What Danrobotics does

Danrobotics A/S is a Danish industrial robot integrator founded in 2002 by Kim Koertsen in Middelfart, Denmark, specializing in custom robot solutions for welding, intralogistics, logistics, assembly, production, and 3D metal printing. The company builds on ABB and KUKA industrial robot platforms, integrating peripheral equipment such as manipulators, fixtures, grippers, vision systems, and welding power sources (Fronius, Kemppi, DINSE), and delivers turnkey installations including mechanical and electrical construction, programming, commissioning, training, and ongoing service. It employs approximately 35-38 people, holds TÜV-certified machine safety expertise, and can CE-mark complete robot installations per EU Machinery Directive 2006/42/EC.

The company's go-to-market is enterprise field sales combined with event-driven demand generation and product-led lower-cost entry points (demo and used robots, SME loan programs via SMV:Digital). It serves a horizontal mix of industrial customers across agriculture, fitness equipment, fashion logistics, food packaging, wind energy, shipbuilding, and research, with named enterprise accounts including HE-VA ApS, BESTSELLER, SCHNELL Trainingsgeräte, Tora A/S, Plus Pack, Moveero, LIP Bygningsartikler, PolyTech, NMF Industries, and TU Hamburg. Revenue is generated through project-based robot system sales, recurring service agreements (Standard, Extended, Total tiers), 24/7 support, training, programming consulting, and demo/used robot sales. Operating geographies include Denmark (headquarters) and Germany (wholly-owned Danrobotics GmbH subsidiary in Neumünster since 2021), with international service reach across Scandinavia, the Baltics, Poland, Scotland, Hungary, the US, Mexico, and China.

The company is privately held, founder-owned, and bootstrapped with no disclosed venture capital or private equity investment. In May 2026, Danrobotics was admitted to the ABB Robotics Value Provider Program, formalizing a 20+ year partnership and granting access to structured channel resources. The company won the DIRA Automatiseringsprisen 2023 for its BESTSELLER logistics automation project and has delivered over 600 robot solutions since 2002.

Name

Danrobotics

Legal name

Danrobotics A/S

Website

https://danrobotics.dk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Danrobotics is a Danish industrial robot integrator founded in 2002 that designs, builds, and services custom ABB and KUKA-based robot solutions for welding, intralogistics, assembly, and 3D metal printing for European industrial enterprises.

Ownership category

akta.pro rank

Product category

Industrial Robot Integration

NAICS

Engineering Services (541330), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

akta.pro secondary industries

Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA), Industrial & Warehouse Robotics (HDAAAIAA), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

Keywords

• Industrial robot integration
• Robotic welding systems
• Warehouse automation solutions
• Collaborative robot systems
• 3D metal printing services

Headquarters

HQ city

Middelfart

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Robot System Sales and Integration: Danrobotics sells complete robot systems including robot hardware, peripheral equipment, mechanical and electrical construction, programming, and installation. Revenue is generated from project-based engagements where the company designs, builds, and commissions custom or standard robot cells for customers. Pricing varies based on complexity, robot brand, and integration requirements.
2. Robot Service and Maintenance: Ongoing revenue from service agreements (Standard, Extended, Total), 24/7 support contracts, spare parts sales, and remote/onsite troubleshooting. Service revenues are recurring in nature for customers with service agreements, with additional one-time service call revenue.
3. Robot Training and Courses: Danrobotics offers paid training courses for ABB and KUKA robots including standard programming courses, custom courses tailored to customer production, offline programming courses, and operator courses. Training is provided at Danrobotics facilities or at the customer's site.
4. Demo and Used Robot Sales: Sale of demo and pre-owned robot systems that have been tested and refurbished to Danrobotics quality standards. These provide a lower-cost entry point for customers compared to new installations.
5. Service Agreements (Preventive Maintenance): Structured service agreements (Lovpligtigt eftersyn, Standard, Extended, Total tiers) that provide scheduled preventive maintenance, annual safety inspections per Arbejdstilsynet regulations, priority support, and comprehensive coverage. These generate recurring subscription-like revenue with annual billing cycles.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Danrobotics designs, integrates, installs, and services industrial robot systems built on ABB and KUKA platforms for industrial manufacturers. Its core offerings span six solution areas (intralogistics, logistics, robot welding, robot assembly, production automation, and 3D metal printing via Meltio Engine wire-LMD), delivered as turnkey cells with peripheral equipment, vision systems, fixtures, grippers, and software. The company is an ABB Value Provider and KUKA partner, complemented by structured service agreements, 24/7 support, optimization, training, and programming/consulting services.

