Phillip's Flowers & Gifts

What Phillip's Flowers & Gifts does

Phillip's Flowers & Gifts is an independent retail florist founded in 1923 and headquartered in Chicago, Illinois, serving the Chicago metropolitan area through six owned retail storefronts in Elmhurst, Hinsdale, La Grange, Naperville, Westmont, and Wheaton, plus a company-operated same-day local delivery service covering approximately nine Chicagoland towns. The company sells hand-designed floral arrangements (core SKUs priced from approximately $59.99 to $169.99, e.g., Flaire, Chromatic, Viva, Confetti, Hugs and Kisses, Just Happy Bouquet, Sweetest Sunset, Freedom Blooms, Americana), plants, and occasion-based gifts, supplemented by roses, tropical/exotic flowers, corsages and boutonnieres, and a Nationwide Delivery service that extends the catalog outside the local market.

The business runs a direct-to-consumer model across physical retail, in-store pickup, and an owned e-commerce website (phillipsflowers.com) with a ZIP-code-based availability check that personalizes the catalog per delivery address. The platform also exposes account-level features including a Rewards loyalty program (50 points at signup, points per order), Reminder Rewards for tracking customer occasions, subscriptions, and saved gift cards, indicating an effort to drive repeat purchase. Supporting marketing channels include SEO location pages, an active organic social presence (Facebook, Instagram, Pinterest, YouTube), a floral blog, customer testimonials, and an Affiliate Program.

Revenue streams are organized around one-time product sales: retail floral arrangements, plants, sympathy/funeral, wedding and event design (quote-based), and a smaller B2B line for wholesale flowers, corporate gifting, and recurring office deliveries. Customer segmentation is horizontal across individual consumers (birthdays, anniversaries, Mother's Day, Valentine's Day), wedding and event customers, sympathy and funeral families, healthcare facilities receiving patient deliveries, and business services for corporate gifting. No proprietary technology stack, no AI/ML capabilities, no API or third-party integrations, no public funding, no M&A activity, no regulatory actions, and no management team are disclosed.

Name

Phillip's Flowers & Gifts

Legal name

Phillip's Flowers

Website

https://phillips-flowers.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Phillip's Flowers & Gifts is an independent Chicago-area retail florist founded in 1923, operating six storefronts across Chicagoland and selling hand-designed floral arrangements, plants, and gifts via in-store, pickup, same-day local delivery, and nationwide shipping to individual, wedding, sympathy, and corporate customers.

Ownership category

akta.pro rank

Product category

Retail Florist Services

NAICS

Florists (4593)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

akta.pro secondary industries

Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Retail florist services
• Same-day flower delivery
• Wedding floral design
• Sympathy flower arrangements
• Plants and gifts retail

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Floral Arrangements and Gift Sales: One-time transaction sales of floral arrangements, plants, and gifts. Individual product purchases through retail stores and e-commerce website with same-day delivery available.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Phillip's Flowers & Gifts is a Chicago-area retail florist that designs, sells, and delivers hand-crafted floral arrangements, plants, and gift products for occasions such as birthdays, anniversaries, weddings, sympathy, and holidays. The company operates six physical retail showrooms across Chicagoland and fulfills orders via an in-house same-day local delivery service, nationwide delivery, in-store pickup, and dedicated wedding/event and corporate floral design services.

Product overview

Phillip's Flowers & Gifts is a traditional florist offering a single unified product line centered on floral arrangements, plants, and gift products. The portfolio includes named bouquets (Flaire, Chromatic, Viva, Confetti, Hugs and Kisses, Just Happy Bouquet, Sweetest Sunset, Americana), rose arrangements, tropical/exotic flowers, corsages/boutonnieres, and flowering/green plants. These core products are complemented by services including same-day local delivery across the Chicago metropolitan area, nationwide delivery, wedding and event floral design, sympathy/funeral flowers, wholesale flowers, and business services. The company also operates loyalty programs (Rewards Program, Reminder Rewards) to drive customer retention. The product offering is managed through a proprietary e-commerce platform with no documented third-party integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Flaire Premium floral arrangement featuring vibrant summer blooms, priced from $169.99.
• Chromatic Colorful mixed bouquet priced at $129.99.
• Viva Affordable floral arrangement priced at $64.99.
• Americana Patriotic-themed floral arrangement featuring red, white, and blue flowers for Independence Day, priced from $129.99.
• Confetti Chicagoland best seller featuring vibrant, festive floral design.
• Hugs and Kisses Romantic floral arrangement priced at $114.99.
• Just Happy Bouquet Cheerful bouquet priced at $69.99.
• Sweetest Sunset Premium arrangement featuring warm-toned flowers, priced at $139.99.
• Roses Various rose arrangements including standard roses and milestone roses.
• Tropical & Exotic Flowers Unique tropical and exotic flower arrangements.
• Corsages & Boutonnieres Prom and formal event floral accessories.
• Plants Including flowering plants and green plants for home and office decor.
• Same-Day Flower Delivery Same-day local flower delivery service to the Chicago Metropolitan area including Chicago, La Grange, Elmhurst, Hinsdale, Naperville, Wheaton, Oak Brook, Westmont, and surrounding locations.
• Nationwide Delivery Flower and gift delivery across the United States beyond the local Chicago metropolitan area.
• Wedding & Event Flowers Wedding and event floral design services including bouquets, centerpieces, and ceremony arrangements with personal consultations.
• Sympathy & Funeral Flowers Sympathy flowers for funeral services and home memorials, including delivery to funeral homes.
• Wholesale Flowers Wholesale flower services for businesses and events.
• Business Services Corporate flower arrangements and recurring delivery services for businesses.
• Rewards Program Customer loyalty program offering reward points for every order, with 50 points for joining.
• Reminder Rewards Automated reminder service for occasions like birthdays and anniversaries with reward points.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Ode à la Rose: Premium online florist specializing in hand-tied bouquets inspired by Parisian design. Competes with Phillip's premium arrangements (e.g., Flaire, Sweetest Sunset) in the higher-end gifting segment.
• UrbanStems: Digital-first floral and plant gifting brand targeting design-conscious urban consumers. Overlaps with Phillip's on everyday gifting arrangements and plants, with stronger brand-marketing reach among younger demographics.
• H.Bloom: Subscription-based floral service for businesses and residential customers. Overlaps with Phillip's Corporate/Business Services segment through recurring delivery arrangements.
• The Bouqs Co. Direct-to-consumer online florist with farm-to-doorstep sourcing model. Competes with Phillip's in the e-commerce floral category, particularly for subscription and standard occasion arrangements, with a more digitally-native cost structure.

Direct peers

• Teleflora: Floral wire-service network connecting local florists for order fulfillment and delivery across the U.S. Directly competes with Phillip's in the local same-day delivery category while also serving as a potential partner network for nationwide orders.
• 1-800-Flowers.com: National direct-to-consumer floral and gift retailer operating e-commerce and local fulfillment partnerships. Direct competitor to Phillip's in the same product category (cut flowers, arrangements, gifting) with overlapping same-day local delivery and nationwide shipping capabilities.
• From You Flowers: Online floral and gift retailer offering same-day local and nationwide delivery. Directly comparable business model to Phillip's with broad assortment of arrangements, plants, and gift baskets.
• FTD: Major floral delivery network and online retailer (FTD, ProFlowers, Shari's Berries). Competes head-to-head with Phillip's in same-day local delivery, sympathy, and occasion-based floral gifting.

Broad incumbents

• ProFlowers: Long-standing online floral retailer (part of FTD network) offering nationwide flower delivery. Competes with Phillip's nationwide-delivery offering and serves as a benchmark for online floral assortment and pricing.

Others

• Lovingly (eFlorist): Floral e-commerce platform and marketing service provider for local florists. Functions partly as a competitive channel (national reach) and partly as a potential partner network for Phillip's to extend its online presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@phillipsflowersgifts
• Facebookfacebook.com/PhillipsFlowersGifts
• Instagraminstagram.com/phillips_flowers
• Pinterestpinterest.com/phillips_flowers
• LinkedInlinkedin.com/company/phillips-flowers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phillip's Flowers & Gifts