BallFrog

What BallFrog does

BallFrog.com, LLC is a privately held US SaaS company founded in 2012 and headquartered in Nashville, Tennessee, that sells white-label branded mobile applications to US high school athletic departments on a recurring subscription basis. The platform delivers program- and team-level schedules, live scoring and notifications, active and historical team rosters with player profiles, private team messaging, social media feed aggregation, and built-in sponsor integration modules, all configurable through a mobile-app-based admin workflow. An optional companion branded website is offered as an add-on, with bidirectional sync that propagates app edits to the website without a separate login. The technology stack comprises iOS and Android mobile applications paired with template-based upload tools (CSV/XLS/XLSX/PDF) for roster and schedule ingestion; no public API, SDK, or AI/ML capabilities are documented.

Revenue is generated through quote-based subscriptions priced per school or district, with a demo-led enterprise field sales motion targeting mid-market athletic departments. The company relies on direct sales, website demand generation, and industry association partnerships (TIAAA, GCWHSS, IIAAA, KAAA) for customer acquisition. The firm is founder-owned, reports 1-10 employees, has no disclosed institutional funding or M&A activity, and self-attests FERPA and COPPA compliance to address K-12 data privacy requirements. The company's stated mission is to convert fragmented athletic-program communication into a branded community engagement and sponsorship-revenue channel for high schools.

Name

BallFrog

Legal name

BallFrog.com, LLC

Website

https://ballfrog.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

BallFrog provides white-label branded mobile apps and optional synced websites to US high school athletic departments on a subscription basis, consolidating schedules, live scoring, rosters, messaging, social feeds, and sponsor integrations into a single community engagement platform.

Ownership category

akta.pro rank

Product category

High School Athletics Mobile App Software

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAMAC

Athlete Marketing, Endorsement & Sponsorship Representation

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Athlete Representation & Agency Services

Keywords

• High school athletics apps
• Branded mobile apps
• Athletic department software
• School sports platforms
• Sports team engagement

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Branded Mobile App Licensing: BallFrog provides branded mobile apps to high school athletic departments on a subscription basis. Schools pay for custom-branded apps that include scheduling, rosters, live scoring, messaging, and sponsor integration features. The platform also offers optional branded websites that sync with the mobile app.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BallFrog builds branded mobile applications for high school athletic departments, providing schedules, live scoring, rosters, push alerts, in-app messaging, sponsor storefronts, and aggregated social media feeds. An optional synced branded website mirrors the app content for the same school athletic brand.

Product overview

BallFrog is a single-product platform (with one optional add-on) delivering branded mobile apps for high school athletic departments. The core offering is a white-label mobile application that unifies program and team-level schedules, live scoring, notifications, rosters with player profiles, sponsor integrations, social media feeds, team messaging, and fan-following features. As an optional add-on, BallFrog offers a companion branded website that auto-syncs with the app, so updates made in the mobile app propagate directly to the website without a separate workflow.

Differentiator

Problem solved

Functional benefit

Products and services

• BallFrog Branded Mobile App White-labeled, school-branded mobile application (iOS/Android) for a high school athletic program, delivering schedules, live scoring, rosters, push alerts, in-app messaging, sponsor content, and aggregated social media feeds to students, parents, fans, and alumni.
• BallFrog Synced Branded Website Optional companion website for a school's athletic program, branded to match the mobile app and kept in sync with the app's schedules, scores, rosters, and news content.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered minor.

• TIAAA (Tennessee Interscholastic Athletic Administrators Association)minorOthersBallFrog is listed as a proud partner of TIAAA, an organization for interscholastic athletic administrators in Tennessee. This partnership provides visibility among athletic administrators in the region.
• GCWHSS (Global Community of Women in Sports)minorOthersBallFrog is listed as a proud partner of GCWHSS, a global community focused on women in sports. This partnership supports diversity and inclusion initiatives in athletics.
• IIAAA (International Interscholastic Athletic Administrators Association)minorOthersBallFrog is listed as a proud partner of IIAAA, an international organization for athletic administrators. This partnership provides international visibility.
• KAAA (Kentucky Athletic Administrators Association)minorOthersBallFrog is listed as a proud partner of KAAA, an organization for athletic administrators in Kentucky. This partnership supports regional market presence.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• rSchoolToday: rSchoolToday provides athletic department scheduling, communication, and facility management tools for K-12 schools. It overlaps directly with BallFrog's school-athletic-department target customer and scheduling/roster feature set.
• Hudl: Hudl is a sports video and team management platform heavily used by high school and youth athletic programs. It overlaps with BallFrog's roster management, scheduling, and team communication features while adding video analysis at significant scale.
• Scorebird: Scorebird delivers high school sports scoring, broadcasting, and fan-engagement tools, including score notifications and livestreaming. It competes with BallFrog on live scoring, alerts, and community engagement for high school athletic programs.
• GameChanger: GameChanger provides live scoring, team management, and streaming for youth, high school, and amateur sports. It is one of BallFrog's most direct competitors in mobile-based schedule, score, and team communication for high school athletics.
• MaxPreps: MaxPreps (owned by CBS Sports) is a leading high school sports coverage and statistics platform. It directly overlaps with BallFrog's high school athletics focus on schedules, scores, rosters, and fan engagement, though MaxPreps is media-driven rather than a branded-app SaaS.
• VNN (Varsity News Network): VNN provides websites, apps, and content tools specifically for high school athletic programs. It is among the closest direct competitors to BallFrog's branded app + synced website offering.

Broad incumbents

• SportsEngine: SportsEngine (NBC Sports-owned) is a comprehensive sports management platform for leagues, clubs, and tournaments. While broader in scope, it competes with BallFrog on registration, scheduling, and team communication features for youth and high school programs.
• TeamSnap: TeamSnap is a broad team-management platform for youth, recreational, and club sports, with scheduling, rosters, messaging, and payments. It overlaps with BallFrog's core feature set but serves a broader youth/recreational market rather than exclusively high school athletics.
• Active Network: Active Network provides registration, payment, and event-management software widely used in youth and scholastic sports. It competes for the same athletic department and sports-organization wallets as BallFrog but at a larger, enterprise scale.

Emerging players

• BAND: BAND is a team communication and coordination app used by sports teams and groups for messaging, schedules, and photo sharing. While broader than sports, it is frequently adopted by high school teams as a free alternative to BallFrog's paid branded-app solution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BallFrogApps
• Facebookfacebook.com/ballfrogapps
• LinkedInlinkedin.com/company/ballfrog-technology

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BallFrog