Crossroads
Crossroads is an India-based 24/7 roadside assistance platform for cars and two-wheelers, founded in 1999 and operating across 4,000+ cities through 7,500+ service partners to deliver tyre, battery, fuel, towing, and lockout support, plus doorstep servicing, motor insurance, and EV breakdown assistance to consumer and B2B fleet customers.
- Company typePrivate
- Founded1999
- HeadquartersDelhi, India
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Crossroads does
Crossroads, legally Roadside Awareness Private Limited and operating as Crossroads Helpline, is an India-based roadside assistance (RSA) and vehicle services platform founded in 1999 in Delhi by Mr. Harish (Harish Lakhera). The company provides 24/7 emergency roadside support across more than 4,000 Indian cities through a network of 7,500+ service partners and 5 branded garage networks, aggregating core services such as tyre puncture repair, battery jumpstart, fuel delivery, key lockout, towing, and instant car repair. Crossroads has served 14.6 lakh+ customers historically and now claims 3,50,000+ active subscribers and 16,50,000+ cumulative services delivered, with an average Google rating above 4.5 and a 95% on-time service rate across approximately 180+ repairs per day.
The technical platform is a consumer-facing mobile app (iOS and Android) plus a web app built on a backend ERP that connects and integrates the garage network on a single marketplace, enabling cashless service requests, real-time tracking of assistance dispatch, and partner-side service management. The product surface extends well beyond the core RSA: Service on Wheels (SOW) provides doorstep periodic car servicing to 300+ customers per month, while adjacent modules include motor insurance, instant car resale facilitation, dedicated two-wheeler RSA, commercial vehicle services, electric vehicle (EV) charging and towing assistance, an emergency vehicle safety tag product (Sampark Me), a City Route Map navigation guide, and a corporate partnership channel for fleet and B2B clients. Service coverage excludes Leh Ladakh, Andaman & Nicobar Islands, extreme hilly areas, and remote or peace-disturbed zones.
Crossroads earns revenue primarily through recurring subscription memberships structured in tiers (Gold Sampark Pan India, Platinum Family Plan, Titanium Pan India, and a Lifetime Pan India plan), supplemented by transactional income from Service on Wheels visits, motor insurance commissions or placements, used-car resale referral fees, corporate/B2B fleet contracts, and EV-specific services. The company raised INR 7 Cr (≈$1-1.5M) in 2015 from Sixth Sense Ventures as its sole disclosed institutional funding and acquired MeriCar in March 2016 to scale its garage network. Operations are run from an Okhla Industrial Estate headquarters in New Delhi with 251-500 employees.
Crossroads firmographics
Firmographics- Name
- Crossroads
- Legal name
- Roadside Awareness Private Limited
- Website
- https://crossroadshelpline.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Crossroads is an India-based 24/7 roadside assistance platform for cars and two-wheelers, founded in 1999 and operating across 4,000+ cities through 7,500+ service partners to deliver tyre, battery, fuel, towing, and lockout support, plus doorstep servicing, motor insurance, and EV breakdown assistance to consumer and B2B fleet customers.
- Ownership category
- akta.pro rank
Crossroads industry classification
Industry- Product category
- Roadside Assistance Services
- NAICS
- Motor Vehicle Towing (488410), Support Activities for Road Transportation (4884), Automotive Mechanical and Electrical Repair and Maintenance (81111)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)
- akta.pro primary industry
- Mobile Auto Repair & Roadside Assistance (TLAKAAAL)
- akta.pro secondary industries
- Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
Keywords
Where Crossroads is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Crossroads business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- RSA Membership Subscriptions: Annual/multi-year subscription plans (Titanium Pan India, Lifetime Pan India, Platinum Family Plan, Gold Sampark) providing 24/7 roadside assistance coverage including tyre puncture, battery jumpstart, fuel delivery, key lockout, car repair, and towing
- Service on Wheels (SOW): Periodic car servicing at customer doorstep - choose time and place, helping over 300 customers every month
- Motor Insurance: Motor insurance plans covering damages, theft, and third-party liabilities offered as part of service ecosystem
- Instant Car Sell: Platform connecting customers with buyers for selling used vehicles at highest value
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Titanium Pan India - Premium coverage across all of India |
| Subscription | Multi-year contract | Lifetime Pan India - Lifetime membership with pan-India coverage |
| Subscription | Annual | Platinum Family Plan - Family coverage plan |
| Subscription | Annual | Gold Sampark Pan India |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Crossroads product offering
Product offeringCore offering
Crossroads provides 24/7 nationwide roadside assistance for cars and two-wheelers across India, covering tyre puncture repair, fuel delivery, towing, key lockout, battery jumpstart, and on-the-spot car repair. Subscribers receive service through tiered membership plans (Titanium, Platinum, Gold, Lifetime), with a 30-minute response guarantee and a 1-km reach in Golden Quadrilateral cities. The company extends beyond break-down support into motor insurance distribution, used car sales (Instant Car Sell), EV charging and towing, and corporate fleet RSA partnerships.
Product overview
Crossroads operates a unified roadside assistance platform providing 24/7 emergency support for vehicles across India. The core offering is Roadside Assistance (RSA), which includes tyre puncture, fuel delivery, towing, key lockout, battery jumpstart, and instant car repair services. This core RSA product is supplemented by several integrated modules: Service on Wheels (SOW) for doorstep periodic servicing, Motor Insurance for vehicle coverage, Instant Car Sell for vehicle resale, RSA for Two Wheeler, Electric Vehicle (EV) Charging & Towing Assistance, Commercial Car Services, Corporate Partnership programs for B2B clients, Sampark Me emergency safety tags, and a City Route Map Guide for navigation. The platform leverages an app/WebApp marketplace connecting over 12,000 third-party service partners to deliver services across 4000+ cities in India.
Differentiator
Problem solved
Functional benefit
Products and services
- Roadside Assistance (RSA) 24/7 nationwide roadside assistance for car owners covering tyre puncture repair, fuel delivery, towing, key lockout, battery jumpstart and on-the-spot car repair, delivered through a 12,000+ garage partner network with a 30-minute response guarantee.
- Service on Wheels (SOW) Subscription-based on-demand car servicing offered as part of the Crossroads membership suite, providing scheduled and on-call auto services to subscribers.
- Instant Car Sell Service enabling car owners to instantly sell their used vehicles via the Crossroads ecosystem, with the transaction facilitated through the integrated marketplace platform.
- Motor Insurance Motor insurance plans covering damages, theft and third-party liabilities distributed through Crossroads' partnerships with insurance providers as part of the automotive service ecosystem.
- RSA for Two Wheeler Roadside assistance package designed specifically for two-wheeler owners, providing 24/7 emergency support comparable to the car RSA plan within the Crossroads network.
- Electric Vehicle Charging & Towing Assistance Specialised 24/7 roadside cover for electric vehicle owners, including on-the-spot EV charging support and towing when range or breakdown issues occur.
- Corporate Partnership B2B partnership offering through which companies, fleet operators, OEMs and ride-sharing platforms purchase bulk RSA coverage and employee mobility benefits delivered across the Crossroads network.
- Commercial Car Services Dedicated roadside and repair services targeted at commercial vehicles and business-use fleets operating in India.
- Sampark Me Emergency Vehicle Safety Tag Emergency vehicle safety tag product that lets stranded motorists or responders identify the vehicle and contact Crossroads quickly during breakdowns or incidents.
- City Route Map Guide Standalone city route and navigation maps compiled for motorists across India, providing route guidance alongside the RSA ecosystem.
Quantifiable outcome
- 95% on-time service delivery rate across 16,50,000+ services delivered
- +4 more outcomes
Companies that use Crossroads
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Crossroads technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Crossroads partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, major and minor.
- MeriCarcoreAcquired MeriCar in March 2016 to scale up garage network pan-India. Expanded to over 12,000 third-party service partners and 5 Crossroads branded garage networks.
- Automobile OEMscoreEstablished key business partnerships with automobile OEMs for providing aftermarket RSA services to vehicle owners.
- Component ManufacturersmajorStrategic partnerships with automobile component manufacturers for service network and parts supply.
- New Age Tech CompaniesmajorBusiness tie-ups with new generation technology companies for platform development and service innovation.
- State GovernmentsmajorStrategic partnerships with state governments for road safety and emergency assistance programs.
- Insurance CompaniesmajorPartnerships with insurance companies for bundled RSA offerings and motor insurance products.
- Deal Street AsiaminorFeatured in Deal Street Asia for coverage of Crossroads' business growth and acquisitions.
- Mint (Hindustan Times)minorFeatured in Mint newspaper for acquisition of MeriCAR and scaling of garage network.
- Inc42minorFeatured in Inc42 startup news platform for funding and expansion announcements.
- Economic TimesminorFeatured in Economic Times for business developments and industry coverage.
- ET AutominorFeatured in ET Auto for automotive aftermarket news and service developments.
- India TodayminorFeatured in India Today group for news coverage of Crossroads business activities.
- Cars24minorClient logo shown on website - car selling platform partnership for instant car sell services.
- Sampark MeminorClient logo shown - emergency vehicle safety tag product partnership.
