American International Motorcycle Expo

What American International Motorcycle Expo does

American International Motorcycle Expo (AIMExpo) is North America's premier annual B2B trade show for the powersports industry, founded in 2013 and produced by the Motorcycle Industry Council (MIC), a nonprofit trade association with more than 400 member companies. The three-day event brings together manufacturers (Honda, Yamaha, KTM, BRP, Piaggio, Beta, Husqvarna, GASGAS), aftermarket brands, distributors (Turn 14, Automatic Distributors, Drag Specialties, Parts Unlimited, Rocky Mountain ATV/MC), dealers, and credentialed media for product launches, dealer education, and industry networking. The 2025 Las Vegas show occupied nearly 300,000 sq ft at the Las Vegas Convention Center with 400+ exhibitors and 30+ OEMs, and the 2026 Anaheim show floor sold out; the 2027 edition returns to Orlando, March 3-5, at the Orange County Convention Center.

AIMExpo generates revenue primarily through exhibit space sales at $29.95 per square foot (minimum 100 sq ft per booth, $250 corner premium), tiered badge registration fees ($250 for MIC-member non-exhibitors, $400 for non-MIC non-exhibitors, $50 on-site, free for verified dealers and media), and branded sponsorships anchored by Turn 14 Distribution, Transax Digital Retail, Automatic Distributors, Synchrony, and Feld Motor Sports. The product surface extends beyond booth space to include Dealer Excellence and Dealer Evolution education tracks, New Product Central, a Digital & Tech Sector, Women in Powersports Luncheon, Industry Party, and VIP Supercross experiences — a bundled ecosystem that raises switching costs for OEMs and aftermarket brands. Distribution is delivered through a direct sales force segmented alphabetically by company name, an online booth quote system, and four international sales representatives covering China, Italy, Pakistan, and Taiwan.

AIMExpo is operationally a private, nonprofit-owned trade show property; it does not disclose revenue, has no public funding history, and operates with an 11-50 employee organization headquartered in Irvine, California. Its core competitive position is anchored in MIC's institutional access to the industry's full value chain, network effects from concentrating 400+ exhibitors in one venue, and a layered education/sponsorship ecosystem that compounds year over year.

Name

American International Motorcycle Expo

Legal name

American International Motorcycle Expo

Website

https://aimexpousa.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

AIMExpo is North America's premier annual B2B powersports trade show, produced by the Motorcycle Industry Council. It unites 400+ exhibitors, 30+ OEMs, distributors, dealers, and media for product launches, dealer education, and networking across three days.

Ownership category

akta.pro rank

Product category

Trade Show and Event Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Racing, Including Track Operation (7948), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Transportation, Logistics & Mobility Shows Organizers (THAHABAL)

Keywords

• Powersports trade show
• Motorcycle industry events
• Dealer education programs
• Exhibit space sales
• Powersports B2B expo

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibit Space Sales: AIMExpo generates primary revenue from selling exhibit booth space to powersports industry companies. Exhibit space is priced at $29.95 per square foot with a minimum 10'x10' booth (100 sf). Corner booth premiums of $250 apply. MIC member exhibitors receive a $200 credit per 10'x10' booth purchased, up to 50% of annual dues.
2. Badge Registration Fees: Non-exhibiting brands and non-members pay per-badge registration fees. MIC members pay $250 per badge while non-MIC members pay $400 per badge. On-site registration is available for $50 per person. Trade/media attendance is free with credential verification.
3. Sponsorships and Branding: The show offers branded sponsorship opportunities including the Industry Party (Turn 14 Distribution), Dealer Tech Zone (Transax Digital Retail), Starting Line (Automatic Distributors), and Women in Powersports Luncheon (Synchrony). These partnerships provide additional revenue streams and value for exhibitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

American International Motorcycle Expo (AIMExpo) is a B2B trade show for the powersports industry, produced by the Motorcycle Industry Council (MIC). The event brings together motorcycle, ATV, side-by-side, and e-power vehicle OEMs, aftermarket brands, distributors, dealers, and media for three days of product launches, dealer education, and networking. Revenue is generated primarily through selling exhibit booth space (priced at $29.95 per square foot), badge registration fees for non-exhibiting industry professionals, and branded sponsorships.

Product overview

AIMExpo is North America's premier powersports trade show produced by the Motorcycle Industry Council (MIC), representing a B2B platform generating over $50 billion in annual consumer spending. The event runs as a three-day trade show (March 3-5, 2027 in Orlando) featuring 400+ exhibitors across motorcycles, ATVs, side-by-sides, and e-power vehicles with parts, accessories, and related services. The show floor incorporates educational programming through Dealer Evolution and Dealer Excellence tracks in partnership with Motorcycle & Powersports News, specialized zones including New Product Central, Digital & Tech Sector, 2 Wheel Custom Showcase, 4 Wheel Showcase, and Dealer Tech Zone powered by Transax Digital Retail, plus networking experiences like the Industry Party powered by Turn 14 Distribution and VIP Supercross Experiences. Supporting infrastructure includes the MIC Business Center for association members and the Starting Line registration area with complimentary coffee from Automatic Distributors.

