BrokerSure Insurance Brokers

What BrokerSure Insurance Brokers does

BrokerSure Insurance Brokers is a UK-based insurance broker and aggregator operating under BrokerSure Ltd, FCA-authorized (FCA No: 501719) and headquartered in Feering, Essex. Founded circa 2009 by Christian Young and Andy Taylor (both with travel-insurance experience dating to the late 1990s), the company specializes in travel insurance through 10 consumer-facing sub-brands — including Direct Travel, Fit2Travel, AllSafe, Cruise Insurance, Fit4Travel, HolidayInsurance, Medical Travel Insurance, TravelAdder, MIA Travel Insurance, and Direct2Insure — and has expanded into adjacent insurance verticals covering car, motorcycle, van, home, pet, gadget, event, bicycle, breakdown, and coach/tour operator cover.

The platform is built on Microsoft.NET and centers on a custom-built rating engine that aggregates quotes from a curated panel of insurer underwriters. The technology stack enables three distinct distribution modes: direct-to-consumer comparison websites (self-service quote and purchase), white-label quote engines and sites delivered to B2B partners with full brand customization, and API integrations allowing partners to embed insurance products within their own platforms. Named partners include Manchester Airports Group (flagship), Freedom Travel Insurance, One Tree Travel, OK To Travel, BeMoto, Trackday Addicts, and Travel & General Insurance.

Revenue is generated through three streams: commission income on policies sold via the insurer panel (transaction fees), white-label platform licensing, and managed API integration services. The customer base spans individual consumers seeking travel and niche insurance (notably those with pre-existing medical conditions), insurance brokers and affinity groups seeking white-label capabilities, and direct sellers requiring brand-consistent insurance offerings. The company operates with 11-50 employees and is privately held with no disclosed funding rounds, suggesting organic, founder-controlled growth.

Name

BrokerSure Insurance Brokers

Legal name

BrokerSure Ltd

Website

https://brokersure.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

BrokerSure is a UK-based FCA-authorized insurance broker and aggregator operating 10 consumer sub-brands and a white-label/API platform that distributes travel, motor, home, pet, gadget, event, and bicycle insurance via its custom .NET rating engine to consumers and B2B partners.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Travel insurance brokerage
• Insurance comparison platform
• White-label insurance
• Insurance aggregator services
• Specialty insurance products

Headquarters

HQ city

Colchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Commission: Earns commissions from insurance sales through their panel of carefully selected underwriters and insurer partners. They match clients to insurers and receive compensation for policies sold through their platform.
2. White-label Solutions: Provides fully-customised white label travel insurance quote engines and websites to partners, with curated integration aligned to client needs. Revenue generated from providing these bespoke solutions.
3. API Integration Services: API integration solutions enabling companies to broaden their service portfolios through white-label solutions. Revenue generated from enabling partner integration capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

BrokerSure is an FCA-authorised insurance broker and aggregator that matches customers to a curated panel of underwriters across travel, gadget, car hire excess, event, coach and tour operator, home, pet, car, motorcycle, van, breakdown, and bicycle insurance. It operates consumer-facing comparison websites and ten sub-brands, and supplies B2B partners with white-label quote engines, websites, and API integrations powered by a proprietary Microsoft.NET rating engine.

Product overview

BrokerSure Insurance Brokers operates as an insurance aggregator and broker platform offering a diverse portfolio of insurance products. The core offering centers on travel insurance with multiple sub-brands (Direct Travel Insurance, Fit2Travel, AllSafe, Cruise Insurance, Fit4Travel, Holiday Insurance, Medical Travel Insurance, TravelAdder, MIA Travel Insurance) plus additional insurance verticals including gadget, car hire excess, event, home, pet, car, motorcycle, van, breakdown, and bicycle insurance. The company provides B2B white-label travel insurance quote engines and websites alongside a consumer-facing comparison platform connecting customers with multiple insurers.

Differentiator

Problem solved

Functional benefit

Brands

• Direct Travel Insurance: Travel insurance brand operated by BrokerSure.
• Fit2Travel
• AllSafe
• Cruise Insurance
• Fit4Travel
• Holiday Insurance
• Medical Travel Insurance
• TravelAdder
• MIA Travel Insurance
• Direct2Insure

