Strategic Partners & Media

What Strategic Partners & Media does

Strategic Partners & Media is a full-service political consulting and advertising agency headquartered in Annapolis, Maryland, founded in 1994 and operating as a portfolio company under GP3 Partners. The firm provides integrated services spanning political campaign strategy, digital and traditional advertising, media buying, crisis communications, branding, public affairs advocacy, and in-house video/content production, with affiliated Red October Productions supplying production and post-production capacity under the same roof. It serves two primary client segments: Republican political campaigns at federal, state, and local levels (presidential, gubernatorial, Senate, House, and down-ballot), and Fortune 500 corporations plus national trade associations (Amazon, Google, Facebook, Boeing, Costco, Nissan, Orsted, Tradepoint Atlantic, US Chamber of Commerce, NAR).

Revenue is generated through professional services engagements — political campaign consulting, corporate strategic communications (described as over 50% of corporate work), advertising production, and advocacy/issue campaigns — priced on a custom, project-scoped basis with no published rate card. Go-to-market is relationship-driven and direct, with senior partners (Russ Schriefer, Ashley O'Connor, Austin Barbour, Heath Garrett, Shannon Chatlos, Anthony Pileggi) engaging clients personally and operating without a traditional account-manager layer. Distribution runs exclusively through direct partner outreach, Republican party-committee networks (RGA, NRSC, NRCC), and referral channels, with no resellers or marketplace presence.

Technically, the firm operates on standard ad-tech and web tooling — Meta, YouTube, programmatic display, connected TV/OTT, HTML/CSS/JavaScript, WordPress, AWS, Node.js, Docker, CircleCI — rather than proprietary platforms. Stated differentiators are operational and creative: in-house production, screen-agnostic media planning, data-driven audience targeting, and a senior partner bench with experience across seven presidential campaigns and two Republican National Conventions. The firm claims 80+ campaign wins and case-study outcomes including Larry Hogan's 2014 gubernatorial upset, Susan Collins's 2020 Maine Senate win, and a Delta Health Alliance vaccination campaign credited with a 107% vaccination-rate increase at $2.63 media cost per dose.

Name

Strategic Partners & Media

Legal name

Strategic Partners & Media

Website

https://strategicpartnersmedia.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Strategic Partners & Media is a full-service Republican political consulting and advertising agency that also serves Fortune 500 corporations with strategic communications, crisis, branding, and integrated media buying, operating out of Annapolis, MD under GP3 Partners.

Ownership category

akta.pro rank

Product category

Political Consulting and Advertising Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industries

Corporate & Financial Communications PR (MPAAADAA), Event PR & Communications Support (BPAFADAO)

Keywords

• Political campaign consulting
• Strategic communications
• Crisis communications
• Integrated media buying
• Advertising production

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Political Campaign Consulting: Strategic consulting and advertising services for Republican political campaigns including message development, media production, digital advertising, and campaign strategy for governors, senators, congressmen, and other candidates
2. Corporate Strategic Communications: Crisis communications, public affairs, branding, and integrated media buying services for Fortune 500 corporations and associations. Strategic communications makes up over 50% of corporate work
3. Advertising Production: In-house ad production team creating television ads, digital content, long-format films, and branded content for political and corporate clients
4. Advocacy and Issue Campaigns: Coalition building, grassroots organizing, and advocacy media campaigns for issue-based initiatives and ballot measures

