Name

Layenberger

Legal name

LAYENBERGER Nutrition Group GmbH

Website

https://layenberger.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Functional Nutrition

NAICS

Other Snack Food Manufacturing (311919), Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Meal replacement shakes
• Protein supplements
• Sports nutrition
• Weight management products
• Functional nutrition

Headquarters

HQ city

Rodenbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Layenberger sells products directly to consumers through its e-commerce platform layenberger.com, offering the full product range including meal replacements, protein supplements, and sports nutrition
2. Retail Distribution: Products distributed through major German retail chains including dm, Rossmann, Müller, Kaufland, Edeka, REWE, Globus, and various other stationary and online retailers
3. Subscription Products: Subscription options for recurring delivery of products like 3K Protein Müsli with 10% discount for regular delivery intervals (every 2 weeks, monthly, every 2 months)

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Core offering

LAYENBERGER Nutrition Group GmbH develops, manufactures, and markets functional nutrition products including meal replacement shakes, high-protein supplements, diet programs, and sports/ endurance nutrition products. The company sells its portfolio of branded goods (Layenberger, Fit & Feelgood, DIET5, ISOSTAR, TRY-B) through its own e-commerce platform layenberger.com and through major German retailers. Products target three consumer use cases: weight reduction, muscle building, and endurance sports.

Product overview

Layenberger is a German functional nutrition company offering a comprehensive portfolio of branded products organized under sub-brands LAYENBERGER (core protein and meal replacement products), Fit & Feelgood (weight management and meal replacement shakes), DIET5 (structured diet systems), ISOSTAR (endurance and hydration sports drinks), and TRY-B (endurance sports nutrition). The product range spans meal replacement shakes (Slim Shake Powder and Ready-to-Drink Fixfertig formats), protein supplements (3K Protein Shakes, Whey Protein Shakes, Clear Whey, EAA+ Amino Drink), protein bars (3K Protein Bar Crunchy, High Protein Riegel, High Protein Bar, ISOSTAR High Protein 25 Sport Bar, Vegan Protein Bar), snacks (High Protein Chips, Airy Chips, Cräkker), high-protein foods (3K Protein Müsli, High Protein Crunchy Müsli, High Protein Pasta), diet systems (DIET5 Shakes, Bowls, Soups), endurance products (ISOSTAR Hydrate & Perform, Powertabs, Energy Fruit Gels, High Energy Bars, Cereal Max Energy), bundled weight loss packages (Abnehm-Pakete), and accessories (Shakers). Products are distributed through retail partners (DM, Rossmann, Kaufland, EDEKA, REWE, Müller, Globus) and direct-to-consumer e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• diet5: A structured diet program brand offering meal replacement shakes, bowls, and soups for weight management, marketed as a 5-portion-per-day Tagesrationsdiät (daily ration diet) system.
• Fit & Feelgood
• ISOSTAR
• TRY-B

