Hope for Healing

What Hope for Healing does

Hope for Healing (operating under the brand Get2TheRoot) is a cash-based functional medicine private practice headquartered in Shenandoah, Texas, with additional access points in The Woodlands and a recently opened downtown Houston office. The practice delivers root-cause, personalized care across the full age spectrum — pediatric functional medicine (including autism, PANS/PANDAS, and other neurodevelopmental concerns), adult functional medicine, and senior wellness — anchored on Dr. Paula Kruppstadt, one of the few board-certified pediatricians in the world holding the IFMCP designation and a Governor-appointed member of the Texas PANS Advisory Council.

The service portfolio is organized around three integrated product layers. The core offering is consultative functional medicine supported by advanced diagnostics: HLA genetic testing, NeuroQuant MRI review, GENIE biomarker panels, VCS testing, MARCoNS cultures, and cheek-swab nutrigenomic panels that drive personalized lifestyle, dietary, and supplementation plans. Adjacent clinical services include IV vitamin/mineral therapy (Hydration $100, H4H Restore & Optimize $199, Detox/Energy $175, Vitamin C $275-$375, plus $30-$80 boosters and $35 IM injections) and ozone therapy delivered via O3UV autohemotherapy and nasal/ear insufflation. Condition-specific protocols — most notably the proprietary 12-step CIRS Roadmap for Chronic Inflammatory Response Syndrome built on Dr. Ritchie Shoemaker's research — are packaged as treatment programs. A Shopify storefront, Care Credit financing, affiliate partnerships (Branch Basics, Air Oasis, Relax Saunas, Promolife, EMR-TEK, Eczema Kids), and an MD-HQ patient portal support commercial and clinical operations.

The business is fee-for-service with no insurance billing, supplemented by a recurring membership ($219/month individual, $109/month per additional family member) that bundles 5% IV/ozone discounts and complimentary insufflations. Patient acquisition is content-led and educational: a blog, the #get2theroot podcast on Spotify/Apple/iHeart/YouTube, virtual events such as "How to Support Your Neurodiverse Student," Instagram (get2theroot.co), email newsletters, Fox 26 Houston media appearances, and a structured free 15-30 minute welcome call that funnels prospective patients into the practice. Telemedicine handles follow-ups after the initial in-person visit. Ownership is family-operated: Dr. Kruppstadt as Founder/CEO/Medical Provider Team Leader and her husband Tom Kruppstadt (West Point '85, Baylor Law '95, FMCHC '23) as COO/CFO and General Counsel; no external investment is recorded.

Name

Hope for Healing

Legal name

Hope for Healing

Website

https://get2theroot.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Hope for Healing (Get2TheRoot) is a cash-based functional medicine private practice in the Houston metro offering root-cause pediatric, adult, and senior care anchored by Dr. Paula Kruppstadt, including IV therapy, ozone therapy, genetic-based nutrigenomics, and a proprietary 12-step CIRS Roadmap.

Ownership category

akta.pro rank

Product category

Functional Medicine Healthcare

NAICS

Other Ambulatory Health Care Services (6219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Chronic Pain Rehabilitation & Functional Restoration (HSADAIAJ)

akta.pro secondary industry

Chronic Disease Management Pathways (e.g., diabetes, CHF, COPD) (HLACAGAG)

Keywords

• Functional medicine
• Pediatric functional medicine
• IV vitamin therapy
• Ozone therapy
• Nutrigenomics services

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Clinical Consultations: Fee-for-service medical consultations including functional medicine visits, pediatric primary care, and adult primary care. The practice is cash-based and does not accept insurance, with rates reflecting time for provider preparation and appointment duration.
2. IV Therapy Services: Revenue from IV drips and infusions including Hydration ($100), H4H Restore & Optimize ($199), Detox ($175), Energy ($175), High Dose Glutathione ($150-$215), Vitamin C ($275-$375), plus individual boosters ($30-$80) and IM injections ($35).
3. Ozone Therapy: Ozone therapy treatments including O3UV (ozone with ultraviolet light) and nasal/ear insufflation, provided as standalone or add-on treatments.
4. Membership Program: Monthly membership offering 5% discount on single drips and IV-ozone treatments, complimentary Ear/Nose Insufflations ($26 value) with medical provider or IV/IV-ozone appointments, plus exclusive member benefits. $219/individual, $109 per additional family member.
5. Recommended Products: The practice maintains an online store (shopify) and recommends third-party health products (supplements, air purifiers, saunas, etc.) through affiliate relationships, some with practice-specific discount codes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Hope for Healing is a cash-based functional medicine practice providing root-cause medical care for patients from newborns to seniors. Core offerings include pediatric and adult functional medicine consultations, genetic testing and nutrigenomics services, IV vitamin therapy (drips and IM injections), and ozone therapy, including a proprietary 12-step CIRS Roadmap protocol for Chronic Inflammatory Response Syndrome.

Product overview

Hope for Healing is a functional medicine practice offering a unified care platform centered on root-cause wellness for patients from newborns to seniors. The practice combines functional medicine consultations (both pediatric and adult), genetic testing, and nutrigenomics services with complementary therapeutic modalities including IV therapy, ozone therapy, IM injections, and health coaching. Patients access care through an online patient portal for scheduling, forms, and communication. The core approach follows a Lifestyle | Genetics | Medical sequence, with genetic testing as a foundational tool to personalize treatment protocols.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Functional Medicine Consultations
• Pediatric Functional Medicine
• IV Vitamin Therapy
• Ozone Therapy
• Genetic Testing Package
• Nutrigenomics Services
• IM Injections
• Health Coaching
• Hope for Healing Membership Program
• CIRS Roadmap (12-step protocol)

Quantifiable outcome

• Average autoimmune patient saves over tens of thousands of dollars each year in medical expenses utilizing functional health care over pharmaceutical management

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Eczema KidsminorOthersRecommended product brand for pediatric eczema care. Offers 10% discount with code PAULAJKRUPPSTAD.
• Branch BasicsminorOthersRecommended cleaning product line for toxin-free living. Offers 15% discount with code GET2THEROOT.
• Amazon StorefrontminorOthersCurated collection of health and lifestyle products including meal prepping essentials and toxin-free living must-haves.
• Air OasisminorOthersRecommended air purification brand for home air quality improvement, particularly relevant for patients with mold sensitivity or CIRS.
• Relax SaunasminorOthersRecommended infrared sauna brand with practice discount code GET2THEROOT for detoxification support.
• EMR-TEK (Firewave Red/NIR Light)minorOthersRecommended photobiomodulation device for skin healing, mitochondrial function, and mental health support. Dr. Kruppstadt prefers Firewave Red and Near Infrared Light model. 10% discount with code Paula09152.
• Promolife (Ozone Therapy Products)minorOthersRecommended supplier for home ozone therapy kits (Comprehensive Ozone Kit, Basic Insufflation Kit) with H4H discount code.
• Institute for Functional Medicine (IFM)coreOthersProfessional certification body for functional medicine practitioners. Dr. Kruppstadt and other providers are IFMCP certified practitioners. The practice follows IFM principles and methodologies.
• Dr. Ritchie Shoemaker (Surviving Mold)coreOthersThe practice's CIRS Roadmap is based on Dr. Shoemaker's research and protocols for mold, biotoxins, and Chronic Inflammatory Response Syndrome. References Shoemaker Protocol, VCS testing, and the Rosetta Stone of HLA profiles.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• The IV Doc: Physician-founded IV therapy and hydration service. Overlaps the IV/booster infusion segment of Hope for Healing's offering.
• Function Health: Membership-based comprehensive lab-testing and root-cause health platform. Comparable on the testing-led, personalized, cash-pay wellness model though more diagnostics/tech-oriented.
• Forward: Membership-based, tech-enabled preventive primary care using data-driven personalization. Comparable on the cash-pay membership primary-care model, though device/tech-led rather than functional-medicine specialized.

Direct peers

• Drip Hydration: Mobile and clinic-based IV vitamin therapy provider on a cash-pay basis. Directly overlaps the IV therapy service line.
• Wild Health: Genomics-driven precision/functional medicine practice using genetic testing to personalize care. Overlaps directly on genetic-testing-led, root-cause, membership functional medicine.
• Parsley Health: Membership-based functional/root-cause medicine practice combining advanced testing with personalized care plans. Directly comparable in model (cash-pay, membership, functional medicine) though more telehealth-national and adult-focused.
• Next Health: Health-optimization clinics offering IV therapy, ozone therapy, diagnostics, and functional-medicine consults. Highly comparable across IV, ozone, and functional-wellness services.
• Restore Hyper Wellness: National franchise offering IV drip therapy, cryotherapy, and wellness services on a cash-pay basis. Directly comparable on the IV therapy and consumer wellness revenue lines.

Others

• The Institute for Functional Medicine: Certification and training body whose IFMCP credential the practice's providers hold and whose methodology it follows. An ecosystem/enabling partner rather than a competitor.

Regional players

• Ways2Well: Houston-based functional/hormone and root-cause medicine practice with lab-driven personalized care. Comparable model and overlapping geography in the same Houston metro market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL62o2upxxzF_yFXIZaTTosYDQj6Cf6wQO&si=cGwlLPyZf-pABfEV
• Instagraminstagram.com/get2theroot.co
• Xx.com/get2theroot_co
• LinkedInlinkedin.com/company/get2theroot-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hope for Healing