Kaptiv8

What Kaptiv8 does

Kaptiv8 is a privately held, full-service marketing agency founded in 2010 and headquartered in Athens, Georgia, with a second regional office in Chattanooga, Tennessee and an additional presence in Knoxville. The firm employs approximately 11 full-time team members organized around six core service lines: Brand Services (brand discovery, naming, positioning, identity, brand guidelines), Web Services (strategy, UI/UX design, custom WordPress development, managed hosting via WPEngine), Search Services (GEO, SEO, paid search, paid social, display, retargeting), Social Services (strategy, management, influencer partnerships across LinkedIn, Facebook, Instagram, TikTok, etc.), Digital Services (channel alignment, email marketing, video, PR via an RPIE process), and Traditional Services (print, OOH, TV/streaming, radio, trade shows). Its client base spans enterprises (Atlanta United, Atlanta Falcons, UCLA, University of Georgia, Arthur M. Blank Family of Businesses), healthcare (UCBC), nonprofits (Earthjustice, Plug in America, CO.LAB), financial services (Elevate Wealth Advisory, Classic City Bank), and SMB accounts across construction, manufacturing, technology, and travel/recreation.

The agency operates on a professional services model, engaging clients through project-based and multi-year retainer arrangements with no publicly disclosed pricing. Its technology stack centers on custom WordPress theme development (eschewing canned templates) and includes early adoption of Generative Engine Optimization (GEO) for AI-driven search environments, supported by an Obility GEO certification. Kaptiv8 markets itself through its own website, active social channels, case-study-led content marketing, and SEO, and follows a brand-first Discovery process before strategic execution. Documented client outcomes include a 16.5% AUM growth rate for Elevate Wealth Advisory with 190 marketing-driven leads in the first five months of 2026, a 4.8x ROAS and 839% social audience growth for Georgia Safari, and 221,760 impressions with 46 form submissions in the first 30 days for Classic City Bank — evidence deployed in its own sales motion.

Revenue is generated primarily from fee-for-service engagements with no institutional funding or external investment identified. The firm is founder-owned and operated, with Gabe Brauer as President & Creative Director and David Allen as VP of Web Services heading the leadership team alongside VP of Marketing Brad Hagen and Director of Design Micah Jones. The agency holds Google Analytics, Google Ads Search, Google Ads Display, Mailchimp Partner, and Obility GEO certifications, and won 2 Golds and 3 Honorable Mentions at the 2025 Hermes Creative Awards. Geographic reach is concentrated in the U.S. Southeast, with no global footprint claim and no disclosed subsidiary or parent structure.

Name

Kaptiv8

Legal name

Kaptiv8

Website

https://kaptiv8marketing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Agency Services: Kaptiv8 generates revenue through providing comprehensive marketing services including brand strategy, web design and development, search marketing (SEO, GEO, paid search), social media management, digital marketing, and traditional advertising services. Services are provided on a project and retainer basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kaptiv8 is a full-service marketing agency that plans and executes integrated brand, web, search, social, digital, and traditional advertising campaigns for ambitious organizations. Engagements begin with a brand Discovery process and proceed through strategy, design, implementation, and ongoing refinement, typically delivered on a project or retainer basis with custom WordPress websites hosted on WPEngine.

