What Maclay School does

Maclay School is an independent, non-sectarian, college-preparatory institution founded in 1968 and headquartered on a 100-acre campus in Tallahassee, Florida. It serves approximately 1,054 students across a fully integrated PreK-12 continuum — Pre-K3/Pre-K4, Lower School (K-5), Middle School (6-8), and Upper School (9-12) — with a 12:1 student-teacher ratio across 140 teaching faculty. The school's academic program emphasizes rigorous college preparation, featuring 26 AP courses, seven Upper School academic concentrations, integrated SAT/ACT test prep, and a Center for Academic Excellence for personalized academic support. Three dedicated college counselors support students from 8th grade through decision day, with documented outcomes including 97% senior placement at first or second choice college and over $5M in annual college scholarships for the senior class.

The business is a tuition-driven nonprofit with tiered pricing spanning $10,200-$24,200 annually depending on grade level and domestic versus international status, supplemented by a diversified ancillary revenue stack. Recurring streams include Maclay360 extended care (Kids Club, Early Bird, Stay & Play, LevelUp enrichment), Marauder Meals dining services, and summer camps delivered across 142+ sessions. Mandatory fees ($600 enrollment, $600 security/facilities, $500 technology for grades 4-6) plus a $1,500 enrollment deposit add further revenue, while the Maclay Fund, capital giving, and endowment provide philanthropic support including the $100,000+ Head of School Scholarship. Technology infrastructure is built on a third-party stack — Finalsite (website/CMS), Veracross (admissions/enrollment portal), Schoology (LMS), FACTS Management (SIS, tuition management, financial aid), MaiaLearning (college counseling), and CampBrain (camp registration) — without proprietary AI or ML systems.

Maclay's go-to-market is community-led and event-driven, relying on a multi-step admissions funnel (inquiry, tour, application, shadow visit, interview, enrollment) supported by on-campus Open Houses, Discovery Days, Behind the Curtain virtual sessions, Parent and Student Ambassador peer referral programs, and summer camps as community engagement. The marketing stack includes the maclay.org website, Instagram, Facebook, YouTube, the weekly Rowdy Report e-newsletter, and an annual Virtu magazine, all aimed at families in the North Florida region. Governance rests with a Board of Trustees; the school has no parent company, no external PE/VC ownership, and no disclosed funding rounds.

Name

Maclay School

Legal name

Maclay School

Website

https://maclay.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Maclay School is an independent, nonprofit college-preparatory institution in Tallahassee, Florida, serving approximately 1,054 PreK-12 students on a single 100-acre campus with a tuition-driven model, diversified ancillary programs, and a 50-year regional brand in North Florida.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nonsectarian Independent Boarding Schools (EDAJABAB)

Keywords

• Private K-12 education
• College preparatory schooling
• Early childhood education
• Academic tutoring services
• Summer camp programs

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition - Annual/Semester: Primary revenue stream. Tuition is charged per student per academic year at tiered rates by grade level, with the highest rates for Upper School (Grades 9-12). Payment options include annual, semester, 10-month, and 12-month installment plans through FACTS Tuition Management.
2. Before & After School Care (Kids Club, Early Bird, Stay & Play): Revenue from extended childcare programs for PreK through 5th grade, including Early Bird morning care, Stay & Play for PreK, and full Kids Club afterschool care. Fee structures include daily drop-in, monthly, semester, and yearly options.
3. Summer Camps: Revenue from over 142 summer camp sessions offered across all age groups (PreK through 12th grade), spanning sports, arts, academics, theater, and day camp. Camps are offered on a weekly session basis with early and late registration fee structures.
4. Enrollment & Security Fees: One-time $600 enrollment fee for new students in grades 6-12. Annual $600 security and facilities fee for all students. $500 technology fee for grades 4-6. Tuition deposit of $1,500 required at enrollment.
5. Marauder Meals & TruBru: Revenue from on-campus food services including hot breakfast and lunch in the Dining Hall, plus grab-and-go items from TruBru coffee shop for Upper School students. Charged to family FACTS accounts.
6. LevelUp Enrichment Programs: Revenue from 6-8 week enrichment courses in artistic, educational, and athletic subjects for PreK through Middle School students, offered as an add-on to extended-day programs.
7. The Maclay Fund & Capital Giving: Annual fund donations supporting day-to-day programs, faculty development, and student experiences. Capital giving supports campus facility projects. Endowment funds provide permanent financial support for scholarships and school mission.
8. Head of School Scholarship: Full-tuition merit-based scholarship awarded annually to two rising 9th graders, valued at over $100,000 over four years. Funded by an endowed gift; covers tuition, books, technology, activity fees, and summer enrichment.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Maclay School is an independent, non-sectarian, private college-preparatory school in Tallahassee, Florida, serving students from PreK-12 on a single campus. Its core offering is a comprehensive educational program combining core academics, arts, and athletics, supplemented by a Center for Academic Excellence, college counseling, S3 SAT/ACT prep, Maclay Music Academy, MARC activities, Marauder Meals food service, and summer camps.

