What IPS Capital does

IPS Capital LLP is an independently owned, FCA-regulated investment management and wealth planning partnership headquartered at 4 Eastcheap, London. Founded in 2007 by Jonathan Blain (formerly of Citigroup) following the formation of an investment consulting business, the firm merged with Prospect Wealth Management in 2020 and now operates with a team of approximately 250 professionals, including 130 Chartered individuals, serving more than 4,300 families across the UK and managing over £10 billion in client funds. The partnership is led by Managing Partner Jonathan Blain, CIO Chris Brown (ex-Goldman Sachs, Fellow of the Institute of Actuaries), and Head of Wealth Anne McClean (ex-Smith & Williamson, now Evelyn Partners).

The firm's service offering is anchored in three product pillars. Investment Management delivers discretionary, multi-asset portfolios across nine asset classes for high-net-worth individuals, families, and trusts; the proprietary IPS ART (Analysis, Risk and Trading) system provides risk monitoring, tax risk management, and consolidated reporting for consulting clients. Wealth Planning provides retirement, tax-efficiency, estate, and intergenerational planning, led by chartered planners including Anne McClean, Lucy Chahil, and recent hires Nicola Horner and Minal Kotecha. Court of Protection and Personal Injury investment management and the standalone IPS Consulting service (portfolio monitoring, manager oversight, and consolidated reporting for trustees and deputies) round out the offering. Investment vehicles span the Bespoke Discretionary Portfolio Service and the Managed Portfolio Service (MPS) in Core, Active Tracker, and ESG formats, distributed both directly and through Abrdn, Nucleus, Quilter, Transact, and Fidelity platforms.

IPS Capital earns revenue through recurring investment management fees on bespoke and platform-distributed discretionary mandates, professional services fees on its consulting engagements, and partnership-driven wealth planning fees. Its go-to-market is sales-led, combining IFA partnerships, direct private client relationships, platform distribution, and consulting engagements with trustees and deputies. The customer base is diversified across HNW individuals, offshore clients, IFAs, Court of Protection deputies, pre-retirees, and divorcees, with reported client satisfaction metrics of 96% recommendation rates and 95% satisfaction on needs understanding.

Name

IPS Capital

Legal name

IPS Capital LLP

Website

https://ipscap.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

IPS Capital LLP is an FCA-regulated, independently owned investment management and wealth planning partnership based in London, serving over 4,300 UK families with £10bn+ in assets across bespoke discretionary portfolios, a multi-platform Managed Portfolio Service, and specialist Court of Protection mandates.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Investment Management Fees: Discretionary portfolio management services for individuals, families, trusts, and professional advisers. Services include Bespoke Discretionary Portfolio Service and Managed Portfolio Service (MPS).
2. Wealth Planning Services: Comprehensive financial planning including retirement planning, estate planning, tax efficiency, and intergenerational wealth planning.
3. IPS Consulting Services: Investment consulting services for families, deputies, trustees, and their clients including portfolio monitoring, risk review, performance review, and consolidated reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

IPS Capital provides multi-asset discretionary investment management, comprehensive wealth planning, and investment consulting services to high-net-worth individuals, families, trusts, financial advisers, and professional trustees/deputies. The firm delivers these services through a Bespoke Discretionary Portfolio Service for substantial portfolios and a Managed Portfolio Service (MPS) available through major UK investment platforms, supported by their proprietary IPS ART risk management system.

