BeMoto

Name

BeMoto

Legal name

Moto Broking Limited

Website

https://bemoto.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motorbike Insurance Brokerage

NAICS

Direct Property and Casualty Insurance Carriers (524126)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

Keywords

• Motorbike insurance brokerage
• Specialist motorcycle insurance
• Classic and modified bike cover
• Multi-bike insurance policies
• Track day damage insurance

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: BeMoto acts as an FCA-authorised insurance broker (FCA registration 715903) introducing and arranging motorbike and related insurance policies. It earns commission from insurers including AXA (first distribution partner in 2015) and other underwriters. The company also offers specialist products via partners such as TDA Services for track day damage and laid-up cover, and Properly Protected Ltd for personal injury and income protection.
2. Motorbike Insurance Policies: Core revenue from motorbike insurance premiums including standard motorbike insurance, multi-bike policies, classic bike insurance, modified bike insurance, trike insurance, and laid-up/SORN insurance. Revenue is recurring on an annual or monthly billing cycle.
3. Ancillary Insurance Products: Additional insurance products generating commission revenue including motorbike travel insurance, repatriation insurance, track day damage insurance, motorbike GAP insurance, personal injury cover, van insurance, and SORN/laid-up car insurance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

BeMoto is an FCA-authorised specialist motorbike insurance broker (Moto Broking Limited) that arranges and administers general insurance contracts on behalf of UK riders. It sells standalone and multi-bike policies for standard, classic, customised, scooter/moped, and trike motorcycles, alongside ancillary cover such as track day damage, motorbike GAP, travel, repatriation, personal injury, van, and SORN/laid-up car insurance.

Product overview

BeMoto is a specialist motorbike insurance broker operating as a platform offering a comprehensive portfolio of insurance products for motorbike enthusiasts. The core offering centers on Motorbike Insurance with variants including Multi Bike Insurance, Classic Motorbike Insurance, Custom & Modified Bike Insurance, and Scooter and Moped Insurance. Additional vehicle coverage includes Trike Insurance, Van Insurance, and SORN/Laid-Up Car Insurance. The product suite extends to protective add-ons such as Track Day Damage Insurance, Motorbike GAP Insurance, Personal Injury Cover, Repatriation Insurance, and Motorbike Travel Insurance. Laid Up Insurance provides storage protection for bikes off the road. The platform also includes The Pit Stop, a content and community hub with educational articles, insurance insights, maintenance tips, and rider stories. BeMoto operates as an FCA-authorised broker (registration 715903) and partners with insurers including AXA, as well as specialist partners like TDA Services for track day and laid-up insurance, Properly Protected for personal injury cover, and Sorrymate for legal services.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorbike Insurance Flexible motorbike insurance cover for standard, classic, and customised bikes, tailored to the rider's profile and bike specification. Sold to individual UK motorbike owners as the core product of an FCA-authorised broker.
• Multi-Bike Insurance One policy covering multiple bikes with shared benefits, flexible cover levels, and a single renewal date, with multi-bike discounts applied. Targeted at UK households owning more than one motorcycle.
• Classic Motorbike Insurance Specialist insurance for classic motorcycles that recognises the heritage and agreed value of vintage bikes. Sold to UK owners of classic motorbikes seeking appropriate cover.
• Custom and Modified Bike Insurance Motorbike insurance that does not penalise riders for personalising their ride, reflecting the bike's true modified value and specification. For UK riders with customised motorcycles.
• Scooter and Moped Insurance Insurance for scooters and mopeds, providing protection for smaller two-wheeled vehicles. Targeted at UK scooter and moped owners.
• Trike Insurance Tailored insurance for factory or converted trikes with optional extras, designed for non-standard three-wheeled setups. For UK trike owners.
• Laid-Up / SORN Motorbike Insurance Fire, theft, and damage cover for bikes being stored, laid up, or otherwise off the road, including during restoration. Offered via TDA Services to UK riders with stored motorcycles.
• Track Day Damage Insurance Specialist cover for accidental damage to a rider's bike while participating in track day events, offered via partner TDA Services. Pay-as-you-go, usage-based pricing for UK motorsport participants.
• Motorbike GAP Insurance Cover that pays the difference between the bike's current value and the original purchase price or outstanding finance in a total loss situation. For UK riders financing or seeking value protection on their motorcycles.
• Motorbike Travel Insurance Medical, repatriation, and riding cover for trips abroad on motorbike, providing protection while touring internationally. For UK riders undertaking cross-border motorbike travel.
• Motorbike Repatriation Insurance Emergency medical and repatriation cover for track days, motocross, and dirt bike activity, including repatriation of the bike itself. Offered to UK motorsport participants and touring riders.
• Personal Injury Cover A tax-free lump sum if the policyholder suffers injury while participating in a motorbike event, plus short-term income protection, offered via partner Properly Protected Ltd. For UK riders seeking injury protection beyond standard motorbike cover.
• Van Insurance Insurance for standard or modified vans used for personal or business purposes, particularly those used in conjunction with motorbike activities. For UK van owners in the biker community.
• SORN and Laid-Up Car Insurance Fire, theft, and damage protection for cars that are being stored, laid up, or otherwise off the road. Extends BeMoto's storage-cover services to UK car owners.
• The Pit Stop Content Hub BeMoto's blog and community platform providing expert biking advice, industry news, maintenance tips, rider stories, and educational content including insurance insights, rules of the road, and reviews. Available free to UK motorbike riders as a community resource.

