Nexiga
- Company typePrivate
- Founded1985
- HeadquartersBonn, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Nexiga firmographics
Firmographics- Name
- Nexiga
- Legal name
- Nexiga GmbH
- Website
- https://nexiga.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Nexiga industry classification
Industry- Product category
- Location Intelligence and Geomarketing Software
- NAICS
- Web Search Portals and All Other Information Services (519290), Environmental Consulting Services (54162)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- GIS & Spatial Data Management Platforms (BPAMANAK)
- akta.pro secondary industries
- POI, Local Listings & Business Directory Platforms (BPAMANAD), Geocoding, Search & Place Data Platforms (BPAMANAC), Environmental Reporting, Dashboards & Regulatory Submittals (Automated Reports, e-Reporting) (EUAHAKAL)
Keywords
Where Nexiga is headquartered
LocationHeadquarters
- HQ city
- Bonn
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Nexiga business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Data Products: Sale of market and geodata products including building data, household data, socio-demographic data, purchasing power data, and specialized datasets (energy, automotive, telecommunications). Data is available at various geographic levels (building, neighborhood, municipality, county, postal code).
- Software Licenses: Desktop GIS software (Market Analyst Pro based on ArcGIS Pro) and web-based software (Market Analyst Online) provided as licensed solutions with potential subscription components.
- Professional Services / Consulting: Expert consulting services for location analysis, target group analysis, area planning, and potential analysis. Includes project consulting, custom solution development, and analysis delivery by experienced experts.
- Heat Demand Planning Solutions: Commercial heat demand datasets and analyses at building level, supporting municipal heat planning requirements for energy suppliers and local governments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for data, software, and consulting services |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Nexiga product offering
Product offeringCore offering
Nexiga provides Location Intelligence and Geomarketing solutions built on a proprietary database covering over 22 million buildings in Germany with 300+ characteristics. The company sells data products, GIS software (Market Analyst Online as a web-based platform and Market Analyst Pro as a desktop solution on Esri ArcGIS Pro), and expert consulting services for site selection, target group analysis, territory planning, and infrastructure planning across multiple industries.
Product overview
Nexiga offers a comprehensive Location Intelligence and Geomarketing platform that combines data products with analytical software tools. The core offering consists of Nexiga Market Analyst Online (web-based GIS) and Nexiga Market Analyst Pro (desktop GIS built on Esri ArcGIS Pro), which are powered by an extensive database of over 22 million buildings in Germany with more than 300 data features. The portfolio includes specialized products such as the Topshops database (520,000 retail locations), the Heat Demand Dashboard for energy planning, SolarMonitor for solar analysis, and the Location Twin digital twin solution. The platform enables customers to enrich their CRM data, perform location planning, analyze target groups, optimize sales territories, and conduct market potential analyses.
Differentiator
Problem solved
Functional benefit
Brands
- Nexiga Market Analyst: Web-based geo-information system for location analysis and market intelligence
- Nexiga Market Analyst Pro
- Nexiga Profiler
- Location Twin
Products and services
- Nexiga Market Analyst Online Web-based geo-information system (GIS) that enables users to perform spatial location analyses, visualize customer potential, target group distributions, and sales territories on interactive maps. Supports catchment area analysis based on travel times, distances, and individual locations. Built for enterprise and mid-market customers needing location intelligence.
- Nexiga Market Analyst Pro Professional desktop GIS solution for spatial applications, built on Esri's ArcGIS Pro platform. Supports all tasks related to geomarketing and location intelligence with advanced data enrichment and analysis capabilities for professional users.
- Nexiga Topshops Database Database of approximately 520,000 Topshops addresses from nearly 1,300 chain stores in Germany, used for determining sales hotspots and performing location and competition analysis. Unique in Germany for retail location analysis.
- Nexiga Profiler Customer profiling tool for quickly finding new customers, categorizing existing customers, and analyzing what customers want. Provides targeted customer segmentation and scoring capabilities by enriching CRM data with market and geodata.
- Heat Demand Dashboard (Wärmebedarfs-Dashboard) Publicly accessible dashboard providing highly granular heat demand data for Germany at postal code and municipal levels. Visualizes heating demand per square meter, total heat demand, heat demand per capita, and building structures for municipal heat planning.
- SolarMonitor Tool for analyzing solar potential and photovoltaic installations, supporting energy transition planning and solar system assessments for energy suppliers and municipalities.
- Nexiga Location Twin Digital twin solution for business applications that provides spatial visualization and analysis capabilities, combining geographic and market data for various business planning and analysis use cases.
- Location Intelligence Services (Cloud-based) Cloud-based location intelligence services providing on-demand access to location-based data and analyses for determining geodata faster and enriching customer data with profitable information.
- Geocoding & Address Validation Professional address validation and geocoding service that automatically detects and corrects address discrepancies such as typos, outdated street names, incomplete house numbers, and spelling variations.
Quantifiable outcome
- Heat demand calculations based on DIN EN ISO 52016-1 standard for building energy performance assessment
- +2 more outcomes
Companies that use Nexiga
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles6 records
Nexiga technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature8 records
Nexiga partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- EsricoreTechnology partnership for GIS platform. Esri ArcGIS Pro serves as the foundation for Nexiga's Market Analyst Pro desktop solution. Nexiga market data is available within ArcGIS Online. Deep integration and co-marketing at Esri Conference events.
- HEREcoreTechnology partnership for location and mapping services. HERE location platform complements Nexiga's market data and location intelligence solutions.
- Deutsche TelekommajorStrategic partnership in telecommunications sector for network planning and infrastructure development using Nexiga's location intelligence capabilities.
