What HAGAN Ski does

HAGAN Ski (legal entity: Hagan Ski Ges.m.b.H.) is an Austrian sporting goods manufacturer specializing in touring ski equipment, headquartered in St. Marienkirchen, Austria, with operating roots traced to 1924. The company designs and sells a complete touring ski portfolio organized into four primary product series — Classic PURE (entry-level), Allmountain CORE (allround), Professional ULTRA (lightweight performance), and Freeride BOOST (downhill-oriented, co-developed with POW Protect Our Winters) — plus a KIDS line. Skis are constructed using wood cores (Karuba, Caruba, Pappel), Carbon Tip & Tail reinforcement, and Semi-Sidewall or ABS constructions, with proprietary features including Balance Plus tuning technology and skin-fixation systems (Quick Tour, Tail Lock). Bindings are manufactured by ATK Bindings (PURE, BOOST 12, CORE 12 EVO), and ski skins use Smartglue and Hybrid adhesive technologies. HAGAN also sells ski boots, poles, crampons, ski-care products, branded merchandise, and pre-configured sets (ski + binding + skin) with free mounting service.

The company operates a direct-to-consumer e-commerce channel (hagan-ski.com) with EU-wide flat-rate shipping at €24.90, complemented by a network of approximately 255 specialty retail partners across German-speaking markets, a US partner store (haganskimountaineering.com), and Swiss partner stores. Pricing spans from €199 (BOOST JR complete set) to €1,267 (ULTRA series complete set), with seasonal promotions offering up to 60% discount. HAGAN pursues a content-driven GTM through its "HAGAN wandert" interview series featuring athlete ambassadors and mountain guides, alongside email/newsletter marketing and a Shopfinder retailer-locator tool. Customers are primarily individual recreational and performance ski tourers across Austria, Germany, Switzerland, and the USA, plus youth development programs. The company is privately held with 11–50 employees and no disclosed external investors.

Name

HAGAN Ski

Legal name

Hagan Ski Ges.m.b.H.

Website

https://hagan-ski.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

HAGAN Ski is an Austrian privately held manufacturer of touring ski equipment — skis, bindings, boots, skins, poles, and crampons — sold direct-to-consumer online, through ~255 specialty retailers in German-speaking Europe, and via US and Swiss distribution partners, serving recreational, performance, and youth ski tourers.

Ownership category

akta.pro rank

Product category

Touring Ski Equipment

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD)

Keywords

• Touring ski equipment
• Ski bindings
• Ski skins
• Ski mountaineering gear
• Freeride touring skis

Headquarters

HQ city

Antiesenhofen

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Touring Ski Sales: Direct-to-consumer and partner retail sales of touring skis, bindings, boots, poles, skins, crampons, and complete sets. Products sold as individual components or as complete configured sets (ski + binding + skin) with assembly services.
2. Complete Set Packages: Pre-configured touring ski sets combining ski, binding, and skin at bundled pricing. Free mounting service included with purchase.
3. Merchandise: Branded merchandise including ski wax, waterproofing spray, racing suits, enamel mugs, t-shirts, and scarves.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

HAGAN Ski manufactures and sells a full touring ski product line — touring skis (PURE entry-level, CORE allround, ULTRA performance, BOOST freeride, plus children's BOOST JR), ATK-sourced pin bindings, the Core Pro Carbon touring boot, climbing skins, Titanal touring poles, crampons, and pre-configured complete sets combining ski + binding + skin with free mounting. The offering is rounded out by ski care products and branded merchandise, sold through the company's own e-commerce site and specialty retail partners across German-speaking Europe.

Product overview

HAGAN Ski is an Austrian manufacturer of touring ski equipment offering a comprehensive product portfolio organized into distinct series: Allmountain CORE (allround touring skis for beginners to advanced), Classic PURE (entry-level touring skis for beginners), Professional ULTRA (lightweight performance touring skis), and Freeride BOOST (downhill-oriented skis developed with POW). The product line includes touring skis in various waist widths (75-99mm), ski boots (Core Pro Carbon), bindings (PURE, BOOST 12, CORE 12 EVO from ATK Bindings), ski skins (Hybrid 100% Mohair and Smartglue Mohair/Nylon blends), poles, crampons, ski care products (Express Wax), and complete ski sets combining skis, bindings, and skins. The company also offers merchandise including racing suits, apparel, and accessories. HAGAN targets the ski touring market from beginner to expert levels, including specialized products for children.

