What SHD Marketing does

SHD Marketing is a women-owned boutique marketing agency headquartered at 15 Old Oaken Bucket Road in Norwell, Massachusetts, serving small businesses and entrepreneurs on the South Shore of Massachusetts. The firm was founded in 2006 and operates under owner Susan Davis with a small team of approximately 1–10 employees including lead website designer and marketing manager Stephanie McDonald. SHD Marketing positions itself as an outsourced personal marketing department for clients lacking in-house marketing capacity, delivering branding, website design, social media management, SEO, email marketing, graphic design, marketing strategy, business coaching, and recurring website maintenance across a portfolio of SMB clients in retail, audio/technology, interior design, art, mental health, yoga/wellness, counseling, real estate appraisal, and investment.

The agency's technical footprint is built entirely on third-party CMS platforms rather than proprietary infrastructure. SHD Marketing designs, builds, and maintains websites on Squarespace 7.0 and 7.1, Wix, Shopify, and WordPress. Supporting assets include the SHD Marketing Minute podcast, a content marketing blog, an internship program for emerging marketers, and the recurring Women-Owned Pop-Up Shop events in Norwell. The firm co-founded the Girl Gang Association with Melissa Smith of Hale Bone Broth, providing a women-entrepreneur networking and referral forum. Recent recognition includes the 2025 Best of South Shore (BOSS) Award for Graphic Design and a Social Media Marketing Runner-Up honor from South Shore Home Life and Style Magazine.

Revenue is generated primarily through project-based professional services engagements supplemented by recurring website maintenance subscriptions. Pricing is quote-based with free consultations; no public price list is disclosed. The agency operates without external funding, without a parent company, and without disclosed institutional investors, and has no recorded M&A activity. Distribution is direct to clients via website contact forms, email inquiries, and phone consultations, with no reseller or intermediary channels.

Name

SHD Marketing

Legal name

SHD Marketing

Website

https://shdmarketing.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

SHD Marketing is a women-owned boutique marketing agency in Norwell, Massachusetts, serving South Shore small businesses and entrepreneurs with branding, website design, social media management, SEO, email marketing, graphic design, business coaching, and recurring website maintenance services.

Ownership category

akta.pro rank

Headquarters

HQ city

Norwell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services: Full-service marketing agency offering project-based services including website design, branding, social media marketing, SEO, email marketing, graphic design, and marketing strategy. Services delivered through custom project work and ongoing client relationships.
2. Website Maintenance Packages: Recurring website maintenance services for clients across Squarespace, Wix, Shopify, and WordPress platforms. Offered as monthly subscription packages for ongoing website management.
3. Business Coaching: Marketing strategy and business coaching services to help clients develop marketing plans and grow their businesses.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

SHD Marketing is a women-owned, boutique full-service marketing agency that delivers custom website design and development, branding and logo design, social media marketing, search engine optimization, email marketing, graphic design, and marketing strategy for small businesses and entrepreneurs. The agency operates as an outsourced marketing department, bundling services into project-based engagements and ongoing retainer relationships, with website maintenance packages offered as recurring subscriptions across Squarespace, Wix, Shopify, and WordPress platforms.

Product overview

SHD Marketing is a women-owned, boutique full-service marketing agency offering a comprehensive suite of marketing services. The agency's core offerings include Website Design & Development, Social Media Marketing, Branding + Logos, Search Engine Optimization, Marketing Strategy, Email Marketing, and Graphic Design. These services are delivered as integrated marketing solutions for businesses and entrepreneurs. The agency also provides supporting services including a podcast (SHD Marketing Minute), Website Maintenance Packages for multiple platforms, and Business Coaching. The portfolio-based approach means services are often bundled together as part of complete marketing partnerships, with the agency acting as an outsourced marketing department for clients.

Differentiator

Problem solved

Functional benefit

Brands

• SHD Marketing Minute Podcast: Podcast series where the team discusses critical marketing activities for business owners, covering high-level areas of focus and drilling down specifics.

Products and services

• Website Design & Development Custom website design and development creating responsive, mobile-friendly websites for businesses and entrepreneurs, built across Squarespace (7.0 and 7.1), Wix, Shopify, and WordPress platforms.
• Social Media Marketing Social media management and marketing services to build brand presence and engage audiences across platforms for small businesses and entrepreneurs.
• Branding + Logos Brand strategy, logo design, and visual identity development for businesses seeking distinctive market positioning.
• Search Engine Optimization SEO services including organic optimization, Google Business Profile management, and keyword strategy to improve search visibility for clients.
• Marketing Strategy Custom marketing strategy development tailored to business goals, industry, and target audience.
• Email Marketing Email campaign creation, automation workflows, and performance analytics to engage audiences and drive conversions.
• Graphic Design Print and digital graphic design services including business cards, brochures, menus, flyers, banners, and signage.
• SHD Marketing Minute Podcast Podcast series discussing critical marketing activities, strategies, and tactics for business growth, used for thought leadership and client acquisition.
• Website Maintenance Packages Recurring monthly website maintenance services for Squarespace, Wix, Shopify, and WordPress platforms including content updates, security monitoring, and performance optimization.
• Business Coaching Marketing and business coaching services to help entrepreneurs develop and execute marketing plans and grow their businesses.

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Girl Gang AssociationcoreStrategic or Co-development PartnerSHD Marketing owner Susan Davis co-founded the Girl Gang Association with Melissa Smith of Hale Bone Broth. The association connects like-minded women entrepreneurs and provides a forum for networking and navigating entrepreneurship including education, guidance, goal setting and accountability. SHD Marketing leverages this community for networking and client referrals.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SmartBug Media: Larger, full-service inbound marketing and branding agency offering content, SEO, web, and PR services; a broader incumbent that competes with SHD for mid-market and SMB marketing budgets.

Direct peers

• Mod Girl Marketing: Women-owned boutique marketing agency serving small and mid-sized businesses with branding, web design, and digital marketing — same size tier, ownership profile, and SMB-first service mix as SHD Marketing.
• Bop Design: B2B marketing agency focused on SMBs offering branding, website design, content, and SEO — a directly comparable boutique agency serving a similar client profile to SHD Marketing.
• LYFE Marketing: Digital marketing agency focused on social media management, SEO, and web design for SMBs; comparable boutique agency model and SMB client base to SHD Marketing.
• Sculpt: B2B social media and content marketing agency serving mid-market and SMB clients with bundled strategy and execution services, directly overlapping SHD's social media and content offerings.
• Caffeine Marketing: Small, boutique digital marketing agency offering web design, SEO, social media, and branding services for small businesses; directly comparable in scale and service mix to SHD Marketing.

Emerging players

• KlientBoost: Digital marketing agency offering paid media, SEO, and conversion services with a SMB/mid-market focus — overlapping with SHD's digital marketing services but with stronger emphasis on performance and paid acquisition.
• Chief Outsiders: Fractional CMO and marketing strategy services for SMBs and mid-market companies — competing for the same 'outsourced marketing leadership' budget that SHD's marketing strategy and coaching services target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SHDMarketingSHD
• Instagraminstagram.com/shdmarketing
• Xx.com/shdmktg
• LinkedInlinkedin.com/company/shd-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHD Marketing