Lakewood

What Lakewood does

Lakewood Organic Juices is a privately held, family-owned producer of organic and natural juices founded in 1935 by Fred Fuhrman in Miami, Florida. The company manufactures a catalog of approximately 59 organic SKUs across pure single-fruit juices, juice blends, aloe juices, children's juice boxes (Lakewood Littles), premium juices, concentrates, single-serve formats, and the recently introduced Lakewood Nurture functional juice line. Core production technology is fresh-press not-from-concentrate (NFC) processing with pasteurization for shelf stability, packaged exclusively in glass bottles with vacuum safety seals and pop-up caps; the company runs quarterly heavy-metal testing (arsenic, lead, cadmium, mercury) through an ISO/IEC 17005-accredited laboratory.

The business operates a hybrid go-to-market: direct-to-consumer e-commerce via a Shopify storefront with subscription (10% discount, free shipping) and bundle pricing, plus retail distribution through natural food stores and chains including Whole Foods across the United States and Canada, anchored by distributor partnerships with United Natural Foods (UNFI) and KeHe. Bulk/commercial ordering (5% off at $250+, 10% off at $500+) addresses mid-market buyers. Pricing on 32oz bottles ranges from approximately $32 to $45, with 12.5oz and 6.75oz formats available.

Lakewood holds USDA Organic, Non-GMO Project Verified, KOF-K Kosher (valid through 2026), and Demeter Biodynamic (valid through 2025) certifications, with the brand marketed toward health-conscious consumers, families with children, and functional-wellness buyers. Marketing channels include a content blog, email/VIP Juice Club, organic social on Facebook/Pinterest/Instagram, and an UpPromote-powered affiliate program. The company has 101-250 employees, no disclosed external funding or parent company, and no recorded M&A activity.

Name

Lakewood

Legal name

Lakewood Organic Juices

Website

https://lakewoodorganic.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Lakewood generates revenue through direct-to-consumer sales of their organic juices via their e-commerce website. Products are sold in 2-pack and 6-pack configurations at price points ranging from $32 to $45 per 32oz bottle. The company offers subscription plans providing 10% discounts plus free shipping.
2. Bulk Orders: Lakewood offers volume discounts for bulk orders: 5% off on orders equal to or above $250, and 10% off on orders equal to or above $500.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lakewood produces and supplies organic juices, biodynamic juices, not-from-concentrate juices, and juice blend products packaged in glass bottles. The portfolio spans over 50 SKUs across pure single-fruit and vegetable juices, multi-fruit blends, aloe juice products, functional health-targeted juices, organic children's juice boxes, and pre-curated wellness bundles, sold direct-to-consumer, through retail, and via wholesale distributors.

Product overview

Lakewood is a family-run organic juice company founded in Miami, FL over 85 years ago by Fred Fuhrman, now a leading producer of organic juices. The company offers a diversified portfolio organized into several product lines: the core Organic Juice line (59+ products including pure single-fruit juices and blends), the Premium Juice sub-brand (all-natural without organic certification), the Aloe Juice collection (including Pure Aloe, Whole Leaf Aloe, Aloe Gel, and Aloe Cherry varieties), the new Lakewood Nurture Functional Juice line (targeted health beverages with added vitamins and herbs), Lakewood Littles juice boxes for children, Wellness Bundles (pre-curated health-focused bundles), Juice Blends, Coconut Juice, Concentrates, and Single Serve options. All products are 100% vegan, gluten-free, non-GMO, preservative-free, and packaged exclusively in glass bottles. The company holds USDA National Organic Program, Kosher (KOF-K), Non-GMO Project Verified, and Demeter Biodynamic certifications. Ingredients are sourced primarily from North America, processed and bottled in South Florida, with distribution across the US through retail partners and direct-to-consumer online sales.

Differentiator

Problem solved

Functional benefit

Brands

• Lakewood Nurture: Functional juice line combining real fruit juice with herbs, vitamins, and natural ingredients to support specific health goals such as immune support, energy, women's health, and digestion.
• Lakewood Littles

