Salt Creek Media
- Company typePrivate
- Founded2015
- HeadquartersWest Sacramento, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Salt Creek Media firmographics
Firmographics- Name
- Salt Creek Media
- Legal name
- SaltCreek Media, Inc.
- Website
- https://saltcreekmedia.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Salt Creek Media industry classification
Industry- Product category
- Lead Management Software
- NAICS
- Direct Mail Advertising (54186), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
- akta.pro secondary industries
- Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH), Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
Keywords
Where Salt Creek Media is headquartered
LocationHeadquarters
- HQ city
- West Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Salt Creek Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- LeadManager Subscription (Affiliate/Affiliate Tiers): Tiered subscription packages for affiliate partners ranging from Bronze ($500/mo) to Diamond, with varying levels of companies, PURL sites, users, and custom programming capabilities. Includes free PURL allocations with per-PURL charges for overages.
- PURL Usage-based Revenue: Usage-based charges for PURLs beyond free allocations, ranging from $0.005 to $0.02 per PURL depending on subscription tier
- Media Manager (Whats Mailing) Subscriptions: Tiered subscription for marketing content platform: Free (10 views/month), Basic ($49.99/mo for 25 views), Advanced ($99.99/mo for 50 views), and Enterprise (unlimited views with custom pricing)
- Custom Programming Services: Custom programming services included in higher-tier packages (Silver through Diamond) with fully featured custom programming available in Gold and Diamond tiers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bronze - $500/mo base subscription with 5 companies and 10,000 free PURLs/company/month |
| Subscription | Monthly | Silver - $750/mo with 10 companies and PURL capture capabilities |
| Subscription | Monthly | Gold - $1,000/mo with 15 companies and fully featured custom programming |
| Subscription | Monthly | Platinum - Contact for quote with 20 companies |
| Subscription | Monthly | Diamond - Custom pricing with 50 companies and unlimited features |
| Freemium | Monthly | Free tier with basic lead lookup and PURL management |
| Subscription | Monthly | $100/mo - Basic customizable system |
| Subscription | Monthly | $500/mo - Fully customizable workflow with featured programming |
| Subscription | Monthly | $750/mo - Unlimited customization with 100,000 free PURLs |
| Subscription | Monthly | Enterprise - Unlimited everything with custom pricing |
| Freemium | Monthly | Free - 10 mail piece views monthly |
| Subscription | Monthly | Basic - $49.99/mo for 25 mail piece views |
| Subscription | Monthly | Advanced - $99.99/mo for 50 mail piece views |
| Subscription | Monthly | Enterprise - Custom pricing for unlimited views |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Salt Creek Media product offering
Product offeringCore offering
Salt Creek Media develops and sells customizable lead management software (LeadManager) and a Personalized URL (PURL) platform used by businesses to capture, manage, and route leads from marketing campaigns. It also operates Media Manager (Whats Mailing), a searchable database of direct mail marketing pieces used for campaign content inspiration. The platform supports white-label distribution through an affiliate/reseller program and offers tiered subscription pricing.
Product overview
Salt Creek Media is a lead and marketing technology company offering a suite of interconnected products. The core offering is LeadManager, a customizable lead management system. Supporting products include PURLs for personalized marketing campaigns and Media Manager (Whats Mailing) for direct mail content inspiration. The company also operates an affiliate/reseller program for white-label distribution of its software. The company targets businesses needing lead capture, management, and marketing campaign tools, positioning itself as a low-code software provider.
Differentiator
Problem solved
Functional benefit
Brands
- LeadManager: A fully customizable lead management system with CRM integration, custom workflows, and PURL management capabilities.
- PURLs
- Media Manager Content Explorer
- Whats Mailing
Products and services
- LeadManager Customizable lead management system for businesses needing lead capture, lead routing, CRM integration, and campaign tracking. Features custom data fields, system structure, custom-built widgets, custom workflows, multi-user support, and white-label capabilities.
- PURLs (Personalized URLs) Personalized URL platform for marketing campaigns in which each lead receives a unique reference code that pulls their information from LeadManager, enabling personalized landing pages with dynamic content, lead email capture, and automated routing to sales teams. Includes pre-built customizable templates by industry.
- Media Manager (Whats Mailing) Searchable direct mail content database providing marketing and design inspiration, with filtering by industry, date, mail piece type, color, envelope style, and postage class. Targets marketers seeking campaign content and design ideas.
