Intuition Ale Works
Intuition Ale Works is a privately-held craft brewery founded in 2010 in Jacksonville, Florida. It operates a downtown taproom, The Kitchen restaurant, and The Bier Hall event space, brewing small-batch ales distributed statewide through five Florida wholesalers.
- Company typePrivate
- Founded2010
- HeadquartersJacksonville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Intuition Ale Works does
Intuition Ale Works is a craft brewery founded in 2010 by Ben Davis and headquartered at 929 E Bay Street in downtown Jacksonville, Florida. It operates an integrated three-venue property — a taproom with 21 taps pouring flagship and seasonal ales (People's Pale Ale, Jon Boat Coastal Ale, I-10 IPA, Easy on the Eyes, King Street Stout, Party Wave Hazy IPA), The Kitchen pub-fare restaurant, and The Bier Hall event/concert space hosting nationally touring acts and private rentals — alongside a state-of-the-art production brewery. The company became the first craft brewery in Florida to can its beers in February 2012, a category-defining move that established a packaged-beer identity well before most in-state peers.
The business model is a hybrid of direct-to-consumer taproom and food sales, packaged beer (cans and kegs) sold through a walk-up to-go window, and statewide wholesale distribution via five Florida wholesalers: Champion Brands (Northeast FL), Burkhart Sales & Service (Gainesville), Tri-Eagle Sales (Tallahassee), J.J. Taylor (Tampa/Central FL), and Florida Distributing Co. (Orlando). Adjacent revenue streams include a full food menu priced at roughly $10–14 per entree, Bier Hall event rentals, e-gift cards, and custom merchandise sold by request. Co-branded collaborations with the Jacksonville Jumbo Shrimp (Shrimp Boat Kolsch), The Amp St. Augustine (Backstage Brew pilsner), and Sing Out Loud Festival (Session IPA, with proceeds benefiting JASMYN) extend reach into stadium, amphitheater, and festival channels while reinforcing community positioning.
Intuition Ale Works is privately held and founder-owned, with no disclosed external funding. Leadership combines founder/owner Ben Davis (Siebel Institute-trained brewer) with COO Brad Lange (joined 2017, Global 500 marketing and U.S. State Department background), Director of Brewery Operations Marion Gooding (joined 2021 from Dead Armadillo Brewing), Head Brewer Andrew Cattell (FSU-trained, Atlanta brewpub background), and R&D Brewer Glenn Dean (Siebel Institute and Doemens World Brewing Academy). The company reports an 11–50 employee headcount and has not publicly disclosed revenue.
Intuition Ale Works firmographics
Firmographics- Name
- Intuition Ale Works
- Legal name
- Intuition Ale Works
- Website
- https://intuitionaleworks.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Intuition Ale Works is a privately-held craft brewery founded in 2010 in Jacksonville, Florida. It operates a downtown taproom, The Kitchen restaurant, and The Bier Hall event space, brewing small-batch ales distributed statewide through five Florida wholesalers.
- Ownership category
- akta.pro rank
Intuition Ale Works industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industry
- Taprooms & Brewpubs (CRANACAF)
Keywords
Where Intuition Ale Works is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Intuition Ale Works business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Taproom Beer Sales: Direct sales of draft beer to consumers at the taproom location. Core beers on tap include Party Wave Hazy IPA, Easy on the Eyes, Jon Boat Coastal Ale, and I-10 IPA.
- Packaged Beer (Cans and Kegs): Canned and kegged beer sold for off-premise consumption through the taproom to-go window and distributed throughout Florida via partner distributors.
- Food Service (The Kitchen): In-house restaurant The Kitchen serves pub fare including burgers, sandwiches, appetizers, and kid's menu items. Complements the beer experience.
- Merchandise and Gift Cards: E-gift cards available for purchase online and sent virtually. Merchandise available for purchase by email request.
- Event Space Rental: Bier Hall event space hosts concerts, private events, and corporate functions. Discounted or waived fees available for non-profit events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | The Kitchen Restaurant Menu |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels5 records
Intuition Ale Works product offering
Product offeringCore offering
Intuition Ale Works is a Jacksonville-based craft brewery that designs, brews, and sells small-batch handcrafted ales through a downtown taproom (21 taps), statewide Florida distribution in cans and kegs, an in-house restaurant called The Kitchen, and a live music/event venue called The Bier Hall. The company's portfolio includes flagship brands such as People's Pale Ale, Jon Boat Coastal Ale, I-10 IPA, King Street Stout, Easy on the Eyes, and Party Wave Hazy IPA, plus collaboration and seasonal releases.
