Mezze

What Mezze does

Mezze Software Ltd, trading as mezzeIQ, is a UK private software company founded in 2021 by Simon Bos and headquartered in Bristol (Unit 22, Spectrum, Bond St, BS1 3LG; VAT 407393788). It builds and sells an AI-powered B2B ordering and automation platform purpose-built for food manufacturers in the United Kingdom. The product is modular: Order (branded self-service ordering portal), Drive (delivery tracking), InboxAI (AI-driven email order processing), EDI (electronic data interchange), and Pay (payment processing), stitched together over an integration layer that connects to major ERP, accounting, EDI, payment and cloud platforms including SAP, Sage, Microsoft Dynamics 365, Odoo, Datacor, Aptean, MRPeasy, TrueCommerce, Procure Wizard, Xero, Stripe, AWS, Google Cloud and Microsoft Azure.

The platform replaces phone, email, WhatsApp and paper-based B2B ordering with an experience the company characterises as "Amazon-like" for trade buyers. Domain-specific functionality — cut-off times, delivery zones, product supersession/seasonality, date-led ordering and pricing rules — is delivered in days of onboarding rather than months. AI components include NLP extraction of order data from inbound email via InboxAI, recommendation and predictive analytics that ingest order history, seasonality, weather, events and bestseller data to suggest orders, and personalised AI-powered reminders. Disclosed customer outcomes include a 60–70% reduction in customer-service admin, recovery of up to 30% of otherwise missed orders, scale to 1,000+ delivery points with a single customer-service agent (Samworth Brothers), £100K+ annual cost savings (Tiffin Sandwiches), and a 70% reduction in inbound phone and email volume.

Mezze operates a sales-led B2B SaaS go-to-market with non-public, custom-quoted pricing drawn from direct and inside sales, supported by case studies, e-books, webinars, industry events, SEO, and a LinkedIn newsletter. Named customers are predominantly UK food manufacturers — Samworth Brothers (including its Food For Now division), Tiffin Sandwiches, Pieminister, Simply Lunch, Taylors of Bruton and Wright's Flour. Revenue, ARR and headcount over time are not disclosed; a 2023 UK Government Research and Innovation (UKRI/Innovate UK) grant provided non-dilutive funding for AI product development and is the only known capital event.

Name

Mezze

Legal name

Mezze Software Ltd

Website

https://mezze.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Mezze (operating as mezzeIQ) is a Bristol-based SaaS company founded in 2021 that sells an AI-powered B2B ordering and automation platform to UK food manufacturers, with modules for self-service ordering, EDI, email-driven order processing, delivery tracking and payments.

Ownership category

akta.pro rank

Product category

Food Manufacturing B2B Ordering Software

akta.pro primary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

akta.pro secondary industries

B2B Marketplaces & Wholesale Platforms (BPAMAGAD), B2B/EDI & Partner Integration (BPAMAOAJ), B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK), Managed File Transfer (MFT) & B2B/EDI Integration (HDAEACAG)

Keywords

• B2B ordering platform
• Food manufacturing software
• Order automation
• EDI integration
• AI email processing

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Platform: B2B SaaS ordering platform subscription model for food manufacturers. Customers pay for access to the platform with pricing based on usage, scale, or tiered plans. Revenue generated through recurring platform fees.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Mezze (legal entity Mezze Software Ltd) sells mezzeIQ, an AI-powered B2B ordering and automation platform built specifically for UK food manufacturers. It combines a branded self-serve ordering portal, AI email-order processing (InboxAI), EDI automation, delivery management (Drive) and payment integration (Pay), connecting to customers' existing ERP, accounting and EDI systems to automate order capture, validation, cut-off and pricing logic.

Product overview

mezzeIQ is a modular B2B ordering platform for food manufacturers comprising the core mezzeIQ platform with integrated modules: Order (self-service ordering portal), InboxAI (AI-powered email processing), EDI (electronic data interchange), Drive (delivery management), Pay (payment processing), and Integrations (connectivity layer). The platform provides an Amazon-like ordering experience for B2B customers, automates order validation and processing, and integrates with existing ERP, accounting and EDI systems.

Differentiator

Problem solved

Functional benefit

Brands

• Order: AI-powered B2B ordering platform providing Amazon-like ordering experience for food manufacturers
• Drive
• InboxAI
• EDI
• Pay

Products and services

• mezzeIQ Platform AI-powered B2B ordering and automation platform for UK food manufacturers. Provides an Amazon-like branded self-serve ordering portal, automated order validation, AI-powered reminders, real-time order tracking and integration with ERP, accounting, EDI and payment systems. Targets enterprise and mid-market food manufacturers in bakery, food to go, ingredients and cheese & dairy segments.
• InboxAI AI-powered email order processing capability that reads incoming customer order emails, extracts products, quantities and order details, and automatically processes them as structured sales orders into the customer's ERP. Built for food manufacturers whose buyers still place significant orders via email.

