GP3 Partners

What GP3 Partners does

GP3 Partners is a US public affairs company formed in 2020 through the merger of nine premier political consulting, advertising, and strategic advisory firms, and now operates a consortium of 14 wholly-owned member firms with 500+ employees across 15 cities including a London international office. The company provides end-to-end government, policy, and public affairs services organized around three core solutions: Policy (government affairs, grassroots activation, lobbying, ballot initiatives), Persuasion (polling, message testing, crisis communications, media relations built on Public Opinion Strategies' research base), and Creative Production (digital marketing, advertising, cross-platform content, web/app development via IMGE). The firm serves 1,000+ clients spanning Fortune 500 enterprises (Ford, Comcast, ExxonMobil, Darden Restaurants, Hims & Hers), trade associations, federal/state government entities, and Republican political campaigns and committees (RNC, NRSC, NRCC, multiple US Senators).

GP3's underlying technology stack combines long-standing survey research infrastructure (10 million interviews and 24,412 projects via Public Opinion Strategies; NBC News Poll partnership since 2004; CNBC All-America Economic Survey since 2007) with the October 2023 launch of GP3 Technology Group, a subsidiary building AI-driven video platforms, voter data synthesis programs, and subscription data services. Member firms including IMGE hold SOC 2 Type II certification for security and process integrity on digital marketing operations.

Revenue is generated through professional services fees on a project, retainer, and campaign-cycle basis via direct senior partner-led sales to enterprise and government clients. GP3 received a minority investment from Seidler Equity Partners in November 2022 with a stated goal of doubling company size, and the firm has executed a continuous roll-up strategy that added a 10th firm in 2021 and the Bullpen Technology Group acquisition in 2023.

Name

GP3 Partners

Legal name

GP3, LLC

Website

https://gp3partners.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GP3 Partners is a US public affairs firm formed in 2020 as a consortium of 14 specialized political consulting, advertising, and digital agencies with 500+ employees across 15 cities. It provides integrated government affairs, polling, creative, and digital services to Fortune 500 companies, trade associations, and Republican political campaigns.

Ownership category

akta.pro rank

Product category

Public Affairs Consulting

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Public Sector & Policy Consulting (BPAHACAN)

Keywords

• Public affairs consulting
• Government relations services
• Political campaign consulting
• Strategic communications
• Issue advocacy services

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consulting and Advisory Services: GP3 provides end-to-end government, policy, and public affairs consulting services. Revenue is generated through professional service fees including strategic consulting, government relations, crisis communications, and policy development engagements. Services are delivered on project, retainer, and campaign-cycle basis.
2. Integrated Campaign Services: Bundled services including strategic consulting, communications, fundraising, grassroots activation, polling, digital marketing, advertising, research, direct mail, and ballot initiative consulting. Revenue from diverse and growing client base across political and corporate sectors.
3. Research and Polling Services: Public Opinion Strategies conducts political and public affairs survey research for political figures, Fortune 500 companies, and associations. Since 1991, has conducted 10 million interviews and completed 24,412 projects.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

GP3 Partners operates as a consortium of 10+ specialized public affairs firms providing end-to-end government, policy, and public affairs services. The firm delivers strategic consulting, government affairs, polling and research, communications, creative production, digital marketing, grassroots activation, direct voter contact, ballot initiative consulting, and crisis management through its member firms to Fortune 500 companies, trade associations, and political campaigns.

Product overview

GP3 Partners operates as a unified platform combining 14 specialized partner firms under one roof to provide comprehensive public affairs services. The core offering is the GP3 Partners platform itself, which integrates strategic consulting, communications, polling (via Public Opinion Strategies), digital marketing (via IMGE), creative production, grassroots activation, and technology solutions (via GP3 Technology Group). Each acquired brand operates as a distinct business unit contributing specialized capabilities: 50 State handles state-level government relations; 76 Group manages ballot initiatives and canvassing; Bullpen Strategy Group provides strategic advisory and crisis communications; FLS Connect delivers voter contact and data management; GuidePost Strategies focuses on federal consulting; P2 Public Affairs offers strategic communications with in-house polling; Red Maverick Media and Strategic Partners & Media handle media production and advertising; Ascent Media provides campaign media services; Blitz Canvassing manages field operations; and UpOne Insights delivers research and strategy. GP3 Tech serves as the technology subsidiary building AI-driven platforms, databases, and data services.

