Franchise Concepts

Name

Franchise Concepts

Legal name

Franchise Concepts Inc.™

Website

https://franchiseconceptsinc.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Peters

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Franchise Fees and Royalties: Franchise Concepts generates revenue through franchise fees from new franchisees and ongoing royalties from existing franchisees operating under its three brands. The company also benefits from combined buying power across its franchise system.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Franchise Concepts Inc. is a multi-brand franchisor that owns and licenses three custom art and framing retail franchise systems: The Great Frame Up and Deck The Walls in the United States, and Framing & Art Centre in Canada. The company sells franchise rights, provides site selection, training, and operational support to franchisees, who in turn operate consumer-facing custom framing retail stores.

Product overview

Franchise Concepts, Inc. is a holding company that owns and operates three art and custom framing franchise brands: The Great Frame Up and Deck The Walls (serving the United States), and Framing & Art Centre (the only such franchise in Canada). Each brand operates independently owned and operated retail stores offering custom framing services, business framing, gift items, and art/wall decor. The company provides a centralized franchise support system offering site selection, training, marketing, and financing assistance to franchisees. The portfolio also includes ShopForArt online galleries for each brand, enabling e-commerce sales of pre-framed artwork.

Differentiator

Problem solved

Functional benefit

Products and services

• The Great Frame Up Franchise A franchise license to operate a The Great Frame Up retail store in the United States, offering custom art and framing products to local consumers under the franchisor's brand, training, and operating system.
• Deck The Walls Franchise A franchise license to operate a Deck The Walls retail store in the United States, offering custom art and framing products to local consumers under the franchisor's brand, training, and operating system.
• Framing & Art Centre Franchise A franchise license to operate a Framing & Art Centre retail store in Canada, offering custom art and framing products to local consumers under the franchisor's brand, training, and operating system.

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Publishers, Distributors, and SupplierscoreOthersFranchise Concepts leverages its dominant industry position to negotiate major discounts with leading publishers, distributors, and suppliers. These purchasing agreements provide franchisees with serious competitive advantages over independent framing businesses through volume-based pricing.
• Credit Card Providers and Insurance CompaniesminorOthersNational account relationships negotiated by FCI's dominant market position provide franchisees with favorable rates and terms for credit card processing and business insurance.
• North America's Largest Industry Trade ShowcoreStrategic or Co-development PartnerFCI conducts an annual gathering for franchisees in conjunction with North America's largest industry trade show, providing networking opportunities and exceptional educational programming for franchise owners.

Scale indicators3 records

Recent moves5 records

Direct peers

• Framebridge: A digitally native custom-framing retailer offering online ordering, in-store fitting, and a national footprint. Directly competes with FCI's franchise brands in the custom-framing category with a more digitally enabled customer experience.
• FastFrame: A long-standing custom-framing franchise chain in the US with comparable store-based framing services and franchise model. Closely competes with The Great Frame Up and Deck The Walls for franchisees and end-customers.

Broad incumbents

• West Elm: Williams-Sonoma-owned modern home-furnishings retailer with an extensive wall-art assortment. Competes with FCI franchisees on ready-made wall decor, taking share from custom framing in some segments.
• Crate & Barrel: National home-furnishings retailer with curated wall art and decor lines. Adjacent competitor for discretionary home-decor spend that also influences custom-framing demand.
• Hobby Lobby: Large US arts-and-crafts retailer offering custom framing services inside its stores. A broad incumbent that competes for the same custom-framing demand FCI franchisees serve, but across a much wider home-decor and craft assortment.
• Pottery Barn: National home-furnishings and wall-art retailer. Competes with FCI for discretionary home-decor and wall-art spend, though not a direct custom-framing specialist.
• Michaels: North America's largest arts, crafts, and framing retailer, operating in-store custom framing departments. Competes with FCI's franchise brands for the same framing customers at a national scale, with a broader craft and decor assortment.
• Aaron Brothers (Custom Framing): Custom-framing chain historically operated as a sister banner to Michaels/Beverly Hills Fabrics. Closely comparable store-based custom-framing retail concept overlapping FCI's category.

Emerging players

• Level Frames: D2C custom-framing startup focused on affordable, online-first framing. Competes for the same consumer framing demand with a streamlined digital model that pressures traditional store-based framing franchise economics.
• Simply Framed: D2C custom-framing company with a fully online ordering experience. An emerging digital alternative competing for the same custom-framing demand that FCI franchisees historically captured through in-store consultations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCh2QNmcWGwq_Vrhy-fjolyA
• Facebookfacebook.com/tgfucustomframing
• Instagraminstagram.com/thegreatframeup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franchise Concepts