PremiumCoding

What PremiumCoding does

PremiumCoding is a privately held WordPress theme company established in 2011, headquartered in Ljubljana, Slovenia, operating with a micro-team of 1-10 employees. The company develops and distributes professional WordPress themes, with a catalog of 38 themes spanning Blog, Business, Multipurpose, eCommerce, Personal, and Portfolio categories. Its core products are built on the WordPress CMS with compatibility for major page builders (Elementor, WPBakery, Visual Composer), Revolution Slider, WooCommerce, WPML, and Contact Form 7. Notable technical features include automatic demo content import and fully responsive design across devices.

Name

PremiumCoding

Legal name

PremiumCoding

Website

https://premiumcoding.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

PremiumCoding is a privately held WordPress theme company founded in 2011, selling 38 premium themes primarily to bloggers and small businesses through its own website, Envato, Mojo, and an affiliate program.

Ownership category

akta.pro rank

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Single Theme Purchase: One-time license fee for individual WordPress themes. Includes theme updates for 5 years and 1 year of premium support for single license tier.
2. Theme Club Subscription: Annual subscription providing access to all 38 WordPress themes. Includes yearly theme updates and premium support. Customers can choose between Agency (billed yearly) or Lifetime (one-time payment with no recurring fees) options.
3. Affiliate Program: Commission-based revenue share program where affiliates earn 40-50% commission on referred sales. Commissions are also paid on yearly and monthly renewal fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

PremiumCoding designs, develops, and sells premium WordPress themes (including blog, business, multipurpose, eCommerce, personal, and portfolio themes) through its own website, the Envato marketplace, and the Mojo marketplace. The company also offers WordPress personal support and maintenance, theme customization, a CDN service, premium support, and a subscription-based Theme Club that bundles all themes.

Product overview

PremiumCoding is a WordPress theme marketplace offering professional blog themes with minimal and clean design. The core product portfolio includes premium WordPress themes (Sigurd, Anariel, Laura) and free versions with limited functionality. Access is available through individual theme purchases or subscription plans via PremiumCoding Club (Personal, Agency yearly, and Lifetime tiers). Additional offerings include WordPress Personal Support & Maintenance, Theme Customization, CDN Service, and Premium Support add-ons. The company also operates an Affiliate Program with 40-50% commission rates. All themes feature automatic demo content import and responsive design for all screen sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium WordPress Themes Professionally designed, minimal and clean WordPress themes built on WordPress CMS with compatibility for page builders (Elementor, WPBakery, Visual Composer), Revolution Slider, and WooCommerce. Sold under a Personal one-time license and aimed at bloggers, SMBs, creatives, and eCommerce store owners.
• Free WordPress Themes Free versions of PremiumCoding's premium WordPress themes with the same design but limited functionality (excludes Revolution Slider and advanced customization). Used as a funnel to drive conversions to premium themes.
• PremiumCoding Club Subscription-based membership bundling all PremiumCoding WordPress themes under Personal (one-time), Agency (annual), and Lifetime (one-time) tiers, including yearly theme updates and premium support for the duration of the subscription.
• WordPress Personal Support & Maintenance Recurring WordPress theme support and maintenance service for customers who need ongoing help managing and updating their PremiumCoding themes.
• WordPress Theme Customization Paid customization service that modifies and personalizes PremiumCoding WordPress themes to meet individual customer requirements.
• WordPress CDN Service Content Delivery Network service for WordPress sites using PremiumCoding themes, intended to improve site performance and accelerate page loading times.
• Premium WordPress Support Priority technical support service for PremiumCoding WordPress themes, with advertised response times usually within a few hours.

Quantifiable outcome

• 32,000+ happy customers
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• FastSpringcoreTechnology or IntegrationFastSpring is the payment provider for PremiumCoding, handling secure checkout with numerous payment options. All purchases are made via FastSpring.com, which PremiumCoding considers a third-party data processor.
• ZendeskcoreTechnology or IntegrationZendesk.com is used for the support system. Customer support information (name, email, technical data, theme name, subject, message) is sent to Zendesk via secure encrypted connection for ticket management.
• EnvatocoreChannel Partner/ Reseller/ DistributorEnvato marketplace is a major distribution channel. Customers can purchase themes via Envato and register their purchase code on PremiumCoding.com for support access.
• Mojo MarketplacecoreChannel Partner/ Reseller/ DistributorMojo marketplace is a distribution channel similar to Envato. Customers can purchase via Mojo and register their Mojo purchase code for support access.
• Host Europe GmbH (Datadock)minorOthersPremiumCoding server is located in Strasbourg, France in the Datadock Datacenter, which is owned and operated by Host Europe GmbH located in Germany.
• BluehostminorGTM or Marketing PartnerBluehost is listed as a recommended WordPress hosting partner, with PremiumCoding receiving referrals for hosting recommendations.
• WPEngineminorGTM or Marketing PartnerWPEngine is listed as recommended WordPress hosting on the website, with PremiumCoding receiving referrals for hosting recommendations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• StudioPress: StudioPress (now part of WP Engine) sells the Genesis Framework and a catalog of premium WordPress child themes targeting bloggers and SMBs — a directly comparable theme product, though operating within the broader WP Engine hosting and ecosystem portfolio.
• ThemeForest (Envato Market): ThemeForest is the dominant WordPress theme marketplace (operated by Envato) where PremiumCoding already lists — directly comparable product category at vastly larger scale, and the most important distribution/competitive touchpoint for the subject company.

Direct peers

• ThemeIsle: ThemeIsle sells premium WordPress themes and plugins with a similar subscription/access model (e.g., Vision/Neve themes), targeting bloggers and SMBs — directly comparable in product type, customer base, and PLG distribution.
• TemplateMonster: TemplateMonster operates a WordPress theme marketplace similar in product mix to PremiumCoding, serving SMBs and individuals with both single-purchase and subscription access to a large catalog of themes and templates.
• ThemeFusion (Avada): ThemeFusion is the creator of Avada, one of the best-selling multi-purpose WordPress themes, sold under a license with paid support and updates — directly comparable premium theme product with recurring revenue from support renewals.
• Elegant Themes: Elegant Themes is the maker of Divi, a premium WordPress theme and visual builder sold under annual and lifetime licenses — comparable subscription pricing structure and SMB/blogger customer segment, with much larger scale.
• CSSIgniter: CSSIgniter sells premium WordPress themes via single purchase and an annual membership, focused on the SMB and blogger niche that overlaps PremiumCoding's core segments.
• ThemeGrill: ThemeGrill sells premium WordPress themes (and free versions) with a personal, business, and agency pricing structure that closely mirrors PremiumCoding's Personal/Agency/Lifetime tiers.
• AThemes: AThemes offers a curated collection of premium WordPress themes sold via single purchase and membership, targeting the same bloggers and small business owners as PremiumCoding.
• MyThemeShop: MyThemeShop offers a large catalog of premium WordPress themes and a club/subscription model targeting the same blogger and SMB segments as PremiumCoding, with similar SEO-driven content marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PremiumCoding
• Facebookfacebook.com/PremiumCoding
• Instagraminstagram.com/dreamypixels
• Pinterestpinterest.com/gljivec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PremiumCoding