Product overview

IPS Capital is an independently owned investment management and wealth planning partnership offering a comprehensive suite of services. The core offerings include Investment Management (multi-asset discretionary portfolios), Wealth Planning (comprehensive financial planning), Court of Protection and Personal Injury services, and IPS Consulting. Key investment products include the Bespoke Discretionary Portfolio Service for tailored solutions and the Managed Portfolio Service (MPS) available in Core, Active Tracker, and ESG formats across multiple platforms. A key proprietary tool is IPS ART (Analysis, Risk and Trading), an exclusive risk management system. The firm serves individuals, families, trusts, professional deputies, trustees, and financial advisers across UK onshore and offshore jurisdictions.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Management Multi-asset discretionary investment management service that leverages insight, speed, and agility to align with global developments and opportunities, delivering targeted returns with controlled risk management for medium to long-term investors. Covers nine asset classes with an active and reactive approach.
• Wealth Planning Comprehensive financial planning service covering retirement planning, tax-efficient strategies, estate planning, and intergenerational wealth transfer to help clients achieve their life goals. Includes pre and post retirement advice, pension management, and cash flow analysis.
• Court of Protection and Personal Injury Investment Management Specialist investment management service for deputies and trustees managing compensation awards for individuals who have received personal injury settlements, ensuring best care and financial outcomes. Includes investment strategy for injured individuals and deputyship services.
• IPS Consulting Consultancy service monitoring investments and investment managers to ensure portfolios perform as expected and meet client objectives. Provides independent assessment, portfolio risk review, performance monitoring, cost assessment, and consolidated reporting for families, deputies, trustees, and their clients.
• Bespoke Discretionary Portfolio Service Fully tailored investment portfolio service where clients delegate day-to-day portfolio management to a specialist investment manager. Multi-asset portfolios invest in equities, bonds, alternatives, and other asset classes within pre-determined risk limits using the IPS ART risk management system.
• Managed Portfolio Service (MPS) Discretionary investment management service available through investment platforms in active, passive, and ESG formats with multiple risk models. Includes Core MPS, Active Tracker MPS, and ESG Strategies, providing unconstrained multi-asset allocation using both passive and active funds.
• Responsible Investing / ESG Portfolios Sustainable investment portfolios incorporating environmental, social, and governance (ESG) criteria with negative and positive screening. Includes responsible investment themes such as gender equality, financial inclusion, and renewable energy. ESG ratings from investment consultant Mercer are integrated into all investment decisions.

Quantifiable outcome

• 96% of clients would recommend IPS Capital to family, friends, or work associates
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• AbrdncoreChannel Partner/ Reseller/ DistributorIPS MPS available through Abrdn investment platform, providing access to IPS investment management for advisers and their clients using the Abrdn platform.
• NucleuscoreChannel Partner/ Reseller/ DistributorIPS MPS available through Nucleus platform, enabling financial advisers to access IPS managed portfolio services.
• QuiltercoreChannel Partner/ Reseller/ DistributorIPS MPS available through Quilter investment platform for wealth management clients.
• TransactcoreChannel Partner/ Reseller/ DistributorIPS MPS available through Transact platform, providing access to IPS investment management services.
• FidelitycoreChannel Partner/ Reseller/ DistributorIPS MPS available through Fidelity platform, enabling access to IPS managed portfolio services.
• PAPYRUS Prevention of Young SuicidecoreOthersIPS Capital's chosen charity partner for corporate social responsibility. PAPYRUS is dedicated to suicide prevention and promotion of positive mental health in young people. IPS team fundraising supports HOPELINE247, their dedicated suicide prevention helpline.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Coutts: UK private banking and wealth manager serving high-net-worth and ultra-high-net-worth clients — overlapping with IPS's HNW segment but as a much larger incumbent with broader banking services.

Direct peers

• Brooks Macdonald: UK-listed discretionary wealth manager with similar mid-tier AUM scale and a multi-asset MPS proposition to UK advisers and intermediaries. Closely comparable in business model and target client segments.
• JM Finn: Privately-owned UK discretionary wealth manager focused on private clients and families with multi-asset portfolios — directly comparable partnership-style wealth manager.
• True Potential: UK platform-based wealth manager providing model portfolios (Lifestyle, Tracker, Active, Income, and Defensive) to retail advisers — directly comparable in the model-portfolio/MPS category.
• Charles Stanley: UK discretionary private client wealth manager (now part of Raymond James) offering portfolio management and wealth planning to families and individuals — direct overlap with IPS's primary segments.
• Quilter Cheviot: UK discretionary wealth manager and parent-affiliate of the Quilter platform — overlapping with IPS's adviser-channel MPS business and Quilter platform distribution.
• Rathbones Group: Larger UK discretionary wealth manager with similar investment management proposition, adviser-channel relationships, and active multi-asset funds.
• Canaccord Genuity Wealth Management: UK wealth management franchise providing discretionary portfolio management to high-net-worth individuals and families through adviser and direct channels.
• Evelyn Partners: UK wealth management and professional services firm (formerly Smith & Williamson — relevant given IPS wealth-planning hires from that firm) serving private clients, families, and trustees with discretionary investment management.
• 7IM (Seven Investment Management): UK wealth manager specialising in multi-asset model portfolios and MPS distributions on adviser platforms — directly overlapping with IPS's Core/Active Tracker/ESG MPS offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ipscapital

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IPS Capital