paid media, SEO, creative, and analytics as part of the Brandtech Group, competing for the same enterprise digital briefs.
- Ketchum UK: Global communications and creative agency network with UK operations offering PR, brand, and integrated marketing services to enterprise clients in comparable verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Fluid Ideas Limited social profiles
Digital presenceFluid Ideas Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fluid Ideas Limited leadership team
Management profileNumber of profiles
Profiles1 record
Fluid Ideas Limited subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fluid Ideas Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fluid Ideas Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fluid Ideas Limited
What does Fluid Ideas Limited do?
Fluid Ideas Limited is a full-service creative and digital marketing agency based in Derby, UK, that delivers integrated marketing services to enterprise clients across multiple sectors. The agency operates six in-house teams covering Strategy & Creative, Production & Visualisation, Creative Campaigns & Content, Digital Campaigns & Content, Performance & Innovation, and Websites & Systems, employing approximately 50 staff.
Is Fluid Ideas Limited a public or private company?
Fluid Ideas Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fluid Ideas Limited founded?
Fluid Ideas Limited was founded in 2003. It employs 51 to 100 people.
Where is Fluid Ideas Limited based?
Fluid Ideas Limited is headquartered in Derby, United Kingdom, in the Europe region.
How does Fluid Ideas Limited make money?
One revenue line is on record: creative & Digital Services.
Who are Fluid Ideas Limited's main competitors?
Direct peers on record are Bray Leino, Hallam Internet, Think Jam, Jaywing plc, Big Cat Agency and Embrace Marketing. Broad incumbents are McCann Birmingham, Wunderman Thompson UK, Jellyfish UK and Ketchum UK.
Does Fluid Ideas Limited have an API?
No public API is recorded for Fluid Ideas Limited.
What industry is Fluid Ideas Limited in?
Fluid Ideas Limited's product category is Creative & Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7311.