Grupo Canopus
- Company typePrivate
- Founded1974
- HeadquartersCuiabá, Brazil
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Grupo Canopus firmographics
Firmographics- Name
- Grupo Canopus
- Legal name
- DISVECO LTDA
- Website
- https://grupocanopus.com.br
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Grupo Canopus is headquartered
LocationHeadquarters
- HQ city
- Cuiabá
- HQ country
- Brazil
- HQ region
- Latin America
Offices10 records
Markets served
Grupo Canopus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Vehicle Sales (New): Sale of new vehicles across 12+ brands including Toyota, Honda, BMW, MINI, Nissan, GWM, CAOA Chery, Foton, Omoda|Jaecoo, Jetour through authorized dealership showrooms. Revenue generated from direct consumer sales at retail pricing.
- Parts & Accessories: Sale of automotive parts and accessories through Sirius Distribuidora (siriusdistribuidora.com.br), the group's parts distribution business.
- Consórcio (Vehicle Consortium): Consórcio Canopus offers vehicle acquisition through planned savings groups without interest charges, providing flexible payment plans and the possibility of winning vehicles through bids or lottery. Revenue from consortium administration fees.
- Insurance Brokerage: Bétria Insurance Broker (canopuscorretoradeseguros.com.br) provides vehicle insurance products including complete coverage for new and semi-new vehicles, generating commission revenue from insurance placements.
- Aftersales Service & Maintenance: Workshop and maintenance services through dealership service centers for vehicles sold, generating revenue from labor and parts replacement during vehicle servicing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Vehicle Sales - Retail (Multi-brand) |
| Other | Monthly | Consórcio Canopus - Vehicle Consortium Plans |
| Other | Annual | Seguros Bétria - Vehicle Insurance |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Grupo Canopus product offering
Product offeringCore offering
Grupo Canopus is a multi-brand automotive dealership group that sells new vehicles and motorcycles through authorized showrooms for 12+ brands (Toyota, Honda, BMW, MINI, Nissan, GWM, CAOA Chery, Foton, Omoda|Jaecoo, Jetour, GAC, Honda Motos). The core offering is complemented by Consórcio Canopus (interest-free planned vehicle acquisition), Seguros Bétria (vehicle insurance brokerage), Sirius Distribuidora (automotive parts distribution), and manufacturer-approved aftersales service and maintenance.
Product overview
Grupo Canopus is a multi-brand automotive dealership group (concessionária multimarcas) operating as one of the largest automotive conglomerates in Brazil. The company operates on a platform-plus-modules architecture consisting of authorized dealerships for multiple vehicle brands (Toyota, Honda, BMW, MINI, Nissan, GWM/Great Wall Motors, CAOA Chery, Foton, GAC, Omoda|Jaecoo, Honda Motos) alongside complementary financial services. The core product portfolio is organized around new vehicle sales through brand-specific dealerships, supplemented by the Consórcio Canopus consortium service for vehicle acquisition planning, Seguros Bétria insurance brokerage for vehicle protection, and Sirius Distribuidora for auto parts. Instituto Canopus serves as a non-profit social initiative. The company serves customers across multiple Brazilian states including Mato Grosso, Distrito Federal, Rondônia, and Pará, with a workforce of approximately 29 sales positions (notably for Honda Motos expansion).
Differentiator
Problem solved
Functional benefit
Brands
- Canopus Toyota: Toyota automobile dealership franchise operated by Grupo Canopus
- Canopus Honda
- Canopus BMW
- Canopus MINI
- Canopus Nissan
- Canopus Chery
- Canopus JETOUR
- Canopus GWM
- Canopus Foton
- Canopus Omoda/Jaecoo
- Consórcio Canopus
- Canopus Corretora de Seguros (Bétria)
- Instituto Canopus
- Sirius Distribuidora
Products and services
- Multi-brand new vehicle sales Direct-to-consumer sale of new passenger vehicles through authorized showrooms across 12+ brands at retail pricing, with financing assistance and trade-in support for individual buyers, families, and small commercial buyers in central-western Brazil.
- Honda motorcycle sales Authorized sale of Honda motorcycles (Biz, NXR 160 Bros, Pop 110i and other models) to individual buyers for commuting and commercial use, operated as part of the Canopus Honda franchise in central-western Brazil.
- Consórcio Canopus (Vehicle Consortium) Group-savings consortium product that enables consumers to acquire a vehicle (car or motorcycle) through monthly installments without interest charges, with contemplation by bid or lottery. Open to individual buyers of new or used vehicles.
