Martı

What Martı does

Martı A.Ş. (legal name: Martı İhtiyaç Maddeleri A.Ş.) is a privately held Turkish wholesale distribution company specializing in fast-moving consumer goods (FMCG). Founded in 1994 in Antalya as a family-owned business with roots tracing back to a 1970 village grocery store, the company has operated continuously for 30+ years under three generations of family ownership. It serves 13,569 active customers across 10 provinces in Turkey's Mediterranean (Akdeniz) and Aegean (Ege) regions — including Antalya, Isparta, Burdur, Afyonkarahisar, İzmir, Manisa, Aydın, Denizli, Muğla, and Uşak — distributing 3,591 product varieties from 14 national and international brand principals (Barilla, Bunge, L'Oréal Turkey, Royal Canin, Kellanova, Kenvue, Tadım, Söke, Koska, and others spanning food, personal care, pet nutrition, and consumer health).

The company's operations are powered by SisteMRK, a proprietary in-house software platform that manages the end-to-end order-to-delivery workflow with real-time integration into business-partner systems, barcode-scanner inventory management, shipping-module volume/weight optimization, and AI-supported data analysis and reporting. Physical infrastructure includes 4 main warehouses (18,000 m² open area, 11,599 m² covered storage, 300 m² cold storage, 8,100 pallet capacity) and a fleet of 99 vehicles. Martı employs approximately 121-227 personnel across sales (44 cold sales, 77 hot sales, 5 sales support), warehouse and distribution (63), finance/accounting/IT (27), and headquarters (11) functions.

Martı's go-to-market is a hybrid of inside-sales (cold sales using laptops/tablets on the SisteMRK platform for direct order entry) and enterprise field sales (periodic visits by hot-sales reps to local chains, local markets, grocery stores, kiosks, school canteens, hotels, hotel markets, veterinarians, pet shops, and wholesalers). Revenue is generated via transaction-fee wholesale distribution and logistics services to national chain stores and their warehouses. The company underwent a legal form change from Ltd. Şti. to A.Ş. in 2019 alongside completion of a new 6-story headquarters building; no external institutional investors, funding rounds, or M&A activity are disclosed in available sources.

Name

Martı

Legal name

Martı İhtiyaç Maddeleri A.Ş

Website

https://martias.com.tr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Martı A.Ş. is a privately held Turkish wholesale FMCG distributor founded in 1994, serving 13,569 retail customers across 10 Mediterranean and Aegean provinces with 3,591 SKUs from 14 brand principals via proprietary SisteMRK software and 99-vehicle delivery fleet.

Ownership category

akta.pro rank

Product category

Wholesale FMCG Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Online Bulk & Pantry Staples Delivery (AFAIAMAJ)

Keywords

• Wholesale food distribution
• FMCG distribution services
• Consumer goods logistics
• Regional wholesale distribution
• B2B distribution services

Headquarters

HQ city

Kepez

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Food Distribution: Distribution and sale of wholesale food and consumer goods to retailers including local chains, local markets, grocery stores, kiosks, school canteens, hotels, hotel markets, veterinarians, pet shops, and wholesalers across Akdeniz and Ege regions.
2. Cold Chain Distribution: Cold sales distribution of perishable goods with temperature-controlled delivery capabilities.
3. Hot/Non-perishable Sales Distribution: Hot sales distribution of non-perishable food and consumer goods with regular periodic visit schedule.
4. Logistics Services: Logistics services provided to national chain stores and warehouses.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Martı A.Ş is a wholesale food and consumer goods (FMCG) distributor that sells and distributes fast-moving consumer goods to retailers across Turkey's Mediterranean (Akdeniz) and Aegean (Ege) regions. Using a fleet of 99 vehicles and four main warehouses, the company serves 13,569 customers with 3,591 product varieties from 14 national and international brand partners. The company also provides logistics services to national chain stores and warehouses, supported by its proprietary SisteMRK order-to-delivery management software.

Product overview

Martı A.Ş operates as a wholesale food and consumer goods distribution company serving the Akdeniz and Ege regions of Turkey. The company offers two core offerings: (1) a proprietary distribution management software platform called SisteMRK, which automates the order-to-delivery process and provides AI-supported data analysis and reporting; and (2) a comprehensive B2B distribution service covering 3,591 products from 14 national and international brand distributors, reaching 13,569 customer points across 10 cities via a network of 4 main warehouses, 99 vehicles, and 121 personnel. The software platform and distribution operations are tightly integrated — SisteMRK powers the operational workflow of the distribution business.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Food & Consumer Goods Distribution B2B distribution of 3,591 fast-moving consumer goods from 14 national and international brand partners to local chains, local markets, grocery stores (bakkal), kiosks (büfe), school canteens, hotels, hotel markets, veterinarians, pet shops, and wholesalers across 10 provinces in Akdeniz and Ege regions of Turkey.
• Cold Chain Distribution Temperature-controlled distribution of perishable goods using 300 m² of cold storage capacity as part of the company's 11,599 m² total warehousing footprint; integrated within periodic sales visits to retail customers.
• Hot/Non-Perishable Sales Distribution Periodic visit-based distribution of non-perishable food and consumer goods to retail customers in the Akdeniz and Ege regions, conducted by 77 hot sales personnel with regular shelf-availability checks.
• Third-Party Logistics Services for National Chains Logistics services provided to national chain stores and their warehouses in the Akdeniz and Ege regions, leveraging Martı's distribution fleet and warehouse infrastructure.

