OTTOSUNOVE

What OTTOSUNOVE does

OTTOSUNOVE S.r.l. is a privately held Italian communication agency headquartered in Turin, founded and led by CEO Luca Florentino. The firm operates as a B2B integrated marketing and communications partner with a defined scientific differentiator: it is the first Italian member of the Neuromarketing Science & Business Association (NMSBA) and applies neuromarketing and behavioral science methodology, validated in collaboration with BrainSigns (a Sapienza University of Rome spin-off), to brand communication, in-store execution, and retail design work.

The agency delivers services through four business units — Brand Voice (brand identity, communication strategy, BTL, and digital), Action (in-store consulting, promotions, merchandising, sales force training, and trade marketing), Lab (retail design, shop-in-shop, POP materials, packaging, promotional tours, and 3D modelling/rendering), and Orbit (digital marketing and social) — covering the full brand-to-consumer journey. Supporting the units are content assets including the Ottosublog neuromarketing blog, white papers, the Neurotaste demonstration experience, and the annual CERTAMENTE conference.

OTTOSUNOVE's go-to-market is sales-led and direct, targeting enterprise clients across pharma/healthcare (Chiesi, Vetoquinol, EG STADA, Teva, Swisse), consumer electronics and appliances (Sony PlayStation, Casio, B/S/H), automotive, FMCG, financial services, and public-sector buyers. Revenue is generated through project-based engagements, retainers, and integrated campaigns; pricing is not publicly disclosed. Operational scale is anchored by a 20-25 person internal team in Turin plus a contracted field network of 800+ merchandisers executing approximately 20,000 pharmacy missions per year across Italy.

Name

OTTOSUNOVE

Legal name

OTTOSUNOVE S.R.L.

Website

https://ottosunove.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

OTTOSUNOVE is a Turin-based B2B communication agency that applies neuromarketing and behavioral science methodology to brand strategy, in-store execution, retail design, and digital marketing for enterprise clients across pharma, consumer electronics, automotive, and FMCG sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Communication Agency Services: OTTOSUNOVE generates revenue through professional communication and marketing agency services including brand strategy, in-store promotion, retail design, digital marketing, and merchandising services. Revenue is generated through project-based engagements, retainer contracts, and integrated communication campaigns for B2B clients across pharma, retail, consumer electronics, automotive, and other sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

OTTOSUNOVE is a Turin-based B2B communication agency that sells integrated brand communication, in-store promotion, retail design, and digital marketing services. It applies neuromarketing and behavioural science insights, validated through a partnership with BrainSigns (Università La Sapienza di Roma spin-off), to deliver projects for enterprise clients across pharmaceutical, retail, consumer electronics, automotive, healthcare, and consumer goods sectors.

Product overview

OTTOSUNOVE is a neuromarketing and behavioral science communication agency organized around three core business units — Brand Voice, Action, and Lab — plus a digital marketing unit called Orbit. Brand Voice provides brand identity, integrated communication, BTL, and digital services. Action delivers in-store consulting, promotions, merchandising, sales force training, and trade marketing support across channels including pharmacy and consumer electronics. Lab handles retail design, shop-in-shop projects, POP materials, packaging, promotional tours, and 3D modelling. Orbit covers digital marketing and social media. Supporting these units, the agency publishes Ottosublog (a neuromarketing blog), White Papers on neuroscience topics, and operates Neurotaste (live neuromarketing demonstrations) and Certamente Docs (educational conference content). Research services leverage IAT, eye-tracking, EEG, and bio-feedback tools in partnership with BrainSigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Voice Brand identity, integrated communication, BTL, and digital services that amplify a brand's voice through integrated communication campaigns. Targeted at enterprise brands seeking neuromarketing-informed strategic and creative development.
• Action In-store consulting, promotions, merchandising, sales force training, and trade marketing assistant services to drive sell-out at point of sale. Targeted at enterprise consumer brands across pharma, consumer electronics, and retail.
• Lab Retail design, shop-in-shop projects, POP materials, packaging, promotional tours, and 3D modelling and rendering for brand habitat creation. Targeted at retail and consumer electronics brands needing differentiated in-store experiences.
• Orbit Digital marketing services including digital strategy, campaigns, and social media management. Targeted at enterprise brand owners seeking online activation that aligns with the agency's neuromarketing-led offline work.
• Neuromarketing Research Services Neuroscientific and behavioural science research services including IAT (Implicit Association Test) studies, eye-tracking, EEG, and bio-feedback measurement to validate communication effectiveness — conducted in partnership with BrainSigns (Università La Sapienza di Roma spin-off). Targeted at brands that want scientific validation of their communication and in-store activations.
• Merchandising for Pharmacy End-to-end management and supervision of approximately 20,000 pharmacy missions per year via over 800 merchandisers, covering shelf arrangement, product visibility, category management, and competitor monitoring with advanced management technology and real-time reporting. Targeted at pharmaceutical and OTC brands selling through Italian pharmacies.
• In-Pharmacy Promoter In-store promotion and consulting days in pharmacies, executed by trained promoters using brain-friendly sales scripts grounded in neuromarketing insights. Targeted at pharmaceutical, OTC, and healthcare brands needing specialist in-pharmacy presence.
• Consumer Electronics Promoter Specialist promoters for consumer electronics retail, trained to translate technical product characteristics into compelling consumer advantages. Targeted at consumer electronics brands selling through large-scale distribution.
• Pharmacy Specialists In-pharmacy specialist consultants including nutritionists, dental hygienists, physiotherapists, and self-medication specialists who provide high-value advisory services at point of sale. Targeted at healthcare and pharmaceutical brands seeking differentiated in-pharmacy expert engagement.
• Trade Marketing Assistant Brand ambassador services for point-of-sale presence, covering recruitment, training, field monitoring, and daily analysis with business intelligence and predictive analytics tools. Targeted at consumer brands that need field-based trade marketing visibility in Italy.
• Neurotaste A demonstration service that showcases neuromarketing in practice, allowing clients to experience how neuroscience can work for their business through live demonstrations. Targeted at prospective enterprise clients evaluating OTTOSUNOVE's neuroscience-led approach.

