What Gembird does

Gembird Europe B.V. is a privately held Dutch computer hardware manufacturer and supplier, headquartered in Almere, Netherlands, and operating globally since 1997 through the Gembird Europe B.V. and Gembird Software Ltd. entities. The company produces a broad portfolio spanning cables and adapters (HDMI, DisplayPort, USB, LAN, fiber optic), PC peripherals (keyboards, mice, headsets, USB hubs), gaming equipment under the GMB Gaming sub-brand, power protection systems (UPS, surge protectors, voltage regulators, inverters), 3D printing filaments and printers (including SprintRay dental 3D printing), mobile accessories, server infrastructure, smart home devices, EV charging equipment, and residential solar products under the EnerGenie sub-brand. The technical stack is hardware-centric: physical product engineering, multi-standard cable manufacturing, and category-specific design (e.g., pure sine wave UPS, RGB-lit peripherals, Type 2 EV cables), supported by CE, RoHS, and ISO 9001 certifications.

The business model is B2B-led hardware sales executed through a multi-tier distribution architecture: authorized distributors, third-party web shops, physical retail, a dedicated B2B portal for bulk and enterprise orders, and OEM/white-label services for custom manufacturing. Pricing is not publicly disclosed; the company requires buyers to obtain quotes via the B2B portal or purchase through authorized resellers, indicating a channel-friendly rather than direct-to-consumer pricing strategy. Revenue mechanics are therefore transaction-driven and channel-distributed rather than subscription- or contract-anchored. Customer segmentation is horizontal — consumer and home office, enterprise and business, gaming community, and 3D printing professionals — with no disclosed concentration in any single named account. Geographic reach is supported by 21+ language variants on the corporate website serving 30+ country markets across Europe, North America, and Asia, with no disclosed headcount, revenue figures, or external investment.

Name

Gembird

Legal name

Gembird Europe B.V.

Website

https://gembird.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gembird is a Dutch privately held manufacturer of computer hardware — cables, peripherals, gaming gear, power protection, 3D printing, EV charging, and smart home devices — selling globally through distributors, web shops, retail, B2B portal, and OEM services across 30+ countries.

Ownership category

akta.pro rank

Product category

Computer Hardware Accessories

NAICS

Computer and Peripheral Equipment Manufacturing (3341), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Embedded, Maker Platforms & Development Kits Retail (CRACAKAI)

akta.pro secondary industry

Console/Handheld Accessories (Docks, Cases, Stands, Skins) (CRACAOAJ)

Keywords

• Computer hardware manufacturing
• Cables and adapters
• Gaming peripherals
• Power protection UPS
• 3D printing supplies

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: Gembird generates revenue through the sale of computer hardware products including cables, adapters, PC peripherals, gaming equipment, power management devices, and 3D printing materials. Products are sold through distributors, web shops, and direct B2B channels.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Gembird manufactures and supplies computer hardware accessories and related physical products, including cables and adapters (HDMI, DisplayPort, USB, LAN, fiber optic), PC peripherals (keyboards, mice, headsets, USB hubs), gaming peripherals under the GMB Gaming sub-brand, power protection equipment (UPS systems, surge protectors, voltage regulators, power inverters), 3D printing solutions (FDM printers and filaments plus SprintRay dental 3D), smart home devices, EV charging cables, and EnerGenie solar energy products. Products are sold wholesale through authorized distributors, online via web shops, through retail stores, a dedicated B2B portal, and via OEM/private-label manufacturing services.

Product overview

Gembird is a world leader in computer hardware manufacturing offering a comprehensive portfolio of products across multiple categories. The core offerings include PC peripherals (keyboards, mice, headsets under the GMB Gaming and GMB Audio sub-brands), cables and adapters (HDMI, DisplayPort, USB, LAN in various standards), and power protection equipment (UPS, surge protectors). The portfolio extends to mobile accessories, 3D printing solutions (filaments and printers), smart home devices, EV charging equipment, and renewable energy products under the EnerGenie brand. Gaming peripherals form a significant sub-brand with dedicated keyboards, mice, headsets, and bundled gaming kits. The company operates as a hardware manufacturer without software or API-based product offerings.