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Strategic Partners & Media is a full-service advertising and consulting agency that delivers political campaign strategy, message development, digital and traditional media planning/buying, crisis and strategic communications, public affairs, advocacy campaigns, and in-house video and content production. Its work spans Republican political candidates at federal, state, and local levels and Fortune 500 corporations plus national trade associations, integrated end-to-end from strategy through production and media placement across TV, radio, digital, OTT/CTV, and social channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising & Branding Full-service advertising and branding services for political campaigns and corporate clients, including message development and creative production across television, radio, digital, print, and out-of-home mediums.
• Crisis Communications Strategic crisis communication services to help clients navigate challenging public affairs situations and protect their reputation, including rapid-response messaging and stakeholder management.
• Digital Advertising Digital advertising services including social media, programmatic display, connected TV (cTV), and Over-The-Top (OTT) advertising across platforms like Meta, YouTube, and digital networks.
• Integrated Media Buying Comprehensive media planning and buying services combining traditional media (television, radio) with digital channels to create screen-agnostic, fully integrated campaigns for political and corporate clients.
• Public Affairs Public affairs consulting for advocacy campaigns, coalition building, and grassroots mobilization on legislative and policy issues, including Save Georgia Healthcare-style legislative vote-flipping campaigns.
• Political Consulting Political campaign strategy, message development, and media consulting for Republican candidates at federal, state, and local levels, including presidential, gubernatorial, Senate, House, Attorney General, and down-ballot races. Services include debate coaching, issues advising, and campaign operations support.
• Production & Content Creation In-house video production and content creation services for television advertisements, long-form films, social media content, web videos, and radio spots, delivered by SPM's Director of Production and editorial team.
• Strategic Communications Strategic communications counsel combining message development, earned media, grassroots engagement, and digital strategy for political and corporate clients; represents over 50% of the firm's corporate work.
• Long-Format Film Production Production of long-format documentary and campaign films, including Republican National Convention films for Presidents Bush and Romney, and award-winning documentary films such as 'The Surge: The Untold Story' for the Institute for the Study of War.

Quantifiable outcome

• Achieved 107% increase in Mississippi vaccination rate, administering 753,783 additional doses at $2.63 cost per vaccine dose
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Two partnerships are on record, tiered parent and core.

• GP3 PartnersparentOthersStrategic Partners & Media is identified as 'A GP3 Company' indicating it is owned or affiliated with GP3 Partners. GP3 is a media and political consulting holding company.
• Red October ProductionscoreStrategic or Co-development PartnerRed October Productions is a full-service production and post-production company that works side-by-side with Strategic Partners & Media. They share staff (including Assistant Producer role working with SPM team), share the Annapolis office space (converted roller rink), and collaborate on political advertising and public affairs campaigns. SPM staff serve both entities.

Scale indicators11 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Reed Messaging & Media: Republican political messaging and media consulting firm offering advertising production and strategic communications for campaigns and causes. Comparable in service mix and target client profile to SPM's political consulting and production business.
• Axiom Strategies: Republican political consulting firm providing direct mail, media, and general consulting services to candidates, PACs, and party committees. Comparable in scale and focus on Republican electoral campaigns.
• FP1 Strategies: Republican political consulting and public affairs firm offering advertising, media, polling, and direct mail for federal, state, and local campaigns. Directly comparable to SPM in size, service mix, and GOP-aligned client base.
• SKDK: Democratic-leaning strategic communications and political consulting firm serving candidates, corporations, and advocacy clients with advertising, PR, and crisis comms. Most direct mirror to SPM on the Democratic side, especially for corporate strategic communications.
• Bully Pulpit Interactive: Democratic-leaning digital-first political and public affairs agency with similar integrated creative, media, and data services for campaigns and causes. Closest peer on the opposing side of the political spectrum and direct competitor for Democratic-aligned client work.
• The Herald Group: Republican-aligned public affairs and strategic communications firm serving corporations, trade associations, and advocacy organizations. Comparable to SPM's corporate/strategic communications arm and shares a similar GOP-network client pipeline.
• Jamestown Associates: Republican political media and consulting firm specializing in TV ad production and media placement for federal and state campaigns. Overlaps directly with SPM's political advertising production and media-buying service lines.
• Targeted Victory: Republican digital and political media agency that serves campaigns, party committees, and advocacy organizations with integrated digital advertising, data, and targeting. Closest direct competitor to SPM on the digital/media-buying side of Republican political work.

Broad incumbents

• Edelman: Global public relations and communications firm serving Fortune 500 corporations with strategic communications, crisis, and public affairs services. Competes with SPM for the same Fortune 500 strategic communications mandates at significantly larger scale.

Emerging players

• Definers Public Affairs: Republican-aligned public affairs and strategic communications firm focused on corporate and advocacy clients. Smaller and more specialized than SPM but competes for overlapping corporate/advocacy strategic communications engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/strat_media
• Facebookfacebook.com/StrategicPartnersMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategic Partners & Media