Products and services

• Travel Insurance Specialist travel insurance available in Single Trip, Annual Multi-Trip, Backpacker, Winter Sports, Cruise, and Medical (pre-existing condition) variants, distributed via BrokerSure's own sites and sub-brands and also supplied as a white-label or B2B product for partners. Targeted at individual travellers, families, brokers, scheme providers, affinity groups, and direct sellers.
• Gadget Insurance Standalone or bundled gadget coverage with immediate activation, 90-day global protection, theft, loss, accidental damage, and unauthorised usage cover, targeted at individual consumers.
• Car Hire Excess Insurance Reimbursement policy covering vehicle damage, theft, personal belongings, and key replacement excess charges for rental vehicles, targeted at individual consumers renting cars.
• Event Insurance Public liability insurance for events including conferences, celebrations, photoshoots, street parties, fairs, fetes, barbecues, and exhibitions, targeted at event organisers.
• Coach and Tour Operator Insurance Specialist insurance coverage for coach and tour operators in the travel sector, targeted at UK coach and tour operator businesses.
• Home Insurance Buildings and contents insurance protecting properties against accidental damage, flood, theft, and other risks, with comparison from up to 50 providers, targeted at UK homeowners and renters.
• Pet Insurance Coverage for dogs, cats, and rabbits with accident-only, time-limited, and lifetime policy options, plus third-party liability and advertising/reward cover, targeted at UK pet owners.
• Car Insurance Third Party, Third Party Fire and Theft, and Comprehensive cover compared from over 100 insurers, targeted at individual drivers.
• Motorcycle Insurance Coverage for scooters, mopeds, sports bikes, touring bikes, classic bikes, and modified motorcycles from up to 20 insurers, targeted at individual motorcycle owners.
• Van Insurance Private, commercial, and courier and haulage van insurance with third party, fire and theft, and comprehensive options, targeted at private and commercial van owners.
• Breakdown Insurance Personal and vehicle breakdown cover with roadside assistance, vehicle recovery, home assistance, onward travel, and European options, targeted at individual motorists.
• Bicycle Insurance Specialist cover for mountain bikes, BMX, electric bicycles, and triathlon bikes against theft, damage, and liability, targeted at individual cyclists.
• White-label Travel Insurance Platforms Fully customised white-label travel insurance quote engines and websites for B2B partners, integrating client brand elements (headers, footers, visual identity) for seamless branded distribution. Targeted at insurance brokers, scheme providers, affinity groups, and direct sellers.
• API Integration Solutions for Insurance Distribution API integrations that enable partner companies to embed BrokerSure's insurance quoting and policy capability into their own platforms, broadening partner service portfolios under their own brand. Targeted at travel companies, affinity groups, and insurance broker partners.

Quantifiable outcome

• Pre-existing medical conditions coverage with simple and transparent medical screening processes
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Freedom Travel InsurancecoreChannel Partner/ Reseller/ DistributorFreedom Travel Insurance operates as a partner distributing travel insurance products through BrokerSure's white-label platform solutions.
• One Tree TravelcoreChannel Partner/ Reseller/ DistributorOne Tree Travel partners with BrokerSure to offer travel insurance products through their platform using white-label solutions.
• OK To TravelcoreChannel Partner/ Reseller/ DistributorOK To Travel provides travel insurance services to their customers through BrokerSure's partnership and white-label platform.
• Manchester Airports GroupflagshipChannel Partner/ Reseller/ DistributorManchester Airports Group partners with BrokerSure to provide travel insurance offerings to their airport passengers, representing a flagship partnership with a major UK aviation group.
• Travel & General InsurancecoreTechnology or IntegrationTravel & General Insurance operates as an underwriting partner and collaborator with BrokerSure, providing insurance expertise and products.
• Trackday AddictsminorChannel Partner/ Reseller/ DistributorTrackday Addicts partners with BrokerSure to provide specialist event and travel insurance coverage for motorsport enthusiasts attending track events.
• BeMotocoreChannel Partner/ Reseller/ DistributorBeMoto provides motorcycle travel insurance to their customers through BrokerSure's white-label platform, serving the motorcycling community.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Holiday Extras: UK provider of travel ancillaries including airport parking, hotels, and travel insurance. Overlaps with BrokerSure's coach/tour operator and travel insurance products and shares a similar partner-distribution approach.
• InsureandGo: UK-based travel insurance specialist offering single trip, annual multi-trip, and family travel cover directly and via partners. Highly comparable to BrokerSure's travel-insurance-led proposition, and notably the former long-time employer of BrokerSure's current Managing Director.
• Staysure: UK-domiciled specialist travel insurance provider targeting the over-50s and pre-existing medical condition segments. Comparable product positioning, customer segment, and broker-led distribution model.
• AllClear Travel Insurance: UK specialist travel insurance provider focused on travellers with pre-existing medical conditions. Closely mirrors BrokerSure's Medical Travel Insurance sub-brand positioning in the same hard-to-serve niche.
• Coverwise: UK specialist travel and gadget insurance provider. Comparable niche positioning, particularly to BrokerSure's gadget and travel insurance products.

Broad incumbents

• MoneySupermarket Group: UK-listed price-comparison group covering insurance, money, and home services. Competes directly with BrokerSure in travel and motor insurance comparison.
• Towergate Insurance: Large UK insurance broker and intermediary with broad personal and commercial lines. Comparable intermediation model though at materially larger scale and broader scope than BrokerSure.
• GoCompare: UK price-comparison brand (part of Future plc) offering travel, motor, home and other insurance comparisons. Directly competes with BrokerSure for travel-insurance comparison traffic and commissions.
• Compare the Market: Major UK price-comparison platform operating across travel, motor, home, pet and other insurance verticals. Competes for SEO, customer acquisition, and insurer commission share with BrokerSure's branded comparison sites.
• Confused.com: UK price-comparison site owned by Admiral Group covering motor, travel, home, and life insurance. Overlaps with BrokerSure across multiple insurance comparison verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brokersure-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrokerSure Insurance Brokers