CFM Insurance
CFM Insurance is a privately held, Meyer-family-owned independent insurance agency founded in 1929 and based in the Chicago western suburbs. It distributes personal, commercial, and group benefits coverage through 25+ carrier partnerships for individual consumers, SMBs, and employer clients.
- Company typePrivate
- Founded1929
- HeadquartersPalatine, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What CFM Insurance does
CFM Insurance, Inc. is a privately held independent insurance agency founded in 1929 in downtown Chicago and now headquartered in the Chicago western suburbs (Palatine, Illinois). The firm is owned and operated by the Meyer family across three generations, with Dave Meyer serving as President since 2011. It distributes personal lines (home, auto, umbrella, life, individual health, Medicare), commercial lines (property, liability, commercial auto, workers' compensation), and group benefits (group health, dental, vision, disability, life) for individual consumers, SMBs, and employers, acting as an extension of clients' businesses — positioned as their "Insurance Department."
The agency operates on a multi-carrier brokerage model, representing approximately 25+ insurance carriers across personal (Andover, Chubb, Cincinnati, Hanover, Progressive, Safeco, Travelers), commercial (Brotherhood Mutual, CNA, Grange, Hartford, Liberty Mutual, Markel, Philadelphia), and group benefits (Aetna, BCBS, Cigna, Guardian, GuideStone, Humana, Lincoln, MetLife, Principal, Sun Life, United Healthcare, Unum) lines. Its core technology stack is fully carrier-aggregated and composed of third-party SaaS platforms: the CSR24 client portal (Applied Systems), Zywave HR resource portal, Employee Navigator HR platform offered free to benefits clients, Applied Benefits Designer for real-time plan modeling, plus minor partnerships with ClaimInformatics, Headversity, and Alight Worklife. There are no proprietary AI/ML capabilities, no mobile app, and no public API.
CFM earns revenue exclusively through commissions paid by the carriers whose policies it places (affiliate/referral revenue model). GTM is sales-led, delivered by licensed insurance agents via phone (847-934-0200), dedicated email addresses for Personal, Commercial, and Benefits departments, an online quote form (insuranceform.app), and in-person consultations. The firm does not publicly disclose pricing or commission rates, and operates within a single geography (Midwest US) without external institutional ownership, M&A activity, or funding rounds.
CFM Insurance firmographics
Firmographics- Name
- CFM Insurance
- Legal name
- CFM Insurance Agency, Inc.
- Website
- https://cfmins.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CFM Insurance is a privately held, Meyer-family-owned independent insurance agency founded in 1929 and based in the Chicago western suburbs. It distributes personal, commercial, and group benefits coverage through 25+ carrier partnerships for individual consumers, SMBs, and employer clients.
- Ownership category
- akta.pro rank
CFM Insurance industry classification
Industry- Product category
- Insurance Agency / Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial General Liability (CGL) (FSAJADAA)
- akta.pro secondary industries
- Commercial Umbrella Insurance (FSAJANAB), Personal Umbrella Insurance (FSAJANAA), Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH), Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)
Keywords
Where CFM Insurance is headquartered
LocationHeadquarters
- HQ city
- Palatine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CFM Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Agency Commissions: CFM Insurance operates as an independent insurance agency earning commissions from multiple insurance carriers for placing personal, commercial, and group benefits insurance policies. The agency represents various carriers across Auto & Home, Commercial, and Group Benefits lines.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
CFM Insurance product offering
Product offeringCore offering
CFM Insurance is an independent insurance agency that places personal, commercial, and group benefits insurance policies on behalf of multiple insurance carriers. The agency sells coverage across auto, home, umbrella, life, individual health, Medicare, commercial property, liability, commercial auto, workers compensation, and group health/benefits lines, supplemented by free HR tools (Employee Navigator) and benefits modeling software (Applied Benefits Designer). Licensed agents deliver personalized service by phone, email, in-person, and online quote form, acting as a client's outsourced "Insurance Department."
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
- Home Insurance
- Umbrella Insurance
- Life Insurance
- Individual Health Insurance Individual medical, dental, vision, and short-term medical insurance policies for consumers not covered by employer group plans.