Quantifiable outcome

• Serves 13,569 customers across 10 provinces
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• BarillacoreChannel Partner/ Reseller/ DistributorBarilla pasta products distributed by Martı A.Ş in Akdeniz and Ege regions. Dedicated Barilla distribution page exists on martias.com.tr.
• BungecoreChannel Partner/ Reseller/ DistributorBunge agricultural commodities and food products distributed by Martı A.Ş in Turkish market.
• SökeminorChannel Partner/ Reseller/ DistributorSöke brand products distributed in the region.
• L'Oréal TurkeycoreChannel Partner/ Reseller/ DistributorL'Oréal Turkey personal care and cosmetics products distributed by Martı A.Ş.
• TadımcoreChannel Partner/ Reseller/ DistributorTadım dried fruits and nuts distribution partnership. Dedicated Antalya Tadım branch established in 2016 for this distribution.
• Levent KimyaminorChannel Partner/ Reseller/ DistributorLevent Kimya chemical products distributed in the region.
• Kenvue BrandscoreChannel Partner/ Reseller/ DistributorKenvue (formerly Johnson & Johnson consumer health) brands distributed by Martı A.Ş.
• Royal CanincoreChannel Partner/ Reseller/ DistributorRoyal Canin premium pet food products distributed to veterinarians and pet shops.
• PaktemminorChannel Partner/ Reseller/ DistributorPaktem brand products distributed in the region.
• KoskaminorChannel Partner/ Reseller/ DistributorKoska brand products distributed in the region.
• Pereja StoreminorChannel Partner/ Reseller/ DistributorPereja brand products distributed in the region.
• Kébec SutminorChannel Partner/ Reseller/ DistributorKébec Sut dairy products distributed in the region.
• KellanovacoreChannel Partner/ Reseller/ DistributorKellanova (formerly Kellogg's) breakfast cereals and snacks distributed by Martı A.Ş.
• Eyüp Sabri TuncerminorChannel Partner/ Reseller/ DistributorEyüp Sabri Tuncer brand products (traditional Turkish flavors/sweets) distributed in the region.
• BiotalabminorChannel Partner/ Reseller/ DistributorBiotalab brand products distributed in the region.
• BurcuminorChannel Partner/ Reseller/ DistributorBurcu brand products distributed in the region.
• Kebır SutminorChannel Partner/ Reseller/ DistributorKebır Sut dairy brand products distributed in the region.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Performance Food Group: US broadline foodservice distributor with multi-category route-based delivery to independent restaurants and retailers. Comparable business model (periodic sales visits, multi-category mix, HoReCa+SMB) at international reference scale.
• Metro Türkiye: Turkish arm of METRO AG, operating cash-and-carry stores that supply HoReCa, traders and small businesses with multi-category food and non-food. Directly comparable B2B wholesale model serving overlapping customer segments (hotels, retailers, caterers).
• Bizim Toptan Satış Mağazaları: Turkey's largest cash-and-carry wholesaler (Yıldız Holding subsidiary), serving HoReCa and small retailers nationwide with multi-category FMCG. Most directly comparable to Martı by business model, customer type, and SKU breadth, though operating at much larger national scale.
• Sysco Corporation: Largest US foodservice distributor, serving restaurants, hotels, schools and healthcare with multi-category delivery. Closest international analogue to Martı's HoReCa and institutional distribution model at vastly larger scale.

Broad incumbents

• BİM Mağazaları: Turkey's largest hard-discount grocery chain with its own centralized distribution. Competes with Martı indirectly by capturing spend that would otherwise flow through traditional bakkals and small grocers in Martı's served regions.
• Migros Ticaret: Major organized Turkish grocery retailer with national logistics and supplier network. Comparable as a counterweight to traditional trade; relevant because Migros's expansion into Martı's Mediterranean/Aegean footprint reduces addressable SMB demand.
• Yıldız Holding: Largest Turkish FMCG conglomerate (Ülker, Godiva, etc.) with vertically integrated branded distribution and subsidiary Bizim Toptan. Comparable as an upstream principal/distributor combination that competes for shelf space and route-to-market across Turkey.
• Hedef Alliance Holding: Major Turkish distribution and retail-services holding with nationwide FMCG logistics, supplying tens of thousands of retail outlets. Comparable in scale and channel but operates broader national footprint with different ownership structure.
• Şok Marketler: Fast-growing Turkish discount grocer with own-brand and national-brand distribution. Comparable in competing for traditional-channel customers and in operating a route-based supply model at national scale.
• Carrefoursa: Sabancı-Carrefour joint venture operating hypermarkets and supermarkets across Turkey. Comparable as a B2B customer for Martı (already served in logistics capacity) and as a competitive organized-retail channel in Mediterranean/Aegean regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mrt_as
• Facebookfacebook.com/Martiihtiyac
• LinkedIntr.linkedin.com/company/martigida
• Instagraminstagram.com/marti_a_s/?hl=tr

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martı