Product overview

Maclay School is an independent, non-sectarian college-preparatory institution offering a unified PreK-12 educational program across four divisions: Pre-K (ages 3-4), Lower School (K-5th), Middle School (6-8th), and Upper School (9-12th). The school differentiates through specialized support programs including the Center for Academic Excellence (CAE) providing academic support and enrichment, the MARC for Upper School homework help, and integrated S3 SAT/ACT test prep. Extended learning is available through Maclay360 (before/after care, summer camps with 142 camps), Maclay Music Academy, and competitive Robotics K-12. College counseling is comprehensive with 3 dedicated counselors and 50+ annual campus visits. The school also offers a prestigious Head of School Scholarship worth $100,000+ for two incoming 9th graders annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-K Program Early-childhood education program for the youngest learners, designed as an entry point into Maclay's full PreK-12 college-preparatory experience and offered to families in the Tallahassee area.
• Lower School Elementary school division offering core academics, arts, and enrichment for younger grade-school students within Maclay's college-preparatory program.
• Middle School Middle school division providing core academics alongside arts, athletics, and co-curricular activities for grades 6-8 within Maclay's college-preparatory program.
• Upper School Upper school division (grades 9-12) delivering a college-preparatory academic program, college counseling, athletics, and arts to prepare students for admission to and success at competitive colleges and universities.
• Center for Academic Excellence In-house academic support center providing tutoring, enrichment, and learning resources to Maclay students who need additional assistance or want to extend beyond the standard curriculum.
• S3 SAT/ACT Prep In-house standardized test preparation service delivering SAT and ACT coaching to Maclay students and other students in the Tallahassee area preparing for college admissions testing.
• Maclay Music Academy Music instruction program providing private and group music lessons to Maclay students and the broader Tallahassee community as a supplemental service.
• College Counseling Dedicated college counseling service that guides Upper School students through college research, applications, essays, testing, and admission decisions as part of the Maclay college-preparatory program.
• Marauder Meals On-campus food service program providing meals to Maclay students as part of the daily school experience.
• Summer Camps Summer camp programs for school-age children offered by Maclay School, providing enrichment, athletic, and academic summer experiences to both Maclay and non-Maclay families.
• Maclay360 Maclay-branded online learning offering that extends the school's educational program to students beyond the standard on-campus day schedule.
• MARC (Marauder Activities & Recreation Center) Maclay's activities and recreation center, providing organized athletic, fitness, and recreational programming for Maclay students as part of the broader student experience.
• Head of School Scholarship Head of School Scholarship awarded to incoming students as part of Maclay's financial aid and merit-based scholarship offerings.
• Robotics K-12 Program K-12 robotics program delivered across Maclay's Lower, Middle, and Upper School divisions, providing students with hands-on STEM and robotics instruction and competition opportunities.

Quantifiable outcome

• 97% of seniors accepted to their 1st or 2nd choice college
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• FACTS ManagementcoreTechnology or IntegrationFACTS provides tuition management (payment plans including annual, semester, 10-month, and 12-month options) and financial aid assessment services for Maclay School. Families use FACTS to apply for tuition assistance, upload tax returns and W-2 forms, and manage tuition payments. FACTS also provides the student information system (SIS/FACTS SIS) for family portal access.
• VeracrosscoreTechnology or IntegrationVeracross provides the admissions and enrollment portal used for online inquiries, applications, campus visit scheduling, and parent/student portal access. The Veracross platform is the primary digital interface for prospective and current families throughout the admissions and enrollment process.
• MaiaLearningcoreTechnology or IntegrationMaiaLearning is the college counseling platform used by Maclay students from 9th through 12th grade for college research, four-year academic planning, resume building, personal inventory surveys, and managing college application lists.
• SchoologycoreTechnology or IntegrationSchoology serves as the learning management system (LMS) for Maclay School, with separate portals for parents and students to access coursework, assignments, and academic information.
• Premier Health & FitnessminorOthersMaclay provides employees with access to discounted corporate memberships at Premier Health & Fitness as part of the employee health and wellness benefits package. Part of the comprehensive health and wellness benefits supporting faculty and staff.
• CampBrain RegistrationcoreTechnology or IntegrationCampBrain provides the online registration system for Maclay Summer Camps, allowing families to register for camp sessions, manage accounts, and handle administrative details for the 100+ camp offerings.
• A.W.G. DewarminorOthersA.W.G. Dewar provides optional Tuition Refund Plan insurance to help protect families against unexpected withdrawal or dismissal. Enrollment deadline is July 1st annually.
• Lands' EndminorChannel Partner/ Reseller/ DistributorLands' End is a preferred vendor for school uniforms. Families can set up accounts using the Maclay School code (900100223) to access approved uniform options. Lands' End provides 24/7 customer service via phone.
• Tommy HilfigerminorChannel Partner/ Reseller/ DistributorTommy Hilfiger is a preferred uniform vendor for Maclay School families, accessible through Global Schoolwear. Provides school-approved uniform options for students.
• Leon County Sheriff's OfficecoreOthersA Leon County Sheriff's Deputy is present on campus each school day while school is in session, complementing Maclay's own armed security officers who are present seven days a week. All guests check in through the Welcome Center and must present a driver's license.
• Elite Junior TennisminorStrategic or Co-development PartnerMaclay Tennis Academy is partnered with Elite Junior Tennis, providing specialized tennis instruction and development for students participating in the tennis program at the Lewis Tennis Field House.
• FHSAA (Florida High School Athletic Association)coreOthersMaclay School participates in FHSAA-governed athletics. All athletes in grades 6-12 must complete FHSAA paperwork including a physical before participating in sports. FHSAA regulations govern competitive sports eligibility and scheduling.

Scale indicators25 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MaclaySchoolMarauders
• Facebookfacebook.com/maclay.school
• Instagraminstagram.com/maclayschool
• Xx.com/Maclayschool
• LinkedInlinkedin.com/company/maclay-school

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maclay School