Rentco Equipment
Rentco Equipment Ltd. is a family-owned heavy-equipment rental, sales, and service company founded in 1963, operating six branches across the Peace Region of Alberta and British Columbia. It serves construction, oilfield, forestry, agriculture, and event customers with a multi-brand fleet and authorized OEM dealerships.
- Company typePrivate
- Founded1963
- HeadquartersGrande Prairie, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Rentco Equipment does
Rentco Equipment Ltd. is a privately held, family-owned heavy-equipment rental, sales, and service company headquartered in Grande Prairie, Alberta. Founded in 1963, the company operates six branches across the Peace Region of Alberta and British Columbia — including Grande Prairie, Peace River, Fort St. John, and Dawson Creek — and employs 115+ staff. It serves customers in construction, oilfield, forestry, agriculture, and events, and offers a fleet of thousands of units spanning compact construction equipment, forklifts, trailers, generators, aerial work platforms, and small-engine outdoor power equipment.
The company's core business is multi-modal: short- and long-term equipment rentals, sales of new and used equipment through authorized dealerships with major OEMs (Bobcat, Doosan, Honda, Hilti, Husqvarna, Genie, Stihl, AMMANN, Precision Trailers, SCREWCO, Celebright), and a service operation covering in-shop repairs and on-site mobile technician dispatch. Specialized capabilities include licensed heavy-equipment technicians, diesel engine mechanics, small-engine repair, and installation services for products such as ground screws and permanent holiday lighting.
Rentco generates revenue through a mix of rental utilization fees, equipment sales (new and used), parts and accessories, service labor, and installation contracts. The customer base spans enterprise contractors and resource-sector operators, mid-market agricultural and forestry businesses, municipalities, and consumer-facing segments such as event rentals and permanent lighting installations. Geographic concentration in the Peace Region is a defining feature of the operating model.
Rentco Equipment firmographics
Firmographics- Name
- Rentco Equipment
- Legal name
- Rentco Equipment Ltd.
- Website
- https://rentcoequipment.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rentco Equipment Ltd. is a family-owned heavy-equipment rental, sales, and service company founded in 1963, operating six branches across the Peace Region of Alberta and British Columbia. It serves construction, oilfield, forestry, agriculture, and event customers with a multi-brand fleet and authorized OEM dealerships.
- Ownership category
- akta.pro rank
Rentco Equipment industry classification
Industry- Product category
- Heavy Equipment Rental Services
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)
- akta.pro secondary industries
- Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Lifting & Hoisting Rental & Leasing (IMAHAJAN)
Keywords
Where Rentco Equipment is headquartered
LocationHeadquarters
- HQ city
- Grande Prairie
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
Rentco Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Equipment Rentals: Core business - renting heavy equipment and tools to contractors, homeowners, and industrial customers. Rental periods available daily, weekly, or monthly. Includes specialized equipment for oilfield, construction, forestry, agriculture, and event needs.
- Equipment Sales: Sale of new and certified used equipment from authorized dealer brands including Bobcat, Doosan, Honda, Hilti, Husqvarna, Genie, Stihl, and more. One-time purchase transactions.
- Equipment Service & Repair: Service department with licensed technicians providing maintenance, repairs, and tune-ups for equipment. Includes parts sales from fully stocked parts departments.
- Event Rentals: Special event equipment rentals including Matrix-Marquee tents, tables, chairs, BBQs, dance floors, and accessories. Delivery and setup included in service.
- Ground Screw Installation Services: SCREWCO ground screw equipment rental and installation services for foundation projects year-round.
- Christmas Light Installation Services: Professional installation, maintenance, removal and storage of Christmas lights by Tool Shed division. Also includes Celebright permanent LED lighting installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Daily/Weekly/Monthly Rental Options |
| Other | Monthly | Environmental Surcharge |
| Subscription | Pay-as-you-go | Event Rental Deposit |
| Other | One time/ perpetual license | Sales Return Policy |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Rentco Equipment product offering
Product offeringCore offering
Rentco Equipment Ltd. is a heavy equipment rental, sales, and service company serving the Peace Region since 1963. Core operations include renting and selling earthmoving equipment (Bobcat and Develon excavators, skid steers, track loaders), aerial platforms (boom lifts, scissor lifts, manlifts), material handling equipment (forklifts, telehandlers), power generation, concrete and compaction tools, plus specialty items like SCREWCO ground screws. The company also operates a homeowner division (Tool Shed) and provides event rentals, equipment service/repair, and authorized dealer sales for brands like Husqvarna, Stihl, Hilti, and Honda Power & Cycle.