Quantifiable outcome

• 98% of customers would recommend BeMoto
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• AXAcoreChannel Partner/ Reseller/ Distributor · 1 January 2015First distribution partnership secured in 2015, the same year BeMoto was founded and achieved FCA accreditation. AXA provided the initial insurer backing for BeMoto's motorbike insurance products.
• TDA ServicescoreChannel Partner/ Reseller/ DistributorTDA Services provides specialist track day damage insurance and laid-up/SORN motorbike insurance offered through BeMoto's platform. This partnership extends BeMoto's product range into niche specialist cover requiring specific underwriting expertise.
• Gino ReaminorStrategic or Co-development PartnerBeMoto started 2019 by sponsoring Gino Rea, British Superbike and Endurance World Championship legend, cementing its commitment to the bike racing community.
• Properly Protected LtdminorChannel Partner/ Reseller/ DistributorPartnership with Properly Protected Ltd added Personal Injury Insurance and Short-term Income Protection to BeMoto's service offering, strengthening its protection product range.
• 44TeethminorGTM or Marketing PartnerInfamous partnership with the 44Teeth YouTube channel, a popular motorbike content platform. The partnership significantly boosted BeMoto's brand visibility among motorcycle enthusiasts across the UK.
• BikeWorldTVminorGTM or Marketing PartnerMarketing affiliation with BikeWorldTV, a motorbike media channel, to advocate for BeMoto products and services to their audience.
• Davey ToddminorStrategic or Co-development PartnerBeMoto secured sponsorship with Isle of Man TT and BSB racing icon Davey Todd for two consecutive years (2022–2023), building credibility in the racing community.
• R&GminorGTM or Marketing PartnerOfficial partnership with R&G, a major player in the motorbike scene, announced in 2023. R&G provides crash protection, accessories and more. BeMoto offers customers exclusive discounts of up to 20% across the R&G store as part of the Rider Rewards program.
• SorrymateminorChannel Partner/ Reseller/ DistributorSorrymate joined forces with BeMoto in 2020 to offer expert legal services for motorcyclists, reinforcing BeMoto's commitment to rider support beyond insurance.
• DatatagminorGTM or Marketing PartnerBeMoto partners with Datatag, a UK-based security marking and registration system used by manufacturers, racers, and police. BeMoto offers customers an exclusive 30% discount on Datatag systems, which can also help reduce insurance premiums.
• TufLuckminorGTM or Marketing PartnerBeMoto offers an exclusive 10% discount on TufLuck Motorcycle Parking Locks through its Rider Rewards program. TufLuck is a UK-based motorcycle security brand manufacturing the world's only Sold Secure Diamond rated ground anchor.
• BikerguardminorGTM or Marketing PartnerBeMoto offers an exclusive 15% discount on Bikerguard automatic visor wiper kits through its Rider Rewards program.
• ScottoilerminorGTM or Marketing PartnerBeMoto offers an exclusive 10% discount on Scottoiler's full range of chain oiler systems through its Rider Rewards program.
• 999LazerminorGTM or Marketing PartnerBeMoto works in partnership with 999Lazer as referenced in coverage of its dirt bike repatriation insurance and broader motorbike travel cover offerings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adrian Flux: UK specialist broker offering non-standard motorbike insurance including modified and imported bikes, similar in niche focus to BeMoto.
• MCE Insurance: UK motorcycle insurance specialist focused exclusively on bike cover with comparison-site presence, directly comparable in product specialism and target customer.
• Bennetts: UK specialist motorcycle insurance broker offering tailored cover for riders, including multi-bike, modified, and classic bike policies — a directly comparable specialist competitor in the same niche.
• Carole Nash: UK specialist motorbike insurance broker covering standard, classic, custom, and multi-bike policies, with strong rider-community ties and comparison-site presence — directly comparable in product mix and target customer.
• Devitt Insurance: UK motorbike insurance specialist offering tailored cover for a wide range of riders, with strong ties to the biking community — a directly comparable specialist broker.

Broad incumbents

• LV= (Liverpool Victoria): Established UK insurance group offering motorbike insurance as part of a wider personal lines portfolio, providing a broad-incumbent benchmark for motor vehicle insurance distribution.
• Aviva: Major UK general insurer offering motorbike insurance among broader P&C and life products; relevant incumbent competitor for underwriting capacity and aggregator visibility.
• Hastings Direct: Large UK general insurance provider with a motorbike insurance product; broader portfolio but overlaps with BeMoto in motorbike coverage and comparison-site distribution.

Others

• Compare the Market: UK insurance comparison platform that surfaces BeMoto and competing motorbike brokers; relevant ecosystem participant shaping customer acquisition economics in BeMoto's distribution channel.
• MoneySupermarket: UK price-comparison website featuring motorbike insurance, comparable to BeMoto's distribution channel; relevant ecosystem player rather than a direct product competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bemotouk
• YouTubeyoutube.com/c/BemotoUkpage
• Facebookfacebook.com/bemoto.uk
• Instagraminstagram.com/bemotouk
• LinkedInlinkedin.com/company/bemoto

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeMoto