EDG Group
EDG Group is a Ukrainian B2B wholesale distributor of IT accessories, power solutions, networking equipment, electric scooters, and energy storage systems, serving retailers and resellers across Ukraine via its b2b.edg.ua portal and Maxxter own brand.
- Company typePrivate
- Founded2015
- HeadquartersKyiv, Ukraine
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What EDG Group does
EDG Group is a Ukrainian IT and electronics distribution company headquartered in Kyiv. Formed in 2015 through the merger of DAKO (founded 1992) and Gembird Ukraine (founded 2003), the company operates as a B2B wholesale distributor of cables, power supply devices, network equipment, computer accessories, electric transport, and energy solutions. The company employs 101-250 people and distributes international brands while also marketing its own consumer electronics brand, Maxxter.
The company's product portfolio spans IT peripheral accessories, networking equipment, uninterruptible power supplies, and battery solutions. EDG Group has expanded beyond traditional IT distribution into adjacent verticals including electric scooters (through partnerships with SUNRA and Kaabo), hybrid inverters and energy storage systems (MEGAREVO), and EV charging infrastructure. The Maxxter own brand covers cables, power supplies, chargers, and portable power stations, providing higher-margin products alongside distributed third-party brands including RITAR (power solutions partnership since 2020) and j5create (premium computer accessories, 2025).
EDG Group operates a B2B wholesale model targeting retail partners, system integrators, and resellers across Ukraine. Distribution is facilitated through a dedicated B2B online portal (b2b.edg.ua) supporting order processing and partner management. Revenue mechanics are based on wholesale margin on distributed third-party brands and own-label products, with the diversified brand portfolio and Maxxter manufacturing providing both scale and margin control across IT, energy, and e-mobility categories.
EDG Group firmographics
Firmographics- Name
- EDG Group
- Legal name
- ТОВАРИСТВО З ОБМЕЖЕНОЮ ВІДПОВІДАЛЬНІСТЮ "ІДІДЖІ ГРУП"
- Website
- https://edg.ua
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EDG Group is a Ukrainian B2B wholesale distributor of IT accessories, power solutions, networking equipment, electric scooters, and energy storage systems, serving retailers and resellers across Ukraine via its b2b.edg.ua portal and Maxxter own brand.
- Ownership category
- akta.pro rank
Where EDG Group is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices2 records
Markets served
EDG Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wholesale IT Distribution: EDG Group generates revenue through wholesale distribution of IT products including computer accessories, peripherals, networking equipment, power supplies, and electronics across Ukraine to retail partners and B2B customers.
- Own Brand Products (Maxxter): Maxxter is a Ukrainian brand owned by EDG Group, representing products including electric transport, cables, computer peripherals, power devices, multimedia products, and mobile accessories, providing higher margins than pure distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale pricing for registered partners |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
EDG Group product offering
Product offeringCore offering
EDG Group is a wholesale IT distributor in Ukraine that distributes computer peripherals, networking equipment, power supply devices, gaming equipment, electric transport, and energy storage solutions through a B2B ordering system and retail network. The company is the official Ukrainian distributor for 27+ international brands (A4Tech, Bloody, Cougar, Gembird, SUNRA, YADEA, Kaabo, RITAR, ALLPOWERS, j5create, Megarevo, etc.) and owns the Maxxter brand covering cables, e-transport, power devices, and backup power systems. It operates a national warehouse and service center in Kyiv providing after-sales support for distributed products.
Product overview
EDG Group (TOV IDIJI GRUP) is a Ukrainian IT distribution company founded in 2015 through the merger of DAKO and Gembird Ukraine. The company operates as a broad IT distributor with a portfolio of 27+ distributed brands and its own Maxxter brand. The product portfolio spans: (1) Computer peripherals - A4Tech, Bloody (gaming), Cougar (gaming), Gembird, Cablexpert, EnerGenie, Viewcon, AgeStar, Titan, Xilence, PCCOOLER, j5create; (2) Electric transport - Maxxter (own brand), YADEA, SUNRA, Kaabo; (3) Energy/power solutions - Maxxter backup systems, ALLPOWERS, Megarevo, OUKITEL, RITAR, CHOETECH, EnerGenie; (4) Mobile and charging - RIVACASE, CHOETECH, j5create; (5) Other - Ronix (tools), COOLINAR/Resto Kitchenware, Data Flash, PODMYSHKU, GMB Audio. EDG Group provides B2B ordering system and service center support across Ukraine.
Differentiator
Problem solved
Functional benefit
Brands
- MAXXTER: Ukrainian trade mark belonging to EDG GROUP, present in the market since 2002. Represented by electric transport, cable products, network and computer peripherals, power supply devices, multimedia goods, mobile device accessories, computer components. Since 2024, Maxxter produces backup power systems including powerful batteries, reliable inverters and MPPT controllers for solar panel connection.
Quantifiable outcome
- Over 20 years of experience in Ukrainian IT market
- +1 more outcomes
Companies that use EDG Group
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
EDG Group technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EDG Group partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- j5createcoreExclusive partnership with j5create - world brand of computer accessories founded in 2010, specializing in USB peripherals and docking stations. Company developed Wormhole technology that eliminates barriers between different devices and operating systems.
- SUNRAcoreEDG Group established official partnership with SUNRA - one of the world's leading electric transport manufacturers. SUNRA has been producing electric transport since 1999 and operates in over 100 countries. Partnership brings premium electric scooters to Ukrainian market with advanced features including sodium-ion batteries and graphene technology.
- MEGAREVOcoreEDG Group signed cooperation agreement with MEGAREVO - leading hybrid inverter manufacturer founded in 2018. Specializes in energy storage solutions for residential, commercial, industrial applications, microgrids and network energy storage with certifications in Europe, North America, UK, Germany, Italy, Poland and other regions.
- KaabocorePartnership with Kaabo - leading manufacturer of electric scooters founded in 2013 in China. Alliance formed in 2024 to bring high-quality electric scooters for city and off-road use to Ukrainian market.
- RITAR POWERcoreEDG Group became official distributor of RITAR products in Ukraine in spring 2020. RITAR is NASDAQ-registered company specializing in eco-friendly lead-acid and lithium batteries with manufacturing bases in Shenzhen, Henan, and Vietnam, employing over 2000 people.
- A4TechcoreOfficial distributor of A4Tech products - world leader in input devices since 1987. Products include computer mice, keyboards, headsets, webcams, and Bloody gaming line.
- GembirdcoreOfficial distributor of Gembird products - Dutch company founded in 1997, European market leader in computer components and peripherals with own factories.
- CougarcoreOfficial distributor of Cougar products - German gaming equipment manufacturer founded in 2007. Products include PC cases, power supplies, gaming keyboards, mice, headsets, and chairs.
- YADEAcoreOfficial distributor of YADEA - Hong Kong Stock Exchange listed company and China's first developer of two-wheeled electric vehicles. Manufacturing capacity exceeds 6.72 million units annually with sales network in 77 countries.
- BloodycoreOfficial distributor of Bloody gaming peripherals - gaming line of A4Tech with over 10 years of research in gaming peripherals innovation.
- AllpowersminorPartnership with Allpowers - international company founded in 2010 in USA, specializing in solar energy storage solutions and portable power stations with 15 core patented technologies.
- Charitable Foundation NadiyaminorEDG Group partners with Charitable Foundation Nadiya for charitable initiatives, providing equipment donations to Ukrainian military and defense forces including electronic warfare systems, generators, and charging stations.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
EDG Group competitors and assessment
Company assessmentDirect peers
- MTI: Established Ukrainian IT distribution company supplying computer hardware, components, peripherals, and digital equipment to a nationwide retail network. Operates a similar B2B wholesale model with overlapping vendor relationships in the Ukrainian market.
- ERC (Electronic Resource Center): Major Ukrainian IT distribution and supply company distributing components, peripherals, networking equipment, and consumer electronics to retail and corporate customers across Ukraine — a direct competitor with the same product categories and B2B go-to-market.
- ASBISc Enterprises: Publicly listed (WSE: ASB) IT distribution company headquartered in Cyprus with deep operations across CEE/CIS including Ukraine. Distributes computer components, peripherals, and consumer electronics to retail and B2B partners under a wholesale model directly comparable to EDG Group's core business.
- ELKO Group: One of the largest IT product distributors in the Baltic and CIS region, distributing computer components, peripherals, networking, and consumer electronics through B2B channels. Operates in overlapping geographies and shares the same wholesale distribution model as EDG Group.
Broad incumbents
- Also Group: Large European IT distribution company (SIX: ALSN) operating across 30+ countries with a broad portfolio of IT products, peripherals, and consumer electronics. A much larger incumbent with overlapping product categories but a pan-European rather than Ukrainian-focused footprint.
- Ingram Micro: Global IT distribution giant distributing thousands of technology brands across hardware, peripherals, networking, and emerging tech categories. Operates a much broader portfolio and scale than EDG Group, but shares the core wholesale IT distribution model and many overlapping vendors (A4Tech, gaming peripherals, accessories).
Regional players
- Merlion: Largest IT distribution company in Russia and CIS, distributing computer hardware, peripherals, networking equipment, and consumer electronics through extensive B2B and retail channels. Same wholesale distribution model but primarily focused on the Russian market rather than Ukraine.
- Treolan: Major Russian IT distributor (part of the LANIT Group) distributing servers, networking, storage, components, and peripherals through a B2B channel similar to EDG Group. Operates primarily in Russia but shares distribution model and vendor relationships with Eastern European peers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
EDG Group social profiles
Digital presenceEDG Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
EDG Group leadership team
Management profileNumber of profiles
Profiles11 records
EDG Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EDG Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EDG Group
What does EDG Group do?
EDG Group is a wholesale IT distributor in Ukraine that distributes computer peripherals, networking equipment, power supply devices, gaming equipment, electric transport, and energy storage solutions through a B2B ordering system and retail network. The company is the official Ukrainian distributor for 27+ international brands (A4Tech, Bloody, Cougar, Gembird, SUNRA, YADEA, Kaabo, RITAR, ALLPOWERS, j5create, Megarevo, etc.) and owns the Maxxter brand covering cables, e-transport, power devices, and backup power systems. It operates a national warehouse and service center in Kyiv providing after-sales support for distributed products.
Is EDG Group a public or private company?
EDG Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EDG Group founded?
EDG Group was founded in 2015. It employs 101 to 250 people.
Where is EDG Group based?
EDG Group is headquartered in Kyiv, Ukraine, in the Europe region.
How does EDG Group make money?
Two revenue lines are on record. Wholesale IT Distribution is the primary driver. The others are own Brand Products (Maxxter).
Who are EDG Group's main competitors?
Direct peers on record are MTI, ERC (Electronic Resource Center), ASBISc Enterprises and ELKO Group. Broad incumbents are Also Group and Ingram Micro. Regional players are Merlion and Treolan.
Does EDG Group have an API?
No public API is recorded for EDG Group.