Happy Moose Juice

What Happy Moose Juice does

Happy Moose Juice is a San Francisco-based organic cold-pressed juice company that produces and distributes 12oz juices, 2oz wellness shots, and probiotic smoothies. The company uses hydraulic press extraction combined with High Pressure Processing (HPP) — a non-thermal pasteurization method that preserves 91-100% of vitamins and nutrients while eliminating pathogens. All products are Certified Organic by CCOF and packaged in 100% post-consumer recycled bottles, with ingredients sourced from six named organic family farms across California, Peru, and Hawaii, including upcycled 'perfectly ripe' produce that would otherwise go to landfill.

The company operates a dual go-to-market model: direct-to-consumer via its e-commerce storefront at happymoose.com (offering one-time purchases and subscriptions with 10% savings, free shipping over $70, and same-day pickup at its SF facility) currently shipping to 7 western US states, alongside a wholesale channel through a dedicated B2B portal (wholesale.happymoosejuice.com) and retail partnerships spanning natural food stores, boutique grocers, hotels (1 Hotel San Francisco), and specialty retailers nationwide. Pricing ranges from $48-$67.50 per case across juices, shots, and bundled discovery packs.

Happy Moose has accumulated four Good Food Awards (Mango-Mandarin Defense in 2022; Cali Orange, Blood Orange Bliss, and Hella Berry in 2024) and built community differentiation through the Juice for Joy donation program (16,700+ bottles donated during COVID-19) and a co-creation partnership with the Boys & Girls Clubs of San Francisco on the Hella Berry smoothie, which directs 20% of profits back to the youth who helped develop it. The company was co-founded by Ryan (CEO) and Phoebe in approximately 2016, operates with a core team of ~10 people out of San Francisco's Bayview-Hunters Point neighborhood, and appears to be primarily bootstrapped with no institutional funding of meaningful scale disclosed.

Name

Happy Moose Juice

Legal name

Happy Moose Juice

Website

https://happymoose.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Happy Moose Juice is a San Francisco-based organic cold-pressed juice company producing juices, wellness shots, and probiotic smoothies via hydraulic press and HPP technology, sold direct-to-consumer through subscriptions and nationwide through wholesale retail partners to health-conscious consumers.

Ownership category

akta.pro rank

Product category

Cold-Pressed Juice and Functional Beverages

NAICS

Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Refrigerated Juices & Smoothies (CRADACAL), Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)

Keywords

• Cold-pressed juices
• Organic wellness shots
• Probiotic smoothies
• Functional beverages
• Upcycled produce

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct E-commerce Product Sales: One-time and subscription purchases of cold-pressed juices, wellness shots, and probiotic smoothies sold directly to consumers through the company website. Products are shipped cold to customers in western US states with free shipping on orders over $70.
2. Wholesale / Retail Distribution: Products sold to retail partners and natural food stores across the country through a wholesale portal. Retailers purchase at wholesale prices and resell to end consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Happy Moose Juice manufactures and sells Certified Organic cold-pressed juices, wellness shots, and probiotic smoothies made from heirloom, tree-ripened produce sourced from named family farms. Products are processed using hydraulic cold-press extraction and High Pressure Processing (HPP) to preserve 91-100% of nutrients, and are packaged in 100% post-consumer recycled bottles. The company sells directly to consumers via e-commerce and subscriptions, and through wholesale distribution to natural food retailers nationwide.

Product overview

Happy Moose Juice is a cold-pressed juice and wellness company offering a portfolio of three core product lines: 12oz Cold-Pressed Juices (featuring Cali Orange, Blood Orange Bliss, Rainbow Greens, Chard Knock Life, Apple Bottom Greens, Green Immunity, Strawberry Fields, Tropical Roots, Classic Lemonade, and Strawberry Yuzu Lemonade), 2oz Wellness Shots (Feel Mo' Betta, Belly Boost, Glow Up, Hawaiian Healer, and Pep In Ya' Step), and Probiotic Smoothies (Mango-Mandarin Defense and Hella Berry w/ Protein). The company also offers bundled discovery packs and themed packages (Abso-Fruitly, Abso-Rootly, Citrus Berry, Green Citrus Berry, Beauty Box, Immunity Armor) for variety seekers, plus accessories like coolers. All products are certified organic by CCOF and use upcycled produce in 100% post-consumer recycled bottles. Notably, the Hella Berry smoothie was co-created with youth from the San Francisco Boys & Girls Club, with 20% of profits donated back to the club.