Product overview
Intuition Ale Works operates as a craft brewery with a portfolio of core beer brands and supplementary food/hospitality services. The core beer lineup includes flagship People's Pale Ale, Jon Boat Coastal Ale, I-10 IPA, King Street Stout, Easy on the Eyes, and seasonal offerings like Party Wave Hazy IPA. The company expanded in 2016 to include a downtown taproom, The Kitchen restaurant, and The Bier Hall event/concert space. Additional revenue streams include e-gift cards, keg sales, catering services, and collaborative specialty beers with local partners like Jacksonville Jumbo Shrimp and The Amp.
Differentiator
Problem solved
Functional benefit
Brands
- The Kitchen: In-house restaurant serving pub fare at the Intuition Ale Works taproom.
- Bier Hall
Products and services
- People's Pale Ale Flagship pale ale and first beer Intuition canned when it became Florida's first craft brewery to can its beers. Available on draft at the taproom, in cans, and in kegs across Florida.
- Party Wave Hazy IPA Hazy IPA, 52 IBU, 6.2% ABV, with bold tropical fruit aromas and assertive hop-derived flavors of pineapple, mango, papaya, and guava. Brewed with wheat for a smooth mouthfeel and a long, hoppy finish.
- Easy on the Eyes Session IPA with citra and centennial hops, 42 IBU and 4.5% ABV; mild and refreshing with a balanced mouthfeel.
- Jon Boat Coastal Ale English golden ale cool-fermented to deliver refreshing and crisp lager-like characteristics, 20 IBU and 4.5% ABV, positioned for Jacksonville's hot summers.
- I-10 IPA West Coast-style India Pale Ale brewed with two-row malted barley, caramel malt, and four Northwest hops used in brewing and dry hopping, 65 IBU and 6.75% ABV.
- King Street Stout Stout beer distributed throughout Florida; featured in the kitchen food menu as King Street Chili and King Street Brat.
- The Kitchen Restaurant In-house restaurant serving pub fare including burgers, sandwiches, appetizers, entrees ($10-$14), starters ($7-$13), kid's menu ($8), and sides ($4-$8). Family-friendly, no reservations required.
- Bier Hall Event Space Event and concert space within the brewery that hosts live music performances, comedy shows, anniversary celebrations, and private event rentals; discounted or waived fees available for non-profit events.
- E-Gift Cards Contactless e-gift cards available for purchase online through the Heartland POS platform and sent virtually to friends or family.
- Keg Sales Keg sales available for events; full list of options and pricing provided by email request to Lindsay.
- Shrimp Boat Kolsch Collaboration kolsch brewed with orange peel for the Jacksonville Jumbo Shrimp minor league baseball team, available at the Baseball Grounds of Jacksonville stadium and at the Intuition taproom.
- Sing Out Loud Session IPA Limited-release Session IPA released as a partnership beer with the Sing Out Loud Festival, with proceeds benefiting JASMYN, a non-profit youth services organization for LGBTQ young people ages 13-23.
- Backstage Brew Exclusive pilsner brewed for The Amp outdoor concert venue in St. Augustine; clean, light-bodied, with sweet malt flavor and subtle herb/spice notes, targeted at concertgoers.
Companies that use Intuition Ale Works
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Intuition Ale Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Intuition Ale Works partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Champion BrandscorePrimary distribution partner for Jacksonville/Northeast Florida region handling canned and draft beer distribution throughout their territory.
- Burkhart Sales & ServiceminorDistribution partner for Gainesville and surrounding areas.
- Tri-Eagle SalesminorDistribution partner for Tallahassee area.
- J.J. TaylorminorDistribution partner for Tampa/Central Florida.
- Florida Distributing Co.minorDistribution partner for Orlando area.
- Jacksonville Jumbo ShrimpminorCollaboration beer 'Shrimp Boat Kolsch' - a light, crisp Kolsch brewed with orange peel, available at the Baseball Grounds throughout the 2018 season and at the Intuition taproom. Natural fit given fans often visit the taproom before games.
