Monster Grass
Monster Grass is a founder-owned Miami-based installer and supplier of synthetic turf, selling custom-cut grass rolls, branded accessories, and full-service installation to residential and commercial customers across South Florida, with franchise and wholesale distribution channels.
- Company typePrivate
- Founded2020
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Monster Grass firmographics
Firmographics- Name
- Monster Grass
- Legal name
- Monster Grass
- Website
- https://monstergrass.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Monster Grass is a founder-owned Miami-based installer and supplier of synthetic turf, selling custom-cut grass rolls, branded accessories, and full-service installation to residential and commercial customers across South Florida, with franchise and wholesale distribution channels.
- Ownership category
- akta.pro rank
Monster Grass industry classification
Industry- Product category
- Synthetic Turf and Artificial Grass Products
- NAICS
- Landscaping Services (56173), Lawn and Garden Equipment and Supplies Retailers (4442), Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700)
- akta.pro primary industry
- Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)
- akta.pro secondary industries
- Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO), Seasonal Color, Planting & Horticultural Services (BPABADAL), Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ)
Keywords
Where Monster Grass is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Monster Grass business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Artificial Grass and Turf Product Sales: Direct sales of artificial grass rolls, ivy/hedge panels, workout mats, area rugs, and pet training pads to consumers through e-commerce storefront. Products are sold at various price points ranging from $4.50 per sq ft for hedges to $50 for area rugs.
- Installation Services: Full-service artificial grass installation throughout Florida for residential properties, playgrounds, balconies, rooftops, soccer fields, and commercial properties. Also provides concrete, paving, and hardscape installation services.
- Franchise Fees: Revenue generated from franchise opportunities, allowing entrepreneurs to open Monster Grass franchises in their areas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Monster Dark Hedge artificial ivy panels |
| Unit Pricing | Pay-as-you-go | Monster Light Hedge artificial ivy panels |
| Unit Pricing | Pay-as-you-go | Monster Area Rug synthetic grass rug |
| Unit Pricing | Pay-as-you-go | Monster Workout Mat |
| Unit Pricing | Pay-as-you-go | Wee Wee Pad pet training pad |
| Unit Pricing | Pay-as-you-go | Custom Monster turf rolls |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Monster Grass product offering
Product offeringCore offering
Monster Grass manufactures and sells synthetic turf and artificial grass products — including custom-cut turf rolls (15-foot width), artificial ivy hedge panels (Monster Dark/Light Hedge at $4.50/sq ft), Monster Area Rug ($50), Monster Workout Mat ($44.99), Wee Wee Pad ($25.99), and rubberized mulch. The company also provides full-service installation throughout South Florida for residential lawns, playgrounds, balconies, soccer fields, and commercial properties, along with concrete, paving, and hardscape contracting services. Distribution is supported through an e-commerce storefront, franchise opportunities, Home Depot authorized service provider status, and wholesale supply to installers nationwide and overseas.
Product overview
Monster Grass is a synthetic turf company offering a portfolio of artificial grass products and related services. The core offering is Custom Monster synthetic turf rolls (15-foot width, sold by custom size) alongside finished artificial grass installations. The product line includes add-on modules such as Monster Dark Hedge and Monster Light Hedge artificial ivy privacy panels ($4.50/sq ft), Monster Area Rug (5'x7', $50), Monster Workout Mat (72"x24", $44.99), and Wee Wee Pad for pet training ($25.99). The company also supplies rubberized mulch and provides concrete/hardscape installation services including driveways and paving. Services are available for residential, commercial, and playground applications throughout South Florida, with franchise opportunities offered nationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Monster Synthetic Turf Rolls Custom-cut synthetic turf rolls (15-foot width) cut to customer-specified sizes, sold directly to DIY and trade buyers for self-installation. Features UV protection coating and a 10-year manufacturer warranty.
- Synthetic Turf / Artificial Grass Installation Full-service installation of synthetic turf for residential lawns, playgrounds, balconies, rooftops, soccer fields, and commercial properties throughout South Florida, performed by Monster Grass's own installation crew.
- Monster Dark Hedge Artificial ivy panels that create a lush, green privacy hedge for outdoor spaces. Marketed as eco-friendly and 100% maintenance-free. Priced at $4.50 per square foot.
- Monster Light Hedge Artificial ivy panels offering instant privacy, safety, and beauty, transforming structures into maintenance-free spaces with year-round lush greenery. Priced at $4.50 per square foot.
- Monster Area Rug Synthetic grass rug sized 5' x 7' for indoor and outdoor use. Hose-washable and broom-cleanable. Priced at $50.00.
- Monster Workout Mat Artificial grass workout mat sized 72" long and 24" wide that provides cushioning for yoga and workouts. Lightweight and portable, also suitable for picnics, the beach, or lounging. Hose-washable. Priced at $44.99.
- Wee Wee Pad Artificial grass potty training pad for puppies and dogs, sized 20" x 25". Features drainage holes for liquid flow-through, hose-washable, suitable for indoor and outdoor use. Priced at $25.99.