Differentiator

Problem solved

Functional benefit

Brands

• GMB Gaming: Gaming peripherals including gamepads, headsets, keyboards, gaming kits, mice, and mouse pads.
• EnerGenie
• SprintRay
• Charges24

Products and services

• Cables & Adapters Comprehensive cable portfolio for computer and AV connectivity, including HDMI cables (4K/8K/AOC), HDMI adapters, HDMI switches & splitters, DisplayPort cables and adapters, DVI cables and adapters, VGA cables and adapters, audio-video cables, USB 2.0, USB 3.x, and USB 4 cables, USB Type-C adapters, USB adapters and switches, LAN patch cords and LAN cables (Cat5E–Cat8), fiber optic patch cords, LAN adapters and connectors, telephone cables and adapters, power cords and adapters, internal computer cables, cable testers, and cable management accessories. Sold to consumers, retailers, distributors, and OEM customers worldwide.
• PC Peripherals Wide range of computer peripherals including keyboards, keyboard + mouse sets, mice, mouse pads, network and WiFi products, USB hubs, USB card readers/writers, external DVD/FDD drives, external enclosures, headsets, microphones, USB sound cards, wireless presenters, and Bluetooth products. Targeted at consumers, home offices, and enterprise users for general computing.
• GMB Gaming Keyboards Gaming keyboards under the GMB Gaming sub-brand, including models such as KBS-UMGL-01-DE (USB gaming set with DE layout) with colored WASD keys, multimedia hotkeys, and RGB backlighting options. Targeted at PC gamers and gaming enthusiasts.
• GMB Gaming Mice Gaming mice including wired models MUSG-RGB-01 and MUSG-RAGNAR-RX300/400/500 with RGB backlighting, adjustable DPI up to 3600, and wireless options like MUSG-RAGNAR-WRX500 with rechargeable lithium battery. Targeted at PC gamers and esports players.
• GMB Gaming Headsets Gaming headsets including GHS-402 (glossy black), GHS-03 (matte black), GHS-04, and GHS-05 series with rotating microphone boom, adjustable headband, in-line volume control, and USB 7.1 surround sound models such as GHS-SANPO-S300 with RGB backlight. Targeted at PC gamers and esports players.
• GMB Gaming Kits Gaming bundle packages combining keyboard, mouse, headset, and mouse pad. Includes Phantom series (GGS-UMGL4-01/02) with rainbow LED effects and Ultimate series (GGS-UMG4-02) for various layouts. Targeted at first-time gaming buyers and gift purchases.
• Mobile Accessories Mobile device accessories including USB wall chargers (18W–100W+ fast chargers), wireless chargers, USB car chargers, power banks, smart trackers (Apple Find My compatible), and phone and tablet holders. Targeted at consumer mobile device users.
• TV Wall Mounts & Stands TV mounting solutions including fixed, tilt, and full-motion wall mounts; floor stands with and without wheels; ceiling mounts for TVs and beamers; table stands; and VESA adapters. Targeted at home AV installations, residential integrators, and commercial A/V installers.
• Monitor Mounts & Arms Monitor mounting solutions for single to four monitors including desk mounts, wall mounts, tables/riser stands, and desk stands supporting various monitor configurations. Targeted at home offices, traders, and corporate workstations.
• Accessories General computer accessories including cleaning products, travel power adapters, batteries (AA/AAA rechargeable, 18650 Li-ion), USB battery chargers, power adapters, tools, laptop accessories, add-on cards / internal card readers, computer maintenance products, and LED lighting. Targeted at general computer users and IT technicians.
• Personal Audio (GMB Audio) Personal audio products under the GMB Audio sub-brand including wired 3.5mm headsets, Bluetooth headsets, Bluetooth speakers (portable and soundbars), and Bluetooth in-ear earbuds with Active Noise Cancelling (ANC) and open-ear TWS options. Targeted at consumer audio buyers and commuters.
• 3D Printing 3D printing products including FDM printers, filaments (ABS, PETG, PLA variants including High Speed, PLA+, PLA MATTE, PLA Flexible, PLA Silk, ASA, PVA, TPE, TPU Silk), 3D printing surfaces, filament holders, and SprintRay dental 3D printing equipment. Targeted at 3D printing hobbyists, prototyping professionals, and dental practices.
• Smart Home Smart home devices including full-motion smart cameras and smart sockets with power meters and socket strips for home automation. Targeted at consumers building smart home setups.