- Seguros Bétria (Vehicle Insurance Brokerage) Insurance brokerage service offering personalized vehicle coverage for new and semi-new vehicles, with pricing based on vehicle value, driver profile, and selected coverage level. Generates commission revenue from insurance placements.
- Sirius Distribuidora (Automotive Parts Distribution) Distribution of automotive parts and accessories for vehicle maintenance and repair, supporting aftersales service operations within the Grupo Canopus dealership network and external customers.
- Aftersales service and maintenance Workshop and maintenance services performed at dealership service centers for vehicles sold, generating revenue from labor and parts replacement during servicing, with manufacturer-approved procedures and genuine parts.
Quantifiable outcome
- Over 50 years of continuous automotive dealership operations in Brazil
- +2 more outcomes
Companies that use Grupo Canopus
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Grupo Canopus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grupo Canopus partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Toyota (CANOPUS TOYOTA)coreGrupo Canopus is an authorized Toyota dealership (CANOPUS TOYOTA), selling new Toyota vehicles and providing aftersales service, parts, and Toyota-approved maintenance. Toyota is one of the flagship brands in the group's multi-brand portfolio.
- Honda (CANOPUS HONDA - Vehicles)coreGrupo Canopus is an authorized Honda automobile dealership (CANOPUS HONDA), selling Honda passenger vehicles and providing Honda-approved aftersales service and parts supply.
- Honda Motos (CANOPUS HONDA - Motocycles)coreGrupo Canopus represents Honda motorcycles through CANOPUS HONDA, operating Honda motorcycle dealerships across 10 cities in Mato Grosso, Rondônia, and Distrito Federal. Currently expanding with 29 new motorcycle sales hires.
- BMW (CANOPUS BMW)coreGrupo Canopus operates BMW dealerships (CANOPUS BMW / Galaxie Motors) selling BMW passenger vehicles including the X Series, 3 Series, 5 Series, and electric models, with BMW-approved service and parts.
- MINI (CANOPUS MINI)coreGrupo Canopus operates MINI dealerships (Mini Galaxie Motors) selling MINI Cooper and Countryman models including electric variants, with MINI-approved aftersales service.
- Nissan (CANOPUS NISSAN)coreGrupo Canopus operates Nissan dealerships (CANOPUS NISSAN) selling Nissan vehicles including the Nissan Sentra and other models, with Nissan-approved service and parts.
- GWM (Great Wall Motors)coreGrupo Canopus is an authorized GWM dealership (GWM CANOPUS) selling Haval H6 hybrid vehicles, electric models, and other GWM products, representing one of the fastest-growing Chinese brands in Brazil.
- CAOA Chery (Caoa Chery Canopus)coreGrupo Canopus is an authorized CAOA Chery dealership (CANOPUS CHERY) selling Chery Tiggo 5X, Tiggo 7 Pro, and Tiggo 8 Pro models including hybrid variants. Chery is highlighted as a pioneer in nationalizing Chinese vehicles in Brazil.
- FotonminorGrupo Canopus operates a Foton dealership (Foton Canopus) representing Foton commercial vehicles and trucks in the region.
- Omoda|JaecoominorGrupo Canopus represents Omoda and Jaecoo brands (sub-brands of Chery group) through Omoda|Jaecoo Canopus (omodajaecoocanopus.com.br), selling Omoda 5 and Jaecoo 7 SUVs launched in Brazil in 2025.
- GAC (Guangzhou Automobile Group)minorGrupo Canopus represents GAC brand through GAC Canopus (gaccanopus.com.br), a Chinese automotive group that announced entry into the Brazilian market with plans to launch seven models including electric, hybrid, and combustion vehicles.
- Bétria Insurance (Seguros Bétria / Canopus Corretora de Seguros)coreBétria is Grupo Canopus's own insurance brokerage operation (canopuscorretoradeseguros.com.br / betriacorretora.com.br) providing vehicle insurance products including complete coverage for new and semi-new vehicles. Integrated as a core financial services offering within the group's customer value proposition.
- Jetour (CANOPUS JETOUR)minorGrupo Canopus represents the Jetour brand (jetourcanopus.com.br referenced), a Chinese SUV brand under Chery Group, selling Jetour vehicles in the Brazilian market.
- DISVECO LTDA (Legal Entity)coreDISVECO LTDA (CNPJ: 02.971.360/0001-66) is the legal business entity operating Grupo Canopus, functioning as the parent company for all dealership operations across the brands represented.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Grupo Canopus competitors and assessment
Company assessmentDirect peers
- Grupo Vempro: Pernambuco-based multi-brand automotive dealership group with significant presence across northeastern Brazil. Operates both automobile and motorcycle dealerships — directly comparable multi-brand, multi-state model similar to Grupo Canopus.