Products and services

• Slim Shake Meal Replacement Meal replacement shake range available in powder (e.g., Slim Shake Powder, 396g container) and ready-to-drink formats (Slim Shake Fixfertig 330ml) in flavors including Vanille-Sahne, Espresso-Macchiato, Pfirsich-Maracuja, Himbeer-Vanille, Schokolade, and Caffé Latte; gluten-free and lactose-free variants available; targeted at consumers seeking calorie-controlled weight management.
• 3K Protein Shake High-protein shake for muscle building available in Beeren-Mix, Dunkle-Schokolade, Joghurt Limette, Salted Caramel, Schoko Kaffee, Stracciatella, and Vanille Sahne flavors; for fitness enthusiasts and athletes needing protein intake for muscle growth and recovery.
• Whey Protein Shake Whey protein-based ready-to-drink shake in Iced Coffee and Cocoa flavors; for post-workout recovery and convenient protein intake.
• Clear Whey Protein Drink Clear whey protein drink in Peach Ice Tea and Blue Raspberry flavors; lightweight protein alternative for consumers seeking a refreshing format.
• 3K Protein Bar Crunchy High-protein bar for muscle building in Crunchy format; flavors include Raspberry White and Pistachio.
• High Protein Riegel Protein bar in Schoko-Banane, Kokos-Mandel, Cranberry-Cassis, and Mango-Orange flavors; also offered in bulk carton formats (e.g., 18-pack).
• High Protein Bar Protein bar focused on taste experience in Strawberry-Yoghurt and Pistachio flavors.
• Vegan Protein Bar Plant-based protein bar for vegan consumers; Brownie flavor.
• High Protein Chips High-protein chip snacks in BBQ, Hot & Sweet Chili, Paprika, and Sour Cream & Onion flavors.
• High Protein Airy Chips Lighter, airy-textured protein chips in BBQ and Paprika flavors for guilt-free snacking.
• High Protein Cräkker Protein crackers in Cheese'n Onion, Rosemary Sea Salt, BBQ, and Spicy flavors.
• 3K Protein Müsli High-protein cereal with 50% protein content and 66% fewer carbohydrates than conventional fruit muesli; flavors include Rote Beeren Mix, Schoko Banane, and Schoko-Nuss; available with subscription discount.
• High Protein Crunchy Müsli 30% protein crunchy muesli with chocolate flakes; vegan with high fiber content; flavors include Schokolade, Apfel-Zimt, and Kokos-Vanille.
• High Protein Pasta Protein-enriched pasta with 30% protein, 13% fiber, and 40% fewer carbohydrates than conventional pasta; Fusilli format; vegan; made from durum wheat semolina with wheat protein.
• DIET5 Diet System Structured weight loss program offering 5 daily rations (Tagesration) per day comprising shakes, soups, and bowls; gluten-free; available in 7-day and 14-day packages with personalized mix options; flavors include Chocolate, Iced Coffee, Vanilla, Cherry Berry, Choco Banana, and Thai Curry; targets consumers seeking structured calorie-controlled diet plans.
• EAA+ Amino Drink Essential amino acid supplement drink for muscle support and recovery; targeted at fitness enthusiasts and athletes.
• ISOSTAR Hydrate & Perform Isotonic sports drink powder for hydration and performance during training; available in Lemon, Grapefruit, Orange, and Cranberry Red Fruit flavors; also available in 1.5kg bulk format.
• ISOSTAR Powertabs Effervescent electrolyte tablets providing carbohydrates, energy, vitamins, and minerals for hydration during and after training; sources of Vitamin C, B1, E, Calcium, and Magnesium.
• ISOSTAR Energy Fruit Gel Energy gel providing quick carbohydrates for sustained endurance performance during training.
• ISOSTAR High Energy Bar Energy cereal bar with simple and complex carbohydrates for endurance; Banana, Chocolate, Cranberry, and Multifruits flavors; sources of Vitamins B1, B2, B6, C, E, and PP.
• ISOSTAR Cereal Max Energy Energy cereal for athletes providing sustained carbohydrate release during endurance activities.
• ISOSTAR High Protein 25 Sport Bar 25% protein sports bar for muscle building and recovery; Hazelnut and Strawberry flavors.
• TRY-B Functional beverage brand targeting endurance athletes; TRY-B Cool Peach product available.
• Weight Loss Bundles (Abnehm-Pakete) Pre-configured weight loss bundles combining Slim Shakes and Fit & Feelgood products; variants include Classic, Starter, Deluxe, Premium, and 14-day/30-day options.
• Protein Complete Bundle Bundled protein product package combining multiple protein sources for comprehensive nutrition.
• Accessories (Shakers and Portion Spoons) Support products including shakers and portion spoons for preparing protein drinks and meal replacements.

Quantifiable outcome

• 7x taste test winner in product testing
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

18 partnerships are on record, tiered core and minor.