• Computer Parts Computer components including cooling fans with RGB LED effects and hydraulic bearings, and mounting frames for 2.5" to 3.5" and 3.5" to 5.25" bays. Targeted at PC builders and system integrators.
• Server Equipment Server infrastructure including power distribution units (PDU), patch panels, cabinet accessories, and cable management solutions. Targeted at enterprises running data centers, server rooms, and network installations.
• Power Protection Power protection and management products including programmable surge protectors, UPS systems (Desktop/Tower/Rack-mounted Line Interactive and Online with pure sine wave), UPS batteries (6V/12V), voltage regulators, and power inverters (including pure sine wave car inverters). Targeted at home offices, SMBs, and enterprise server rooms requiring backup power.
• EnerGenie Energy Products Energy management line under the EnerGenie sub-brand offering solar products including balcony solar solutions for residential energy generation. Targeted at residential consumers and small businesses seeking renewable/solar energy.
• EV Charging Electric vehicle charging solutions including Type 2 charging cables at 3.7 kW, 11 kW, and 22 kW power levels, EV charging accessories, cable holders, and mobile charging adapters with Schuko plug compatibility. Targeted at EV owners and residential charging installations.
• OEM / White-label Manufacturing Services Custom manufacturing and OEM services enabling other companies to source custom-branded or private-label hardware (cables, peripherals, related accessories) from Gembird's manufacturing capability. Targeted at brands and resellers seeking private-label computer hardware.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• StarTech.com: StarTech.com manufactures IT connectivity products including cables, adapters, docking stations, and server accessories. It overlaps Gembird's cable, server-equipment, and PC peripheral categories with a similar B2B-leaning distribution model.
• Ugreen: Ugreen manufactures and sells cables, chargers, hubs, and consumer electronics accessories globally. It is the closest direct peer to Gembird given the nearly identical product breadth across HDMI, USB, LAN, power, and mobile charging.
• Belkin: Belkin produces cables, chargers, docks, and connectivity accessories for consumer and prosumer markets. Strong overlap with Gembird in cables, adapters, and mobile accessories under similar distribution models.
• Cable Matters: Cable Matters sells cables, adapters, and connectivity products directly and through retailers. Highly comparable to Gembird's cables-and-adapters core category and overlapping B2B/web channel go-to-market.
• Anker Innovations: Anker is a global leader in charging, cables, and consumer electronics accessories including power banks, wall chargers, and hubs. Comparable to Gembird through overlapping charging, cable, and mobile-accessory product lines.
• Vention (Shenzhen Vention Technology): Vention manufactures cables, adapters, and AV connectivity products sold globally. Direct competitor in HDMI, DisplayPort, USB, and LAN cables, mirroring Gembird's Cablexpert positioning.

Broad incumbents

• Logitech: Logitech is a global incumbent in computer peripherals including keyboards, mice, headsets, and webcams. It competes with Gembird's GMB Gaming and GMB Audio lines but at the premium end of the market.
• Targus: Targus is a long-standing manufacturer of laptop accessories, docking stations, and computer peripherals. Overlaps with Gembird's mobile accessories, mounts, and PC peripheral categories.
• APC by Schneider Electric: APC is a major player in UPS, surge protection, and power management for consumers and enterprises. Directly comparable to Gembird's Power Protection product line including line-interactive and online UPS systems.

Emerging players

• j5create: j5create produces USB, docking, and connectivity peripherals with overlap in multi-port hubs, USB adapters, and display connectivity products that mirror several Gembird SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GembirdNL
• Facebookfacebook.com/GembirdEurope
• LinkedInlinkedin.com/company/gembird-europe-bv

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gembird