Product overview

Kaptiv8 is a marketing agency offering a comprehensive suite of services organized into six core offerings: Brand Services (branding, naming, positioning, messaging, visual identity, brand guidelines), Web Services (website strategy, UI/UX design, custom WordPress development, managed hosting), Search Services (GEO, SEO, paid search, paid social, display/retargeting), Social Services (social media strategy, management, influencer partnerships), Digital Services (channel alignment, marketing technology, email marketing, video marketing, public relations), and Traditional Services (print advertising, billboards, TV/streaming, radio, tradeshow). The agency operates a brand-first philosophy, working with ambitious clients across industries including construction, education, sustainability, professional services, technology, manufacturing, healthcare, non-profit, and travel/recreation.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Services Comprehensive branding solutions including Brand Discovery, Brand & Product Naming, Positioning & Messaging, Logo/Brand Identity Design, Brand Guidelines, and Media Kits to define and communicate a client's brand vision.
• Web Services Custom website strategy, UI/UX design, custom WordPress theme development, and managed hosting through WPEngine, building scalable and accessible websites from the ground up rather than using canned templates.
• Search Services Search marketing services including Generative Engine Optimization (GEO), SEO, Paid Search, Paid Social, and Display & Retargeting to maximize brand visibility across search engines and AI assistants.
• Social Services Social media marketing support including Social Media Strategy, Social Media Management, and Influencer Partnerships across platforms such as Facebook, X, YouTube, LinkedIn, Instagram, Pinterest, and TikTok.
• Digital Services Digital marketing services including Channel Alignment, Marketing Technology, Email Marketing, Video Marketing, and Public Relations, executed through an RPIE (Research, Planning, Implementation, Evaluation) process.
• Traditional Services Classic advertising services including Print Advertising, Billboard/Environmental, TV & Streaming, Radio, and Tradeshow support for multi-channel advertising campaigns.

Quantifiable outcome

• Elevate Wealth Advisory achieved 16.5% AUM growth rate in 2025 with 190 marketing-driven leads in first five months of 2026
• +3 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MailchimpminorGTM or Marketing PartnerKaptiv8 is an official Mailchimp Partner, utilizing Mailchimp's email marketing platform for their own marketing efforts and likely implementing it for client campaigns.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Disruptive Advertising: Performance-driven digital marketing agency with SEO, paid media, and CRO offerings. Operates in a similar mid-market tier and competes for similar clients as Kaptiv8, particularly in the e-commerce and brand-driven segments.
• Cardinal Digital Marketing: Mid-sized US digital marketing agency offering branding, web, SEO, paid media, and analytics. Direct comparable on service mix and target mid-market to enterprise clients — a key benchmark for Kaptiv8's positioning.
• Mighty Roar: Mid-sized branding and digital agency combining brand strategy, web design, and content. Comparable boutique agency model with overlapping brand-first philosophy and similar target client size.
• Bounteous: Digital experience agency offering strategy, design, and engineering — including custom web development and digital transformation. Competes with Kaptiv8's web and search services for enterprise engagements and represents the next-tier scalability benchmark.
• LYFE Marketing: Digital marketing agency focused on social media management, SEO, and paid advertising for SMBs and mid-market. Competitor for similar client budgets in social/digital services that overlap Kaptiv8's service mix.
• Big Buzz Inc: Full-service marketing agency offering branding, web design, content, and digital strategy. Comparable full-funnel service model with similar team-size footprint to Kaptiv8, often serving non-profit and professional services verticals.

Broad incumbents

• Wpromote: Nationally scaled digital marketing agency offering paid media, SEO, content, and analytics across enterprise clients. Represents the broader incumbent benchmark for channel scale, serving as the upper-tier aspirational peer.
• Tinuiti: Large independent performance marketing agency covering paid search, programmatic, social, and SEO. A scaled incumbent that competes for Kaptiv8's enterprise prospects and illustrates the next growth-tier benchmark.

Regional players

• Fahrenheit Marketing: Southeast US-based marketing and web agency offering branding, web design, and digital strategy. Direct regional competitor in the same geographic footprint as Kaptiv8, especially relevant for Athens/Atlanta-area clients.

Others

• WPEngine (Agency Partner Ecosystem): Kaptiv8's hosting partner and broader WordPress agency ecosystem enabler. Adjacent ecosystem participant that anchors the agency's WordPress delivery stack, not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Kaptiv8Marketing
• LinkedInlinkedin.com/company/kaptiv8-marketing
• Instagraminstagram.com/kaptiv8creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaptiv8