Opus Marketing
- Company typePrivate
- Founded1991
- HeadquartersBayreuth, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
Opus Marketing firmographics
Firmographics- Name
- Opus Marketing
- Legal name
- Opus Marketing GmbH
- Website
- https://opus-marketing.de
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Opus Marketing is headquartered
LocationHeadquarters
- HQ city
- Bayreuth
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Opus Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Consulting: Brand consulting, marketing consulting, digital consulting, and change consulting services. Includes strategy development, brand positioning, and organizational transformation support. Billed per project or hourly.
- Branding Services: Corporate branding, employer branding, sustainability branding, product branding, and personal branding services. Project-based pricing with deliverables including brand strategy, identity development, and implementation.
- Digital Services: Website development and redesign, SEO, SEA (Google Ads), e-commerce, brand portals, and hosting/security. CMS platforms include WordPress, Pimcore, and TYPO3. Monthly SEO budgets for ongoing optimization.
- Experience Services: Campaign development, trade shows and events, video and animation, packaging design, print materials. One-time project fees based on scope.
- Opus Prime Subscription: Monthly flat-rate marketing service (Marketing-as-a-Service). Four package tiers with fixed monthly budgets covering unlimited tasks. Includes brand management, website updates, campaigns, social media, and more. 6-month trial period followed by package adjustment.
- Recruiting Campaign Packages: Three-tier package structure (Small, Medium, Large) for recruitment campaigns. Package M includes landing page with application form and controlling. Package L adds online marketing including Google Display Ads. Custom quote-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Package Small: Social Media only, no landing page, no controlling |
| Subscription | Multi-year contract | Package Medium: Landingpage with application form and controlling |
| Subscription | Multi-year contract | Package Large: Online marketing and landingpage |
| Subscription | Monthly | Opus Prime - Four subscription tiers with fixed monthly budgets |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Opus Marketing product offering
Product offeringCore offering
Opus Marketing is a full-service German branding agency that delivers strategic consulting, brand development, digital marketing, and experience design services to mid-market and enterprise clients. Its offerings span corporate, employer, sustainability, product, and personal branding; website development and e-commerce on WordPress, Pimcore, and TYPO3; SEO, SEA, and AI/GEO optimization; brand portal implementation; campaigns, trade shows, video, packaging, and print; plus a subscription-based Marketing-as-a-Service product called Opus Prime and structured recruiting campaign packages.
Product overview
Opus Marketing is a branding agency offering a comprehensive portfolio of marketing and digital services organized into four main skill areas: Consulting (Brand, Marketing, Digital, Change Consulting), Branding (Corporate, Employer, Sustainability, Product, Personal), Digital (Website, SEO, KI+GEO, SEA, E-Commerce, Brand Portal), and Experience (Campaigns, Events, Video, Print, Opus Prime). Key named product services include Opus Prime (Marketing-as-a-Service subscription), Recruiting-Kampagne (recruitment advertising), Brandportal (digital brand management platform), and E-Commerce solutions. The agency also offers specialized services in Website development (WordPress, TYPO3, Pimcore), SEO, SEA, and Sustainability/ESG branding.
Differentiator
Problem solved
Functional benefit
Brands
- Opus Prime: Marketing-as-a-Service subscription offering providing a dedicated team for continuous marketing management, brand leadership, website maintenance, campaigns, social media, and print/motion services across four flexible packages.
- Recruiting-Kampagne
Products and services
- Consulting
Quantifiable outcome
- Over 50% cost savings compared to in-house marketing team
- +3 more outcomes
Companies that use Opus Marketing
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Opus Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Opus Marketing partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered supporting.
- F.E.L.S Rechtsanwaltsgesellschaft mbHsupportingLegal counsel partner providing regular data protection and GDPR audits. Opus receives data protection reports annually and ongoing legal compliance support for marketing activities.
- Mittwald CM Service GmbH & Co. KGsupportingHosting provider for website content and client websites. Servers located in Germany. Contract includes data processing agreement (AVV) for GDPR compliance.
- Amazon Web Services (AWS)supportingCloud infrastructure provider for backups and data storage. EU Standard Contractual Clauses govern data transfers. Part of the hosting infrastructure for enhanced reliability.
- Usercentrics GmbHsupportingCookie consent management platform ensuring GDPR compliance for website cookies and tracking technologies. Processes consent data including IP address, browser info, and timestamp.
- SalesViewer GmbHsupportingB2B lead generation technology collecting marketing and optimization data. Data pseudonymized using irreversible hashing. Opt-out cookie available for data collection prevention.
- ManageWPsupportingWebsite management and security platform used for website administration. Enables performance monitoring and automatic backups. Data processing agreement in place.
- Google Ireland LimitedsupportingAnalytics, Tag Manager, Ads, and YouTube integration. Tools used for web analytics, conversion tracking, and video content. EU Standard Contractual Clauses govern data transfers.
- Microsoft CorporationsupportingTeams for video conferencing and Clarity for user behavior analytics. Data processing agreement in place. EU-US Data Privacy Framework certified.
- MailChimp (Rocket Science Group LLC)supportingNewsletter distribution and campaign analysis platform. Data processed on MailChimp servers in the USA under Standard Contractual Clauses. Data processing agreement signed.
- Calendly LLCsupportingAppointment scheduling tool for client meetings. Data processed on Calendly servers. EU Standard Contractual Clauses in place. EU-US Data Privacy Framework certified.
- Facebook Ireland LimitedsupportingFacebook Insights for fan page analytics and social media advertising. Joint controllership arrangement (Page Controller Addendum) for Insights data. Used for recruitment and employer branding content.
- Userlike UGsupportingLive chat software for real-time website visitor communication. Cookies enable chat functionality and operator assignment. Data stored on servers in Germany.
Scale indicators2 records
Recent moves1 record
Expansion highlights6 records
Opus Marketing competitors and assessment
Company assessmentDirect peers
- denkwerk: Cologne-based digital agency covering strategy, design, technology, and digital marketing. Comparable to Opus on digital services (web, SEO, campaign), though slightly larger and more tech-oriented.
- MetaDesign: Berlin/Beijing-based brand strategy and design consultancy offering corporate identity, brand systems, and digital brand experiences. Closely comparable on Opus's corporate branding and brand portal work for enterprise clients.
- Strichpunkt: Stuttgart-based brand and corporate design agency specializing in brand identity, brand strategy, and brand portals. Directly comparable to Opus's corporate branding and Brand Portal offerings, with similar size and German mid-market focus.
- Thjnk: Hamburg-headquartered creative agency group covering brand consulting, digital, and campaigns for German and international brands. Comparable mid-sized competitor for DACH integrated marketing budgets.
- nexum: Cologne-based full-service digital and brand communication agency offering strategy, content, and digital marketing. Comparable to Opus on integrated digital marketing and brand services for German mid-market and enterprise clients.
- Kolle Rebbe: Hamburg-based creative brand agency providing brand strategy, campaigns, and digital products. Compares to Opus on integrated branding and campaign execution for German enterprise clients at similar mid-sized scale.
- Jung von Matt: Hamburg-headquartered creative agency offering brand strategy, digital, and campaign execution. Closely comparable on service mix (brand consulting, digital, campaign work) and target audience (DACH mid-market and enterprise) of Opus Marketing.
Broad incumbents
- Serviceplan Group: Germany's largest independent full-service agency group, headquartered in Munich, offering integrated brand, digital, and media services across Strategy, Creative, and Tech. Comparable to Opus as a competitor for integrated branding and marketing budgets in the DACH market, but vastly larger and operating across multiple specialist houses rather than a single boutique.
- Scholz & Friends: Hamburg-based integrated agency group providing brand strategy, advertising, and digital services, with multiple locations across Germany. Comparable to Opus on integrated branding and digital services for enterprise clients, but broader scale and group structure.
- Heimat (TBWA): Berlin-based creative agency within the TBWA network, known for integrated brand storytelling and campaigns. Comparable to Opus on integrated campaign and brand work for DACH enterprise clients, with broader network backing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Opus Marketing social profiles
Digital presenceOpus Marketing compliance and trust
Trust signalCompliance2 records
Opus Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Opus Marketing leadership team
Management profileNumber of profiles
Profiles5 records
Opus Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Opus Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Opus Marketing
What does Opus Marketing do?
Opus Marketing is a full-service German branding agency that delivers strategic consulting, brand development, digital marketing, and experience design services to mid-market and enterprise clients. Its offerings span corporate, employer, sustainability, product, and personal branding; website development and e-commerce on WordPress, Pimcore, and TYPO3; SEO, SEA, and AI/GEO optimization; brand portal implementation; campaigns, trade shows, video, packaging, and print; plus a subscription-based Marketing-as-a-Service product called Opus Prime and structured recruiting campaign packages.
Is Opus Marketing a public or private company?
Opus Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Opus Marketing founded?
Opus Marketing was founded in 1991. It employs 11 to 50 people.
Where is Opus Marketing based?
Opus Marketing is headquartered in Bayreuth, Germany, in the Europe region.
How does Opus Marketing make money?
Six revenue lines are on record. Professional Services - Consulting is the primary driver. The others are branding Services, digital Services, experience Services, opus Prime Subscription and recruiting Campaign Packages.
Who are Opus Marketing's main competitors?
Direct peers on record are denkwerk, MetaDesign, Strichpunkt, Thjnk, nexum, Kolle Rebbe and Jung von Matt. Broad incumbents are Serviceplan Group, Scholz & Friends and Heimat (TBWA).
Does Opus Marketing have an API?
No public API is recorded for Opus Marketing.