Quantifiable outcome

• Reduce customer service admin by 60-70%
• +7 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability7 records

Feature9 records

Partnerships

14 partnerships are on record, tiered core.

• DatacorcoreTechnology or IntegrationERP integration partner. mezzeIQ connects seamlessly with Datacor ERP system, allowing food manufacturers using Datacor to automate their order processes.
• OdoocoreTechnology or IntegrationERP integration partner. mezzeIQ integrates with Odoo ERP platform to automate orders for businesses using Odoo.
• SAPcoreTechnology or IntegrationERP integration partner. mezzeIQ connects with SAP ERP systems enabling large food manufacturers to automate ordering processes.
• SagecoreTechnology or IntegrationERP and accounting integration partner. mezzeIQ connects with Sage accounting and ERP solutions for seamless data flow.
• Microsoft Dynamics 365coreTechnology or IntegrationERP integration partner. mezzeIQ integrates with Microsoft Dynamics 365 for food manufacturers using Microsoft ecosystem.
• ApteancoreTechnology or IntegrationERP integration partner. mezzeIQ connects with Aptean ERP solutions used by food manufacturers.
• MRPeasycoreTechnology or IntegrationERP integration partner. mezzeIQ integrates with MRPeasy manufacturing ERP system.
• TrueCommercecoreTechnology or IntegrationEDI integration partner. mezzeIQ connects with TrueCommerce EDI network to automate data exchange for food manufacturers.
• Procure WizardcoreTechnology or IntegrationEDI integration partner. mezzeIQ integrates with Procure Wizard EDI platform for automated procurement processes.
• Xero AccountingcoreTechnology or IntegrationAccounting integration partner. mezzeIQ connects with Xero accounting software for reconciliation and bookkeeping automation.
• Stripe PaymentscoreTechnology or IntegrationPayment processing integration. mezzeIQ integrates with Stripe for secure payment processing capabilities.
• Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure partner. mezzeIQ utilizes AWS cloud services for platform hosting and scalability.
• Google CloudcoreTechnology or IntegrationCloud infrastructure partner. mezzeIQ integrates with Google Cloud platform services.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure partner. mezzeIQ connects with Microsoft Azure for cloud deployment options.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SPS Commerce: SPS Commerce is a large EDI and retail integration platform widely used by food manufacturers and CPG companies. It competes with mezzeIQ's EDI and ordering automation capabilities for the same UK and European food manufacturer buyer.
• Choco: Choco is a B2B food ordering platform connecting restaurants/wholesalers with suppliers via a digital ordering interface — directly comparable to mezzeIQ's ordering portal and EDI-style integrations, though Choco focuses more on the restaurant-wholesaler leg of the chain.
• Handshake (Shopify): Handshake is a B2B commerce platform (now part of Shopify) that enables brands and wholesalers to run digital B2B storefronts with EDI. It is a directly comparable B2B ordering and EDI solution competing for the same food manufacturer segment.
• Ordermark: Ordermark provides B2B ordering automation for food distributors and restaurants, similar in concept to mezzeIQ's ordering portal and AI-powered order processing. It targets the food supply chain with comparable digitization value propositions.
• BlueCart: BlueCart offers B2B ordering between food suppliers and restaurants, with features for order management and customer portals. It is comparable to mezzeIQ's self-service ordering and admin reduction outcomes, though with a restaurant-buyer orientation.
• TrueCommerce: TrueCommerce is one of mezzeIQ's named EDI integration partners but also a competitor: it provides EDI and B2B integration solutions for food manufacturers and retailers globally, overlapping directly with Mezze's EDI module and broader ordering automation.

Emerging players

• MarketMan: MarketMan is a restaurant inventory and supplier ordering platform with order automation features. It is comparable to mezzeIQ on B2B order automation in the food ecosystem, although it sits on the restaurant-buyer side rather than manufacturer-seller side.
• Cin7: Cin7 is an inventory and order management platform used by food and beverage manufacturers and distributors. It overlaps with mezzeIQ on order processing, ERP integration and multi-channel order capture, competing for part of the same buyer budget.

Broad incumbents

• BigCommerce: BigCommerce is a horizontal B2B and B2C e-commerce platform that food manufacturers may choose as an alternative to Mezze. It overlaps on B2B storefront functionality but lacks Mezze's deep food-specific workflow features.
• Shopify Plus: Shopify Plus is a broad B2B/D2C commerce platform that Mezze explicitly differentiates against. While not purpose-built for food manufacturers (lacks cut-off/seasonality/EDI depth), it is the default incumbent choice for B2B commerce and competes for the same buyer wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mezzeportal
• Xx.com/mezze_portal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mezze