- Affiliate/Reseller Program White-label reseller program allowing partners to brand LeadManager as their own, create custom workflows and software designs, and market the software as their own to clients. Includes tiered subscription packages (Bronze through Diamond) with varying company limits, user counts, PURL allocations, and custom programming capabilities.
Quantifiable outcome
- Over 1/2 a billion PURLs created on the platform
Companies that use Salt Creek Media
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Salt Creek Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Salt Creek Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Affiliate/Reseller PartnerscoreWhite-label affiliate program allowing partners to brand the LeadManager for their company, create custom workflows, software designs, and market the software as their own. Tiered subscription packages from Bronze to Diamond with varying company limits, user counts, and custom programming capabilities.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Salt Creek Media competitors and assessment
Company assessmentEmerging players
- Reachdesk: Direct mail and gifting platform focused on B2B sales and marketing, addressing a partially overlapping use case (offline-to-online lead nurturing) for a narrower buyer segment.
Direct peers
- Yes Lifecycle Marketing: Direct mail and digital marketing services provider with measurable attribution capabilities, serving the same financial services and insurance verticals as Salt Creek's customer base.
- Lob: Direct mail automation API for sending personalized mail at scale with programmatic print and mail infrastructure, overlapping with Salt Creek's PURL and lead-routing use cases.
- Postie: Direct mail marketing platform with digital tracking and CRM integrations, comparable to Salt Creek's LeadManager plus PURL combination for direct mail advertisers.
- PebblePost: Programmatic direct mail platform that bridges offline mail with digital retargeting and attribution, serving the same measurable-mail niche as Salt Creek's PURL platform.
Broad incumbents
- Maropost: Marketing automation platform spanning email, SMS, social, and CRM, comparable to Salt Creek's LeadManager but at a broader, more enterprise-focused scale.
- Act-On Software: Marketing automation platform with email, lead scoring, and CRM integration, serving as a broader incumbent alternative to Salt Creek's LeadManager for SMB and mid-market customers.
- HubSpot: Comprehensive CRM and marketing automation platform with significantly larger R&D and go-to-market resources, competing broadly with LeadManager for the same SMB and mid-market lead management customers.
- Salesforce (Pardot / Marketing Cloud): Enterprise marketing automation and CRM suite with Pardot for B2B lead management and Marketing Cloud for cross-channel campaigns, competing with Salt Creek's LeadManager in the financial services and insurance verticals.
- V12 Data (Porch Group): Marketing data and analytics platform for direct mail and multichannel campaigns, now part of Porch Group; overlaps with Salt Creek's Media Manager database and lead management workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Salt Creek Media social profiles
Digital presenceSalt Creek Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salt Creek Media leadership team
Management profileNumber of profiles
Profiles4 records
Salt Creek Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salt Creek Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salt Creek Media
What does Salt Creek Media do?
Salt Creek Media develops and sells customizable lead management software (LeadManager) and a Personalized URL (PURL) platform used by businesses to capture, manage, and route leads from marketing campaigns. It also operates Media Manager (Whats Mailing), a searchable database of direct mail marketing pieces used for campaign content inspiration. The platform supports white-label distribution through an affiliate/reseller program and offers tiered subscription pricing.
Is Salt Creek Media a public or private company?
Salt Creek Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salt Creek Media founded?
Salt Creek Media was founded in 2015. It employs 1 to 10 people.
Where is Salt Creek Media based?
Salt Creek Media is headquartered in West Sacramento, United States, in the North America region.
How does Salt Creek Media make money?
Four revenue lines are on record. LeadManager Subscription (Affiliate/Affiliate Tiers) is the primary driver. The others are PURL Usage-based Revenue, media Manager (Whats Mailing) Subscriptions and custom Programming Services.
Who are Salt Creek Media's main competitors?
Reachdesk is listed as an emerging player. Direct peers are Yes Lifecycle Marketing, Lob, Postie and PebblePost. Broad incumbents are Maropost, Act-On Software, HubSpot, Salesforce (Pardot / Marketing Cloud) and V12 Data (Porch Group).
Does Salt Creek Media have an API?
No public API is recorded for Salt Creek Media.
What industry is Salt Creek Media in?
Salt Creek Media's product category is Lead Management Software. Its primary akta.pro industry code is MPAAAIAJ, Lead Nurturing & Marketing Operations (List Management, Scoring), with a secondary code of BPAFAKAH, Direct Mail Marketing Services (Print, Postcard, Dimensional Mail). Its NAICS code is 54186 and its SIC code is 7331.