Differentiator

Problem solved

Functional benefit

Brands

• Allmountain CORE: Ski series designed for all-mountain touring use with balanced performance characteristics.
• Classic PURE
• Professional ULTRA
• Freeride BOOST
• KIDS

Products and services

• ULTRA 89 A lightweight, ascent-oriented touring ski providing great fun in powder thanks to its waist width. Targeted at experienced ski tourers with high demands on ascent and descent performance.
• ULTRA 87 Lightweight touring ski offering an ideal compromise between top performance and low weight, designed for experienced skiers with the highest demands on ascent and descent.
• CORE 89 HAGAN bestseller and ultimate allrounder touring ski with waist of 127-89-118 at 176 cm, designed for open terrain and sporty, downhill-oriented allrounders.
• CORE Carbon 92 An allrounder touring ski with a slightly wider waist width, providing great fun especially when skiing in powder snow.
• CORE Carbon 89 HAGAN bestseller and ultimate allrounder touring ski, primarily developed for open terrain.
• CORE Carbon 89 Lite Very light and easy-turning touring ski; lightweight ultimate allrounder that is turn-friendly and easy to control on descent.
• CORE Carbon 84 A not-too-wide touring ski, the perfect companion for experienced tourers in demanding terrain.
• CORE Carbon 84 Lite A narrow allround touring ski that is easy to turn and control on descent; weight-optimized for lighter ski tourers up to approximately 70 kg.
• PURE 85 An allrounder touring ski model suitable for piste and terrain, easy to control. Designed for beginner and classic ski tourers.
• PURE 90 An allrounder touring ski model suitable for piste and terrain, easy to control. Designed for beginner and classic ski tourers.
• PURE 75 A narrow touring ski specially designed for piste touring, with a waist width of only 75mm, suitable exclusively for ski tours on-piste.
• BOOST 99 x POW A 100% downhill-oriented touring ski designed for powder descents in backcountry, developed in cooperation with POW (Protect Our Winters).
• BOOST 94 x POW A downhill-oriented touring ski offering a perfect balance between lightness and performance, developed in cooperation with POW.
• BOOST JR x POW A high-quality and lightweight touring ski for children needing an allrounder ski model for both alpine skiing and ski touring, co-developed with POW.
• Core Pro Carbon A lightweight, flexible touring ski boot for sporty ski tourers, sold individually and as part of complete ski sets.
• PURE Binding A reliable touring binding matched to ski waist width, featuring ATK's Easy Entry System and three climbing aids. Manufactured by ATK Bindings for HAGAN.
• BOOST 12 Binding A robust freetouring binding with automatic front brake, magnetic climbing aids with 5 walking positions, and Snow Pack Proof System; manufactured by ATK Bindings for HAGAN.
• CORE 12 EVO Binding A particularly robust and stable freetouring binding with automatic ski brake, manufactured by ATK Bindings for HAGAN.
• Hybrid Fell (100% Mohair) Ski Skin Touring ski skin made of 100% Mohair equipped with HAGAN's Hybrid glue technology, featuring a two-layer adhesive system for easy handling and residue-free removal.
• Smartglue Fell Ski Skin Flexible ski skin made of 65% Mohair and 35% Nylon equipped with Smartglue technology and Fiberseal technology for 100% water repellency.
• TOUR Touring Pole Two-piece touring pole made of Titanal for extreme robustness and reliability, featuring Powerlock closure, padded extended grip zone, and vario winter plate.
• Harscheisen (Crampons) Lightweight crampons for icy conditions with aggressive tip shape for maximum grip and safety; compatible with HAGAN Pin Bindings and ATK Bindings.
• Express Ski Wax Practical ski wax for on-the-go use that prevents icing and improves glide; 100% organic, contains no fluorine, kerosene, or other oil components.
• PURE 75 Complete Set Complete touring ski set including PURE 75 ski, PURE binding, and Hybrid Fell 75 skin with free mounting service; designed for beginners on-piste touring.
• CORE 84 + BOOST 12 Set Complete touring ski set including CORE 84 ski, BOOST 12 binding, and Smartglue skin with free mounting; beginner-friendly set with easy ascent and safe descent.