- Rubberized Mulch Long-lasting, hassle-free rubberized mulch for playgrounds, residential, and commercial landscaping. Does not disintegrate like regular mulch and is available in various colors.
- Concrete / Hardscape Services Concrete driveway, pad construction, paving, and hardscape contracting services for commercial and residential projects throughout South Florida.
- Monster Grass Franchise Opportunity Franchise opportunity enabling entrepreneurs to open Monster Grass locations in their areas, generating franchise fees for the parent brand and supporting geographic expansion across the United States.
Quantifiable outcome
- 10-year manufacturer warranty on turf products
- +2 more outcomes
Companies that use Monster Grass
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Monster Grass technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Monster Grass partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Home DepotcoreMonster Grass is an authorized service provider through Home Depot, enabling customers to access their installation services via the Home Depot platform and potentially reaching Home Depot's customer base.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Monster Grass competitors and assessment
Company assessmentDirect peers
- Purchase Green: Multi-location artificial grass retailer and installer in the U.S. with showrooms and direct installation crews. Comparable to Monster Grass in retail-plus-installation model and residential/commercial customer mix.
- Easy Turf: Direct-to-consumer artificial grass installer and supplier serving residential and commercial customers. Closely comparable to Monster Grass in D2C installation services, product warranty positioning, and target use cases (yards, pets, playgrounds).
- SYNLawn: Largest direct competitor in residential and commercial artificial grass manufacturing and installation in the U.S. Closely comparable to Monster Grass in product offering (synthetic turf with proprietary features), customer base (homeowners, commercial, sports), and franchise-supported go-to-market model.
- Global Syn-Turf: Manufacturer and retailer of artificial grass with nationwide distribution and installation network. Direct peer to Monster Grass because it sells the same core product (synthetic turf rolls) through similar e-commerce and installer channels.
- Southwest Greens: Specialty installer of synthetic turf for residential, commercial, and golf applications with a franchise model. Directly comparable to Monster Grass in service-led artificial grass installation, pet- and family-friendly use cases, and franchised expansion strategy.
- ForeverLawn: Artificial grass manufacturer with a dealer/franchise network for installation services. Direct peer to Monster Grass because it combines turf manufacturing with a distributed installation footprint, the same hybrid model Monster Grass is pursuing via franchising.
- ProGreen Synthetic Turf: National artificial turf manufacturer and distributor with both DIY supply and professional installation channels. Directly comparable to Monster Grass in combined wholesale distribution and direct installation across residential/commercial projects.
Broad incumbents
- Shaw Sports Turf: Division of Shaw Industries providing synthetic turf for athletic fields. Broad incumbent in the artificial turf category, comparable to Monster Grass at the product level though serving sports facilities rather than residential yards.
- AstroTurf: Heritage brand in synthetic turf with a strong position in sports facilities. Comparable to Monster Grass as a broad incumbent in the same underlying category, but focused on large-scale athletic and institutional installations rather than residential turf.
- FieldTurf: Large synthetic turf manufacturer and installer primarily serving stadiums and athletic fields. Adjacent competitor to Monster Grass in synthetic turf technology, but operating in a different (sports/institutional) end-market segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Monster Grass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monster Grass leadership team
Management profileNumber of profiles
Profiles2 records
Monster Grass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monster Grass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monster Grass
What does Monster Grass do?
Monster Grass manufactures and sells synthetic turf and artificial grass products — including custom-cut turf rolls (15-foot width), artificial ivy hedge panels (Monster Dark/Light Hedge at $4.50/sq ft), Monster Area Rug ($50), Monster Workout Mat ($44.99), Wee Wee Pad ($25.99), and rubberized mulch. The company also provides full-service installation throughout South Florida for residential lawns, playgrounds, balconies, soccer fields, and commercial properties, along with concrete, paving, and hardscape contracting services. Distribution is supported through an e-commerce storefront, franchise opportunities, Home Depot authorized service provider status, and wholesale supply to installers nationwide and overseas.
Is Monster Grass a public or private company?
Monster Grass is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Monster Grass founded?
Monster Grass was founded in 2020. It employs 11 to 50 people.
Where is Monster Grass based?
Monster Grass is headquartered in Miami, United States, in the North America region.
How does Monster Grass make money?
Three revenue lines are on record. Artificial Grass and Turf Product Sales are the primary driver. The others are installation Services and franchise Fees.
Who are Monster Grass's main competitors?
Direct peers on record are Purchase Green, Easy Turf, SYNLawn, Global Syn-Turf, Southwest Greens, ForeverLawn and ProGreen Synthetic Turf. Broad incumbents are Shaw Sports Turf, AstroTurf and FieldTurf.
Does Monster Grass have an API?
No public API is recorded for Monster Grass.
What industry is Monster Grass in?
Monster Grass's product category is Synthetic Turf and Artificial Grass Products. Its primary akta.pro industry code is IMAOAJAI, Artificial Turf & Synthetic Grass Manufacturing, with a secondary code of HSAIAFAO, Sod Installation & Lawn Seeding (Turf Establishment). Its NAICS code is 56173 and its SIC code is 5200.