Kaerek Homes

What Kaerek Homes does

Kaerek Homes is a privately held, family-owned semi-custom single-family residential home builder founded in 1961 by Richard Kaerek and now operated in its second generation under President Mike Kaerek. The company builds in Southeastern Wisconsin across six counties — Jefferson, Waukesha, Racine, Milwaukee, Washington, and Ozaukee — with an active footprint spanning 30+ named subdivisions and an inventory of 850 available lots alongside 1,000+ parcels of vacant land for development.

Its core product is two-tier residential construction, with a Signature Series (entry-level, starting around $494,990) and an Elite Series (premium, $629,990 to $829,990), delivered through Ranch and Two-Story floor plans with on-staff design consultants and an in-house architectural drafting department. Construction emphasizes green building methods used for over a decade, producing homes up to 25% more energy-efficient than Wisconsin's Uniform Dwelling Code through advanced efficiency equipment, premium insulation, and state-of-the-art air-quality systems. The company has cumulatively built over 9,000 homes in its 65-year history.

The business model is direct-to-consumer one-time home/lot sales transacted through a 9,000 sq ft design center/showroom in Sussex, WI, complemented by a lot-financing partnership with Bank Five-Nine that offers 10% down, no escrow, and no appraisal/survey requirements. Go-to-market is sales-led, relying on the company website, social channels, regional MBA award credibility (including the 2009 Builder of the Year Lifetime Achievement Award and an eight-award sweep for the Riley model in 2018), and word-of-mouth. The disclosed 2022 throughput was approximately 50 homes completed, placing Kaerek as a steady mid-size regional builder rather than a high-volume production operator.

Name

Kaerek Homes

Legal name

Kaerek Homes

Website

https://kaerekhomes.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Kaerek Homes is a family-owned, second-generation semi-custom home builder in Southeastern Wisconsin, designing and constructing energy-efficient single-family homes across 30+ subdivisions in six counties under Signature and Elite series, with on-site design consultation and in-house architectural drafting.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (23611)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

akta.pro secondary industries

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

Keywords

• Semi-custom home builder
• Residential new construction
• Single family homes
• Home design services
• Energy efficient homes

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Home Construction Sales: One-time sale of newly constructed single-family residential homes. Revenue generated through home/lot package purchases in Kaerek subdivisions or building on customer-supplied lots. Home prices range from approximately $494,990 to over $829,990 based on plan selection, features, and location.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Kaerek Homes designs, builds, and sells semi-custom single-family residential homes in Southeastern Wisconsin across Ranch and Two-Story styles in Signature and Elite series. Buyers personalize selections at a 9,000 sq ft design center with on-staff consultants and in-house architectural drafting, supported by lot purchase financing through a Bank Five-Nine partnership. Homes incorporate energy-efficient green building techniques delivering up to 25% greater efficiency than Wisconsin's Uniform Dwelling Code.

Product overview

Kaerek Homes is a semi-custom home builder offering a comprehensive portfolio of residential construction products and services in Southeastern Wisconsin. The core offering consists of two primary home types: Ranch-style single-story homes and Two-Story multi-level homes, each available in multiple series (Elite, Signature) with various floor plans (e.g., Madison, Wilshire, Hampton, Pinewood, Franklin series). The company provides end-to-end home building services including lot purchase financing, a 9,000 sq ft design center for personalization, and pre-designed home plans. Homes are built across 30+ subdivisions in Jefferson, Waukesha, Racine, Milwaukee, Washington, and Ozaukee counties. The company also offers quick move-in homes for sale and special home/lot package bundles.

Differentiator

Problem solved

Functional benefit

Products and services

• Ranch Style Homes

Quantifiable outcome

• Homes up to 25% more energy-efficient than Wisconsin's Uniform Dwelling Code
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Bielinski Homes: Family-owned Southeastern Wisconsin homebuilder with multiple subdivisions and design center offerings in the same Milwaukee-area counties as Kaarek, competing directly for the same semi-custom buyer.
• Tim O'Brien Homes: Wisconsin homebuilder operating in the Milwaukee metro with a semi-custom and energy-efficient focus overlapping Kaarek's value proposition and customer profile.
• Cornerstone Custom Builders: Wisconsin residential builder with semi-custom offerings in the greater Milwaukee area, comparable product positioning and customer base to Kaarek.
• Veridian Homes: Wisconsin-based residential homebuilder focused on new construction in planned communities across the greater Milwaukee region, with comparable semi-custom offerings and subdivision model.
• Halen Homes: Southeastern Wisconsin custom and semi-custom homebuilder serving the same suburban Milwaukee counties, directly competing in the move-up buyer segment Kaarek targets.

Broad incumbents

• PulteGroup: National homebuilder (Pulte, Centex, Del Webb brands) operating in the Midwest, offering move-up and semi-custom homes that overlap Kaarek's mid-market positioning.
• D.R. Horton: Largest U.S. homebuilder with broad production offerings nationwide, including entry-level and move-up homes in the Milwaukee market that compete with Kaarek's Signature and Elite series.
• Lennar Corporation: National homebuilder with active communities across Wisconsin suburbs, competing in the same price bands and overlapping customer segments as Kaarek.
• Toll Brothers: Luxury and move-up national homebuilder active in suburban Chicago/Milwaukee-area markets, competing for the upper end of Kaarek's Elite series.
• M/I Homes: National homebuilder with Midwest operations offering semi-custom and design-center-driven builds in comparable suburban markets to Kaarek.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kaerekhomesinc
• LinkedInlinkedin.com/company/kaerek-homes-inc.
• Instagraminstagram.com/kaerekhomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaerek Homes