Differentiator

Problem solved

Functional benefit

Products and services

• Cold-Pressed Juices 12oz Certified Organic cold-pressed juices made from heirloom, tree-ripened produce pressed within 3 days of harvest. Available in varieties including Cali Orange, Blood Orange Bliss, Rainbow Greens, Chard Knock Life, Apple Bottom Greens, Green Immunity, Strawberry Fields, Tropical Roots, Classic Lemonade, and Strawberry Yuzu Lemonade. Designed for health-conscious individual consumers seeking daily nutrient-dense, organic beverages.
• Wellness Shots 2oz potent blends of super herbs, fruits, and vegetables using naturally imperfect produce. Includes Feel Mo' Betta Shot (ginger, lemon, pineapple, cayenne), Belly Boost Shot (elderberry, pomegranate, probiotics), Glow Up Shot (collagen, grapefruit, apple), Hawaiian Healer Shot (turmeric, honey, black pepper), and Pep In Ya' Step Shot (wheatgrass, maca, jalapeno). Targets immunity, digestion, energy, bones, hair, and skin.
• Mango-Mandarin Defense Probiotic Smoothie Probiotic smoothie featuring mango, banana, mandarin orange, chia seeds, and acerola cherry. Contains over 1 billion probiotic CFU per bottle. 2022 Good Food Awards Winner.
• Hella Berry w/ Protein Probiotic Smoothie Berry probiotic smoothie co-created with youth from the Boys & Girls Clubs of San Francisco, featuring coconut milk, blueberry, and vegan probiotics (Bacillus Coagulans GBI-30 6086). Provides 12g protein and fiber; 20% of profits from each bottle go back to the youth who helped develop it.
• Shot Discovery Pack 12-bottle wellness shot sampler containing 3x Feel Mo' Betta, 3x Hawaiian Healer, 2x Glow Up, 2x Belly Boost, and 2x Pep In Ya' Step. Targets immunity, digestion, energy, bones, hair, and skin.
• Juice Discovery Pack 9-bottle juice variety bundle featuring Blood Orange Bliss, Strawberry Fields, Strawberry Yuzu Lemonade, Tropical Roots, Chard Knock Life, Rainbow Greens, and Lemon-aid Detox.
• Abso-Fruitly Bundle Fruit-forward bundle containing 2x Cali Orange, 2x Hella Berry, 2x Strawberry Fields, 2x Blood Orange Bliss, and 1x Apple Bottom Greens. Provides Vitamin C, Vitamin K, Manganese, and Probiotics.
• Abso-Rootly Bundle Fruit-and-root-forward bundle containing 2x Tropical Roots and 1x Cali Orange.
• Citrus Berry Bundle Bundle featuring Blood Orange Bliss, Hella Berry, and Cali Orange (5 bottles each).
• Green Citrus Berry Bundle Bundle featuring Hella Berry, Blood Orange Bliss, Cali Orange, and Rainbow Greens.
• Beauty Box Bundle Beauty-boosting bundle with 4x Glow Up, 4x Hawaiian Healer, and 4x Belly Boost shots designed for internal and external wellness.
• Immunity Armor Bundle Immunity-boosting bundle featuring Feel Mo' Betta, Hawaiian Healer, and Belly Boost shots (4 bottles each).
• Insulated Cooler Accessory Insulated cooler accessory to keep beverages cold, available in blue color.