- rentripminorClient logo shown - car rental company partnership.
- Park PlusminorClient logo shown - parking solutions company partnership.
- RockworthminorClient logo shown - commercial vehicle services partnership.
- WTI CabsminorClient logo shown - cab fleet operator partnership.
- CarzoneminorClient logo shown - automotive services company partnership.
- AlyveminorClient logo shown - mobility services partnership.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Crossroads competitors and assessment
Company assessmentBroad incumbents
- Allianz Partners (Allianz Global Assistance): Global roadside assistance and travel insurance giant that operates in India through partnerships. Comparable because it offers subscription-based RSA services bundled with insurance and travel products, directly competing for the same end-customer wallet share.
- AXA Assistance: International roadside and travel assistance provider offering RSA programs often through insurance partnerships. Comparable because it pursues a similar subscription/B2B partnership model that Crossroads uses in its corporate and insurance channels.
- Maruti Suzuki (Maruti Roadside Assistance): India's largest passenger car OEM bundles free roadside assistance with new vehicle sales. Comparable because its OEM-bundled RSA competes directly with Crossroads' subscription model for the same customer wallet.
Direct peers
- Mahindra First Choice Services: Mahindra Group's multi-brand car service and roadside assistance network in India. Highly comparable as it provides B2B/B2C roadside and car servicing through a large service partner footprint across India.
Emerging players
- GoMechanic: India-based multi-brand car servicing and repair platform with app-based booking. Comparable because it operates an integrated marketplace connecting customers to service partners, competing with Crossroads' Service on Wheels and repair offerings.
- Pitstop: India-focused managed car service network offering doorstep maintenance and repair. Comparable because it targets the same vehicle-owner persona with subscription-style, app-based car servicing across Indian cities.
- Autovert: India-based subscription platform offering scheduled doorstep car maintenance and repair. Comparable because it competes for the same subscription-paying vehicle owner segment with bundled periodic service offerings.
- Fixigo: India-focused on-demand vehicle repair and roadside service platform. Comparable because it provides mobile mechanic and roadside support services through a partner network, competing in tier-1 cities with Crossroads.
Others
- ICICI Lombard General Insurance: Major Indian general insurer that bundles roadside assistance into motor insurance policies. Comparable because it offers RSA as a free or low-cost policy add-on, putting pressure on standalone subscription RSA pricing.
- Cars24: India's largest used-car platform, listed as a Crossroads channel partner for Instant Car Sell. Comparable because it overlaps in the car lifecycle services space where Crossroads offers adjacent resale facilitation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Crossroads social profiles
Digital presenceCrossroads compliance and trust
Trust signalCompliance2 records
Crossroads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crossroads leadership team
Management profileNumber of profiles
Profiles1 record
Crossroads subsidiaries and ownership
Company hierarchySubsidiaries2 records
Crossroads funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crossroads M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crossroads
What does Crossroads do?
Crossroads provides 24/7 nationwide roadside assistance for cars and two-wheelers across India, covering tyre puncture repair, fuel delivery, towing, key lockout, battery jumpstart, and on-the-spot car repair. Subscribers receive service through tiered membership plans (Titanium, Platinum, Gold, Lifetime), with a 30-minute response guarantee and a 1-km reach in Golden Quadrilateral cities. The company extends beyond break-down support into motor insurance distribution, used car sales (Instant Car Sell), EV charging and towing, and corporate fleet RSA partnerships.
Is Crossroads a public or private company?
Crossroads is a private company. It is classified as venture growth investor backed and is currently operating.
When was Crossroads founded?
Crossroads was founded in 1999. It employs 251 to 500 people.
Where is Crossroads based?
Crossroads is headquartered in Delhi, India, in the Asia region.
How does Crossroads make money?
Four revenue lines are on record. RSA Membership Subscriptions are the primary driver. The others are service on Wheels (SOW), motor Insurance and instant Car Sell.
Who are Crossroads's main competitors?
Broad incumbents on record are Allianz Partners (Allianz Global Assistance), AXA Assistance and Maruti Suzuki (Maruti Roadside Assistance). Mahindra First Choice Services is listed as a direct peer. Emerging players are GoMechanic, Pitstop, Autovert and Fixigo. Others are ICICI Lombard General Insurance and Cars24.
Does Crossroads have an API?
No public API is recorded for Crossroads.
What industry is Crossroads in?
Crossroads's product category is Roadside Assistance Services. Its primary akta.pro industry code is TLAKAAAL, Mobile Auto Repair & Roadside Assistance, with a secondary code of TLAKADAC, Mobile Tire Service & Emergency Roadside (On-Site). Its NAICS code is 488410 and its SIC code is 7500.