- Sing Out Loud FestivalminorLimited-release 'Sing Out Loud Session IPA' with proceeds benefiting JASMYN, a non-profit youth services organization for LGBTQ young people ages 13-23. Festival is the largest free music festival in Florida.
- The Amp (St. Augustine)minorExclusive 'Backstage Brew' pilsner developed for The Amp outdoor concert venue. Clean, light-bodied pilsner with sweet malt flavor and subtle herb/spice notes, targeted at concertgoers.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Intuition Ale Works competitors and assessment
Company assessmentRegional players
- 3 Palms Brewery: Florida-based craft brewery with regional distribution and a taproom experience, comparable production scale and packaging-led growth model but in a different Florida metro.
- Due South Brewing Company: Florida regional craft brewery with statewide packaged distribution and a taproom. Comparable mix of wholesale growth plus on-premise experience revenue, but based in Boynton Beach rather than NE Florida.
Direct peers
- Wicked Barley Brewing Company: Jacksonville craft brewery with a full restaurant, large outdoor beer garden, and live entertainment. Comparable integration of brewery + restaurant + venue footprint in the same metro as Intuition.
- Bold City Brewery: Jacksonville, FL craft brewery operating a downtown taproom with food service and event programming. Most direct local competitor to Intuition given overlapping geography, taproom-pub model, and similar core beer styles (IPAs, pale ales, stouts).
- Engine 15 Brewing: Jacksonville Beach craft brewery with taproom and restaurant. Closely comparable neighborhood craft brewpub format serving the same Jacksonville consumer base as Intuition.
Broad incumbents
- New Belgium Brewing Company: National craft brewery combining packaging with a taproom and events. Comparable integration of packaged distribution with on-premise experience revenue that Intuition has built at a regional scale.
- Cigar City Brewing: Larger Florida craft brewery (Tampa) with wide packaged distribution and taproom. Operates in the same statewide Florida craft channel set as Intuition and competes for the same distributor and on-premise accounts, but at significantly larger scale.
- Sierra Nevada Brewing Co. Nationally distributed craft brewery with a destination taproom/restaurant experience and food program. Reflects the scaled version of Intuition's integrated brewery + food + venue model that Intuition could aspire to.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Intuition Ale Works social profiles
Digital presenceIntuition Ale Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intuition Ale Works leadership team
Management profileNumber of profiles
Profiles10 records
Intuition Ale Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intuition Ale Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intuition Ale Works
What does Intuition Ale Works do?
Intuition Ale Works is a Jacksonville-based craft brewery that designs, brews, and sells small-batch handcrafted ales through a downtown taproom (21 taps), statewide Florida distribution in cans and kegs, an in-house restaurant called The Kitchen, and a live music/event venue called The Bier Hall. The company's portfolio includes flagship brands such as People's Pale Ale, Jon Boat Coastal Ale, I-10 IPA, King Street Stout, Easy on the Eyes, and Party Wave Hazy IPA, plus collaboration and seasonal releases.
Is Intuition Ale Works a public or private company?
Intuition Ale Works is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Intuition Ale Works founded?
Intuition Ale Works was founded in 2010. It employs 11 to 50 people.
Where is Intuition Ale Works based?
Intuition Ale Works is headquartered in Jacksonville, United States, in the North America region.
How does Intuition Ale Works make money?
Five revenue lines are on record. Taproom Beer Sales are the primary driver. The others are packaged Beer (Cans and Kegs), food Service (The Kitchen), merchandise and Gift Cards and event Space Rental.
Who are Intuition Ale Works's main competitors?
Regional players on record are 3 Palms Brewery and Due South Brewing Company. Direct peers are Wicked Barley Brewing Company, Bold City Brewery and Engine 15 Brewing. Broad incumbents are New Belgium Brewing Company, Cigar City Brewing and Sierra Nevada Brewing Co..
Does Intuition Ale Works have an API?
No public API is recorded for Intuition Ale Works.
What industry is Intuition Ale Works in?
Intuition Ale Works's product category is Craft Beer. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of CRANACAF, Taprooms & Brewpubs. Its NAICS code is 31212 and its SIC code is 2082.