Products and services

• Lakewood Organic Juice Comprehensive line of USDA-certified organic juices made from fresh-pressed fruits and vegetables, including pure juices (Apple, Beet, Black Cherry, Blood Orange, Blueberry, Carrot, Celery, Concord Grape, Cranberry, Ginger, Lemon, Lime, Mango, Orange, Papaya, Pineapple, Pink Grapefruit, Pomegranate, Prune, Turmeric) and juice blends. All are non-GMO, preservative-free, vegan, gluten-free, and packaged in glass bottles. Targeted at health-conscious consumers and families.
• Lakewood Premium Juice All-natural juices grown and bottled without GMOs or preservatives. Premium line includes Pomegranate, Cranberry, Prune, and Pineapple juices, crafted to meet the highest quality standards with focus on superior taste and purity.
• Lakewood Aloe Juice Certified organic aloe juice collection including Pure Aloe (inner fillet), Pure Whole Leaf Aloe, Pure Aloe Gel, and Aloe Cherry. All extracted from organically grown aloe vera with organic lemon juice added for preservation, bottled in glass.
• Lakewood Nurture Functional Juice New line of organic functional juices combining real fruit juice with herbs, vitamins, and natural ingredients targeting specific health goals. Four varieties: Zesty Defense (immune support), Cherry Pomegranate Bloom (women's health), Berry Thunder (energy and focus), and Golden Glow (digestion and nutrient absorption).
• Lakewood Littles Organic Juice Boxes USDA-certified organic juice boxes for children, available in five flavors: Organic Apple, Organic Apple Grape, Organic Fruit Punch, Organic Tropical Punch, and Organic Cherry Fusion. Non-GMO, vegan, gluten-free with no added sugars, colors, or preservatives, packaged in 6.75 fl oz boxes. Targeted at parents and guardians for school lunches, playdates, and on-the-go refreshment.
• Lakewood Wellness Bundles Pre-curated bundles of juices targeting specific health objectives: General Health Bundle, Antioxidant Bundle, and Heart Health Bundle. Available in 32oz bottles as 6-packs, offering discounted bundle pricing.
• Lakewood Juice Blends Juice blends combining multiple fruits and vegetables for enhanced nutrition and flavor profiles. Examples include Beet Carrot Orange, Pineapple Ginger, Orange Mango, Mango, Papaya, Cranberry, and Spicy Pineapple varieties. Bottled in glass, non-GMO and preservative-free.
• Lakewood Concentrates Juice concentrates for extended shelf life and convenient storage, allowing consumers to dilute as needed.
• Lakewood Single Serve Single-serve juice offerings in smaller bottle sizes for on-the-go consumption, complementing the standard 32oz bottles.

Quantifiable outcome

• 1411 customer reviews with highly positive ratings
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• United Natural FoodscoreChannel Partner/ Reseller/ DistributorUnited Natural Foods (UNFI) serves as a major distributor for Lakewood Organic products. Contact: 800-877-2240. UNFI is one of the largest distributors of natural and organic foods in the United States.
• KeHecoreChannel Partner/ Reseller/ DistributorKeHe is a distributor partner for Lakewood Organic products serving natural food stores and retailers. New client inquiries: [email protected]. KeHe specializes in natural and organic product distribution.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Naked Juice: Naked Juice, a PepsiCo brand, produces smoothies, fruit juices, and protein beverages in plastic bottles with national distribution. Comparable on juice format and category, though positioned more mainstream than Lakewood's premium organic niche.
• Evolution Fresh: Evolution Fresh, owned by Starbucks, produces cold-pressed NFC juices and smoothies distributed through Whole Foods and other premium grocery channels. Comparable on product format (glass-bottled, cold-pressed, HPP) and retail placement, with substantially greater corporate backing.
• Bolthouse Farms: Bolthouse Farms (owned by Campbell Soup Company) produces juices, smoothies, protein drinks, and dressings with national CPG distribution. Comparable on shelf-stable juice category, though operates at significantly larger scale and broader product portfolio.
• Odwalla: Odwalla (owned by The Coca-Cola Company) produces smoothies, juices, and protein drinks distributed through mainstream grocery and foodservice. Comparable on juice category but operates at substantially larger scale and broader distribution than Lakewood.

Emerging players

• Happy Moose Juice: Happy Moose produces functional, cold-pressed juices targeted at specific health outcomes — closely comparable to Lakewood's new Nurture functional line. Emerging DTC brand with similar target use cases (energy, immunity, gut health).

Direct peers

• Pressed Juicery: Pressed Juicery is a premium cold-pressed juice brand with retail stores, DTC e-commerce, and frozen juice line. Directly comparable to Lakewood on NFC cold-pressed production, premium pricing, and health-conscious consumer targeting.
• Suja Life: Suja produces organic, cold-pressed, NFC juices and functional shots sold in glass bottles and via DTC. Direct competitor to Lakewood in the premium organic juice segment with overlapping USDA Organic, Non-GMO, and vegan positioning.
• Uncle Matt's Organic: Uncle Matt's Organic produces USDA-certified organic orange juice, lemonade, and other beverages with non-GMO positioning. Direct competitor to Lakewood in the premium organic juice category with similar certification stack and natural foods distribution.
• POM Wonderful: POM Wonderful produces premium 100% pomegranate juice with strong brand equity, premium pricing, and health-benefit positioning. Directly comparable to Lakewood's premium pomegranate and tart cherry SKUs in the high-end juice category.

Others

• Whole Foods 365 Organic Juice: Whole Foods' 365 private-label organic juice line competes for the same shelf space and consumer wallet share as Lakewood but at meaningfully lower price points. Represents the primary private-label competitive threat to Lakewood's premium positioning at Whole Foods.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LakewoodOrganic
• Instagraminstagram.com/lakewoodorganic/?hl=en
• Pinterestpinterest.com/LakewoodOrganic
• Xx.com/OrganicLakewood

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakewood