MULTIDENT Dental GmbH

What MULTIDENT Dental GmbH does

MULTIDENT Dental GmbH is a privately held German dental trade company (Dental-Fachhandel) headquartered in Oldenburg, Lower Saxony, founded in 1947. The company operates as a full-range (Vollsortimenter) distributor serving dental practices, dental clinics, and dental laboratories exclusively on a business-to-business basis (no sales to private consumers). Its core offering spans two main product streams — Praxisbedarf (practice supplies and consumables) and Laborbedarf (laboratory supplies) — complemented by Praxisgeräte/Einrichtung (practice equipment and furnishing), all sourced from a broad portfolio of leading dental manufacturers including Dentsply Sirona, KaVo, A-dec, Ivoclar, Solventum, Ultradent, Melag, VITA, 3M Oral Care legacy brands, and the proprietary house label OMNIDENT.

Beyond product distribution, MULTIDENT runs an integrated service stack that materially differentiates it from pure-play e-commerce competitors. This includes Technik (technical services such as repair, maintenance, technical inspection, and validation of dental equipment), the Akademie (continuing-education seminars and webinars), CAD CAM Valley (consulting for digital workflow integration between practices and laboratories), Praxissoftware (practice-management software), Traumpraxen (practice planning and design), and the Praxisbörse (a marketplace for practice sales and a job board). Revenue is generated through direct unit sales, subscription (Abonnement) contracts for recurring consumable supply, technical service fees, and academy/training fees, with pricing published online and distributed through six regional branches, a field-sales force (Außendienst), and an e-commerce storefront.

The go-to-market combines bottom-funnel e-commerce and branch-level pickup with mid-funnel live events (Battle Day, CEREC Live, Digital Summit) and top-funnel newsletter/blog content. The company is privately held with no disclosed parent, investors, or revenue figures, and serves professional dental customers across Northern Germany as its primary geographic focus, with recent hiring signals suggesting expansion into Central and Eastern German territories.

Name

MULTIDENT Dental GmbH

Legal name

MULTIDENT Dental GmbH

Website

https://multident.de

Company type

Private

Founded year

1947

Operating status

Operating

Short description

MULTIDENT Dental GmbH is a privately held, full-range German dental trade distributor (Dental-Fachhandel) founded in 1947, supplying consumables, equipment, and technical services exclusively to dental practices, dental clinics, and dental laboratories across six Northern German branches and an e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Oldenburg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: MULTIDENT generates revenue through the sale of dental practice supplies, lab equipment, practice furniture, and dental devices through their e-commerce platform. They offer both one-time purchases and subscription (Abonnement) models for recurring supplies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MULTIDENT Dental GmbH is a dental specialist trade company (Dental-Fachhandel) that supplies dental practices, dental clinics, and dental laboratories with consumables, equipment, furniture, and CAD/CAM materials. The company also provides technical services (repair, maintenance, technical inspection, validation), practice planning and design consulting, continuing education, and digital workflow consulting through six regional locations in Northern Germany. It operates an e-commerce platform, a subscription model for recurring supplies, and field sales advisors covering defined territories.

Product overview

MULTIDENT Dental GmbH is a dental trade supplier operating as a full-range (Vollsortimenter) distributor with a multi-module product and service portfolio. The core offering consists of practice supplies (Praxisbedarf) and laboratory supplies (Laborbedarf), complemented by practice equipment and furnishing solutions. Technical services include repair, maintenance, technical inspection, and validation. Consulting services encompass CAD CAM Valley for digital workflow optimization and Praxissoftware for practice management. The company also offers the Akademie for continuing education, Praxisbörse for practice buying/selling, and Traumpraxen for practice design planning. Their house brand OMNIDENT provides private-label dental supplies. Additional product lines include second-choice items (2. Wahl), exhibition equipment, and sustainable products. The company serves dental practices and laboratories across 6 locations in northern Germany with 14 job openings across Berlin, Göttingen, Hannover, Oldenburg, Lübeck, and Paderborn.

Differentiator

Problem solved

Functional benefit

Brands

• OMNIDENT: House brand product line of MULTIDENT featuring dental supplies including gloves, cotton rolls, impression materials, disinfection products, and practice consumables.

