Frankly
Frankly is a Copenhagen-based creative digital agency that integrates brand strategy, creative production, and technology/AI solutions to serve large global enterprise clients in industrial, med-tech, and financial sectors across Europe and the United States.
- Company typePrivate
- Founded2006
- HeadquartersCopenhagen, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Frankly does
Frankly is a privately held creative digital agency headquartered in Copenhagen, Denmark, founded in 2006. It operates an integrated Brand-Creative-Tech model, delivering brand strategy, creative campaign development, and technology/AI solutions as a unified offering rather than separate workstreams. The agency's portfolio spans brand architecture and identity (e.g., the global Embla Medical/ForMotion transformation), digital platforms, buyer enablement tools (calculators, configurators, install apps), and supporting services such as 99.8% uptime hosting. Core technology relies on a C#/Python/SQL stack with Databricks, Power BI, and Azure, augmented by generative AI for content production, recommendation engines for product configuration, and emerging MCP-based agent integrations.
Frankly primarily serves large global enterprise clients in three verticals: industrial (Siemens, Danfoss, Henkel, BMW, Volkswagen, IKEA, Maersk), med-tech and life sciences (Novo Nordisk, Demant, Össur, Embla Medical, Bracco), and financial/consulting (Nordea, Generali, McKinsey, Kinaxis, Visma). Revenue is generated through project-based professional services engagements with custom pricing, supplemented by managed hosting. The company distributes directly via enterprise field sales and supports demand generation through thought-leadership channels including its 'Snacks' blog, 'Quite Frankly' podcast, and events.
Frankly has offices in Copenhagen, Vilnius, Budapest (engineering hub), Bologna, and Boston. It employs approximately 70–80 people from around 20 nationalities, with leadership consisting of four founding majority shareholders (CEO Nicolai Wichmann, CTO Chris Pedersen, CCO Klavs Valskov, Creative Director Jesper Strøm Madsen) and five additional partners elevated in November 2025 (CFO Christian Bonnevie, Heads of Solutions, Brand, Design, and Copy). The company is EcoVadis Bronze-rated and a UN Global Compact signatory, and has won industry awards including dotCOMM Platinum (2023) and Viddy Platinum (2023). Reported 2024 results were 12% top-line growth with a doubled bottom line versus 2023.
Frankly firmographics
Firmographics- Name
- Frankly
- Legal name
- Frankly A/S
- Website
- https://frankly.dk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Frankly is a Copenhagen-based creative digital agency that integrates brand strategy, creative production, and technology/AI solutions to serve large global enterprise clients in industrial, med-tech, and financial sectors across Europe and the United States.
- Ownership category
- akta.pro rank
Frankly industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative Boutique Agencies (MPAAAAAB), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Frankly is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
Frankly business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Agency Services: Frankly generates revenue through professional services including brand strategy, creative services, and technology/AI solutions. Services include brand strategy, buyer enablement, creative content, digital platforms, digital tools, go-to-market strategies, internal strategy rollout, and corporate identity development. The company works on project-based engagements with enterprise clients.
- Hosting Services: Web hosting services for client web solutions with service level commitments. Hosting agreements cover daily operation, error handling, and maintenance of servers with 99.8% uptime guarantee. Additional services include source code sharing and technical support during business hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Frankly product offering
Product offeringCore offering
Frankly is a creative digital agency that combines Brand, Creative, and Tech disciplines into integrated solutions for enterprise clients. Core services include brand strategy and activation, creative campaign development, and digital platform/AI implementation, delivered alongside specialized buyer enablement tools such as calculators, configurators, and product selectors. The agency primarily serves industrial, med-tech, and financial sector clients across Europe and the United States.
Product overview
Frankly is a creative digital agency combining Brand, Creative, and Tech services into an integrated offering. The core portfolio includes Brand Strategy Services (activation, content, strategy, UX design), Creative Services (design, copy, motion, AI-assisted content), and Tech/AI Solutions (digital platforms, AI implementation). The agency also offers specialized Buyer Enablement Tools including calculators and configurators for B2B clients, plus complementary content platforms (Snacks articles and Quite Frankly events/podcast). A hosting add-on service with guaranteed uptime is available. The agency primarily serves industrial, med-tech, and financial sectors from offices in Copenhagen, Vilnius, Budapest, and Bologna.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Services Brand strategy, positioning, voice development, and brand asset creation including activation, content strategy, and UX design to help enterprise clients stand out in competitive markets.
- Creative Services Creative campaign development including design, copywriting, motion graphics, and 3D animations. Encompasses branding films, talking-head videos, and AI-assisted content creation for digital marketing campaigns.
- Tech and AI Solutions Digital platform development, AI implementation, and custom technology solutions. Includes an inside-out AI approach targeting specific business pain points with scalable data systems.
- Hosting Services Web hosting with 99.8% uptime guarantee, daily backups, 1-hour response time during business hours, server maintenance, and source code sharing using third-party servers located in Denmark.
Quantifiable outcome
- 12% top line growth and doubled bottom line in 2024 vs 2023
- +7 more outcomes
Companies that use Frankly
Customer profileNamed customers23 records
Segments6 records
Ideal customer profiles2 records
Frankly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature3 records
Frankly partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Eivind KoldingminorBoard member providing strategic guidance and oversight to the company. Eivind Kolding joins Tine Kaspersen on the board.
- Tine KaspersenminorBoard member providing strategic guidance and oversight to the company. Tine Kaspersen joins Eivind Kolding on the board.
- EcoVadisminorWorld's largest business sustainability ratings and ESG compliance provider. Conducts sustainability assessments covering environment, labour and human rights, ethics, and sustainable procurement.
- UN Global CompactminorUnited Nations initiative that mobilises companies worldwide to align strategies and operations with universal principles on human rights, labour, environment and anti-corruption, and take actions that advance societal goals.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Frankly competitors and assessment
Company assessmentOthers
Direct peers
- Huge: Digital agency offering strategy, creative, experience design, and technology services to global enterprise clients. Direct peer to Frankly's integrated offering across brand, creative, and tech workstreams.
- Dept Agency: Global integrated digital agency combining creative, technology, and data services for enterprise brands. Closely comparable to Frankly's Brand+Creative+Tech model, serving similar enterprise B2B clients across Europe and the US.
- AKQA: Global design and innovation agency offering brand strategy, creative, and digital product/technology services for enterprise clients. Direct comparator to Frankly in integrated creative-tech delivery for global brands.
- MediaMonks (S4 Capital): Integrated digital production and creative agency operating within S4 Capital. Comparable to Frankly in combining creative, content, and technology capabilities for enterprise marketing organizations.
Broad incumbents
- Droga5 (Accenture Song): Global creative agency within Accenture Song, delivering brand strategy, campaigns, and integrated experiences for major enterprise clients. Broad incumbent competing with Frankly for premium enterprise engagements.
- BBDO Worldwide: Global creative network within Omnicom serving major brands with advertising, brand strategy, and digital services. A broader incumbent competing for the same enterprise creative budgets as Frankly.
- Anomaly: Global creative agency offering brand strategy, advertising, and digital innovation services to enterprise clients. Comparable in approach and client caliber to Frankly's integrated creative offering.
Regional players
- Kunde & Co: Scandinavian creative agency offering brand strategy, creative, and digital services to enterprise clients in the Nordics. Comparable to Frankly in geography, client base, and full-service agency positioning.
- Fram*: Norwegian creative agency offering brand, design, and digital services to enterprise Nordic clients. Regional peer sharing Frankly's Scandinavian roots and integrated agency positioning.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Frankly social profiles
Digital presenceFrankly compliance and trust
Trust signalCompliance2 records
Frankly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frankly leadership team
Management profileNumber of profiles
Profiles9 records
Frankly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frankly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frankly
What does Frankly do?
Frankly is a creative digital agency that combines Brand, Creative, and Tech disciplines into integrated solutions for enterprise clients. Core services include brand strategy and activation, creative campaign development, and digital platform/AI implementation, delivered alongside specialized buyer enablement tools such as calculators, configurators, and product selectors. The agency primarily serves industrial, med-tech, and financial sector clients across Europe and the United States.
Is Frankly a public or private company?
Frankly is a private company. It is classified as management employee owned and is currently operating.
When was Frankly founded?
Frankly was founded in 2006. It employs 51 to 100 people.
Where is Frankly based?
Frankly is headquartered in Copenhagen, Denmark, in the Europe region.
How does Frankly make money?
Two revenue lines are on record. Digital Agency Services are the primary driver. The others are hosting Services.
Who are Frankly's main competitors?
Work & Co is listed as an others. Direct peers are Huge, Dept Agency, AKQA and MediaMonks (S4 Capital). Broad incumbents are Droga5 (Accenture Song), BBDO Worldwide and Anomaly. Regional players are Kunde & Co and Fram*.
Does Frankly have an API?
No public API is recorded for Frankly.
What industry is Frankly in?
Frankly's product category is Digital Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAB, Creative Boutique Agencies. Its NAICS code is 541511 and its SIC code is 7370.