Omnident
Omnident is a privately held German dental supplies company that develops and distributes private-label dental consumables, disinfectants, impression materials, endodontic instruments, and practice equipment to dental practices and laboratories via 20+ specialized depot partners across Germany and the Netherlands.
- Company typePrivate
- Founded-
- HeadquartersNieder-roden, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Omnident does
Omnident Dental-Handelsgesellschaft mbH is a German dental supply company headquartered in Nieder-roden (Rodgau), Germany, that develops, manufactures, and distributes private-label dental consumables and equipment for dental practices and dental laboratories. Its catalog spans disinfectants (Omnihand, Omnizid, Omnizid 35, Omnizid fleur, Omnipur, OmniBiozid PLUS, Omnisept Plus, Omniwipes), impression materials (Omnicolor color-indicator alginate, Omnisil A silicones, Omniprint P soft, Omnibite bite registration), endodontic instruments (Hedström files, K-files, K-drills, gutta-percha points, paper points), filling and prophylaxis materials (OmniCeram Bulk Fill, Omni Minibrush, Omni ProfiCups), disposable products, and practice equipment (OmniSeal heat sealer, OmniStar touchless dispenser, Omni Helix Test Pro). Notable technical differentiators include aldehyde-free disinfectant formulations that comply with German RKI recommendations and VAH listings, and the Omnicolor alginate that uses a violet-to-pink-to-white color indicator to signal mixing, loading, and set stages within a 2:30 minute working time.
The company generates revenue through one-time sales of branded consumables and equipment, with pricing ranging from budget items under €5 (e.g., Omni Adapter at €3.49) to capital equipment over €500 (e.g., OmniSeal at €599), including bulk 10L canisters for high-volume practices. Omnident's go-to-market is exclusively indirect: it does not sell direct to end customers but distributes through an extensive network of 20+ specialized dental depot partners across Germany and the Netherlands, including MULTIDENT, dental 2000, DENISON, CUT Dental, PAVEAS DENTAL, denteris, BCO Dental, and others. The company maintains an informational website at omnident.de for catalog browsing and distributor location, supported by a Facebook presence. Its primary customer segments are dental practices (Zahnarztpraxen) needing disinfection, impression, and hygiene consumables, and dental laboratories (Dentallabore) needing model production, polishing, and CAD/CAM-related materials.
Omnident is privately held with no institutional investors or parent company disclosed, operates from a single German headquarters, and reports an employee headcount of 11-50. There is no disclosed revenue, funding history, or AI/digital platform layer; the company's strategic posture centers on broad catalog depth, regulatory-compliant German dental hygiene products, and channel-led distribution rather than direct sales or technology differentiation.
Omnident firmographics
Firmographics- Name
- Omnident
- Legal name
- Omnident Dental-Handelsgesellschaft mbH
- Website
- https://omnident.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Omnident is a privately held German dental supplies company that develops and distributes private-label dental consumables, disinfectants, impression materials, endodontic instruments, and practice equipment to dental practices and laboratories via 20+ specialized depot partners across Germany and the Netherlands.
- Ownership category
- akta.pro rank
Where Omnident is headquartered
LocationHeadquarters
- HQ city
- Nieder-roden
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Omnident business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dental Consumables Sales: Omnident generates revenue through the sale of private-label dental consumables and supplies to dental practices and laboratories. The product range includes disinfectants, impression materials, endodontic instruments, prophylaxis products, practice equipment, and disposables. Products are sold at various price points from budget items to premium equipment.
- Practice Equipment: Sale of dental practice equipment including sensor dispensers, foil sealing devices, and instrument cleaning accessories. Higher price point products (e.g., OmniSeal at €599.00) provide recurring sales opportunities through accessories and consumables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual unit products ranging from €3.49 to €62.50 |
| Unit Pricing | Pay-as-you-go | Practice equipment items from €7.90 to €599.00 |
| Unit Pricing | Pay-as-you-go | Bulk/industrial sizes for professional use |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Omnident product offering
Product offeringCore offering
Omnident manufactures and distributes private-label dental consumables and practice supplies under its own brand, including disinfectants (Omnizid, Omnihand, Omniwipes), impression materials (Omnicolor alginate, Omnisil silicones), endodontic instruments (files, drills, gutta-percha points), preventive care products, and practice equipment such as the OmniSeal heat sealer and OmniStar touchless dispenser. Products are sold exclusively through more than 20 specialized dental depot and distributor partners in Germany and the Netherlands to dental practices and dental laboratories.
Product overview
Omnident is a German dental trade company (Omnident Dental-Handelsgesellschaft mbH) operating an e-commerce platform for dental practices and laboratories. The product portfolio encompasses practice supplies (disinfectants, impression materials, endodontic instruments, preventive care products, filling materials, disposable items, practice equipment) and laboratory products (impression materials, CAD/CAM products, polishing materials, gypsum products). Key product lines include Omnizid surface disinfectants (Omnizid, Omnizid 35, Omnizid fleur), Omnipur floor disinfectant, Omniwipes pre-moistened wipes, Omnicolor color-changing alginate, Omniprint P soft A-silicone, Omnibite bite registration materials, Omni Star touchless dispensers, OmniSeal sealing devices, and endodontic instruments (K-files, Hedström files, K-drills, gutta-percha points, paper points). Products are distributed through an e-commerce platform and a network of dealer partners across Germany and neighboring countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Omnizid Surface Disinfectant Line Aldehyde-free surface disinfectant line for dental practices and laboratories, effective against bacteria, MRSA, yeasts (including Candida albicans), tuberculosis pathogens, enveloped viruses, and H1N1 with very short exposure times (1 minute). Includes the standard Omnizid, the rapid-action Omnizid 35 (reduced alcohol content, better tolerability), and the ready-to-use Omnizid fleur with a fresh fragrance. Sold to dental practices and labs via dealer partners.
- Omnihand Hand Disinfectant Hand disinfectant available in liquid or gel form, in various sizes and dispensers, for hand hygiene in dental practices.
- Omnipur Concentrate Aldehyde- and phenol-free concentrate for surface wipe disinfection and removal of unpleasant odors from surfaces such as floors in dental practices and laboratories.
- Omnisept Plus and Omnisept IMP Instrument Disinfectants Omnisept Plus is a new-generation instrument disinfectant effective against bacteria, yeasts, and viruses at low concentrations, suitable for ultrasonic baths. Omnisept IMP disinfects dental impressions without affecting surface properties or material color, suitable for disinfection of dental technology workpieces.
- Omniwipes Pre-Moistened Disinfectant Wipes VAH-listed aldehyde-free pre-moistened wipes for rapid disinfection of work tables and treatment units. Available in Lemon, neutral, Wet neutral, Wet Lemon, Wet Fleur, wet & easy, and wet & easy PLUS variants.
- Omni ProfiCleaner Cleaning Products Surface and sanitary cleaning products for dental practices, including multi-foam universal cleaner, sanitary cleaner for bath and faucets, and streak-free surface cleaner for the dental sector.
- Omnicolor Universal Alginate Impression Material Alginate impression material with a proprietary color indicator that transitions from violet (mixing, 45 seconds) to pink (tray-loading) to white (ready to remove from mouth). Fast 2:30 minute setting time with peppermint flavor, for dental impressions in practices and labs.
- Omnisil A Addition-Curing Silicones Line of addition-curing silicones for dental impressions, including Omnisil A Putty (kneading material), Omnisil A Dynamik-Putty (for automatic mixing devices), Omnisil A Kontur (with optimal flow properties), and Omniprint P soft (precision A-silicone for dental technology use).
- Omnibite Bite Registration Material Bite registration material for recording occlusal relationships, available in standard and apple-flavor variants with double cartridges and mixing cannulas.
- OmniSeal Heat Sealing Device Heat sealing device for sterilizing packaging in dental practice reprocessing workflows. Listed at €599 (UVP).
- OmniStar Touchless Sensor Dispenser Touchless sensor dispenser for contactless dispensing of hand sanitizer or gel. Listed at €90 (UVP).
- Omni Endodontic Instruments Sterile manual endodontic instruments for root canal preparation, including Omni Hedströmfeilen (Hedström files), Omni K-Bohrer (K-drills/reamers), and Omni K-Feilen (K-files), plus gutta-percha points for root canal sealing and paper points for drying rinsed canals.
- OmniCeram Bulk Fill SDC Composite Light-cured composite for bulk fill restorations and core build-ups in dental practice restorative procedures. Listed from €62.50 (UVP).
- Omni Preventive Care and Disposable Consumables Preventive care and disposable items for dental practices, including nylon bristle brushes (Omni Minibrush), polishing cups (Omni ProfiCups), dental cotton rolls (Zahnwatterollen), powder-free latex examination gloves, etching gel (Omni-Etch), disposable brushes, premium single-use wipes, temporary crown and bridge material (Omnitemp KB), and suction system disinfectant (Salivasept).
- Omni WaterClean Water Treatment Preparations Preparations for dental unit water decontamination systems, including Omni WaterClean Sept S and Omni WaterClean OX6, for maintaining microbiological water quality in dental practice units.
- Omni Universalschere (Universal Scissors) Universal scissors for dental practice use, sold as a standalone instrument. Listed at €13.90 (UVP).
Quantifiable outcome
- Over 99.99% of pathogens and germs killed with proper disinfection application
- +2 more outcomes
Companies that use Omnident
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Omnident technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Omnident partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- MULTIDENT Dental GmbHcoreMULTIDENT is a major German dental trade partner that features Omnident as a house brand on their platform. MULTIDENT sells Omnident products alongside other major brands, providing Omnident with access to their extensive dental practice and laboratory customer base across Germany.
- DENSIONcoreDENSION is a German dental distributor that offers Omnident products through their sales channels and e-commerce platform.
- CUT DentalcoreCUT Dental is a German online dental supply retailer featuring Omnident products in their catalog including Omnizid disinfectants and other consumables.
- dental 2000coreGerman dental trade partner distributing Omnident products including impression materials, disinfectants, and practice supplies.
- BCO DentalcoreBCO Dental is a Dutch dental wholesaler that features Omnident as a house brand. Their webshop highlights Omnident as a key brand, providing Omnident distribution reach into the Netherlands market.
- PAVEAS DENTALcoreGerman dental trade partner offering Omnident products through their dental supply platform.
- denteriscoreGerman online dental depot serving dental practices and laboratories with Omnident products including disinfectants, impression materials, and other consumables.
- DentalversendercoreGerman dental supply partner offering Omnident products through their distribution channel.
- Med-Dent24coreGerman dental supplies retailer featuring Omnident products in their product catalog.
- Altmann DentalcoreGerman dental supply partner offering Omnident products to dental practices and laboratories.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Omnident competitors and assessment
Company assessmentDirect peers
- Pluradent: German dental depot and supply company operating a multi-branch distribution network serving dental practices and laboratories. Closest direct peer to Omnident given comparable German market focus, B2B distribution model, and broad dental consumables portfolio including disinfection and impression materials.
- Hager & Werken: German dental products manufacturer specializing in prophylaxis, impression, and small equipment for dental practices. Direct peer given similar German SME scale, product portfolio overlap in prophylaxis and preventive categories, and distribution through dental trade channels.
- NWD Nordwest Dental: One of Germany's largest dental depot networks with extensive national coverage serving dental practices and laboratories. Direct peer given the same German market focus, B2B distribution to dental practices, and overlap in private-label dental consumables assortments.
- DMG Dental: German dental manufacturer specializing in impression materials, composites, and preventive products distributed globally. Direct peer given German base, similar product categories (impression materials, composites, preventive care), and overlap in dental practice supply channels.
- VOCO: German dental materials manufacturer producing composites, impression materials, and other dental consumables sold through depots and direct channels. Direct peer given the same German base, overlap in impression and filling material categories, and similar distribution through dental trade partners.
- Dreve Dentamid: German dental materials manufacturer producing impression materials, silicones, and laboratory consumables. Direct peer given German base, mid-sized scale comparable to Omnident, and overlap in dental impression and laboratory supply categories.
- BEGO: German dental laboratory equipment and materials manufacturer serving dental labs and practices globally. Direct peer given German base, mid-sized scale, and overlap in dental lab consumables, CAD/CAM materials, and prosthetic fabrication supplies.
- Ivoclar Vivadent: Liechtenstein-headquartered dental manufacturer with strong German market presence across restoratives, prosthetics, and disinfection products. Direct peer given comparable product portfolio breadth, German-speaking market focus, and overlapping distribution through dental depots.
Broad incumbents
- Dentsply Sirona: World's largest dental equipment and supplies manufacturer with comprehensive product portfolio across consumables, equipment, and digital dentistry. Broad incumbent given its dominant market position, scale-driven R&D and marketing advantage, and overlap with Omnident across impression, endodontic, and preventive categories.
- Henry Schein: Global dental and medical supply distributor with significant German and European operations through its dental division. Broad incumbent given its scale advantage, broader product portfolio, and competing distribution relationships with German dental practices that overlap with Omnident's customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Omnident social profiles
Digital presenceOmnident financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omnident leadership team
Management profileNumber of profiles
Omnident funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omnident M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omnident
What does Omnident do?
Omnident manufactures and distributes private-label dental consumables and practice supplies under its own brand, including disinfectants (Omnizid, Omnihand, Omniwipes), impression materials (Omnicolor alginate, Omnisil silicones), endodontic instruments (files, drills, gutta-percha points), preventive care products, and practice equipment such as the OmniSeal heat sealer and OmniStar touchless dispenser. Products are sold exclusively through more than 20 specialized dental depot and distributor partners in Germany and the Netherlands to dental practices and dental laboratories.
Is Omnident a public or private company?
Omnident is a private company. It is classified as unknown and is currently operating.
When was Omnident founded?
Omnident was founded in -1. It employs 11 to 50 people.
Where is Omnident based?
Omnident is headquartered in Nieder-roden, Germany, in the Europe region.
How does Omnident make money?
Two revenue lines are on record. Dental Consumables Sales are the primary driver. The others are practice Equipment.
Who are Omnident's main competitors?
Direct peers on record are Pluradent, Hager & Werken, NWD Nordwest Dental, DMG Dental, VOCO, Dreve Dentamid, BEGO and Ivoclar Vivadent. Broad incumbents are Dentsply Sirona and Henry Schein.
Does Omnident have an API?
No public API is recorded for Omnident.