Gifti Global
Gifti Global is a Dubai-based e-commerce marketplace that sells customizable digital gift cards from 5,000+ brands across 90+ countries to individual consumers and corporate clients via email, SMS, or WhatsApp delivery.
- Company typePrivate
- Founded2012
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Gifti Global does
Gifti Global is a Dubai-headquartered, privately held e-commerce company that operates a digital e-gift card marketplace. The platform enables individual consumers and businesses to browse and purchase customizable digital gift cards from over 5,000 retail and brand partners (with one source referencing 4,000+ brands) across approximately 90+ countries (one source cites 100+ countries). Gift cards are delivered instantly via email, SMS, or WhatsApp with personalized messages, removing the need for physical fulfillment and supporting cross-border gifting use cases.
The company offers two core products: eGift Cards (the primary marketplace product) and the Gifti Global Card, a branded stored-value payment instrument that lets users buy e-gift cards using their Gifti Global balance or accumulated points. Payment methods include credit/debit cards and the Gifti Global wallet. The underlying technology is a self-serve web platform with multi-channel digital delivery and a parallel B2B portal (rewardsby.com) for corporate gifting and employee rewards programs. Gifti Global's business model is transaction-based, generating revenue through the margin or commission earned on each e-gift card transaction. The company serves two customer segments — individual consumers (primary, using the platform for personal gifting occasions) and businesses/corporates (secondary, using rewardsby.com for employee recognition and incentive programs) — and relies on its own website as the primary distribution channel, with no physical retail footprint.
Gifti Global firmographics
Firmographics- Name
- Gifti Global
- Legal name
- Gifti Global
- Website
- https://giftiglobal.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gifti Global is a Dubai-based e-commerce marketplace that sells customizable digital gift cards from 5,000+ brands across 90+ countries to individual consumers and corporate clients via email, SMS, or WhatsApp delivery.
- Ownership category
- akta.pro rank
Where Gifti Global is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Gifti Global business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- E-Gift Card Sales: Transaction-based revenue from selling digital gift cards. Customers purchase e-gift cards using credit/debit cards or Gifti Global card/points. Revenue is generated through the margin or commission on gift card transactions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Gifti Global product offering
Product offeringCore offering
Gifti Global operates a digital e-gift card platform that aggregates gift cards from 5,000+ brands across 90-100+ countries, enabling users to purchase and send personalized e-gift cards delivered instantly via email, SMS, or WhatsApp. The platform supports both individual consumer gifting through its main storefront and B2B corporate gifting/employee rewards through a separate dedicated portal (rewardsby.com).
Product overview
Gifti Global is a global e-gift card platform offering customizable digital gift cards from 5,000+ brands across 100+ countries. The platform consists of two main offerings: eGift Cards (digital gift cards delivered via email, SMS, or WhatsApp with personalized messaging) and the Gifti Global Card (a branded payment card that enables purchases using stored balance or accumulated points). Users can purchase using credit/debit cards or their Gifti Global card/points system.
Differentiator
Problem solved
Functional benefit
Products and services
- eGift Cards (Multi-Brand) Digital gift cards aggregated from 5,000+ brands across 90-100+ countries, delivered instantly to recipients via email, SMS, or WhatsApp with personalized messages. Targeted at individual consumers purchasing personal gifts through giftiglobal.com.
Companies that use Gifti Global
Customer profileSegments2 records
Ideal customer profiles2 records
Gifti Global technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Gifti Global partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Gifti Global competitors and assessment
Company assessmentEmerging players
- Swych: Mobile gifting platform enabling users to send and redeem digital gift cards via messaging. Comparable on multi-channel delivery and digital-only gift card distribution.
- Moglix: Although primarily B2B procurement, Moglix has expanded into corporate rewards and gifting programs in emerging markets, overlapping with Gifti Global's B2B rewardsby.com strategy from a regional base.
Regional players
- Prezzee: Australia-headquartered digital gift card marketplace serving APAC with a similar brand-aggregation and B2B rewards model. Relevant peer given Gifti Global's APAC-adjacent reach from Dubai.
Direct peers
- Tango Card: US-based digital gift card and rewards platform serving both consumers and B2B incentive programs. Direct competitor to Gifti Global's e-gift card marketplace and rewardsby.com corporate gifting offering.
- GiftCards.com: Online retailer of physical and digital gift cards from hundreds of brands. Closely comparable to Gifti Global's consumer-facing e-gift card storefront.
- Gyft: Mobile-first digital gift card platform (now part of Fiserv) that lets users buy, send, and store gift cards. Comparable on multi-channel delivery and brand aggregation.
Broad incumbents
- Blackhawk Network: Large global gift card and prepaid payments distributor with extensive brand relationships. Competes with Gifti Global's multi-brand marketplace across consumer and corporate distribution.
- InComm Payments: Global prepaid product and gift card processor serving retailers and consumers. Overlaps with Gifti Global's brand distribution and stored-value capabilities.
- Amazon Gift Cards: Amazon's first-party digital gift card business dominates consumer mindshare and pressure-tests the multi-brand aggregator model Gifti Global operates.
- PayPal Honey: PayPal-owned rewards platform offering gift card cashback and digital incentives. Competes with Gifti Global's rewardsby.com corporate and consumer rewards value proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Gifti Global social profiles
Digital presenceGifti Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gifti Global leadership team
Management profileNumber of profiles
Gifti Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gifti Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gifti Global
What does Gifti Global do?
Gifti Global operates a digital e-gift card platform that aggregates gift cards from 5,000+ brands across 90-100+ countries, enabling users to purchase and send personalized e-gift cards delivered instantly via email, SMS, or WhatsApp. The platform supports both individual consumer gifting through its main storefront and B2B corporate gifting/employee rewards through a separate dedicated portal (rewardsby.com).
Is Gifti Global a public or private company?
Gifti Global is a private company. It is classified as unknown and is currently operating.
When was Gifti Global founded?
Gifti Global was founded in 2012. It employs 11 to 50 people.
Where is Gifti Global based?
Gifti Global is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Gifti Global make money?
One revenue line is on record: E-Gift Card Sales.
Who are Gifti Global's main competitors?
Emerging players on record are Swych and Moglix. Prezzee is listed as a regional player. Direct peers are Tango Card, GiftCards.com and Gyft. Broad incumbents are Blackhawk Network, InComm Payments, Amazon Gift Cards and PayPal Honey.
Does Gifti Global have an API?
No public API is recorded for Gifti Global.