Minduu

What Minduu does

Minduu is a Finnish online marketplace founded in 2012 that connects individuals seeking mental health support with licensed psychotherapists, psychologists, psychiatrists, and other mental health professionals across Finland. Operating from Helsinki with a staff of 1–10, the company runs a web-based directory listing more than 1,400 therapists nationwide, including 623 youth specialists and 52 family therapy providers, with coverage spanning major cities (Helsinki, Tampere, Oulu, Turku, Espoo, Vantaa) and smaller municipalities via in-person sessions and nationwide video therapy. The platform serves consumer therapy seekers directly, filtering by city, client group, therapy type, psychotherapeutic orientation, price, language, availability, and KELA acceptance.

The core product is a faceted search and booking platform with online appointment booking for participating therapists, complemented by MinduuPro — a professional therapist portal that handles profile management, availability, appointments, and Kanta (Finland's national health records system) integration. KELA integration is a defining feature, allowing clients to filter for therapists who accept government-subsidised rehabilitation psychotherapy and intensive medical rehabilitation. Pricing is set per therapist, with individual sessions ranging from roughly €50–€120 and couple/family sessions up to €160 for 90 minutes. The platform is available in Finnish and English, with content marketing via a blog and "Psykoterapian ABC" educational resources driving SEO-led acquisition.

The revenue model is marketplace-based — therapists participate in the directory and accept bookings through the platform, with the company likely earning subscription or commission fees from therapists, though no pricing terms are publicly disclosed. There is no mobile app, no public API, no integrations with third-party systems beyond KELA-adjacent filtering, and no disclosed management team. The company's only disclosed funding event is an undisclosed 2015 round from Vertical.vc, and there is no evidence of acquisitions, leadership changes, or expansion outside Finland.

Name

Minduu

Legal name

Minduu

Website

https://minduu.fi

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Minduu is a Finnish online marketplace founded in 2012 that connects individuals seeking mental health support with a nationwide directory of 1,400+ psychotherapists, psychologists, and psychiatrists, offering search, booking, and KELA-reimbursement filtering across Finland.

Ownership category

akta.pro rank

Product category

Mental Health Services Marketplace

NAICS

Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Health Therapist Marketplaces (HLALALAJ)

Keywords

• Online therapist marketplace
• Psychotherapy directory
• Mental health platform
• Therapist booking platform
• Psychotherapy search

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Therapist Directory/Marketplace: Minduu operates a marketplace connecting therapy seekers with psychotherapists. The platform enables therapists to list their services and accept bookings through the platform. Revenue is generated through therapist participation in the directory, likely through subscription or commission arrangements, though specific pricing models were not disclosed in the source material.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Minduu operates an online marketplace that connects individuals in Finland seeking mental health support with licensed psychotherapists, psychologists, and psychiatric nurses. The platform enables searchable therapist profiles filtered by city, client group, therapy type, orientation, price, language, availability, and KELA reimbursement eligibility, and supports online appointment booking as well as video therapy. A complementary therapist-side portal, MinduuPro, allows professionals to manage their listings, availability, appointments, and Kanta (Finnish health records) integration.

Product overview

Minduu operates as a two-sided platform connecting individuals seeking psychotherapy with psychotherapists in Finland. The core product is the Minduu therapist search and booking platform, which enables users to browse and filter therapists by location, specialization, client group, therapy approach, pricing, and availability. A complementary offering is MinduuPro, a therapist management portal for professionals to manage their practice, appointments, and access Kanta (Finnish health data system) integration for documentation. The platform supports both in-person and video therapy appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Minduu Therapist Search and Booking Platform Web-based marketplace that lets individuals in Finland find, compare, and book appointments with licensed psychotherapists, psychologists, and psychiatric nurses. Users filter by city, client group (adults, youth, children, couples, families), therapy type, psychotherapeutic orientation (CBT, psychodynamic, solution-oriented, etc.), price, availability, language, qualification level, and KELA acceptance, and can book sessions online or via video.
• MinduuPro Therapist Portal Professional portal for licensed psychotherapists to create and manage their Minduu profiles, update availability and pricing, accept and manage appointment bookings, and access Kanta (Finnish national health data system) integration for clinical documentation.

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Kela (Finnish Social Insurance Institution)coreOthersMinduu integrates with Kela's rehabilitation psychotherapy system, allowing users to filter for therapists who accept Kela coverage. The platform supports Kela rehabilitation psychotherapy, intensive medical rehabilitation for adults, children, youth, and families. This integration enables clients to access government-subsidized mental health services through the platform.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• BetterHelp: Large online therapy platform owned by Teladoc connecting users with licensed therapists via video, chat, and phone. Competes for video therapy demand in Finland and globally, though without Finland-specific marketplace depth.
• Talkspace: US-focused online therapy platform connecting users with licensed therapists through text, audio, and video messaging. Comparable virtual therapy marketplace model though operating primarily in the US market.
• Mehiläinen: Major Finnish private healthcare provider with extensive clinic network and digital services. Competes with Minduu for both therapy patients and employed therapists in Finland.
• Terveystalo: Finland's largest private healthcare service provider operating clinics across the country. While broader than Minduu, it competes for therapy patients and therapists in the Finnish market and offers digital booking through its own platform.
• Headspace Health: Global mental health platform combining meditation, mindfulness content, and therapy services. Operates as a broader incumbent in digital mental health with therapy booking capabilities that overlap with Minduu's value proposition.

Direct peers

• Kry (Livi): Nordic digital health provider offering video consultations with therapists and physicians across Sweden, Norway, and expanding into other Nordic markets including Finland. Competes with Minduu for both therapists and therapy-seeking patients in the Nordics.
• Doctolib: Europe's leading healthcare booking marketplace operating in France, Germany, Italy, and the Netherlands. Directly comparable as a therapist/doctor appointment marketplace with online booking, though at much larger scale and geographic reach.
• Zocdoc: US-based healthcare marketplace for finding and booking doctors and specialists including mental health providers. Closely comparable marketplace model, though operating at much larger scale in the US market.
• Doctena: European online healthcare booking platform operating across multiple countries. Comparable business model as a doctor/therapist appointment marketplace with similar search and booking functionality to Minduu.
• iPractice: Dutch online mental health practice offering therapy sessions with a network of psychologists and psychiatrists. Comparable as a European digital mental health provider combining directory access with direct therapy delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/minduu.fi
• LinkedInlinkedin.com/company/minduu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minduu