Avirato

What Avirato does

Avirato, S.L. is a Spanish cloud-software vendor that provides an all-in-one hospitality management platform for hotels, hotel chains, tourist apartments, hostels, campsites, rural houses, B&Bs, and property managers. Its core stack is built around three tightly integrated modules — a Property Management System (PMS), a Channel Manager that synchronizes availability, rates, and restrictions across OTAs and metasearch channels, and a commission-free Booking Engine for direct reservations — and is extended with Revenue Management (RMS/Yield Management/Smart Pricing), secure payment processing, email marketing, a guest loyalty program, a restaurant POS, online check-in and auto-reception (keyless entry via smart-lock integrations), a guest CRM, and reporting dashboards. The platform also offers an AI layer (Avirato Intelligence and a multilingual AI Virtual Assistant chatbot) for 24/7 guest communication, automated text generation, and operational queries, and is delivered as multi-tenant cloud software with self-serve online sign-up, a 20-day Premium trial, and a lifetime free basic PMS tier.

The company monetizes through tiered SaaS subscriptions (Free, Premium, Advanced — the Advanced tier carrying a 24-month commitment), usage-based AI response packages, professional services (setup, training, custom web design, strategic consulting), and add-ons such as the Channel Manager. Go-to-market is hybrid: a product-led freemium funnel combined with inside-sales and dedicated enterprise account executives for chains and multi-property groups, supported by a Colombian regional office in Bogotá and localized sales and support in Spain (Galapagar and Collado Villalba). Avirato claims 24,300+ hotelier customers and integrates with 50+ third-party services, including major OTAs (Booking, Expedia, Airbnb, Google Travel), multiple payment gateways, smart-lock vendors, accounting software, and Spanish regional police and Portuguese immigration systems for automated guest-registration compliance.

Name

Avirato

Legal name

Avirato, S.L.

Website

https://avirato.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Avirato is a Spanish cloud-software vendor that provides an all-in-one hospitality management platform — combining PMS, Channel Manager, Booking Engine, RMS, Payments, CRM, and AI guest-assistant tools — to independent hotels, hotel chains, tourist apartments, and alternative accommodation operators across Iberia and Latin America.

Ownership category

akta.pro rank

Product category

Hotel Property Management Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Property Management Systems (PMS) (THALACAA)

akta.pro secondary industries

Owner Services, Reporting & Portfolio Administration (THAMAKAI), Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE), Lodging & Vacation Rental Booking Platforms (BPAMAIAC)

Keywords

• Hotel property management software
• Channel manager software
• Hospitality booking engine
• Hotel revenue management system
• Vacation rental software

Headquarters

HQ city

Torrelodones

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription - PMS Licenses: Subscription-based software licensing model with tiered plans (Free, Premium, Advanced). Premium includes 20-day free trial and 6 months free Channel Manager. Advanced tier requires 24-month commitment.
2. Channel Manager Add-on: Revenue from Channel Manager connectivity, typically offered free for 6 months with Premium tier, then as a paid add-on.
3. Professional Services - Setup & Training: Implementation, configuration, and training services provided by expert technicians to customize PMS for each customer's business.
4. Custom Web Design Services: Custom website development for hotel clients using WordPress CMS, including ongoing maintenance and modifications.
5. AI Virtual Assistant - Response Packages: AI chatbot responses package sales: first 100 responses free for ADVANCED and PREMIUM users, then additional packages of up to 3,000 responses available for purchase.
6. POS Restaurant System: Point-of-sale system for restaurant operations integrated with hotel management.
7. Education Program - Avirato Escuelas: Free platform access for universities and schools, with potential for paid training and certification programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Avirato sells a cloud-based, all-in-one hotel and accommodation management platform (PMS) that combines reservation management, a multi-channel distribution engine (Channel Manager), a direct booking engine, revenue management, integrated payment processing, and AI-powered guest and operator assistants. The product is sold on tiered subscriptions (Free, Premium, Advanced) to hotels, hotel chains, tourist apartments, hostels, campsites and other lodging operators, with add-on professional services for setup, training, custom web design and strategic consulting.

Product overview

Avirato is an all-in-one hospitality management platform that combines multiple integrated modules for property management. The core offering consists of PMS (Property Management System), Booking Engine (Motor de Reservas), and Channel Manager, which work together to handle reservations, distribution, and operations. Additional modules include Revenue Management (RMS), Avirato Intelligence (AI), AI Virtual Assistant (Chatbot), Avirato Payments, Avirato Guest CRM, online Check-in, auto reception, housekeeping, reporting, yield management, smart pricing, price comparator, email marketing, loyalty program, e-commerce, custom web design, strategic consulting, and restaurant POS. The platform is offered in three tiers: Free PMS, Premium PMS, and Advanced PMS.