Differentiator

Problem solved

Functional benefit

Brands

• 50 State: Issue advocacy, government relations, and public affairs strategies with high-level political intelligence
• 76 Group
• Ascent Media
• Blitz Canvassing
• Bullpen Strategy Group
• FLS Connect
• GP3 Tech (GP3 Technology Group)
• GuidePost Strategies
• IMGE
• P2 Public Affairs
• Public Opinion Strategies
• Red Maverick Media
• Strategic Partners & Media
• UpOne Insights

Products and services

• GP3 Partners (Public Affairs Platform) End-to-end public affairs consulting services integrating strategy, communications, polling, digital marketing, creative production, and grassroots activation through a consortium of 10+ specialized member firms. Targets Fortune 500 companies, trade associations, political campaigns, and government entities.
• Public Opinion Strategies Largest political and public affairs survey research firm in the United States, founded in 1991. Conducts polling, focus groups, and comprehensive research for political campaigns, Fortune 500 companies, and major trade associations. Manages The NBC News Poll and CNBC All-America Economic Survey. Has conducted 10 million interviews and completed 24,412 projects.
• GP3 Technology Group (GP3 Tech) Technology subsidiary building AI-driven video platforms, large databases for public affairs campaigns, voter data synthesis programs, and subscription data services for corporate public affairs and political clients.
• IMGE Full-service digital marketing agency with 45+ person team providing digital fundraising, advertising, email and SMS marketing, creative services, and custom web development for corporations, nonprofits, political committees, and campaigns. SOC 2 Type II certified.
• 50 State Provides issue advocacy, government relations, and public affairs strategies, as well as high-level political intelligence for clients who do business with or are regulated by state government.
• 76 Group Award-winning public affairs firm providing clear-eyed analysis, project management, advertising, signature collection, and grassroots canvassing services at scale. Recognized as Colorado's preeminent ballot initiative firm.
• Bullpen Strategy Group Insights-focused public affairs advocacy and strategic advisory firm specializing in analysis, communications strategy, and project management. Provides crisis communications, research analysis, corporate due diligence, political risk modeling, and media monitoring with 40+ professionals in Washington DC, Dallas, and London.
• FLS Connect Direct contact communications firm providing data analytics and modeling, fundraising, issue advocacy, and voter communication services through text, email, calls, conferencing, and townhall events with 20+ years of Republican data management experience.
• GuidePost Strategies Federal strategic consulting and government affairs firm assisting clients with comprehensive message positioning, legislative strategy, issue management, and advocacy. Founded in 2016 by former RGA leadership.
• Ascent Media Full-service media agency developing advocacy and branding campaigns that shifted public opinion and helped candidates get elected at every level of government.
• Blitz Canvassing Industry leader in canvassing, signature collection, and petition management services with a track record of working and winning across the country, providing service mindset at scale.
• UpOne Insights Full-service research and strategy firm delivering high-impact quantitative and qualitative research for campaigns, organizations, and brands through expert pollsters, analysts, and strategists.
• P2 Public Affairs Full-service public affairs and strategic communications firm specializing in shaping public opinion and managing high-stakes advocacy through targeted campaigns, integrated messaging, coalition building, and crisis management with in-house polling through P2 Insights.
• Red Maverick Media Full-service campaign advisory firm specializing in communications strategy with focus on creating ads for maximum online engagement, television and radio production, and direct mail services.
• Strategic Partners & Media Full-service communications and advertising agency specializing in strategic and highly-targeted public relations and communications from state/local campaigns to international corporate brands, with in-house ad production and digital experts.

Quantifiable outcome

• 10 million survey interviews conducted since 1991
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core.

