Swenson RV and Marine

What Swenson RV and Marine does

Swenson RV and Marine is a family-owned, multi-location recreational vehicle and marine dealership headquartered in Minot, North Dakota, with a second location in Bismarck. Founded in 1992 by Darold Swenson as an extension of the Swenson family's machinery dealership operations (active since 1973), the company sells new and pre-owned boats and pontoons, RVs and campers, fish houses, ATVs/UTVs, and Mercury outboard motors. The dealership carries diversified OEM brands including Tracker Marine, Nitro, Ranger, Sun Tracker, Forest River, Rockwood, Crossroads, Keystone, Yetti Outdoors, Ice Castle, Can-Am, Kawasaki, Polaris, and Argo, with North Dakota's exclusive Yetti Outdoors fish house designation and a Tracker Marine MidWest leadership position underscoring its premium partner relationships.

The business operates a traditional direct-to-consumer GTM model with two physical showrooms, an online inventory browsing experience powered by the Boats Group platform, and financing arranged through the Accelerate dealer platform. Pricing is unit-based across product categories, ranging from approximately $1,995 for entry-level boats to over $119,000 for premium fishing boats, with RVs, fish houses, ATVs/UTVs, and motors spanning the mid-market. A differentiated trade-in policy accepts motor homes, agricultural equipment, industrial equipment, and heavy trucks, removing a friction point common at narrow-line RV dealers. The company also operates Valley View RV Park, a 175-site full hook-up campground at the Minot location, extending the customer relationship beyond the point of sale into recurring recreational use.

Revenue mechanics are diversified across new vehicle sales, pre-owned vehicle sales, trade-in arbitrage, financing and insurance attach, and RV park site fees. The stated customer base spans boat and marine enthusiasts, RV and camper buyers, ice fishing and year-round recreational users, and off-road buyers across North Dakota and neighboring states. There is no AI/ML infrastructure, no proprietary technology platform, and no online direct-purchase capability; the strategy is execution-oriented around location coverage, OEM brand portfolio breadth, and customer convenience rather than technology disruption.

Name

Swenson RV and Marine

Legal name

Swenson RV and Marine

Website

https://swensonrv.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Swenson RV and Marine is a family-owned, multi-location dealership in Minot and Bismarck, North Dakota, selling new and pre-owned boats, RVs, campers, fish houses, ATVs/UTVs, and motors to recreational consumers across the Midwest.

Ownership category

akta.pro rank

Headquarters

HQ city

Minot

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new and pre-owned recreational vehicles including boats, pontoons, RVs, campers, fish houses, ATVs, UTVs, and motors. Both new and used inventory available across all product categories.
2. Trade-in Services: Accepts trade-ins including motor homes, agricultural equipment, industrial equipment, and heavy trucks, enabling vehicle exchange transactions.
3. Financing Services: Provides financing options through their website, linking to Accelerate dealer financing platform for vehicle loans.
4. RV Park Operations: Valley View RV Park operated by Swenson RV & Marine offering daily and monthly rates for RV camping with full hook-ups and amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Swenson RV and Marine is a family-owned multi-location dealership selling new and pre-owned recreational vehicles, including boats and pontoons, RVs and campers, fish houses, ATVs/UTVs, and Mercury outboard motors. It operates from showrooms in Minot and Bismarck, North Dakota, with an on-site RV park (Valley View RV Park) and customer financing facilitated through a third-party lender. The company follows Tracker Marine's No Haggle No Hassle pricing approach and accepts trade-ins including motor homes, agricultural/industrial equipment, and heavy trucks.