Product overview

Danrobotics is a Danish robot integrator offering a portfolio of robot solutions and associated services for industrial automation. The core offering spans six robotic solution areas: Intralogistics (automated depalletizing, carton opening, order consolidation, mix palletizing, palletizing, and AMR-based internal transport), Logistics (warehouse automation for distribution and e-commerce), Robot Welding (standard and custom cells for MIG/MAG, TIG, CMT, laser, and spot welding), Assembly (product assembly, bin picking, vision inspection, gluing/dispensing), Production (glue/dispense, grind/polish, palletizing, depalletizing, bin picking, quality inspection), and 3D Metal Printing (Meltio wire-based LMD additive manufacturing). The company also sells demo and used robot systems as a lower-cost entry option. Supporting the solutions portfolio is a full-service arm covering service agreements, 24/7 support, system optimization, upgrades, training, and programming consulting. Danrobotics builds on ABB and KUKA industrial robot platforms and holds TÜV-certified expertise in machine safety, with solutions conforming to EU Machinery Directive 2006/42/EC and CE-marked as required.

Differentiator

Problem solved

Functional benefit

Products and services

• Intralogistics Solutions Automated handling of internal material flow including depalletizing, carton opening, order consolidation, mix palletizing, palletizing, and internal transport via autonomous mobile robots (AMR). Integrates AI-based vision and flexible grippers to handle complex and varying packaging types. Designed for distribution centers, e-commerce, and retail logistics operations.
• Logistics Automation Solutions Warehouse automation solutions including palletizing, depalletizing, carton opening, item picking, packing, and transport of goods in production or warehouse environments. Addresses e-commerce, distribution centers, and retail logistics. Includes the award-winning BESTSELLER logistics center deployment.
• Robot Welding Solutions Automated welding solutions using ABB and KUKA industrial robots for standard and custom applications. Covers MIG/MAG, TIG, spot welding, laser welding, and CMT (Cold Metal Transfer) welding. Includes standard cells (CompactWelder+), custom welding cells, welding fixtures, collaborative welding robots, and laser cutting. Supports workpiece sizes up to several tons and 4+ meters.
• Robot Assembly Solutions Automated assembly solutions using industrial robots for high-speed, precision assembly tasks. Supports product assembly, AI-vision-guided bin picking from unordered bins, vision inspection, and gluing/dispensing applications.
• Production Automation Solutions Production automation covering gluing/dispensing, grinding/polishing, palletizing, depalletizing, bin picking, vision-based quality inspection, and robotic process optimization. Designed to increase productivity, reduce cycle times, and improve product quality.
• 3D Metal Printing Solutions Additive manufacturing solution using Meltio Engine with wire-based Laser Metal Deposition (LMD) technology for printing metal parts layer by layer. Supports standard steel, stainless steel, Inconel, and titanium; also accepts powder feedstock. Used for prototyping, small series production, surface cladding, and spare parts.
• Demo and Used Robot Systems Sale of demonstration and pre-owned industrial robots and robot systems that meet Danrobotics's quality standards. Available brands include ABB and KUKA. Includes demo FlexLoader SC 3000, packaging systems with ABB robots, and welding systems. Provides a cost-effective entry point for automation.
• Robot Service and Maintenance Comprehensive service and support for the entire robot system including preventive maintenance, emergency repairs, fault diagnosis, and optimization. Covers both Danrobotics-installed and existing third-party robot systems, with 24/7 support available.
• Service Agreements (Lovpligtigt Eftersyn / Standard / Extended / Total) Tiered annual service agreements: Lovpligtigt Eftersyn (mandatory annual safety inspection), Standard (highest priority, hotline, annual inspection, mandatory safety review), Extended (24/7 support, system diagnostics, tailored response time), and Total (productivity check, on-site instruction, all included). All include annual mandatory safety inspection per Danish Working Environment Authority regulations.
• Robot System Optimization Robot system optimization covering movement patterns, workpiece handling, cycle time reduction, welding parameter optimization (current, voltage, wire speed, angles), quality improvement, and extended component lifespan. Applicable to both Danrobotics and third-party installed systems.
• 24/7 Support Round-the-clock technical support and emergency service for robot systems. Includes remote diagnostics, on-site technician deployment, and spare parts delivery. All service vehicles carry a wide range of common spare parts for fast repairs.
• Robot System Upgrading Upgrade services for aging robot systems, including new controllers, power sources, camera systems, and tracking capabilities. Enables modernization of legacy systems with latest supported software, improved spare parts availability, remote support capability, and compliance with current safety regulations.
• Robot Training Courses Robot training programs including Standard Programming (5-day course on robot operation and welding programming), Custom Training (tailored to customer production and equipment), Offline Programming (3D simulation-based programming without production downtime), and Operator Courses (for personnel new to robotics). ABB and KUKA certified training delivered at Danrobotics facilities or customer sites.
• Robot Programming & Consulting Programming services offered at fixed price, hourly rate, or as program optimization. Covers fixture design/consulting, production reviews, and offline programming. Also includes welding fixture construction and production consulting.
• CompactWelder+ Standard welding robot cell from Danrobotics, designed for rapid deployment and ease of use in welding applications. Part of the standard welding solutions portfolio targeting SMEs and customers seeking faster commissioning.
• ABB GoFa Collaborative Welding Robot ABB GoFa collaborative robot (cobot) sold and integrated by Danrobotics for collaborative welding, machine tending, and assembly applications. Handles up to 5 kg payload with 950 mm reach across 6 axes. Enables fence-free operation for human-robot collaboration.
• ABB FlexLoader SC 3000 ABB's flexible machine tending robot system offered by Danrobotics for automated loading and unloading of machines, particularly for bin picking and machine tending applications.