• dm drogerie marktcoreChannel Partner/ Reseller/ Distributordm is one of Layenberger's key retail partners, distributing Layenberger products including meal replacement shakes and protein supplements through their German drugstore chain
• RossmanncoreChannel Partner/ Reseller/ DistributorRossmann is a major German drugstore chain partner distributing Layenberger functional nutrition products
• KauflandcoreChannel Partner/ Reseller/ DistributorKaufland, a major German hypermarket chain, distributes Layenberger products
• EdekacoreChannel Partner/ Reseller/ DistributorEdeka, Germany's largest supermarket cooperative, is a key retail distribution partner for Layenberger products
• REWEcoreChannel Partner/ Reseller/ DistributorREWE Group operates supermarkets across Germany and is a distribution partner for Layenberger products
• MüllercoreChannel Partner/ Reseller/ DistributorMüller is a German retail chain (drugstore and more) distributing Layenberger functional nutrition products
• GlobuscoreChannel Partner/ Reseller/ DistributorGlobus German hypermarket chain is a retail distribution partner
• Holstein KielminorStrategic or Co-development PartnerLayenberger is a sponsor of Holstein Kiel football club, supporting the team as a nutrition partner
• SV Wehen WiesbadenminorStrategic or Co-development PartnerLayenberger sponsors SV Wehen Wiesbaden football club as their nutrition partner
• FC Würzburger KickersminorStrategic or Co-development PartnerFootball club sponsorship relationship
• TSV 1860 MünchenminorStrategic or Co-development PartnerSports team sponsorship
• Berlin Tennis OpenminorStrategic or Co-development PartnerTennis tournament sponsorship
• Bad Homburg OpenminorStrategic or Co-development PartnerTennis tournament sponsorship
• Porsche Tennis Grand PrixminorStrategic or Co-development PartnerPremium tennis tournament sponsorship
• Red Bull Wings for Life World RunminorStrategic or Co-development PartnerRunning event sponsorship for global charity race
• Gutenberg Halbmarathon MainzminorStrategic or Co-development PartnerRegional running event sponsorship
• Axel Roos FußballakademieminorStrategic or Co-development PartnerFootball academy sponsorship partnership
• Fussicamp MallorcaminorStrategic or Co-development PartnerFootball camp event sponsorship

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• nu3: German functional nutrition e-commerce retailer/brand carrying meal replacements, protein, and supplements — comparable in product range and D2C go-to-market.
• MyProtein: UK-headquartered sports and functional nutrition brand owned by THG, selling protein, bars, and meal replacements globally via D2C. Comparable in product categories (protein shakes, bars, snacks) and target consumer (fitness/weight management).
• Foodspring: Berlin-based functional nutrition brand offering protein, meal replacement, and sports nutrition products via D2C and retail — a directly comparable German peer in product mix, customer base, and channel strategy.
• ESN (Designer Protein): German sports nutrition brand specializing in protein powders, ready-to-drink shakes, and supplements; comparable as a direct peer in sports nutrition segment and German/European distribution.
• Bodylab24: German sports nutrition D2C brand offering protein powders, shakes, and supplements with comparable target customer and online channel strategy.
• Yokebe: German weight management brand with meal replacement shakes and diet programs — a direct peer to Layenberger's DIET5 and Slim Shake ranges in the structured diet category.
• Almased: German meal replacement and weight management brand competing head-to-head with Layenberger Slim Shake / DIET5 in the calorie-controlled diet segment.

Broad incumbents

• PowerBar: Established global sports nutrition brand (owned by Mondelez) producing energy bars, gels, and hydration products — overlapping with Layenberger's ISOSTAR endurance line but at much larger global scale.
• Herbalife: Global weight management and meal replacement company — comparable in weight management category but vastly larger, publicly listed, and structured around a multi-level marketing distribution model.
• Gatorade (PepsiCo): Global sports hydration leader competing with Layenberger's ISOSTAR isotonic drinks; operates at massive scale with vastly greater marketing and R&D budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/layenberger
• YouTubeyoutube.com/user/Layenberger
• Facebookfacebook.com/layenbergercom
• LinkedInlinkedin.com/company/layenberger-nutrition-group
• Instagraminstagram.com/layenbergercom
• TikToktiktok.com/@layenbergercom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Layenberger