YouNet AM

What YouNet AM does

YouNet AM is a Vietnam-based B2B advocacy marketing agency, founded in 2018 as a subsidiary of YouNet Group, that operates from Ho Chi Minh City with a 26-person team. It serves enterprise brands and institutions — primarily FMCG, personal care, e-commerce platforms, and educational institutions — with a methodology it calls Perception Advocacy Marketing (PAM), designed to close the "Perception Gap" between what brands want consumers to believe and what consumers actually perceive. The company positions itself as a pioneer of PAM in Vietnam and a trusted partner to more than 50 leading brands, with named engagements for Nestle (Enfa), Lazada, Dettol, and Veet, plus crisis-report work for international universities. Its service portfolio spans four pillars: Perception Advocacy Marketing campaigns, Community Development, Reputation Management, and Crisis Management, with measurable outputs including Share of Voice rankings, sentiment scores, and a proprietary Perception Shift Index (PSI).

Name

YouNet AM

Legal name

YouNet AM

Website

https://younetam.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

YouNet AM is a Vietnam-based B2B advocacy marketing agency and YouNet Group subsidiary that helps enterprise brands and institutions close consumer perception gaps through its proprietary Perception Advocacy Marketing methodology, social listening tools, and crisis management services.

Ownership category

akta.pro rank

Product category

Advocacy Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Online Reputation Management (ORM) (MPAAAOAB)

Keywords

• Advocacy marketing services
• Crisis management services
• Reputation management services
• Social listening analytics
• Influencer marketing services

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Perception Advocacy Marketing Services: Core service offering where YouNet AM designs and executes Perception Advocacy Marketing campaigns for brands. This involves social listening-driven strategy development, message framework design, KOL/KOC network coordination, and campaign measurement. Revenue is generated through project-based or retainer engagements with enterprise clients.
2. Crisis Management & Negative Content Management: Proactive crisis management and negative sentiment control services. Includes real-time monitoring, risk classification protocols, response strategy execution, and recovery campaigns. Services are structured around 3 crisis levels with defined response time commitments and 24/7 support for Level 3 crises.
3. Community Development Services: Building and maintaining branded communities (Branded Hub) and non-branded communities (Organic Discussions) for brands to share reliable information and nurture organic brand advocacy. Includes both always-on community management and ad-hoc campaign support.
4. Brand Reputation Management: Four-stage closed-loop reputation management covering Monitoring, Protecting, Neutralizing, and Recovering brand perception. Health Tracking and Brand Shield services maintain brand integrity over time.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

YouNet AM is a B2B People Media Marketing Agency that designs and executes Perception Advocacy Marketing campaigns for enterprise brands. It delivers four core service pillars — Perception Advocacy Marketing (PAM), Crisis Management, Community Development, and Reputation Management — built on the social listening data ecosystem (SocialHeat, SocialLift, VoiceShare) of its parent YouNet Group. All engagements are custom-scoped project or retainer work targeting large brands in Vietnam and Southeast Asia.

Product overview

YouNet AM is a People Media Marketing Agency that operates as a unified platform combining proprietary technology tools with advocacy marketing services. The core offering centers on Perception Advocacy Marketing (PAM) methodology, supported by an integrated ecosystem of three technology platforms: SocialHeat (social listening and real-time discussion monitoring), SocialLift (AI-powered influencer selection and analysis), and VoiceShare (centralized Creator/KOC network management). The service portfolio spans four main pillars: Perception Advocacy Marketing, Community Development, Reputation Management, and Crisis Management. These tools and services work together within the YouNet Group data ecosystem to enable brands to measure perception gaps, build trust, and optimize advocacy campaigns with data-driven insights and real-time monitoring capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Perception Advocacy Marketing (PAM) Proprietary data-driven marketing methodology that helps enterprise brands narrow the Perception Gap between intended brand messaging and actual consumer perception, combining social listening analysis, KOL/KOC network coordination, and perception-shift measurement for brand awareness, brand love, and e-commerce conversion outcomes.
• Crisis Management Proactive crisis management service for enterprise brands operating in social media, covering 24/7 detection with SMS/Email alerts, source identification and impact assessment, industry-specific Proactive Protocol activation, strategic seeding and opinion direction, and ongoing brand health monitoring across three crisis severity levels.
• Community Development Service that builds and maintains both Branded Community (owned groups) and Non-branded Community (neutral groups) systems for enterprise clients to share reliable information, enhance customer loyalty, and increase customer lifetime value through sustained brand conversations.
• Reputation Management Four-stage closed-loop service for enterprise brands covering brand health monitoring and negative alerts (Monitoring), prevention and crisis impact mitigation (Protecting), management of mentions and consumer experiences (Neutralizing), and reinforcement of positive brand image (Recovering), supported by Health Tracking and Brand Shield services.

Quantifiable outcome

• Sentiment score of 1.00 (absolute) achieved for Dettol ASL in brand awareness campaign for odor elimination claims
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• YouNet GroupcoreOthersYouNet AM is a member/company of YouNet Group — the parent organization that provides the social listening technology infrastructure (SocialHeat, SocialLift, VoiceShare platforms) and data ecosystem that underpins all of YouNet AM's services. The relationship is vertical (parent-to-subsidiary), with YouNet AM inheriting the data processing and technology capabilities of YouNet Group to deliver Perception Advocacy Marketing and crisis management services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Edelman: World's largest PR firm with deep crisis management and brand trust practices. Competes with YouNet AM on enterprise advocacy and reputation services for global FMCG and consumer brand clients.
• Cision: Global PR, communications, and earned media management platform with social listening and influencer capabilities. Broad incumbent in reputation and crisis communications where YouNet AM also operates.
• Sprinklr: Enterprise social media management and customer experience platform with reputation management modules. Overlaps with YouNet AM's reputation management and community development offerings at enterprise scale.
• Kantar (Bain Capital): Global market research and brand analytics firm with brand health tracking, sentiment, and crisis intelligence services — directly analogous to YouNet AM's PSI measurement and Health Tracking offerings.
• Ogilvy PR (WPP): Global creative and PR network with brand strategy and consumer engagement practices. Comparable to YouNet AM on integrated perception and advocacy work for multinational brand clients in APAC.

Direct peers

• Traackr: Influencer marketing platform focused on KOL discovery, performance analytics, and campaign measurement. Closely comparable to YouNet AM's SocialLift and VoiceShare KOL/KOC analytics and selection capabilities.
• Meltwater: Global consumer intelligence and social listening platform offering media monitoring, analytics, and influencer insights. Closely comparable to the SocialHeat/SocialLift stack underpinning YouNet AM's PAM methodology and crisis management services.
• Buzzmetrics (Wisesoft): Thailand-based social listening and consumer insights platform operating across Southeast Asia. Most regionally comparable peer to YouNet AM, sharing market (ASEAN), category (social analytics), and customer base (enterprise FMCG and brand marketers).
• Brandwatch (now part of Cision): Consumer intelligence platform for social listening, sentiment analysis, and brand analytics. Directly overlaps with YouNet AM's social listening, perception measurement (PSI), and crisis monitoring capabilities.
• Talkwalker: AI-powered consumer intelligence platform covering social listening, sentiment, and trend detection. Comparable to YouNet AM's real-time multi-platform discussion monitoring and perception-shift analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/younet-am

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YouNet AM