Quantifiable outcome

• Sales discounts up to 60% on seasonal promotions
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ATK BindingscoreTechnology or IntegrationATK Bindings manufactures touring ski bindings for HAGAN, including PURE, BOOST 12, and CORE 12 EVO models. These bindings feature ATK's proprietary technologies including Easy Entry System, magnetic climbing aids, and Cam Release System.
• POW (Protect Our Winters)coreStrategic or Co-development PartnerHAGAN collaborates with POW on BOOST 99 x POW and BOOST 94 x POW ski models. POW is an environmental organization focused on protecting winter sports from climate change.
• Bergführer Johannes PfeiferminorStrategic or Co-development PartnerMountain guide Johannes Pfeifer is featured as a HAGAN partner, appearing in the 'HAGAN wandert' interview series.
• Kaiser BergminorChannel Partner/ Reseller/ DistributorFeatured as a HAGAN partner retailer/store in the partners section of the website.
• Naturfreunde ATminorStrategic or Co-development PartnerAustrian nature friends organization featured as a HAGAN partner in the website footer.
• HAGAN SKI USAcoreChannel Partner/ Reseller/ DistributorUS distribution partner operating haganskimountaineering.com for American customers.

Scale indicators2 records

Direct peers

• G3 Skis: G3 is a Canadian ski touring brand producing skis, climbing skins, and bindings. Comparable to HAGAN as a touring-focused manufacturer distributing through specialty retail and DTC, particularly in the North American market where HAGAN operates via its US partner.
• Dynafit: Dynafit is a leading pure-play ski touring brand offering skis, bindings, boots, and apparel for ski mountaineering. Directly comparable to HAGAN in product category and target customer (skiers transitioning to touring), with a similarly strong Alpine heritage and a comparable ATK-equivalent binding portfolio.
• Movement Skis: Movement is a Swiss independent touring ski specialist offering a portfolio of freeride, allround, and race touring skis in similar waist widths to HAGAN. Directly comparable as a small/medium Alpine-rooted touring brand competing on craftsmanship and specialty channel distribution.
• Black Diamond Equipment: Black Diamond is a US-rooted climbing and ski touring brand with touring skis, bindings, boots, and skins. Comparable to HAGAN in its ski touring focus and specialty retail channel orientation, though with a broader climbing/mountaineering portfolio.
• Scarpa (ski touring boots): Scarpa is an Italian specialist in ski touring and mountaineering boots, directly competing with HAGAN's Core Pro Carbon boot. Comparable in targeting the same ski touring customer segment with technical boot offerings.

Others

• Pomoca: Pomoca is a Swiss specialist manufacturer of climbing skins for ski touring and is also a key supplier category for HAGAN's skins business. Comparable as a thematic adjacent player in the ski touring ecosystem; HAGAN's skins represent a partial competitive overlap on the consumer side.

Broad incumbents

• K2 Skis (touring line): K2 is a major North American ski brand with a notable backcountry touring lineup. Comparable to HAGAN in product category (touring skis) but with much broader alpine and freestyle ski portfolio and stronger US mass-channel presence.
• Atomic (ski touring line): Atomic is a major Austrian ski manufacturer with a substantial touring/backcountry sub-line (Atomic Backland). Comparable as a broader incumbent with overlapping touring product but a much wider portfolio spanning alpine racing, piste, and touring skis, competing with HAGAN in the same DACH specialty channel.
• Salomon (ski touring line): Salomon operates a significant ski touring range (MTN series) as part of a much broader outdoor portfolio. Comparable to HAGAN in touring category overlap but with global scale, broader product portfolio, and stronger North American distribution.
• Fischer (ski touring line): Fischer is a major Austrian ski manufacturer offering touring and alpine touring products. Comparable to HAGAN as an Austrian heritage broad-line ski competitor with overlapping touring offerings distributed through the same specialty retail channels in DACH markets.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hagan-ski-ges-m-b-h

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAGAN Ski