Home Group

What Home Group does

Home Group is a privately held, family-owned Australian residential home builder operating across Western Australia (Perth, Bunbury and South West, Albany and Great Southern) and Victoria (Melbourne). The company delivers new-build residential dwellings including project homes (single-storey, two-storey, and narrow lot designs), house and land packages, and display homes, serving primary customer segments of first home buyers, property investors, and second/third home buyers across the $220K to $700K+ price spectrum.

The company's product portfolio extends beyond construction to an integrated one-stop-shop offering: in-house finance services (including Keystart low-deposit loans and First Home Owner Grant assistance), a customer-facing My Build Assistant portal for build tracking, a Virtual Display Centre for remote tours, a Home Group Rewards Club loyalty program, and post-sale maintenance services including a 4-month follow-up. Supporting infrastructure includes a contractor safety management portal for trade contractor inductions and incident reporting. The firm operates four regional sales offices and multiple physical display home locations, supported by a brand ambassador marketing program featuring celebrity builder Rob Palmer and chef Manu Feildel.

Revenue is generated predominantly through one-time sales of newly constructed residential properties, supplemented by finance referral arrangements. Marketing and customer acquisition rely on direct sales via in-house consultants, display home traffic, word-of-mouth referrals, social media ambassadors, and high-profile community visibility through the multi-year Telethon Home charity partnership. The company is led by Managing Director Anthony Silvestro under continued Silvestro family ownership, with no disclosed external investors or parent company.

Name

Home Group

Legal name

Home Group

Website

https://homegroup.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Home Group is a family-owned Australian residential home builder operating in Western Australia (Perth, Albany, Bunbury) and Victoria (Melbourne), delivering project homes, house-and-land packages, and display homes with integrated finance services for first home buyers, investors, and upgrader customers.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (2361)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Residential home building
• House and land packages
• Project home construction
• Construction finance services
• Display home sales

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. New Home Construction: One-time sale of newly constructed residential homes, including project homes, custom built homes, display homes, and house and land packages. Revenue is generated through the sale of completed or under-construction residential properties to buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Home Group is an Australian residential home builder that constructs and sells project homes, custom-built homes, and house-and-land packages across Western Australia (Perth, Bunbury & South West, Albany & Great Southern) and Victoria (Melbourne). The offerings span single-storey, two-storey, and narrow-lot home designs, complemented by in-house finance services, display homes for prospective buyers to tour, and a 30-year structural warranty with structured post-handover maintenance support.

Product overview

Home Group is a multi-award winning Australian residential home builder operating primarily in Western Australia (Perth, Bunbury & South West, Albany & Great Southern) and Victoria (Melbourne). The company operates as a single unified platform offering home building services rather than a modular software architecture. Its core product portfolio consists of Home Designs (single-storey, two-storey, and narrow lot variants), House & Land Packages, and Display Homes for prospective buyers to tour. Supporting the core building services are several add-on modules including Home Group Finance Services (in-house finance team providing construction loans, Keystart home loans, and FHOG assistance), the Online Portal/My Build Assistant (customer build tracking), Maintenance Service Request systems (including a 4 Month Maintenance Service), a Contractor Safety Portal for trade contractors, and a Rewards Club loyalty program. The company also produces annual Telethon Homes as charitable initiatives. Finance solutions are delivered through partnerships with National Home Finance and Keystart, with the First Home Owner Grant of $10,000 available to eligible buyers in WA.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Designs Pre-designed house floor plans offered across multiple series including Single Storey, Two-Storey, and Narrow Lot Home Designs, available in Perth, Melbourne, Bunbury & South West, and Albany & Great Southern regions of Australia.
• House & Land Packages Combined land and home construction packages that allow buyers to purchase a block of land along with a Home Group built dwelling, creating a streamlined path to home ownership.
• Display Homes Physical and virtual display homes available for viewing in Northern Suburbs, Southern Suburbs, and Virtual Display Centre locations, allowing prospective buyers to tour completed homes before purchasing.
• Telethon Home Specially constructed charity homes built annually for the Telethon trust, with full proceeds donated to support children's charities in Western Australia. Home Group has been the sole builder of Telethon Homes in 2022, 2023, and 2025.
• Home Group Finance Services In-house finance team offering construction-based lending solutions including $2,000 deposit options, Keystart home loans, and assistance with First Home Owner Grants (FHOG) of $10,000 for eligible WA buyers across all Home Group regions.

Quantifiable outcome

• 269 industry awards in 39 years
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TelethoncoreStrategic or Co-development Partner · 1 January 2025Home Group is the sole builder of the Telethon Home, with all proceeds from the home sale donated to Telethon, one of Australia's largest charitable trusts. The company has built Telethon Homes in 2022, 2023, and 2025. Telethon has raised over $457 million since 1968 for children's charities. This partnership demonstrates community commitment and provides high-profile visibility.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Content Living: Content Living is a Perth-based custom home builder that competes with Home Group in the custom and project home segments. Both companies target similar demographics in the Perth metro area and emphasize design quality and inclusions, making them direct competitors for the same customer base.
• ABN Group: ABN Group is a major WA-based residential builder whose portfolio includes Dale Alcock Homes, Homebuyers Centre, and other brands. It competes directly with Home Group across Perth and regional WA markets, particularly in the first home buyer and project home segments where both companies target similar customers with comparable product offerings.
• Dale Alcock Homes: Dale Alcock Homes is a WA-focused home builder (part of ABN Group) with strong brand recognition in Perth and regional WA. It competes directly with Home Group across first home buyers, project homes, and house & land packages, with similar product positioning and customer service emphasis.
• BGC Australia: BGC Australia is one of the largest residential home builders in Western Australia with a vertically integrated model spanning construction materials, residential building, and commercial construction. As a major WA-based competitor with significant scale advantages, it directly competes with Home Group for first home buyers and project home customers across Perth and regional WA.
• Summit Homes: Summit Homes is a well-established WA home builder with multi-region presence similar to Home Group. Both companies target first home buyers and offer project homes, custom builds, and house & land packages across Perth and regional WA, making them direct competitors in overlapping geographies and customer segments.

Broad incumbents

• Porter Davis Homes: Porter Davis Homes is a national Australian home builder operating across Victoria, Queensland, NSW, and South Australia. As a broad incumbent targeting similar first home buyer and upgrade segments with comparable product offerings, it is comparable to Home Group in customer targeting and product structure.
• Metricon Homes: Metricon is Australia's largest volume home builder operating nationally across Victoria, Queensland, NSW, and South Australia. As a broad incumbent, it represents a larger competitor with greater scale, marketing reach, and product standardization, potentially competing with Home Group as it expands into Victoria.
• Burbank Homes: Burbank Homes is a national residential builder with strong presence in Victoria, NSW, and Queensland. As a broad incumbent with established Melbourne operations, it is comparable to Home Group in offering project homes and house & land packages, representing both a competitor in Victoria and a relevant peer for benchmarking operations.
• Simonds Homes: Simonds Homes is a national volume builder with a long operating history and presence across Victoria and other eastern states. As a broad incumbent with a Melbourne base, it represents both a competitor and a benchmark for Home Group's Melbourne expansion ambitions.

Others

• Keystart: Keystart is a WA government-backed low-deposit home loan provider that Home Group partners with for finance solutions. While not a direct competitor, Keystart is a key ecosystem partner enabling Home Group's first home buyer value proposition, and changes to Keystart's policies directly impact Home Group's addressable market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/robpalmerdiy
• Xx.com/homegroupwa
• Facebookfacebook.com/homegroup.com.au
• LinkedInlinkedin.com/company/home-group-wa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Group