- TomTomcoreTechnology partnership for routing and navigation data integration with Nexiga's location intelligence and analysis platforms.
- HexagonmajorTechnology partnership for geospatial solutions combining Hexagon's sensor and software capabilities with Nexiga's market data.
- UbilabsminorPartner for distribution and integration services, likely reselling or implementing Nexiga solutions.
- PlaceSenseminorStrategic partner for location intelligence services and solutions.
- GeospinminorStrategic partner for geomarketing and location intelligence solutions.
- GeomapminorChannel partner for geomarketing solutions distribution.
- Moody'sminorStrategic partnership potentially combining Moody's data capabilities with Nexiga's location intelligence.
- DigiKoomajorStrategic partner for energy infrastructure planning. DigiKoo CEO Martin Möller featured as customer reference, emphasizing need for current inventory and forecast data for infrastructure planning.
- SchoberminorPartner for data and marketing solutions distribution.
- Landesamt BayernminorPublic sector partner, likely for official geodata and mapping services.
- DBI – Gas Technology Institute gGmbHcoreStrategic partnership for heat demand calculation. DBI provides expertise for building energy performance calculations based on DIN EN ISO 52016-1 standard. Collaboration ensures high quality, comparability, and transparency of heat demand data.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Nexiga competitors and assessment
Company assessmentEmerging players
- Mapbox: Developer-focused mapping and location platform providing customizable maps, navigation, and location services APIs. Comparable as a tech-stack competitor and potential disruption vector for the analytics/visualization layer of Nexiga's Market Analyst Online product.
- Sinus Markt- und Sozialforschung GmbH: German market and social research firm known for the Sinus-Milieus consumer segmentation widely used in German marketing. Comparable as a thematic overlap for the consumer/target group segmentation layer of Nexiga's Profiler, though not a direct GIS competitor.
- infas 360 GmbH: German market research and geospatial analytics provider offering location-based insights, mobility data, and retail analytics. Comparable to Nexiga in the German enterprise market with overlapping use cases in site evaluation, catchment area analysis, and target group analytics for retail and public sector clients.
Broad incumbents
- TomTom: Global mapping and location technology provider offering geocoding, traffic, and routing APIs as well as map-making tools. Comparable to Nexiga as both a partner and broad incumbent in location-based services, with overlapping enterprise and telco customer bases.
- GfK (NIQ): Global consumer intelligence and market research provider (now part of NIQ) offering purchasing power, sociodemographic, and retail analytics in Germany. Comparable to Nexiga as a broader incumbent in the German market data and consumer insights category that some of the same enterprise customers use in parallel.
- HERE Technologies: Global location data and mapping platform providing geocoding, routing, and POI datasets. Comparable as both a partner and broad incumbent whose location platform and address-quality data products overlap with portions of Nexiga's geocoding, routing, and place-data capabilities.
- Esri Deutschland GmbH: German subsidiary of the global GIS platform leader. Comparable as both a technology partner (ArcGIS Pro powers Nexiga Market Analyst Pro) and a broad incumbent offering enterprise GIS, spatial analytics, and curated datasets that overlap with Nexiga's analytics layer at portfolio scale.
- Pitney Bowes Inc. US-listed data and software company with a Location Intelligence business including geocoding, address validation, and spatial analytics. Comparable to Nexiga's address validation, geocoding, and demographic data product lines at enterprise scale across multiple geographies.
Direct peers
- WIGeoGIS GmbH: German Location Intelligence and geomarketing provider offering location analyses, geodata, and GIS consulting across DACH. Directly competes with Nexiga in the same German enterprise customer base with overlapping product offerings in site selection, target group analysis, and market potential studies.
- microm GmbH: Germany-based geomarketing specialist providing market data, geodata, GIS solutions, and consumer segmentation (microm Consumer Insight) for site evaluation and target group analysis. Closest direct competitor to Nexiga, with overlapping data products, software tooling, and vertical use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Nexiga social profiles
Digital presenceNexiga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nexiga leadership team
Management profileNumber of profiles
Profiles13 records
Nexiga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nexiga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nexiga
What does Nexiga do?
Nexiga provides Location Intelligence and Geomarketing solutions built on a proprietary database covering over 22 million buildings in Germany with 300+ characteristics. The company sells data products, GIS software (Market Analyst Online as a web-based platform and Market Analyst Pro as a desktop solution on Esri ArcGIS Pro), and expert consulting services for site selection, target group analysis, territory planning, and infrastructure planning across multiple industries.
Is Nexiga a public or private company?
Nexiga is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nexiga founded?
Nexiga was founded in 1985. It employs 11 to 50 people.
Where is Nexiga based?
Nexiga is headquartered in Bonn, Germany, in the Europe region.
How does Nexiga make money?
Four revenue lines are on record. Data Products are the primary driver. The others are software Licenses, professional Services / Consulting and heat Demand Planning Solutions.
Who are Nexiga's main competitors?
Emerging players on record are Mapbox, Sinus Markt- und Sozialforschung GmbH and infas 360 GmbH. Broad incumbents are TomTom, GfK (NIQ), HERE Technologies, Esri Deutschland GmbH and Pitney Bowes Inc.. Direct peers are WIGeoGIS GmbH and microm GmbH.
Does Nexiga have an API?
No public API is recorded for Nexiga.
What industry is Nexiga in?
Nexiga's product category is Location Intelligence and Geomarketing Software. Its primary akta.pro industry code is BPAMANAK, GIS & Spatial Data Management Platforms, with a secondary code of BPAMANAD, POI, Local Listings & Business Directory Platforms. Its NAICS code is 519290 and its SIC code is 7373.