Quantifiable outcome

• 20,000 pharmacy missions managed per year through a network of 800+ merchandisers
• +1 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• NeurohmminorStrategic or Co-development Partner · 1 January 2020Neurohm is a Polish neuro-metric research institute that conducted international COVID-19 emotion research. OTTOSUNOVE participated as the sole Italian agency, contributing to a study observing deep emotional adhesion to behavioral rules and concerns during the pandemic across 400 participants in Italy using IAT (Implicit Association Test).
• BrainSignscoreStrategic or Co-development PartnerBrainSigns is a spin-off of Università La Sapienza di Roma, serving as OTTOSUNOVE's scientific partner. They collaborate to run tests and mapping with precise and forefront neuroscience tools to scientifically validate the effectiveness of the agency's neuromarketing work. BrainSigns contributes scientific expertise in neuromarketing research, neuroscience measurement tools (EEG, eye-tracking, Skin Conductance, fMRI), and consumer neuroscience studies.
• NMSBA (Neuromarketing Science & Business Association)coreOthersOTTOSUNOVE is the first Italian member of the Neuromarketing Science & Business Association, an international body dedicated to the scientific and ethical advancement of neuromarketing research and practice.
• CERTAMENTE (event/conference)coreOthersCERTAMENTE is the annual 'Inspiring Neuromarketing Day' conference organized by OTTOSUNOVE. The V edition featured presentations from researchers at BrainSigns, IULM University, Ogilvy, PepsiCo, ThinkNeuro, Nielsen Neuroscience, Mars Inc., and others on topics including behavioral science, neuromarketing, and consumer neuroscience applications.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Different: Milan-based integrated communication agency with brand identity, digital, and event capabilities — a comparable Italian mid-sized peer serving overlapping consumer and B2B clients.
• Armando Testa: Italy's largest independent advertising agency offering integrated brand communication, digital, and shopper marketing — the most established Italian-headquartered peer competing for the same brand and retail clients OTTOSUNOVE serves.
• Havas Milan: Havas's Italian hub offering creative, media, and healthcare communications — competes with OTTOSUNOVE particularly for pharma, OTC, and consumer brand mandates requiring integrated campaigns.
• Webranking: Italian digital marketing agency focused on performance, SEO, and integrated digital campaigns — competes with OTTOSUNOVE's Orbit unit for corporate digital marketing budgets across the same client verticals.
• TBWA\\Italia: Italian arm of TBWA's global disruption-focused creative network, providing brand strategy, advertising, and shopper activation services — competing for the same retail and consumer brand engagements.
• Connexia: Italian integrated marketing and communications agency with strong pharma/healthcare credentials and digital/content services — a directly comparable peer competing for the same healthcare and OTC brand budgets.

Broad incumbents

• Ogilvy: Global creative and integrated communications network with an Italian presence offering brand strategy, advertising, digital, and shopper marketing — overlapping with OTTOSUNOVE's Brand Voice, Action, Lab, and Orbit units at significantly larger scale.
• WPP: World's largest advertising holding company with Italian agencies spanning brand strategy, shopper marketing, health, and digital — competes with OTTOSUNOVE for the same multinational brand-to-pharmacy and brand-to-retail budgets.
• Publicis Groupe: Global advertising holding company operating creative, media, and healthcare communications networks across Europe, including Italy — directly comparable as a competitor for integrated pharma and consumer brand mandates OTTOSUNOVE serves.
• Dentsu: Global advertising and communications group with established Italian operations offering creative, CXM, and consumer insight services — directly comparable in integrated pharma and consumer electronics client work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ottosunove
• Facebookfacebook.com/Ottosu9
• LinkedInlinkedin.com/company/ottosunove

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OTTOSUNOVE