Roeville
Roeville is a UK-based software vendor that provides reservation, booking, and e-commerce systems (PHCloud, t4, WebRes, Routing App) to British coach tour operators and private hire coach businesses. It is a privately held, bootstrapped company serving thousands of operators from Stainforth, Doncaster.
- Company typePrivate
- Founded1997
- HeadquartersStainforth, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Roeville does
Roeville Computer Systems Ltd is a privately held UK software vendor focused exclusively on the British coach tourism and private hire coach sector. The company operates a portfolio of three core products: PHCloud, a cloud-based subscription SaaS for managing private hire and coach hire quotations, bookings, driver and vehicle scheduling, and invoicing (priced from £59 to £189 per month); t4, a flagship SQL-based passenger reservation system for coach tour operators handling enquiry through booking, routing, financial management, ATOL certificate generation, and travel agent commission processing; and WebRes, a managed e-commerce platform that powers customer-facing tour sales websites with 24/7 booking, secure payments, and integrated blog/review features. Complementary modules include the Routing App (Here Maps-powered graphical interchange and feeder routing) and the Roeville Driver App (iOS/Android) for PHCloud with walkaround checks and shift clocking. Technical architecture sits on the proprietary Emerald Technology Framework using Microsoft SQL/ADS, Angular, HTML5, and Here Maps, with optional Microsoft Azure enterprise hosting.
Roeville firmographics
Firmographics- Name
- Roeville
- Legal name
- Roeville Computer Systems Ltd
- Website
- https://roeville.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roeville is a UK-based software vendor that provides reservation, booking, and e-commerce systems (PHCloud, t4, WebRes, Routing App) to British coach tour operators and private hire coach businesses. It is a privately held, bootstrapped company serving thousands of operators from Stainforth, Doncaster.
- Ownership category
- akta.pro rank
Roeville industry classification
Industry- Product category
- Coach and Tour Reservation Software
- NAICS
- Tour Operators (56152)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Tours, Activities & Experiences Booking (HSACAKAF)
Keywords
Where Roeville is headquartered
LocationHeadquarters
- HQ city
- Stainforth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Roeville business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - PHCloud: Monthly subscription revenue from PHCloud cloud-based coach hire booking system. Offered at three tiers: Entry (£59/month), Standard (£109/month), and Premium (£189/month). Additional revenue from extra vehicles (£5/vehicle/month) and extra features (£20/feature/month). Payment collected via GoCardless Direct Debit.
- Software Licencing and Support - t4/t3: On-premise or hosted tour reservation software with annual licensing and support contracts. Additional revenue from optional modules such as the Visual Routing Application, custom reports, and integrations.
- Web Design and Hosting - WebRes: Monthly service charge for managed e-commerce website hosting, design, and maintenance. Realistic monthly rental model covering hosting, security, and performance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PHCloud Entry - Basic coach hire management for small operators |
| Subscription | Monthly | PHCloud Standard - Mid-tier with web quotes and accounts |
| Subscription | Monthly | PHCloud Premium - Full-featured for larger fleets |
| Subscription | Monthly | PHCloud Unlimited - Large fleet solution |
| Subscription | Monthly | PHCloud Website Hosting - Template private hire sites |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Roeville product offering
Product offeringCore offering
Roeville develops and sells specialist software for coach tour operators. Its portfolio includes a cloud-based coach hire booking system (PHCloud), a flagship SQL tour management system (t4), an e-commerce platform for online tour sales (WebRes), a graphical routing application, and a mobile driver app. The products are designed to handle reservations, private hire, tour itineraries, driver assignments, and online web bookings for UK coach operators.
Product overview
Roeville provides a portfolio of reservation software products for the UK coach tourism and private hire industry. The core product suite comprises PHCloud (cloud-based private hire and coach hire booking system), t4 (SQL-based tour reservation system for coach tour operators), WebRes (e-commerce platform for online tour sales), and the Routing App (graphical routing add-on for t4). These products are designed to work together: t4 serves as the primary tour management platform with WebRes providing the customer-facing e-commerce layer, while PHCloud handles private hire operations with an accompanying mobile Driver App. The company has over 30 years of industry experience, having evolved from a coach operator in 1913 to a software provider since 1982, now serving thousands of operators across the UK.
Differentiator
Problem solved
Functional benefit
Brands
- PHCloud: Cloud-based coach hire and private hire booking system for managing quotations, bookings, allocations with real-time visualization of places and routes.
- t4
- Routing App
- WebRes
- Roeville Driver App
Products and services
- PHCloud Cloud-based coach hire booking system for coach operators, enabling reservations and private hire booking workflows.
- t4 Flagship SQL-based tour management system used by coach tour operators to manage tour itineraries, bookings, and operator data.
- WebRes E-commerce platform that allows coach tour operators to sell tours online via web bookings.
- Routing App Graphical routing application used in conjunction with t4 (and the legacy t3) to plan and visualize coach tour routes.
- Roeville Driver App Mobile application for coach drivers to access job information, schedules, and dispatch details.
Companies that use Roeville
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Roeville technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability4 records
Feature5 records
Roeville partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, strategic, minor and optional.
- Trust PaymentscorePartnership for integrated card payment processing within PHCloud, t3, t4, and WebRes. Roeville announced the partnership to provide seamless payment processing for coach operators using their software platforms.
- CMAC (Coach Hire Comparison)strategicCMAC Coach Hire Comparison integration allowing seamless transfer of booking and driver information between CMAC and PHCloud operators. Reduces admin and provides integrated quote comparison service for mutual customers.
- OpayocoreIntegrated payment gateway for card transaction processing within t4. Roeville continues to expand supported gateway providers and reviews offerings to provide best options for customers.
- Sagecoret4 produces readymade journal imports for Sage Line 50 and Line 100 based on trading income reconciled through the cash daybook. Also PHCloud integrates with Sage for accounting.
- XerocorePHCloud offers Sage, Xero, and QuickBooks accounts integration for seamless financial data synchronisation.
- Here MapscoreHere Maps provides the mapping and routing technology powering PHCloud, t4, and the Routing App. The same technology is used by 80% of in-vehicle navigation systems in Europe and USA, providing familiar experience for drivers.
- GoCardlesscoreGoCardless handles automated Direct Debit collection for PHCloud subscriptions. Payments are taken monthly on account anniversary dates and appear as 'Roeville PHCloud' on customer bank statements.
- Door2Tour.comminorWeb consolidator integration with t4 allowing operators to distribute tour inventory through Door2Tour.com platform.
- Travel 55minorWeb consolidator integration with t4 allowing operators to distribute tour inventory through Travel 55 platform.
- Microsoft AzureoptionalCorporate clients of PHCloud can elect to have their data stored on Microsoft Azure platform for a supplement, providing enterprise-grade infrastructure options.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Roeville competitors and assessment
Company assessmentDirect peers
- TourCMS: TourCMS is a UK-originated tour operator booking and CMS platform serving tour and activity operators. It overlaps directly with Roeville's t4 and WebRes products, providing online booking, distribution, and channel management for tour businesses.
- iCabbi: iCabbi is a private hire and taxi dispatch software platform used by fleets globally (now part of Uber for Business). It is directly comparable to Roeville's PHCloud in providing booking, dispatch, driver allocation, and invoicing functionality for private hire operators.
- Cab Treasure: Cab Treasure is a UK-focused private hire and taxi booking and dispatch software provider. It competes directly with PHCloud for UK private hire operators, offering automated booking, driver allocation, and account management.
- Checkfront (Rezgo): Checkfront (now operating as Rezgo) is a cloud booking platform for tours, activities, and attractions. It is directly comparable to Roeville's PHCloud and WebRes products, serving operators that need online reservations, payment processing, and channel management.
- Lemax: Lemax is a tour operator software platform covering itinerary building, booking, operations, and distribution for DMC and tour operators. It targets the same tour operator segment as Roeville's t4, with comparable functionality for managing multi-day packages and supplier contracts.
Broad incumbents
- Bokun (Tripadvisor): Bokun, owned by Tripadvisor, is a global tours, activities, and experiences booking and distribution platform. It is comparable to Roeville's WebRes + t4 combination as a broader marketplace play, but operates at much larger scale and across geographies.
- Traveltek: Traveltek is a UK travel technology company providing booking platforms, dynamic packaging, and content APIs to tour operators, OTAs, and travel agents. It is comparable to Roeville in serving UK tour operators with technology infrastructure, though with a broader travel vertical scope.
Emerging players
- Peek: Peek is a tours and activities booking platform with operator software plus a consumer marketplace. It overlaps with WebRes in providing online booking infrastructure for tour and experience operators, though with a stronger consumer-facing demand channel.
- TrekkSoft: TrekkSoft (now part of the Trekksoft Group / Peakwork) provides booking, payment, and distribution software for tours and activity operators. It is comparable to Roeville's t4 and WebRes as an end-to-end operator SaaS, though focused more on European attractions than coach tours.
- Regiondo: Regiondo is a European tour and activity booking system providing ticketing, reservations, and marketplace distribution. It is comparable to Roeville's WebRes and PHCloud for online booking and channel management, though oriented toward attractions rather than coach tours.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Roeville social profiles
Digital presenceRoeville compliance and trust
Trust signalCompliance4 records
Roeville financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roeville leadership team
Management profileNumber of profiles
Profiles4 records
Roeville funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roeville M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roeville
What does Roeville do?
Roeville develops and sells specialist software for coach tour operators. Its portfolio includes a cloud-based coach hire booking system (PHCloud), a flagship SQL tour management system (t4), an e-commerce platform for online tour sales (WebRes), a graphical routing application, and a mobile driver app. The products are designed to handle reservations, private hire, tour itineraries, driver assignments, and online web bookings for UK coach operators.
Is Roeville a public or private company?
Roeville is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roeville founded?
Roeville was founded in 1997. It employs 11 to 50 people.
Where is Roeville based?
Roeville is headquartered in Stainforth, United Kingdom, in the Europe region.
How does Roeville make money?
Three revenue lines are on record. SaaS Subscription - PHCloud is the primary driver. The others are software Licencing and Support - t4/t3 and web Design and Hosting - WebRes.
Who are Roeville's main competitors?
Direct peers on record are TourCMS, iCabbi, Cab Treasure, Checkfront (Rezgo) and Lemax. Broad incumbents are Bokun (Tripadvisor) and Traveltek. Emerging players are Peek, TrekkSoft and Regiondo.
Does Roeville have an API?
No public API is recorded for Roeville.
What industry is Roeville in?
Roeville's product category is Coach and Tour Reservation Software. Its primary akta.pro industry code is HSACAKAF, Tours, Activities & Experiences Booking. Its NAICS code is 56152 and its SIC code is 8744.