- Grupo Águia Branca: One of Brazil's largest multi-brand automotive dealership groups, headquartered in Espírito Santo with operations across multiple Brazilian states. Operates authorized dealerships for several OEMs and complementary financial services — directly comparable to Grupo Canopus's multi-brand, multi-state retail model.
- Grupo Tavares: Bahia-based multi-brand automotive dealership group representing several OEMs across northeastern Brazil. Comparable multi-brand authorized dealer model with diversified vehicle brand representation similar to Canopus.
- Grupo Servopa: Large multi-brand automotive dealer group based in Paraná (Curitiba) with operations throughout southern Brazil. Represents multiple passenger and commercial vehicle brands alongside aftersales service — analogous to Canopus's diversified brand portfolio and regional coverage strategy.
- Grupo Itavema (Itavema Veículos): São Paulo-based multi-brand automotive dealership group representing several passenger vehicle brands. Comparable in operating model (multi-brand authorized dealerships with aftersales) though concentrated in different Brazilian state.
Broad incumbents
- Grupo Localiza (Localiza & Co / Localiza Veículos): Brazil's largest vehicle rental and used-vehicle retailer, with national reach and a sizable proprietary fleet. While distinct in business model (rental over retail), overlaps with Canopus in vehicle acquisition scale, aftersales operations, and used-vehicle exposure in Brazil.
- Grupo Caoa: Brazilian automotive conglomerate that assembles and distributes CAOA Chery vehicles and operates a wide multi-brand dealer network nationally. Comparable to Canopus as a fellow authorized Chery/Caoa Chery partner with a broader national footprint and combined OEM-distribution role.
Regional players
- Grupo Amparo (formerly Grupo VW do Brasil dealer networks): Brazilian multi-brand automotive dealership group operating in central and southern Brazilian states. Comparable multi-brand dealer business model with physical showroom and aftersales infrastructure analogous to Canopus's footprint.
- Grupo Eurobike (Eurobike Motors / Mundo da Moto): Brazilian motorcycle retail and distribution group operating multi-brand motorcycle dealerships. Comparable to Canopus's Honda Motos franchise expansion as a motorcycle-focused multi-brand retailer, though operating in different geographies.
Others
- Movida (Grupo Movida): Major Brazilian vehicle rental and used-car retail operator. While primarily a rental company, its semi-new and used vehicle sales arm competes for the same Brazilian vehicle-buyer wallet as Canopus's dealership sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Grupo Canopus social profiles
Digital presenceGrupo Canopus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Canopus leadership team
Management profileNumber of profiles
Grupo Canopus subsidiaries and ownership
Company hierarchySubsidiaries14 records
Grupo Canopus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Canopus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Canopus
What does Grupo Canopus do?
Grupo Canopus is a multi-brand automotive dealership group that sells new vehicles and motorcycles through authorized showrooms for 12+ brands (Toyota, Honda, BMW, MINI, Nissan, GWM, CAOA Chery, Foton, Omoda|Jaecoo, Jetour, GAC, Honda Motos). The core offering is complemented by Consórcio Canopus (interest-free planned vehicle acquisition), Seguros Bétria (vehicle insurance brokerage), Sirius Distribuidora (automotive parts distribution), and manufacturer-approved aftersales service and maintenance.
Is Grupo Canopus a public or private company?
Grupo Canopus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grupo Canopus founded?
Grupo Canopus was founded in 1974. It employs 1,001 to 5,000 people.
Where is Grupo Canopus based?
Grupo Canopus is headquartered in Cuiabá, Brazil, in the Latin America region.
How does Grupo Canopus make money?
Five revenue lines are on record. Vehicle Sales (New) is the primary driver. The others are parts & Accessories, consórcio (Vehicle Consortium), insurance Brokerage and aftersales Service & Maintenance.
Who are Grupo Canopus's main competitors?
Direct peers on record are Grupo Vempro, Grupo Águia Branca, Grupo Tavares, Grupo Servopa and Grupo Itavema (Itavema Veículos). Broad incumbents are Grupo Localiza (Localiza & Co / Localiza Veículos) and Grupo Caoa. Regional players are Grupo Amparo (formerly Grupo VW do Brasil dealer networks) and Grupo Eurobike (Eurobike Motors / Mundo da Moto). Movida (Grupo Movida) is listed as an others.
Does Grupo Canopus have an API?
No public API is recorded for Grupo Canopus.