PRO Sports Club

Name

PRO Sports Club

Legal name

Professional Recreation Organization Inc.

Website

https://proclub.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Health and Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Health Services (8000)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)

Keywords

• Health fitness club
• Personal training services
• Group fitness classes
• Spa and wellness
• Sports medicine clinic

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Dues: Monthly recurring membership fees for access to fitness facilities, group fitness classes, and general club amenities. Various tiers including standard membership and Executive Locker Room premium membership at $185/month.
2. CrossFit Bel-Red Memberships: Separate CrossFit facility memberships available in addition to PRO Club membership. Options range from unlimited monthly access to 10-class packs, with member and non-member pricing.
3. Spa and Salon Services: Medical spa, massage, nail care, and salon services operated by Lévy Aesthetics within the Bellevue location. Open to members and non-members.
4. Medical Services: Sports medicine, physical therapy, podiatry, and weight loss programs (20/20 Lifestyles, My Best 10). Open to members and non-members. Most treatments may be billed to insurance providers.
5. Auto Salon: Vehicle detailing and car care services. Open to everyone, not just members. Drop-ins welcome with reservations recommended.
6. Retail - Pro Shop: Specialty boutique featuring athletic apparel and fashion from brands including lululemon, workout gear, and accessories.
7. Food and Beverage: The Café offering coffee beverages, smoothies, meal replacement shakes, pastries, and grab-and-go items. Includes 20/20 LifeStyles-inspired healthy meals.
8. Private Events and Team Building: Rental of meeting rooms (Board Room, Decathlon Room, Olympic Room, All Star Room) and team building activities including dodgeball, kickball, multi-sports, racquet sports, and inflatables.
9. Day Passes: Single-day access passes available for visitors to experience the club without a full membership commitment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

PRO Sports Club operates a resort-style health and fitness destination offering comprehensive fitness and sports facilities (aquatics, racquet sports, group fitness, personal training, CrossFit), medical services (sports medicine, physical therapy, podiatry, weight loss programs), full-service spa and salon, youth programs and preschool, and hospitality amenities across Bellevue and Seattle, Washington.

Product overview

PRO Club is a resort-style health and fitness destination offering a comprehensive portfolio of fitness, wellness, medical, family, and hospitality services across two locations in Bellevue and Seattle, WA. The core offering centers on fitness and sports facilities (including aquatics, basketball, CrossFit Bel-Red, group fitness, personal training, pickleball, pilates, racquetball, squash, tennis, and yoga), complemented by medical services (sports medicine, physical therapy, 20/20 LifeStyles weight loss, My Best 10 program), spa and salon services via Lévy Aesthetics, youth programming including Discovery Bay Learning Academy preschool, and hospitality amenities (executive locker rooms, auto salon, dining, pro shop, and private events). The club is operated under The Bay Club Company portfolio following acquisition. Most services are available to members, while medical services, auto salon, spa, and dining are open to non-members as well.

Differentiator

Problem solved

Functional benefit

Brands

• CrossFit Bel-Red: CrossFit training facility located in Redmond, WA offering classes for all fitness levels
• PRO Medical
• 20/20 LifeStyles
• My Best 10
• Discovery Bay Learning Academy
• Lévy Aesthetics

Products and services

• PRO Club Fitness and Sports Membership
• CrossFit Bel-Red
• Personal Training
• Discovery Bay Learning Academy Preschool
• Lévy Aesthetics Medical Spa
• Spa and Salon Services
• PRO Medical Sports Medicine
• Physical Therapy
• 20/20 LifeStyles Weight Loss Program
• My Best 10 Wellness Program
• Executive Locker Rooms
• Auto Salon
• The Café and Dining
• Private Events and Team Building
• PRO Shop
• Recovery Center

Quantifiable outcome

• 20/20 Lifestyles is the only weight loss program offering physician supervision, personal training, registered dietitians, and licensed psychologists
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Bay Club CompanycoreOthersPRO Club was acquired by The Bay Club Company, which has a robust and growing portfolio of clubs spanning from San Diego to the Pacific Northwest. The collection includes 26 premiere properties with a focus on high-end amenities across four quadrants: fitness, sports, family, and hospitality experiences.
• Arena SportsminorStrategic or Co-development PartnerArena Sports is the latest addition to the Greater Seattle Campus, providing exclusive member benefits for play at their facilities.
• Lévy AestheticscoreStrategic or Co-development PartnerLévy Aesthetics operates the medical spa and salon services within PRO Club Bellevue. Offers injectables, full-service salon and spa, and laser skin rejuvenation. Located inside PRO Club with no club membership required.
• WodifycoreTechnology or IntegrationWodify is the software system used by CrossFit Bel-Red for class registration, performance tracking, and nutrition tracking. Athletes use Wodify to view schedules, reserve classes, and track progress.
• Lululemon (Pro Shop Brand)minorChannel Partner/ Reseller/ DistributorLululemon athletic apparel featured in the PRO Shop specialty boutique along with other fashion brands.
• 2020 LifestylescoreStrategic or Co-development Partner20/20 Lifestyles is an on-site medically-guided weight loss program providing physician supervision, personal training, registered dietitians, and licensed psychologists for comprehensive weight management.
• Bay Club ConnectcoreTechnology or IntegrationBay Club Connect is the membership management platform used across PRO Club and The Bay Club locations, providing unified app access for schedules, reservations, and account management.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Life Time Fitness (Life Time Group Holdings): Premium resort-style athletic club chain with similar multi-service amenities (pools, courts, family programs, group fitness, spa, dining) targeted at affluent families. Closest publicly-traded comparable for PRO Club's business model and member demographic.
• EOS Fitness: Regional premium fitness chain with multi-service amenities, group fitness, courts, personal training, and tiered memberships — closely mirroring PRO's premium-but-approachable regional club model.
• Edge Fitness Clubs: Premium regional fitness operator offering a multi-service, family-friendly experience with racquet sports, group programming, and kids' services — closely aligned with PRO Club's resort-style positioning.
• Houstonian Club: Single-property, ultra-premium athletic club with integrated hotel, spa, medical, and family programming. Closely mirrors PRO Club's single-campus, full-service premium destination model — a useful benchmark for premium single-club economics.
• Equinox: Ultra-premium fitness club operator integrating fitness, spa, recovery, and wellness services at the highest price point. Mirrors PRO Club's luxury positioning and integrated wellness offering at scale across major U.S. metros.

Regional players

• Fitness Connection: Multi-location regional fitness operator offering family programs, group fitness, courts, and child care. Comparable in scope and target demographic to PRO Club's multi-service approach but operating primarily in different U.S. metros.
• Chuze Fitness: Premium regional fitness club chain with resort-style amenities including pools, group fitness studios, and kid care. Comparable positioning to PRO Club but operates primarily in the Western U.S. outside the Pacific Northwest.

Broad incumbents

• LA Fitness: Mass-market fitness chain offering broad fitness amenities including courts, pools, and group classes at sub-premium price points. Standard comparable for fitness-club operations in the same Western U.S. markets PRO Club operates in.
• 24 Hour Fitness: Large national mid-market fitness chain with broad amenities and group fitness. Less premium and less resort-style than PRO but serves as the largest direct fitness-club competitor in many markets including Seattle metro.

Others

• The Bay Club Company: PRO Club's parent acquirer as of 2024 and operator of 26 premium West Coast clubs under a four-quadrant fitness/sports/family/hospitality model. Listed as a peer given direct portfolio overlap and competitive positioning rather than arm's-length operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PRO.SC
• LinkedInlinkedin.com/company/pro-sports-club

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRO Sports Club