Differentiator

Problem solved

Functional benefit

Brands

• Avirato Intelligence: AI-powered assistant for hotel management, including Hotel Assistant and Guest Assistant for automated customer service
• Avirato Payments
• Avirato Guest
• Avirato Escuelas

Products and services

• PMS (Property Management System) Cloud-based central platform for hotels and short-term rentals that handles reservations, check-in and check-out, payments, guest reviews, document reading, and police reporting from a single interface. Designed for hoteliers managing daily operations across one or more properties.
• Motor de Reservas (Booking Engine) Direct booking engine integrated into hotel and accommodation websites that displays real-time prices and availability and converts visitors into commission-free direct reservations. Targets hotels and short-term rental operators looking to grow direct bookings.
• Channel Manager Two-way integration that synchronises availability, rates and restrictions across multiple OTAs (Booking.com, Expedia, Airbnb, Google Travel) and CRS/metasearch channels from a single interface, preventing overbookings. Aimed at hotels, apartments and property managers selling through multiple channels.
• RMS (Revenue Management System) Revenue management tool that analyses business performance and adjusts pricing based on demand and market conditions to support data-driven decisions. Built for hoteliers and chains seeking to optimize RevPAR.
• Avirato Intelligence AI platform for hotels that includes a Hotel Manager Assistant (querying operational data), a Guest Assistant (automated 24/7 customer service on web, WhatsApp, Booking, Airbnb, Expedia), and generative text tools for descriptions and communications across multiple languages. Sold to hoteliers seeking to automate guest service and operator workflows.
• AI Virtual Assistant (Chatbot) Multilingual AI chatbot that uses natural language processing to handle reservations, availability queries and guest inquiries in real time via web and WhatsApp. Designed for hotels and tourist apartments needing round-the-clock guest support.
• Avirato Payments PCI-compliant payment processing module integrated with multiple gateways (Redsys, PayPal, Stripe, Mercado Pago, Ceca Bank, CMI) for credit and debit card transactions. Targets hoteliers and short-term rental operators needing secure in-platform payments.
• Central de Reservas (Reservation Centre) Central reservation management module that handles bookings across multiple channels and properties from a unified interface. Aimed at hotel chains and multi-property operators needing centralized control.
• Yield Management Automated pricing system that dynamically adjusts accommodation rates based on demand and market conditions. Targets hoteliers seeking to maximize revenue without manual repricing.
• Precios Inteligentes (Smart Pricing) AI-driven dynamic pricing that automatically optimizes room rates to maximize revenue based on real-time market and demand data. Built for hoteliers and property managers seeking algorithmic pricing.
• Diseño Web Personalizado (Custom Web Design) Custom hotel website design and development service using WordPress, integrating the Avirato booking engine and promotional packages with ongoing maintenance. Sold to hoteliers needing a direct-channel web presence.
• Consultoría Estratégica (Strategic Consulting) Strategic consulting service for optimizing hotel operations and revenue strategies, delivered by Avirato's expert team. Sold to hoteliers and chains looking to improve commercial performance.
• TPV Restaurante (Restaurant POS) Point-of-sale system for restaurant operations, integrated with the Avirato PMS for unified hotel and F&B management. Sold to hotel restaurants and hospitality operators running on-site F&B.
• PMS Gratuito (Free PMS) Free tier of the Avirato PMS offering basic property management features for lifetime unlimited use, with a 20-day Premium trial upgrade path. Aimed at small accommodations and starter hoteliers.

Quantifiable outcome

• 100% potential revenue increase per reservation through direct booking optimization
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration42 records

AI capability8 records

Feature18 records

Partnerships

18 partnerships are on record, tiered core and strategic.

