Chair 8 Media

What Chair 8 Media does

Chair 8 Media is a privately held boutique digital marketing agency headquartered in Raleigh, North Carolina, operating since 2012 as an LLC under co-founders Cameron Barker and Hart Roberts. The firm delivers five core service lines — web development, visual storytelling (incorporating drone and short-form filmmaking), digital campaigns (paid media, email, content), social media marketing, and design & branding — to a mixed client base spanning enterprise accounts (Garmin, Hilton, Greystar, Kane Realty, JLL, Clancy Theys, Donley's) and SMBs (Murphy's Naturals, Lynnwood Brewing, Sweetgrass, FlowCorps Studios, Ladyfingers Catering) as well as nonprofits (YMCA Camp Sea Gull, Dix Park Conservancy, Triangle Land Conservancy, Skate Raleigh). The agency's go-to-market is direct, consultative sales of custom professional-services engagements with quote-based pricing; geographic focus is the Raleigh-Durham and Southeastern US market with opportunistic national client wins (Telluride, Michigan, Virginia, Georgia).

The business operates a hybrid services-plus-products model. Alongside the agency practice, Chair 8 runs two in-house direct-to-consumer e-commerce brands — Sweetgrass Home (block-printed linens and home accessories on Shopify 2.0 with Klaviyo email flows) and Withernot (vintage rugby shirts on Shopify with Instagram prospecting ads and Klaviyo automation, featured on Huckberry's homepage) — which function both as standalone revenue and as a test bed for client work. The underlying technology stack is conventional for the agency vertical: a Squarespace-hosted marketing site, Shopify for e-commerce, Klaviyo for marketing automation, Instagram for paid social, and Google Partner credentials for paid search. No proprietary AI/ML capability, mobile app, or API product is disclosed. The firm holds Google Partner agency status, an ICAST 2017 Best in Show award for client video work, and reports quantified client outcomes including 100% condo pre-sales (One City Center), 67% pre-sales in one year (One Lakeside), 4X wing sales lift (Bar-B-Cutie), and 69% revenue increase (Murphy's Naturals).

Revenue is undisclosed and the company shows no institutional funding, M&A activity, or leadership changes in the source data, consistent with a bootstrapped, founder-led small business. Headcount is reported in the 11-50 band, implying likely revenue in the low single-digit to high single-digit millions range based on digital agency benchmarks. Customer concentration is low given the breadth of named logos across verticals, though the SMB-heavy, project-based mix creates ongoing churn exposure.

Name

Chair 8 Media

Legal name

Chair 8 Media, LLC

Website

https://chair8media.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Chair 8 Media is a Raleigh, NC-based boutique digital marketing agency offering web development, visual storytelling, digital campaigns, social media, and branding services to enterprise and SMB clients across the Southeastern US, plus two in-house Shopify DTC brands (Sweetgrass Home and Withernot).

Ownership category

akta.pro rank

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Digital Marketing Services: Professional services revenue generated through delivering marketing services including web development, visual storytelling, digital campaigns, social media marketing, and design & branding to business clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Chair 8 Media is a boutique digital marketing agency that designs and delivers web development, visual storytelling, digital campaigns, social media marketing, and design & branding services to business clients across the Southeastern United States. The firm also operates two in-house direct-to-consumer e-commerce brands — Sweetgrass Home (block printed linens and home accessories) and Withernot (vintage-inspired rugby shirts) — built and marketed on Shopify with Klaviyo email automation and Instagram advertising.

Product overview

Chair 8 Media is a digital marketing agency offering a comprehensive suite of services including Web Development, Visual Storytelling, Digital Campaigns, Social Media Marketing, and Design & Branding. The agency operates two in-house e-commerce brands: Sweetgrass Home (block printed linens and home accessories sold via Shopify) and Withernot (vintage rugby shirts). The agency builds custom digital experiences for clients across various platforms including Shopify and utilizes email marketing tools like Klaviyo and social platforms like Instagram for client campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Sweetgrass Home: An in-house brand offering block printed linens and home accessories inspired by gracious coastal living and traditional Indian block prints.
• Withernot

Products and services

• Web Development Website design, redesign, and development service for business clients focused on user experience optimization, digital storefronts, and seamless visual journeys. Includes e-commerce builds and migrations on platforms such as Shopify (including Shopify 2.0).
• Visual Storytelling Video content production for business clients applying filmmaking techniques from aerial drone capture to Instagram shorts and full product features, designed to add emotional depth to brand videos.
• Digital Campaigns Integrated paid advertising, email marketing, and content creation campaigns for product launches and new product initiatives for business clients.
• Social Media Marketing Social media strategy and management across multiple platforms for business clients, with documented follower growth from zero to 10,000+.
• Design & Branding Visual identity, logo, physical collateral, and digital asset design, plus full rebrand and new strategy engagements at the agency's highest full-access capacity.
• Sweetgrass Home In-house direct-to-consumer e-commerce brand offering block printed linens and home accessories inspired by gracious coastal living and traditional Indian block prints, sold through a Shopify 2.0 website with Instagram prospecting ads and Klaviyo email flows.
• Withernot In-house direct-to-consumer e-commerce brand featuring vintage-inspired rugby shirts built to last, marketed via Instagram ads, Klaviyo email flows, and post-purchase Shopify apps; featured on the Huckberry homepage.

Quantifiable outcome

• 69% revenue increase in less than a year for Murphy's Naturals
• +8 more outcomes

Named customers62 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Disruptive Advertising: Performance-focused digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market and enterprise brands. Comparable on digital campaign and analytics-heavy offering.
• Casual Films: Boutique video storytelling and content agency producing brand films, documentaries, and social-first video for enterprise clients. Highly comparable to Chair 8's visual storytelling and filmmaking-led offering.
• LYFE Marketing: Atlanta-based social media and digital marketing agency serving SMBs with content, paid social, and web services. Comparable boutique agency model with similar SMB and mid-market customer focus.
• Hawke Media: Full-service boutique digital marketing agency offering paid media, social, e-commerce, and branding services to SMB and mid-market brands. Highly comparable on positioning, service mix, and target customer.
• OuterBox: Digital marketing agency focused on e-commerce brands with Shopify/web development, SEO, and paid media services. Directly comparable on the e-commerce enablement capability Chair 8 offers via Sweetgrass Home and Withernot.
• SmartBug Media: Full-service digital agency specializing in HubSpot-driven inbound marketing, content, and brand strategy for B2B and consumer brands. Comparable full-funnel digital offering with similar enterprise/SMB mix.
• TheeDigital: Raleigh-based digital marketing agency offering web development, SEO, social media, and branding services to SMB and enterprise clients. Closest geographic and service-overlap peer to Chair 8 Media.

Broad incumbents

• WebFX: Large, established digital marketing agency offering SEO, paid media, web design, and content across more than a dozen service lines. Competes in the same categories as Chair 8 but with substantially broader scale and a tech-enabled platform (MarketingCloudFX) layer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/chair8media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chair 8 Media