Product overview
Rentco Equipment Ltd. is a 100% locally owned heavy equipment rental, sales, and service company serving the Peace Region since 1963. The core offering is heavy equipment rentals encompassing earthmoving (Bobcat and Develon excavators, track loaders, skid steers), material handling (forklifts, telehandlers), aerial equipment (boom lifts, scissor lifts, manlifts), power generation (generators up to 800kW), and specialty equipment (concrete tools, compaction rollers, lighting towers). This rental fleet is complemented by a homeowner division called Rentco's Tool Shed, which offers power tool rentals, special event rentals (tents, tables, chairs), and equipment sales through authorized dealer partnerships with Husqvarna and Stihl. Additional services include ground screw foundation installation (SCREWCO), professional Christmas light installation, and Celebright permanent smart lighting. The company operates 6 locations across Grande Prairie, Peace River, Fort St. John, and Dawson Creek with 24/7 emergency support and COR certification.
Differentiator
Problem solved
Functional benefit
Brands
- Husqvarna Dealer: Authorized Husqvarna dealer offering sales, service, and parts for outdoor power equipment including chainsaws, lawn mowers, and trimmers.
- Stihl Dealer
- Hilti Distributor
- Celebright
- SCREWCO
Products and services
- Rentco Heavy Equipment Rentals
Quantifiable outcome
- 60 years serving the Peace Region since 1963
- +1 more outcomes
Companies that use Rentco Equipment
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Rentco Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rentco Equipment partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- BobcatcoreBobcat dealership established in 1973 - one of the longest-standing dealer relationships. Rentco operates 'Bobcat of the Peace' as a dedicated location in Grande Prairie. Offers sales, rentals, and service for full line of Bobcat equipment including skid steers, track loaders, excavators, and attachments.
- DoosancoreAuthorized Doosan dealership started in GP and FSJ in 2012. Expanded to Doosan Forklift dealer in 2021. Full line of Doosan excavators, wheel loaders, and forklifts available for sales, rentals, and service.
- DeveloncoreAuthorized Develon equipment dealer (formerly Doosan brand evolution). Offers Develon excavators and wheel loaders for rentals and sales.
- Honda Power & CyclecoreHonda Power products dealer for generators, pumps, and power equipment. Peace Country Honda dealership formed in 1993 for Honda motorcycles, ATVs, and SxS vehicles at Peace River location.
- HilticoreAuthorized Hilti distributor offering full product line at all Rentco locations. Provides Hilti tool trade-in program, concrete equipment, and related supplies.
- HusqvarnacoreAuthorized Husqvarna dealer at Tool Shed (Grande Prairie) and Peace River locations. Products include chainsaws, lawn mowers, trimmers, and outdoor power equipment with sales, service, and parts.
- StihlcoreAuthorized Stihl dealer at Tool Shed (Grande Prairie) and Fort St. John locations. Full product line including chainsaws, trimmers, blowers, and battery-powered equipment with sales, service, and parts.
- GeniecoreAuthorized Genie dealer for aerial work platform equipment including boom lifts and other elevated work platforms available for rental.
- AMMANNcoreAuthorized AMMANN dealer for compaction equipment including rollers, plate tampers, and jumping jacks available for rental.
- GrasshopperminorAuthorized Grasshopper dealer for lawn care and mowing equipment available for sales and service.
- TsurumiminorAuthorized Tsurumi dealer for pump equipment including centrifugal, submersible, and air-powered pumps available for rental and sales.
- SCREWCOcoreSCREWCO is revolutionizing foundation solutions with innovative ground screw technology. Rentco provides rental equipment for SCREWCO ground screw installation, enabling year-round foundation projects for decks, fences, warehouses, and construction.
- CelebrightminorAuthorized Celebright dealer for permanent LED holiday lighting systems. Tool Shed provides professional installation of permanent smart outdoor lighting for homes and businesses.
- Precision TrailersminorBecame Precision Trailers dealer in 2022, expanding product offerings for trailer sales and related equipment.
- Peace Country HondaminorRelated business entity operating Honda motorcycles, ATVs, and SxS dealership at Peace River location. Linked website under same ownership network.
Scale indicators6 records
Recent moves11 records
Expansion highlights5 records
Rentco Equipment competitors and assessment
Company assessmentBroad incumbents
- Herc Rentals: Major North American equipment rental company with Canadian operations through prior Hertz Equipment Rental lineage. Competes in heavy equipment and aerial segments; broad incumbent rather than regional specialist.
- Sunbelt Rentals: North America's second-largest equipment rental company with Canadian operations. Overlaps with Rentco in general construction and industrial equipment rentals, but operates at vastly larger scale and broader geographic scope.
- United Rentals (Canada): World's largest equipment rental company with a Canadian presence. Operates broadly across all equipment categories and geographies; competes with Rentco for larger contractor and industrial accounts but does not specialize in the Peace Region's northern/remote market.
Regional players
- SMS Equipment: Canadian heavy equipment dealer (Komatsu, Hitachi) with strong Western Canadian presence. Comparable to Rentco in industrial/construction equipment rental, sales, and service, though focused on larger mining and infrastructure accounts.
- Wajax Corporation: Canadian industrial equipment distributor and rental provider with Western Canadian operations. Overlaps with Rentco in material handling, power generation, and construction equipment distribution to industrial customers.
- Toromont Industries (CAT dealer): Canadian Caterpillar dealer and heavy equipment distributor with operations across Canada including Alberta. Comparable in equipment sales/rental/service business model, though Toromont is much larger and competes primarily as CAT's exclusive dealer network.
Emerging players
- EquipmentShare: Tech-enabled equipment rental company expanding across North America. Offers the same core heavy equipment rental service but differentiated by digital booking, telematics, and fleet management software; emerging competitive threat to traditional rental operators like Rentco.
Direct peers
- Battlefield Equipment Rentals: Canadian equipment rental chain with branches in Alberta and Western Canada. Comparable to Rentco in core heavy equipment rental offering, contractor customer base, and Cat/competitive equipment line; overlaps directly in the Alberta market.
- Cooper Equipment Rentals: One of Canada's largest independently-owned equipment rental companies with branches across multiple provinces. Closest direct comparable: similar mix of heavy equipment rentals, contractor focus, and regional branch strategy serving oil, construction, and industrial customers.
Others
- 4Refuel: Canadian mobile fueling and site services provider serving oilfield, construction, and industrial customers in the Peace Region and beyond. Not a direct equipment rental competitor but a complementary site-services provider often co-deployed with Rentco on oilfield job sites.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rentco Equipment social profiles
Digital presenceRentco Equipment compliance and trust
Trust signalCompliance1 record
Rentco Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rentco Equipment leadership team
Management profileNumber of profiles
Profiles10 records
Rentco Equipment subsidiaries and ownership
Company hierarchySubsidiaries3 records
Rentco Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rentco Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rentco Equipment
What does Rentco Equipment do?
Rentco Equipment Ltd. is a heavy equipment rental, sales, and service company serving the Peace Region since 1963. Core operations include renting and selling earthmoving equipment (Bobcat and Develon excavators, skid steers, track loaders), aerial platforms (boom lifts, scissor lifts, manlifts), material handling equipment (forklifts, telehandlers), power generation, concrete and compaction tools, plus specialty items like SCREWCO ground screws. The company also operates a homeowner division (Tool Shed) and provides event rentals, equipment service/repair, and authorized dealer sales for brands like Husqvarna, Stihl, Hilti, and Honda Power & Cycle.
Is Rentco Equipment a public or private company?
Rentco Equipment is a private company. It is classified as family owned and is currently operating.
When was Rentco Equipment founded?
Rentco Equipment was founded in 1963. It employs 51 to 100 people.
Where is Rentco Equipment based?
Rentco Equipment is headquartered in Grande Prairie, Canada, in the North America region.
How does Rentco Equipment make money?
Six revenue lines are on record. Equipment Rentals are the primary driver. The others are equipment Sales, equipment Service & Repair, event Rentals, ground Screw Installation Services and christmas Light Installation Services.
Who are Rentco Equipment's main competitors?
Broad incumbents on record are Herc Rentals, Sunbelt Rentals and United Rentals (Canada). Regional players are SMS Equipment, Wajax Corporation and Toromont Industries (CAT dealer). EquipmentShare is listed as an emerging player. Direct peers are Battlefield Equipment Rentals and Cooper Equipment Rentals. 4Refuel is listed as an others.
Does Rentco Equipment have an API?
No public API is recorded for Rentco Equipment.
What industry is Rentco Equipment in?
Rentco Equipment's product category is Heavy Equipment Rental Services. Its primary akta.pro industry code is TLABAFAA, Earthmoving & Excavation Equipment Rental/Leasing, with a secondary code of TLABAFAF, Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks). Its NAICS code is 5324 and its SIC code is 7359.