Quantifiable outcome

• 3x productivity increase with welding robot compared to manual welding (Tora A/S case)
• +4 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• ABB RoboticsflagshipStrategic or Co-development Partner · 20 May 2026Danrobotics has been an ABB partner for over 20 years and was admitted to the ABB Robotics Value Provider Program in May 2026. As an Authorized Value Provider, Danrobotics combines local presence with ABB's technology, systematization, and support to deliver competitive, high-quality robot solutions. The partnership enables access to ABB's training, tools, and resources, while Danrobotics provides local market expertise and integration capabilities for industrial customers in Denmark and internationally.
• KUKAflagshipStrategic or Co-development PartnerDanrobotics is a KUKA partner, providing robot solutions based on KUKA industrial robots. The partnership complements the ABB partnership by offering KUKA-based solutions where appropriate for customer requirements.
• MeltiocoreTechnology or IntegrationDanrobotics integrates Meltio Engine 3D printing solutions using wire-based LMD (Laser Metal Deposition) technology for metal 3D printing applications. This partnership enables additive manufacturing capabilities within Danrobotics' robot solution portfolio.
• Servo-RobotcoreTechnology or IntegrationDanrobotics integrates Servo-Robot's welding quality control systems including MICRO-TRAC and SCAN for seam finding, tracking, welding inspection, and quality control of welds. Used in advanced welding applications such as the TUHH project.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• BILA A/S: BILA is one of Denmark's largest industrial automation and robot integrators, serving manufacturing and logistics with custom robotic solutions across the same industries as Danrobotics. The two compete head-to-head on welding, palletizing, and assembly projects in the Nordic region.
• Inrotech A/S: Inrotech is a Danish-based welding robot integrator specializing in custom robotic welding cells for the metal industry, directly comparable to Danrobotics' core welding integration business. Both target Northern European industrial manufacturers and operate at similar scale.
• Universal Robots A/S: Universal Robots is a Danish cobot manufacturer and a key driver of the collaborative robotics segment that Danrobotics is moving into with the ABB GoFa Welder. While UR is a cobot OEM and Danrobotics is a system integrator, both companies influence SME automation purchasing decisions in Denmark.
• Robotec Solutions AB: Robotec Solutions is a Swedish ABB-based robot integrator providing welding and material handling solutions to Nordic industrial customers. They overlap directly with Danrobotics' welding and palletizing integration business across Scandinavia.
• Gibas Automation B.V. Gibas is a Dutch industrial automation integrator delivering robot cells for welding, assembly, and palletizing. They are directly comparable in product portfolio, customer segment (industrial SMEs to large enterprises), and geographic focus on Northwestern Europe.
• Honeyman Robot AB: Honeyman is a Swedish robot integrator offering palletizing, welding, and machine-tending cells to Scandinavian industrial customers, frequently built on ABB and KUKA platforms. Comparable in business model and target customer profile to Danrobotics.

Broad incumbents

• Swisslog Holding AG: Swisslog is a global warehouse automation provider (part of KUKA Group) offering goods-to-person systems, AS/RS, and robotic palletizing. It directly overlaps with Danrobotics' logistics and palletizing product line for distribution center customers.
• ABB Robotics: ABB Robotics is a global industrial robot OEM and Danrobotics' flagship partner (ABB Value Provider). ABB also operates its own direct integration services and competes with integrators like Danrobotics on large enterprise deals, making it both a critical partner and a structural competitor.
• TGW Logistics Group: TGW is a global intralogistics integrator providing automated warehousing, picking, and palletizing solutions for retail and distribution customers. TGW is the type of larger-scale logistics integrator that could replace Danrobotics on multi-site B2C logistics projects.
• Yaskawa Nordic: Yaskawa is a major global industrial robot OEM (Motoman) with a direct presence in the Nordic region, selling Motoman robots and integration services. It competes with ABB/KUKA-based integrators like Danrobotics for welding and palletizing customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/danrob-a-s
• YouTubeyoutube.com/@danrobotics-a-s
• Xx.com/dkrobotics
• Facebookfacebook.com/DanRobotics

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danrobotics