Product overview

Swenson RV and Marine is a family-owned multi-location dealership serving North Dakota since 1992. The company operates as a diversified recreational vehicle dealership offering boats and pontoons (from Tracker Marine, Nitro, Ranger, Sun Tracker, Regency, and others), RVs and campers (from Forest River, Rockwood, Crossroads, Keystone, and others), fish houses (including Yetti Outdoors premium aluminum fish houses and Ice Castle, Glacier brands), ATV/UTV vehicles (Tracker Off Road, Can-Am, Kawasaki, Polaris, Argo), and motors (Mercury outboards and kickers). The dealership also operates an on-site RV park called Valley View RV Park with full-service sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Boats and Pontoons New and pre-owned boats and pontoon boats including fishing boats, tritoons, and recreational vessels from brands such as Tracker Marine, Nitro, Ranger, Sun Tracker, Regency, Tahoe, and others. Sold to individual consumers seeking recreational and fishing watercraft.
• RVs and Campers New and pre-owned recreational vehicles including travel trailers, fifth wheels, toy haulers, and motorhomes from Forest River, Rockwood, Crossroads, Keystone, Jayco, Grand Design, Coachmen, Heartland, and other manufacturers. Sold to individual consumers for RV camping and travel.
• Fish Houses Ice fishing houses and fish houses, including new Yetti Outdoors premium all-aluminum fish houses and pre-owned Ice Castle and Glacier models. Targeted at die-hard anglers, hunters, and year-round campers.
• ATV/UTV New and pre-owned all-terrain vehicles and utility task vehicles including Tracker Off Road, Can-Am, Kawasaki, Polaris, and Argo models. Sold to consumers for off-road recreation and utility work.
• Motors Mercury outboard motors and kickers including 9.9 and 15 HP models in carbureted and EFI configurations. Sold to boat owners needing propulsion equipment.
• Valley View RV Park On-site RV park with 175 full hook-up sites, dog park, playground, store, laundry facilities, and dump station. Located in Minot, North Dakota with views of the Souris River Valley. Open to RV travelers and campers seeking daily and monthly stays.
• Vehicle Financing Assistance Third-party financing assistance for vehicle purchases through the Accelerate dealer platform, enabling customers to apply for vehicle loans via the dealership website.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and major.

• Tracker MarinecoreChannel Partner/ Reseller/ DistributorEmbraced Tracker Marine's No Haggle No Hassle sales philosophy and became one of Tracker Marine's leaders in the Midwest. Sells Tracker and Sun Tracker brand boats, pontoons, and off-road vehicles including Tracker Off Road UTVs and ATVs.
• Yetti OutdoorscoreChannel Partner/ Reseller/ DistributorNow North Dakota's Yetti Outdoors dealer. Yetti Outdoors specializes in premium all-aluminum fish houses for die-hard anglers, hunters, and year-round campers.
• Forest River / RockwoodmajorChannel Partner/ Reseller/ DistributorCarries multiple RV lines including Forest River and Rockwood products. Offers quality Rockwood soft/hard side tent campers, GeoPro, MiniLite, and Ultralite models.
• KeystonemajorChannel Partner/ Reseller/ DistributorCarries Keystone RV lines including Fuzion Toy Haulers. Multiple product offerings from Keystone brand.
• CrossroadsmajorChannel Partner/ Reseller/ DistributorCarries Crossroads RV products including Zinger line of travel trailers.
• Ice CastlemajorChannel Partner/ Reseller/ DistributorSells Ice Castle fish houses and toy haulers including American Freedom, Mille Lacs, and 8x17V RV Edition models.
• Mercury MarinemajorTechnology or IntegrationSells Mercury outboard motors and kickers. Products include Mercury 9.9 Carb Kicker, 9.9 EFI Mercury Kicker, and 15 EFI Mercury Kicker.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Bass Pro Shops: Outdoor retailer offering boats, ATVs, marine equipment, and outdoor gear. Overlaps with Swenson's customer base on the marine/ATV side and competes for share-of-wallet among recreational buyers.
• General RV Center: One of the largest family-owned RV dealer groups in the U.S. with multiple superstores. Comparable multi-line dealership model with broad OEM authorizations.
• MarineMax: Largest U.S. recreational boat and marine retailer with 130+ locations. Directly comparable on the marine side of Swenson's business with similar product mix (boats, motors, marine services).
• National Indoor RV Centers: Large multi-location RV dealer group with premium indoor showrooms. Comparable new/used RV sales plus service model targeting high-end RV consumers.
• Camping World: Largest U.S. RV retailer with hundreds of dealership locations nationwide. Competes for the same recreational-vehicle consumer spend as Swenson RV and Marine, though at vastly greater scale.
• Lazydays RV: Public RV dealer chain with multiple full-service locations across the Sun Belt. Multi-line dealership model (new, used, service, F&I) closely mirrors Swenson's RV business.

Others

• Boat Trader: Leading online boat marketplace and the same Boats Group platform that powers Swenson's own website. Indirect competitor for marine consumer attention and lead generation.
• RV Trader: Leading online RV marketplace. Not a direct competitor, but diverts consumer attention and price discovery away from traditional dealerships like Swenson.

Direct peers

• Holiday World RV: Multi-location RV dealer chain operating across Texas and the Southeast. Similar multi-line dealership model (RVs, motorhomes, parts, service) targeting the recreational vehicle buyer.
• La Mesa RV: Multi-line RV/marine dealer with multiple West Coast and Southern locations. Closely mirrors Swenson's product breadth across RVs, boats, and motorized recreation with a similar family-operator feel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SwensonRVMarine
• Instagraminstagram.com/swensonrv.marine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swenson RV and Marine