- Medicare Insurance
- Commercial Property Insurance Business property insurance coverage placed with commercial carriers such as Cincinnati, Hanover, Hartford, Liberty Mutual, Philadelphia, and Travelers, protecting business physical assets.
- Commercial Liability Insurance Business liability and management liability insurance, including business liability and management liability coverage, for small and mid-sized business clients.
- Commercial Auto Insurance Commercial automobile insurance for business-owned vehicles, providing liability and physical damage coverage for business driving operations.
- Workers Compensation Insurance Workers' compensation insurance for employers, providing wage replacement and medical benefits to employees injured on the job, ensuring regulatory compliance and employee protection.
- Group Health Insurance Employer-sponsored group medical, dental, vision, disability, life, critical illness, and accident insurance for businesses, paired with HR tools and benefits administration support.
- HR Tools (Employee Navigator) Free HR management platform provided to CFM's group benefits clients at no additional cost, including Open Enrollment, ACA Reporting, Payroll, New Hire Onboarding, HR management, and PTO tracking.
- Applied Benefits Designer (Plan Modeling) Digital benefits plan modeling software for employers and brokers, allowing real-time comparison and design of cost-sharing strategies to streamline benefits planning in client meetings.
- Faith-Based Organization Insurance Specialized insurance coverage for churches and non-profit organizations placed through carriers such as Brotherhood Mutual and GuideStone, addressing the unique liability and property needs of religious organizations.
Quantifiable outcome
- ClaimInformatics platform proactively decreases healthcare plan spend by 10%-25%
Companies that use CFM Insurance
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
CFM Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
CFM Insurance partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core.
- Andover CompaniescoreAuto & Home insurance carrier partner. Clients can file claims through Andover's claims portal.
- ChubbcorePremier insurance carrier offering personal and commercial insurance products through CFM agency.
- Cincinnati Insurance CompaniescoreCommercial and personal lines insurance carrier partner with claims filing access.
- Hanover Insurance GroupcoreInsurance carrier partner offering commercial and personal lines products.
- ProgressivecoreAuto and home insurance carrier partner with online claims capabilities.
- Safeco InsurancecorePersonal insurance carrier partner for auto, home, and umbrella coverage.
- TravelerscoreMajor insurance carrier partner offering commercial and personal lines products.
- Brotherhood MutualcoreInsurance carrier specializing in church and non-profit organization coverage.
- CNAcoreCommercial lines insurance carrier offering business insurance products.
- Grange InsurancecoreRegional insurance carrier offering commercial and personal insurance products.
- Hartford InsurancecoreMajor commercial insurance carrier partner for business coverage.
- Liberty MutualcoreNational insurance carrier offering commercial and personal lines products.
- MarkelcoreCommercial insurance carrier specializing in specialty risk products.
- Philadelphia InsurancecoreCommercial lines insurance carrier offering management liability and property coverage.
- AetnacoreHealth insurance carrier partner for group benefits offerings.
- Blue Cross Blue Shield of IllinoiscoreMajor health insurance carrier partner for group and individual health coverage.
- CignacoreHealth insurance carrier partner offering group health and benefits products.
- Guardian LifecoreBenefits insurance carrier offering dental, vision, and life insurance products.
- GuideStonecoreBenefits carrier serving faith-based organizations with insurance products.
- HumanacoreHealth insurance carrier partner for Medicare and group health coverage.
- Lincoln Financial GroupcoreBenefits and retirement insurance carrier partner.
- MetLifecoreMajor benefits insurance carrier offering dental, vision, life, and disability coverage.
- Principal FinancialcoreBenefits insurance carrier offering group health and retirement products.
- Sun Life FinancialcoreBenefits carrier offering group health, dental, and disability insurance.
- United HealthcarecoreMajor health insurance carrier partner for group and individual coverage.
- UnumcoreBenefits insurance carrier specializing in disability, life, and accident coverage.
- Employee NavigatorcoreHR technology platform provided free to CFM clients. Includes Open Enrollment, ACA Reporting, Payroll, New Hire Onboarding, HR management, and PTO tracking tools.
- ZywavecoreHR resource portal providing training videos, safety materials, OSHA compliance materials, job description builder, employee handbook builder, HR assessment tools, FMLA advisor, and salary benchmarking tools.