• GP3 Technology GroupcoreStrategic or Co-development Partner · 11 October 2023GP3 Technology Group (GP3 Tech) was launched in October 2023 as a new subsidiary focused on building innovative technology solutions for GP3's clients in corporate public affairs and political arenas. Led by President David Seawright and VP Eric Wilson, the team of full-stack developers builds innovative tech solutions including AI-driven video platforms, large databases, voter data synthesis programs, and subscription data services. Formed through acquisition of Bullpen Technology Group.
• 50 StatecoreStrategic or Co-development Partner50 State provides issue advocacy, government relations, and public affairs strategies, as well as high-level political intelligence to those who do business with, or are regulated by, state government. One of 10 member firms in the GP3 consortium.
• 76 GroupcoreStrategic or Co-development Partner76 Group is an award-winning public affairs firm providing grassroots activation, strategy, communications, and research. Known for clear-eyed analysis, rock-solid project management, and attention to detail that separates winners from losers.
• Ascent MediacoreStrategic or Co-development PartnerAscent Media is a full-service media agency with experience developing advocacy and branding campaigns that successfully shifted public opinion while helping candidates get elected at every level of government.
• Bullpen Strategy GroupcoreStrategic or Co-development PartnerBullpen Strategy Group (BSG) is an insights-focused public affairs advocacy and strategic advisory firm specializing in analysis, communications strategy, and project management. Provides critical insights through communications planning, media engagement, crisis communications, research analysis, corporate due diligence, litigation support, political risk modeling, and news intelligence media monitoring. Team of 40+ professionals with offices in Washington DC, Dallas, and London.
• FLS ConnectcoreStrategic or Co-development PartnerFLS Connect is a direct contact communications firm known for proficiency in voter contact. Leader in data management strategy for Republican causes for more than 20 years. Utilizes full-suite engagement technology for data analytics, modeling, fundraising, issue advocacy, and voter communication services through text, email, calls, conferencing, and townhall events.
• GuidePost StrategiescoreStrategic or Co-development PartnerGuidePost Strategies is a Federal strategic consulting and government affairs firm assisting clients in comprehensive message positioning, legislative strategy, issue management, and advocacy. Combines best-in-class policy expertise with actionable political counsel. Founded in 2016 by Phil Cox and Marie Sanderson, former leadership at the Republican Governors Association.
• IMGEcoreStrategic or Co-development PartnerIMGE is a full-service digital marketing agency based in Alexandria, VA with 45+ person team. Core services include digital fundraising, advertising, email and SMS marketing, creative, and custom web development. Led by Ethan Eilon, 2021 40 Under 40 recipient. Works with corporations, nonprofits, committees, and campaigns.
• Public Opinion StrategiescoreStrategic or Co-development PartnerPublic Opinion Strategies (POS) is the largest political and public affairs survey research firm since founding in 1991. Has conducted 10 million interviews and 24,412 projects. Currently represents five governors, nine Senators, and over 40 Members of Congress. Since 2004, conducts The NBC News Poll; since 2007, conducts CNBC All-America Economic Survey. Premier healthcare research firm with 1700+ focus groups.
• Red Maverick MediacoreStrategic or Co-development PartnerRed Maverick Media is a full-service campaign advisory firm specializing in communications strategy with focus on creating ads which maximize online engagement along with television and radio production and direct mail services.
• Strategic Partners & MediacoreStrategic or Co-development PartnerStrategic Partners & Media is a full-service communications and advertising agency born from politics and public persuasion. Specializes in building strategic and highly-targeted approach to all aspects of public relations and communications, from state and local campaigns to international corporate brands. Has in-house ad production team plus digital experts, designers, developers, and strategists.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hit Strategies: Hit Strategies is a polling, research, and public affairs firm serving Democratic and progressive clients. As the Democratic-leaning counterpart to Public Opinion Strategies, it represents a direct peer on the opposition side of GP3's target market.
• BGR Group: BGR Group is a bipartisan government affairs, lobbying, and public relations firm with offices in Washington DC and other major U.S. cities. It is a direct competitor to GP3's GuidePost Strategies and 50 State member firms, offering federal lobbying, public affairs, and strategic advisory to Fortune 500 and association clients.
• Targeted Victory: Targeted Victory is a Republican digital media and marketing firm offering data-driven voter contact, fundraising, and digital advertising. It competes head-to-head with GP3's IMGE and FLS Connect member firms across digital campaigning and data-driven persuasion.
• DCI Group: DCI Group is a public affairs and communications firm specializing in strategic positioning, advocacy, and crisis communications for corporations and trade associations. It overlaps directly with GP3's integrated communications and corporate public affairs offerings.
• FP1 Strategies: FP1 Strategies is a Republican-aligned public affairs and political consulting firm providing media, communications, and rapid-response services. Jay Boyd, now at Bullpen Strategy Group, was previously at FP1 — illustrating direct talent overlap with GP3's crisis communications practice.
• Marathon Strategies: Marathon Strategies is a public affairs, research, and strategic communications firm serving corporate, nonprofit, and political clients. It competes with Bullpen Strategy Group and Public Opinion Strategies on message research, polling, and advocacy campaigns.
• Bully Pulpit Interactive: Bully Pulpit Interactive is a digital-first public affairs and communications agency serving corporate, advocacy, and political clients. It competes with GP3's IMGE and GP3 Tech on digital creative, paid media, and analytics-enabled campaigning.

Broad incumbents

• Hill+Knowlton Strategies: Hill+Knowlton is a global public relations and communications agency with deep public affairs capabilities. As a much larger, broader communications incumbent, it competes with GP3 on corporate public affairs, crisis communications, and government relations for Fortune 500 clients.
• Edelman: Edelman is the world's largest public relations firm, with significant public affairs and government relations practices. It competes with GP3 on enterprise-level corporate public affairs, policy advocacy, and crisis work, while serving a far broader portfolio of clients.

Emerging players

• Deep Root Analytics: Deep Root Analytics is a data, analytics, and audience targeting firm serving political and corporate clients. It directly competes with GP3 Tech's voter data and targeting platforms, and counts GP3 Tech president David Seawright among its alumni.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GP3 Partners