Products and services

• Praxisbedarf (Practice Supplies) Full catalog of dental practice consumables including disposable items, instruments, pharmaceuticals, impression materials, filling materials, infection control products, and practice materials for professional dental customers.
• Laborbedarf (Laboratory Supplies) Comprehensive dental laboratory supplies including lab materials, CAD/CAM products, laboratory equipment, modeling materials, and polishing tools for dental laboratories.
• Praxisgeräte / Einrichtung (Practice Equipment & Furnishing) Dental practice equipment including treatment units, sterilizers, disinfection equipment, mixing devices, polymerization lamps, endodontic devices, and practice furniture for new and existing dental practices.
• Technik (Technical Services) Technical services for dental equipment including repair service, preventive maintenance, technical inspection (Technische Prüfung), and validation (Validierung) delivered by an on-site technical service team.
• CAD CAM Valley Consulting and digital workflow solutions connecting dental practices with dental laboratories to optimize CAD/CAM-based collaboration between dentists and dental labs.
• Praxissoftware (Practice Software Consulting) Software consulting for dental practice management, recommending intuitive practice management solutions to optimize administrative processes and reduce workload for dental practices.
• Traumpraxen (Dream Practices) Professional practice planning and design service with personal consultants for setting up new dental practices or renovating existing ones, including treatment units, cabinetry, lighting, and ergonomic seating.
• Akademie (Continuing Education) Continuing education and training programs including seminars, webinars, and workshops for dental professionals and their staff on products, techniques, and industry developments.
• OMNIDENT (Private Label Brand) House brand product line offering dental supplies under the OMNIDENT label, including examination gloves, cotton rolls, bonding agents, impression materials, disinfection products, and other practice consumables.
• Praxisbörse (Practice Exchange) Online exchange board for dental practices including listings of practice objects for sale/purchase and a job board (Stellenmarkt) for dental professional positions.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• OMNIDENT (Private Label Brand)coreOthersMULTIDENT's own house brand OMNIDENT provides private-label dental supplies and consumables, offering margin advantage and customer loyalty. Products include Omni-Etch, Omnibite Apple, Omnitemp KB, Omniwipes, and other dental materials sold under the OMNIDENT label.
• Dentsply SironamajorTechnology or IntegrationMajor brand partner for treatment units (AXANO, INTEGO, SINIUS), CAD/CAM materials, endodontic equipment, and consumables. MULTIDENT features Dentsply Sirona products prominently across practice equipment and materials categories.
• KaVomajorTechnology or IntegrationKey partner for treatment units (amiQa, ESTETICA, uniQa series), laboratory equipment, and dental technology solutions. Featured as a top brand for practice equipment.
• Ultradent ProductsmajorTechnology or IntegrationPartner for VALO polymerization lights (VALO X, VALO GRAND, VALO CORDLESS), treatment units (AQUILIA, LEONDA series), and other dental equipment.
• A-decmajorTechnology or IntegrationPremium partner for treatment units (A-dec 300, A-dec 400, A-dec 500 Pro) featured in the practice equipment lineup.
• Solventum Dental Solutions (formerly 3M)majorTechnology or IntegrationPartner for dental materials including Filtek composites, Clinpro products, Pentamix mixing systems, Scotchbond adhesives, and related consumables.
• MelagmajorTechnology or IntegrationPartner for sterilization equipment including MELAtherm thermal disinfectors and related hygiene products.
• IvoclarmajorTechnology or IntegrationPartner for dental materials including IPS e.max CAD blocks, Multilink cement, Adhese adhesive, and CERAMAGE polymer materials.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pluradent AG & Co. KG: German dental Fachhandel with full nationwide coverage and similar one-stop-shop offering of practice supplies, lab supplies, equipment, technical service, and CAD/CAM consulting. Closest direct competitor in the German dental distribution market.
• NWD Nordwest Dental GmbH & Co. KG: Major German dental distributor with broad product range across practice and lab supplies, equipment, and service. Competes directly with MULTIDENT on full-range distribution and customer advisory to dental practices and laboratories.

Broad incumbents

• Benco Dental: Largest privately-held US dental distributor with full-range practice and lab supplies, equipment, and service offering. Comparable business model as a full-line Fachhandel-style distributor with technical service overlay.
• Dentsply Sirona Deutschland GmbH: Largest global dental equipment and materials manufacturer and a key principal of MULTIDENT. Directly comparable as a full-line supplier to practices and labs, and the principal most likely to disintermediate distributors like MULTIDENT.
• Patterson Companies: US-headquartered dental and animal health distributor with deep product catalog and service capabilities analogous to MULTIDENT, including equipment, consumables, and technical service for dental practices.
• KaVo (Dental Excellence) / Kerr: Major dental equipment manufacturer (Envista/KaVo/Kerr) and another principal partner of MULTIDENT. Comparable on the equipment side of the practice and lab supply chain that MULTIENT distributes.
• Henry Schein Dental Deutschland GmbH: German arm of global dental distribution giant Henry Schein. Offers the same multi-brand dental supplies, equipment, and technology solutions to practices and labs, but at much larger national and international scale.

Emerging players

• Wawibox (Höffner Möbel- und Dienstleistungs GmbH & Co. KG): Digital-first German dental supplies platform competing on transparent pricing and streamlined online ordering. Represents the e-commerce-native threat to traditional Fachhandel like MULTIDENT on transactional business.
• Dental Direkt GmbH: German dental materials manufacturer (zirconia discs, CAD/CAM materials) selling to labs and practices. Overlaps with MULTIDENT on the lab/CAD-CAM product side and represents the OEM side of the value chain MULTIDENT distributes into.

Regional players

• Hager & Werken GmbH & Co. KG: German-headquartered dental specialty manufacturer and supplier of impression materials, surgical products, and disposables. Competes with MULTIDENT's OMNIDENT line and other specialty supply categories in the German market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/multident-dental-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MULTIDENT Dental GmbH