- Applied Benefits DesignercoreDigital benefits plan modeling software that allows real-time comparison and design of cost-sharing strategies. Streamlines benefits planning by replacing spreadsheets with interactive plan modeling.
Scale indicators1 record
Recent moves9 records
Expansion highlights4 records
CFM Insurance competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown: Large public insurance brokerage distributing personal, commercial, and employee benefits products; comparable to CFM in independent agency structure and three-pillar product offering, though nationally diversified.
- Arthur J. Gallagher & Co. Public global insurance brokerage and risk management firm; comparable to CFM in independent agency placement across personal, commercial, and benefits lines, though operating at vastly larger scale across many geographies.
- Hub International: Major global insurance brokerage distributing personal, commercial, and benefits lines; comparable to CFM in independent agency distribution model and full product mix, though with national scale and PE-backed consolidation strategy.
- AssuredPartners: Large national insurance brokerage owned by private equity offering personal, commercial, and benefits placement; comparable to CFM in independent brokerage model and full product range, though far larger and active in acquiring smaller agencies like CFM.
Direct peers
- Brightway Insurance: Independent insurance franchise agency distributing personal, commercial, and life products through multiple carriers; comparable to CFM in independent agency model and carrier-aggregated distribution, with a broader geographic footprint.
- IMA Financial Group: Independent insurance brokerage serving commercial, personal, and benefits clients through multi-carrier distribution; comparable to CFM in independent agency structure and three-pillar product mix (personal, commercial, benefits).
- Leavitt Group: Privately held independent insurance agency offering personal, commercial, and benefits products across multiple US states; comparable to CFM in family/employee ownership structure and full-service independent agency model with personal, commercial, and benefits lines.
- Goosehead Insurance: Independent personal-lines insurance franchise agency that places coverage through multiple carriers; comparable to CFM in independent agency structure, multi-carrier distribution model, and commission-based revenue, though much larger and nationally franchised.
Regional players
- Frankenmuth Insurance: Mutual insurance carrier and agency group serving Midwest and Eastern US; comparable to CFM in regional Midwest insurance focus and multi-line personal and commercial offerings, though operating primarily as a carrier.
- Bourbonnais Insurance Group: Independent Illinois-based insurance agency offering personal, commercial, and group benefits lines; comparable to CFM in Midwest regional focus, independent agency model, and three-pillar product mix, with similar size and customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
CFM Insurance social profiles
Digital presenceCFM Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
CFM Insurance leadership team
Management profileNumber of profiles
Profiles9 records
CFM Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CFM Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CFM Insurance
What does CFM Insurance do?
CFM Insurance is an independent insurance agency that places personal, commercial, and group benefits insurance policies on behalf of multiple insurance carriers. The agency sells coverage across auto, home, umbrella, life, individual health, Medicare, commercial property, liability, commercial auto, workers compensation, and group health/benefits lines, supplemented by free HR tools (Employee Navigator) and benefits modeling software (Applied Benefits Designer). Licensed agents deliver personalized service by phone, email, in-person, and online quote form, acting as a client's outsourced "Insurance Department."
Is CFM Insurance a public or private company?
CFM Insurance is a private company. It is classified as family owned and is currently operating.
When was CFM Insurance founded?
CFM Insurance was founded in 1929. It employs 11 to 50 people.
Where is CFM Insurance based?
CFM Insurance is headquartered in Palatine, United States, in the North America region.
How does CFM Insurance make money?
One revenue line is on record: insurance Agency Commissions.
Who are CFM Insurance's main competitors?
Broad incumbents on record are Brown & Brown, Arthur J. Gallagher & Co., Hub International and AssuredPartners. Direct peers are Brightway Insurance, IMA Financial Group, Leavitt Group and Goosehead Insurance. Regional players are Frankenmuth Insurance and Bourbonnais Insurance Group.
Does CFM Insurance have an API?
No public API is recorded for CFM Insurance.
What industry is CFM Insurance in?
CFM Insurance's product category is Insurance Agency / Insurance Brokerage Services. Its primary akta.pro industry code is FSAJADAA, Commercial General Liability (CGL), with a secondary code of FSAJANAB, Commercial Umbrella Insurance. Its NAICS code is 524210 and its SIC code is 6411.