• Booking.comcoreTechnology or IntegrationMajor OTA integration through Channel Manager enabling real-time availability and rate synchronization for accommodation distribution and overbooking prevention.
• ExpediacoreTechnology or IntegrationOTA channel integration for real-time booking synchronization and distribution management.
• AirbnbcoreTechnology or IntegrationVacation rental platform integration enabling synchronization of listings, availability, and reservations.
• Google TravelcoreTechnology or IntegrationGoogle Travel integration through Channel Manager for visibility in Google search results and booking capabilities.
• RedsyscoreTechnology or IntegrationSpanish virtual payment platform integration for credit and debit card processing within the Spanish and European market.
• PayPalcoreTechnology or IntegrationGlobal online payment system integration enabling PayPal as payment method for bookings.
• StripecoreTechnology or IntegrationInternational payment processing API integration for accepting payments globally.
• Mercado PagocoreTechnology or IntegrationLatin American payment platform integration serving customers in Argentina and broader LATAM region.
• TravelgateXstrategicTechnology or IntegrationTravel industry marketplace connecting Avirato with additional OTA and supplier connections in the travel distribution ecosystem.
• Google AssistantstrategicTechnology or IntegrationVoice command integration enabling hotel operators to check accommodation status, create bookings, and modify prices via Google Assistant.
• Sage 50cloudstrategicTechnology or IntegrationAccounting and billing software integration for financial management synchronization.
• IFTTTstrategicTechnology or IntegrationSmart home automation integration enabling device control based on check-in/check-out events for energy savings and guest experience.
• OCR AVISCANcoreTechnology or IntegrationNative document reading and OCR integration for automatic guest data capture from passports and IDs.
• Guardia Civil (Spain)coreTechnology or IntegrationAutomatic transmission of guest registration forms (parte de viajeros) to Spanish police for compliance.
• Policía Nacional (Spain)coreTechnology or IntegrationNational police integration for automatic guest documentation submission.
• Ertzaintza (Basque Country)coreTechnology or IntegrationBasque police integration for regional guest registration compliance.
• Mossos d'Esquadra (Catalonia)coreTechnology or IntegrationCatalan police integration for regional guest registration compliance.
• SEF PortugalcoreTechnology or IntegrationPortuguese immigration service integration for cross-border guest registration.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Oracle OPERA Cloud: Enterprise-grade PMS from Oracle Hospitality serving large hotel chains and groups worldwide. Overlaps Avirato's hotel chains and groups customer segment at the high end of the market, providing the established alternative for multi-property operators.
• Guesty: Leading vacation rental and short-term rental property management platform serving multi-property managers with channel manager, PMS, guest experience, and payments. Well-funded incumbent competing with Avirato for the same vacation rental and apartment segment, at higher scale.

Direct peers

• Hostaway: Vacation rental property management platform with channel manager, PMS, booking engine, and AI-assisted guest communication for vacation rental managers. Direct comparable to Avirato's vacation rental and tourist apartment segment.
• SiteMinder: Hotel commerce platform spanning channel management, booking engine, PMS, and guest engagement, traditionally strong in distribution/OTA connectivity. Comparable to Avirato's Channel Manager + Booking Engine + PMS stack, particularly for connecting hotels to Booking, Expedia, and Airbnb inventory.
• HotelRunner: Cloud-based PMS, channel manager, and booking engine focused on independent hotels, B&Bs, and vacation rentals. Strong overlap with Avirato's SMB and alternative-accommodation positioning and similarly tiered/priced SaaS model.
• Mews: Cloud-based all-in-one PMS for hotels, apartments, and hostels combining property management, payments, channel manager, booking engine, and guest experience modules. Most direct competitor to Avirato's integrated hospitality platform positioning, particularly targeting independent hotels and groups across Europe.
• Cloudbeds: All-in-one hospitality management suite (PMS + Channel Manager + Booking Engine) for independent hotels, hostels, and vacation rentals. Direct competitor in the SMB and mid-market accommodation segment with comparable freemium and tiered pricing models.
• Little Hotelier: PMS, booking engine, and channel manager aimed squarely at small hotels, B&Bs, and hostels with freemium-style pricing and global distribution. Comparable to Avirato's alternative-accommodations and independent-hotel segments with similar PLG-style GTM.

Regional players

• Uptade (Paraty / NewHotel): Portuguese-origin hospitality PMS and channel manager with strong Iberian and LATAM penetration serving independent hotels and chains. Comparable as a regional Iberian-language competitor to Avirato's Spanish-portuguese market focus.
• CoverManager: Spanish hospitality software specialist focused on restaurant and hotel operations, including reservations, POS, and channel management. Particularly comparable to Avirato's restaurant POS module and Spanish-market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AviratoSoftware
• YouTubeyoutube.com/channel/UCP8jR3-pvXZRMucQ5J_i_hw
• Facebookfacebook.com/AviratoSoftware
• LinkedInlinkedin.com/company/avirato
• Instagraminstagram.com/avirato.es

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avirato