Quantifiable outcome

• 16,700+ bottles donated to SF community and Bay Area healthcare workers during COVID-19
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Boys & Girls Clubs of San Francisco (Willie Mays Boys & Girls Clubhouse)coreStrategic or Co-development Partner · 1 January 2020Happy Moose partnered with teens at the Willie Mays Boys & Girls Clubhouse to co-create a new product — the 'Hella Berry' probiotic smoothie. The youth developed the recipe concept, and 20% of all profits from every bottle sold go back to the youth who helped create it. This is a multi-year community partnership embedded in the product itself.
• Nonprofit Distribution Partners (Juice for Joy)minorOthers · 1 January 2020During the COVID-19 pandemic, Happy Moose partnered with local nonprofits to distribute 8,000+ bottles of juice to unhoused individuals in San Francisco and 8,700+ bottles to frontline healthcare workers throughout the Bay Area through the Juice for Joy program. The program was initiated by two high school students who approached the company with the idea.
• La Campiña (Organic Ginger Collective)coreOthersLa Campiña is a socially and environmentally conscious collective of organic ginger growers located in the Satipo and Chanchamayo regions of Peru. They provide Happy Moose with organic ginger that has 3X the essential oil concentration compared to other global varieties, delivering 3X the anti-inflammatory properties. The collective uplifts local ginger farmers by providing consistent distribution channels.
• Colwell Thundering Herd RanchcoreOthersFamily-owned ranch at the foothills of the Sierra Nevada mountain range near Lake Tahoe. Three generations of the Colwell family have been hand-picking and packing tree-ripened citrus since 1984. Provides Happy Moose with mandarins for the Cali Orange juice.
• Jacobs Farm del CabocoreOthersOne of the first certified organic farms, founded in 1980 on 8 acres in Pescadero, California by husband and wife Larry Jacobs and Sandra Belin. Now farms along the California coast and Baja California Peninsula, providing organic farming training and a sustainable quality of life to over 1,250 farming families. Provides Happy Moose with organic basil, mint, and cilantro.
• Coke FarmcoreOthersDale Coke started farming in 1980 with just ¼ acre of organic strawberries in Salinas Valley. Holds CCOF registration #1. Has expanded to include over 70 other organic family farms ranging from 5 to 100 acres. Provides Happy Moose with organic rainbow chard and organic lacinato kale.
• Kauai Organic FarmscoreOthersFamily-operated organic turmeric farm on the North Shore of Kauai (Hawaii's 'Garden Island'). Enjoys mineral-rich volcanic soil, year-round sunshine, and pristine rainwater that produces some of the most vibrant and nutrient-dense turmeric on Earth. Provides Happy Moose with Hawaiian turmeric.
• Sespe Creek OrganiccoreOthersFounded in 1982 by John Wise, one of the early pioneers in California's organic growers community. Located in Ventura County, CA with a mild coastal climate and alluvial soil. Uses no-till farming method to sequester carbon and keep soils healthy. Provides Happy Moose with organic Valencia oranges and organic lemons. Featured in 10+ Happy Moose products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Daily Harvest: Daily Harvest is a subscription DTC brand for smoothies, soups, and plant-based functional beverages. Comparable on subscription-first GTM, smoothies-with-functional-ingredients positioning (probiotics, protein), and health-conscious consumer segment — adjacent rather than direct given focus on frozen smoothies vs. bottled juices.
• Evolution Fresh: Evolution Fresh (PepsiCo subsidiary) produces cold-pressed juices and smoothies for grocery and foodservice, including Starbucks. Comparable on cold-pressed manufacturing technology and retail distribution, with materially larger scale and shelf-share advantages.

Direct peers

• Pressed Juicery: Pressed Juicery is a vertically integrated cold-pressed juice and freeze brand with retail storefronts, grocery presence, and subscription. Directly comparable product line (juices + cleanses + functional beverages) and target consumer (health-conscious, premium).
• Project Juice: Project Juice is a Bay Area-based organic cold-pressed juice, cleanse, and functional shot brand selling DTC and to retailers. Closely comparable on geography (Northern California), organic/heirloom sourcing narrative, HPP-style processing, and product mix (juices + shots).
• Blueprint Cleanse: Blueprint is a pioneer in the cold-pressed cleanse and juice category, selling DTC cleanse programs and juices. Comparable on cold-press methodology, cleanse/functional positioning, and DTC subscription/one-time purchase model.
• Raw Generation: Raw Generation sells cold-pressed juice cleanses, juices, and plant-based functional beverages primarily DTC with subscription. Comparable on cold-pressed methodology, cleanse/subscription model, and direct-to-consumer cold-chain shipping infrastructure.
• Suja Juice: Suja is the leading organic cold-pressed juice brand in the U.S., offering juices, kombucha, and wellness shots via DTC and mass retail. Closest direct comparable to Happy Moose on organic positioning, cold-pressing, HPP/pressure-pasteurization method, and channel mix (DTC + grocery).

Emerging players

• Juisi: Juisi is a smaller functional juice and shot brand focused on organic ingredients and wellness use cases. Comparable product mix (juices + targeted wellness shots) and consumer positioning, though smaller scale and narrower distribution than Happy Moose.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/happymoosejuice
• Facebookfacebook.com/happymoosejuice
• Instagraminstagram.com/happymoosejuice
• LinkedInlinkedin.com/company/happy-moose-juice

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happy Moose Juice