Genus Care

What Genus Care does

Genus Care BV is a privately held Dutch healthcare technology company headquartered in Zwolle, Netherlands, founded in 2018. It provides an integrated digital care platform, branded Genus, that combines proprietary hardware (the Genus Frame in GC200, GC300, and GC320 variants, each with seven built-in environmental sensors and connectivity options including Wi-Fi, 4G/eSIM, and Ethernet), a web-based Community Portal, mobile apps for families and professional caregivers, and an ecosystem of connected peripherals (Zigbee gateways, BLE alarm buttons, GPS panic buttons, smoke detectors). The system is deployed across the independent living, remote patient care, and inpatient nurse call use cases, and integrates with healthcare IT systems including Nedap ONS and Skyresponse. The platform processes approximately 800,000 sensor data registrations per day and is certified to ISO/IEC 27001:2022 and NEN 7510 since May 2025.

The company monetizes through a hybrid model: hardware is sold at distributor-set prices, and software access (Community Portal, Professional App, Genus App) is delivered on an annual subscription basis, with additional paid functionality available. Go-to-market is entirely channel-led through regional distributors covering the Netherlands, Belgium, Spain/Portugal, the UK/Ireland, and Australia/New Zealand, with France listed as an operating geography. Customer segments include professional care organizations, family members and informal caregivers, and housing associations or municipalities, with elderly individuals and people with disabilities as the primary end users. AI capabilities are applied rather than foundational, covering AI noise cancellation for video calls, multilingual text-to-speech across 30+ languages, and anomaly detection on environmental sensor data.

Name

Genus Care

Legal name

Genus Care BV

Website

https://genus.care

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Genus Care provides a connected digital care platform combining proprietary hardware, environmental sensors, and subscription software for elderly and assisted-living care. It serves care organizations, professional caregivers, and family members across Europe and Australia/New Zealand through regional distributors.

Ownership category

akta.pro rank

Product category

Remote Patient Monitoring

NAICS

Services for the Elderly and Persons with Disabilities (624120), Health and Personal Care Retailers (456)

SIC

Services-Home Health Care Services (8082), Surgical & Medical Instruments & Apparatus (3841)

akta.pro industry

PRIMARYHLACAFAE

Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection)

Healthcare & Life Sciences/Digital Health & Health IT/Remote Patient Monitoring (RPM) & Connected Care Platforms

SECONDARYHLAHACAG

Fall Detection, Safety & Emergency Response (PERS, Smart Home Health Sensors)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Patient Monitoring, Wearables & Remote Diagnostics

SECONDARYHSABAKAE

Home Patient Monitoring & Telehealth Devices (Vitals, Fall Detection, PERS)

Home & Personal Services/Elder Care & In-Home Care Services/Medical Equipment & Home Mobility Support Services

SECONDARYHSABAJAI

Smart Home & Assistive Technology Installation for Aging-in-Place

Home & Personal Services/Elder Care & In-Home Care Services/Home Safety Assessment & Aging-in-Place Modifications

SECONDARYHLACAFAG

Medical-Grade Device Connectivity & Device Management (MDM)

Healthcare & Life Sciences/Digital Health & Health IT/Remote Patient Monitoring (RPM) & Connected Care Platforms

Keywords

• Remote patient monitoring
• Elderly care technology
• Personal alarm systems
• Digital care platform
• Nurse call systems

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Genus sells hardware devices (Genus frame/device models GC200, GC320) to distributors who then sell to care organizations or end users. Distributors set final sale prices.
2. Software Subscriptions: Access to the software platform (Community Portal, Professional App, Genus App) is provided on a subscription basis. The Genus App is free for users who purchase hardware from Genus or approved distributors, with additional functionality available for a fee.
3. Connected Peripherals: Sale of connected devices including Zigbee sensors, GPS buttons, BLE alarm buttons, and smoke detectors as part of the Genus ecosystem.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Genus Care provides an all-in-one digital Care-Hub that combines a proprietary hardware device (the Genus Frame, available in GC200, GC300, and GC320 models) with seven built-in environmental sensors, a web-based Community Portal, mobile apps for family members and professional caregivers, and connected peripherals (Zigbee sensors, GPS buttons, BLE alarm buttons). The platform delivers remote wellbeing monitoring, personal alarming with fall detection, video calling, photo sharing, and medication/routine reminders for elderly individuals and people with disabilities, sold primarily through regional distributors to care organizations and end users.

Product overview

Genus Care offers a unified digital Care-Hub ecosystem called Genus, comprising hardware devices (The Genus/Genus Frame in GC200, GC300, and GC320 models), mobile apps (Genus App for families, Genus Professional App for caregivers), and web portals (Genus Community Portal). The ecosystem connects elderly and people with needs to their caregivers and families through monitoring, alarming, video calling, and communication features. Add-on modules include Genus Routines (intelligent sensor-based alerting), Genus GPS Button (personal alarm with fall detection), and Genus Bluetooth Buttons (BLE alarm buttons for care homes). The platform supports Zigbee sensors and integrates with third-party systems including Nedap ONS, Skyresponse, and Mantelzorger App. Genus operates as a subscription-based service with software access and sells hardware through distributors.

Differentiator

Problem solved

Functional benefit

Brands

• The Genus: The core Genus device/frame - a smart home hub for elderly care with sensors, communication, and alerting capabilities.
• Genus App
• Genus Professional App
• Genus Portal
• Genus Routines
• Genus GPS Button
• Genus Bluetooth Button
• Genus Assist

Products and services

• The Genus (Genus Frame) Central hub hardware device for elderly and people with needs. Features 7 built-in sensors for continuous wellbeing monitoring, video calling, photo sharing, and connectivity with accessories. Available in GC200, GC300, and GC320 models with Wi-Fi, 4G/eSIM, and Ethernet options.
• Genus App Mobile application for Android and iOS that connects to the Genus Frame. Allows family members to send photos, messages, and video calls to clients and receive alerts.
• Genus Professional App Mobile application for professional caregivers providing teams-based workflow, room numbers, notification management, client overview, call history, and Call Me functionality for quick response to client requests.
• Genus Portal (Community Portal) Web-based portal for care organizations to manage clients, configure Genus settings, manage alarming, view notifications/dashboard, send messages, configure routines, generate reports, and manage team access.
• Genus Routines Intelligent alerting engine with configurable digital routines. Allows setting triggers based on sensor data (movement, presence, door activity, temperature, light, humidity) with automated alerts and reports for caregivers.
• Genus GPS Button (EV04) GPS-enabled personal alarm button for elderly and people with needs. Features fall detection, configurable sensitivity, text-to-speech alarm reactions, and 4G/SMS connectivity for outdoor location tracking.
• Genus Bluetooth Button (Genus Assist) BLE (Bluetooth Low Energy) alarm buttons for use inside care homes. Available as wrist button, pull cord (for bathroom use), and wall buttons. Supports indoor location tracking and reliable alarming.

Quantifiable outcome

• Approximately 800,000 sensor data registrations processed per day

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability10 records

Feature12 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• PontosenseflagshipStrategic or Co-development Partner · 1 January 2026Strategic partnership announced in 2026 press release to advance intelligent, privacy-first care across Europe. Part of SilverEco Festival 2025 announcements.
• Universidad de SalamancaflagshipStrategic or Co-development Partner · 1 January 2026Collaboration with Universidad de Salamanca and Tecnovida to roll out 25 Genus devices and sensors inside the university's Living Lab for research and demonstration purposes.
• Nedap ONScoreTechnology or Integration · 22 May 2025Integration partnership for Nedap ONS Agenda synchronization. Genus synchronizes ONS Agenda and Planning with Genus calendar for care planning workflow integration. Requires customer code and authorized contact email for setup.
• Tecnovida Iberia SLcoreChannel Partner/ Reseller/ DistributorOfficial distributor for Spain and Portugal. Provides local sales, support, and implementation of Genus products. Contact: Calle Chile 10, Oficina 102, 28290 Las Rozas Madrid, Spain.
• The Network FactorycoreChannel Partner/ Reseller/ DistributorOfficial distributor for Belgium. Contact: E. Eylenboschstraat 54B, 1703 Schepdaal, Belgium.
• IRIS-IOTcoreChannel Partner/ Reseller/ DistributorOfficial distributor for UK and Ireland. Contact: 16 Sheaf Street, NN11 4AB Daventry, UK. Also distributes Genus products through iris-iot.com.
• Tico Care BVcoreChannel Partner/ Reseller/ DistributorOfficial distributor for Netherlands. Contact: Prof. W.H. Keesomlaan 12, 1183 DJ Amstelveen, Netherlands.
• Genus Care ConnectcoreChannel Partner/ Reseller/ DistributorOfficial distributor for Australia and New Zealand. Contact: 1/39 Enterprise St, QLD 4163 Cleveland, Australia.
• SkyresponsecoreTechnology or IntegrationIntegration partnership with Skyresponse alarm platform. Enables Genus video call integration within Skyresponse portal, automatic pairing with Skyresponse IDs, and connection alert notifications.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vivago: Finnish provider of wellness and safety monitoring solutions for elderly care, combining wearable/activity sensors with alarm notifications — comparable sensor-driven elderly monitoring use case.
• Sensara: Dutch provider of lifestyle monitoring sensors for elderly living independently — comparable sensor-based anomaly detection and family/caregiver alerting approach in the same Dutch home market.
• Just Checking: UK-based activity monitoring system for people with dementia and elderly in their homes — comparable sensor-driven lifestyle monitoring sold to care organizations and families.
• TeleAlarm (Legrand Care): European provider of personal emergency response and nurse-call systems integrated with telecare platforms — comparable in PERS and nurse-call functionality targeting care organizations and elderly end users.
• Careium: Swedish/Nordic elderly-care technology provider offering PERS, telecare, and social alarms — comparable business model (subscription-based safety and monitoring services for elderly end users).
• Tunstall Healthcare: UK-headquartered, European-leading provider of telecare, PERS, and connected-care solutions for elderly and assisted living — directly comparable product offering, customer base, and distribution model to Genus Care.
• Legrand Care (Legrand Healthcare): Division of Legrand focused on assisted living, telecare, and nurse-call systems — comparable hardware-plus-software offerings for care homes and elderly independent living.
• Essence Group: Israel-based provider of connected-care platforms (Care@Home) with environmental sensors, fall detection, and PERS — closely aligned technology stack and elderly-care target customer.

Broad incumbents

• Connect America (formerly Philips Lifeline): Large North American PERS and connected-health provider — overlapping PERS and remote-monitoring capabilities for elderly end users but operating at significantly broader scale and geographic footprint.
• Bosch Healthcare Solutions: Diversified medtech/healthcare division of Bosch with connected-care and patient monitoring offerings — overlaps with Genus's remote monitoring use cases but as part of a much wider healthcare portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/genus-care

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genus Care