Differentiator

Problem solved

Functional benefit

Products and services

• AIMExpo Trade Show North America's premier powersports trade show produced by the Motorcycle Industry Council, bringing together manufacturers, aftermarket brands, dealers, distributors, and media for three days of business, education, product launches, and networking.
• Dealer Evolution Education Program
• Dealer Excellence Education Program Practical classroom-style sessions delivered in partnership with MPN, covering proven strategies for operations, profitability, and customer experience. Includes Fixed Ops, E-Commerce, and EV sales training.
• Exhibit Space Sales Sale of exhibit booth space to powersports manufacturers, distributors, and aftermarket brands. Booth space is priced at $29.95 per square foot with a minimum 10'x10' (100 sf) booth and $250 corner premium. MIC member exhibitors receive $200 credit per 10'x10' booth.
• AIMExpo Industry Party Evening networking event powered by Turn 14 Distribution, bringing together powersports industry professionals, brands, media, and influencers for celebration and community building.
• VIP Supercross Track Walk Experience Limited attendance VIP experience at Angel Stadium including hosted track walk, food, drinks, photo opportunities, and fireworks, with shuttle service from Hilton Anaheim.
• Women in Powersports Luncheon Networking event presented by Synchrony highlighting leadership, connection, and growth for female industry professionals in the powersports sector.

Quantifiable outcome

• 400+ exhibitors and 30+ OEMs participate annually, covering nearly 300,000 square feet of exhibit space
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Motorcycle Industry Council (MIC)coreStrategic or Co-development Partner · 1 January 2027MIC is the producer and organizer of AIMExpo. Since 2016, AIMExpo has been powered by MIC - the unified voice of the powersports industry with more than 400 member companies. MIC handles all aspects of show management, exhibitor relations, and industry coordination.
• Turn 14 DistributionflagshipGTM or Marketing PartnerTurn 14 Distribution powers the AIMExpo Industry Party, hosting the evening networking event for industry celebration. The partnership includes the Industry Party on March 3 from 5-8pm at the show entrance/lobby.
• Transax Digital RetailcoreGTM or Marketing PartnerTransax Digital Retail powers the Dealer Tech Zone, providing a dedicated space for dealers to recharge, reset, network, and discover new technology solutions on the show floor.
• Automatic DistributorscoreGTM or Marketing PartnerAutomatic Distributors fuels the AIMExpo Starting Line with free coffee each morning, providing attendees with complimentary coffee courtesy as they begin their show experience.
• SynchronycoreGTM or Marketing PartnerSynchrony presents the Women in Powersports Luncheon, highlighting leadership, connection, and growth across the industry as part of the show's education and networking programming.
• Motorcycle & Powersports News (MPN)coreStrategic or Co-development PartnerMPN delivers the Dealer Excellence education track in partnership with AIMExpo, featuring expert-led educational sessions packed with actionable strategies dealers can implement immediately. Sessions include Fixed Ops, E-Commerce, and EV sales training.
• Garage CompositescoreStrategic or Co-development PartnerGarage Composites leads the Dealer Evolution education track at AIMExpo 2026, presenting sessions on profitability, team motivation, change mindset, and interactive roundtables with the full consultant team.
• Competitive AnalyticscoreStrategic or Co-development PartnerCompetitive Analytics provides educational sessions on predictive analytics, economic trends, and market forecasting for powersports sales. Sessions include Full Throttle Analytics: 2025 Look-Back & 2026 Forecast.
• Feld Motor SportsflagshipStrategic or Co-development PartnerAIMExpo partnered with Feld and Angel Stadium for the A1 VIP Track Walk experience at the Monster Energy AMA Supercross Championship opener. The partnership provides exclusive VIP track access and behind-the-scenes experiences.
• CCPIT-Automotive Sub Council (China)minorChannel Partner/ Reseller/ DistributorChina-based international exhibitor sales representative for AIMExpo. Located at Baiyun Building, Xicheng District, Beijing. Contact: He Yong at [email protected].
• Italian Trade AgencyminorChannel Partner/ Reseller/ DistributorItaly-based international exhibitor sales representative for AIMExpo. Located in Los Angeles at 12424 Wilshire Blvd, Suite 1400. Contact: Nighisti Egziabher at [email protected].
• INFOTRADE MEDIA CO., LTD. (Taiwan)minorChannel Partner/ Reseller/ DistributorTaiwan-based international exhibitor sales representative for AIMExpo. Located in Taichung City. Contact: Joy Wang at [email protected].
• Reach Expo (Pakistan)minorChannel Partner/ Reseller/ DistributorPakistan-based international exhibitor sales representative for AIMExpo. Located in Lahore. Contact: Muhammad Ayyob at [email protected].

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AIMExpo
• Facebookfacebook.com/AIMExpo
• LinkedInlinkedin.com/company/american-international-motorcycle-expo
• Instagraminstagram.com/aimexpo
• Xx.com/AIMExpo

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American International Motorcycle Expo